The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 41 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
AutoClerk, Inc. shines .
HotelRunner shines in ease of use and customer support , with exclusive features like Mobile optimized/responsive and Automated reporting.
Side-by-side ratings based on 41 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | From $100/mo |
| Verified Reviews | 0 | 41 |
After analyzing 41 verified reviews, AutoClerk, Inc. users most value its , while HotelRunner users highlight customer support, ease of use, channel management. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Customer Support
▾
|
|
|
+
Ease of Use
▾
|
|
|
+
Channel Management
▾
|
|
|
+
Integration with OTAs
▾
|
|
| Cons | |
|
−
Booking Engine
▾
|
|
|
−
Reporting Features
▾
|
|
How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | — | #19 16 reviews |
| Mid-Size (25-74 rooms) ▾ | #50 0 reviews | #29 9 reviews |
| Large (75-199 rooms) | #46 0 reviews | #31 0 reviews |
| X-Large (200+ rooms) | — | #25 1 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | — | #18 22 reviews |
| Luxury ▾ | #48 0 reviews | #28 9 reviews |
| Branded / Chain | #44 0 reviews | #31 3 reviews |
| Extended Stay | — | #33 1 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America | #41 0 reviews | #26 1 reviews |
| Europe ▾ | — | #22 12 reviews |
| Asia Pacific | — | #20 3 reviews |
| Middle East ▾ | — | #1 16 reviews |
When selecting a booking engine, your hotel needs a solution that boosts occupancy, simplifies operations, and integrates smoothly into your existing systems. AutoClerk’s web booking engine has a long history in the industry, but it currently holds no reviews or recent data, raising questions about its relevance and support. Conversely, HotelRunner’s booking platform boasts a significant 40 reviews, with recent positive feedback and a 4.5/5 overall rating, indicating a well-supported and trusted option. Which solution aligns better with your hotel’s current needs?
AutoClerk has been a veteran in hospitality tech since 1985, offering property management and revenue management solutions with a focus on independent hotels and chains. However, it currently has no reviews or recent feedback, which limits insight into its user experience and support quality. HotelRunner, with its 40 reviews and a strong recent rating of 4.5/5, demonstrates active user engagement and ongoing satisfaction. HotelRunner’s platform is praised for its ease of use, extensive features, and responsiveness. Given the lack of recent support data for AutoClerk, HotelRunner clearly offers more confidence for your hotel’s immediate needs.
If your hotel primarily seeks a straightforward, reliable online booking engine with minimal complexity, AutoClerk’s longstanding reputation might initially seem appealing. But with zero recent reviews or ratings, you risk uncertainty around performance, customer support, and ongoing feature updates. HotelRunner, by contrast, is ideal for hotels that prioritize a feature-rich platform, strong support, and recent positive feedback. If you need a solution with documented user satisfaction and ongoing development, HotelRunner is the clear choice.
AutoClerk scores 0/5 for ease of use, reflecting no recent reviews or data to support a positive user experience. HotelRunner, however, enjoys a 4.73/5 rating from 40 reviews, with users praising its intuitive design, straightforward onboarding, and minimal learning curve. Many reviewers mention that even non-technical staff find HotelRunner simple to implement and manage, with quick support responses. Edge: HotelRunner.
AutoClerk appears to offer a basic booking engine with no distinct features highlighted or unique capabilities. In contrast, HotelRunner provides a comprehensive suite of 40 features, including mobile responsiveness, multi-currency support, pre- and post-stay emails, rate management, integrated payment options, social media integration, and more. These features directly impact your ability to attract and retain guests, increase direct bookings, and streamline operations. Edge: HotelRunner.
AutoClerk’s customer support visibility is nonexistent due to the absence of recent reviews. HotelRunner, with an average support rating of 4.8/5 based on recent reviews, is praised for responsive, helpful assistance, even via WhatsApp. Users describe their support experience as quick, knowledgeable, and reliable, which is crucial during setup or when troubleshooting. Given the clear positive feedback, HotelRunner’s support edge is decisive.
AutoClerk has 8 verified partners, including SiteMinder and Duetto, primarily focused on revenue management and channel management. HotelRunner boasts 17 verified integrations, including prominent OTAs like Expedia, Airbnb, Agoda, and channel managers like protel and Oracle Hospitality. Its broader, more diverse integration ecosystem allows for greater flexibility and connectivity to various online channels. Edge: HotelRunner.
AutoClerk has no reviews, so user satisfaction is unknown. HotelRunner’s recent reviews give it a 4.5/5 rating, with many hoteliers emphasizing ease of use, feature richness, and strong support. Notably, users in diverse hotel segments, especially boutique hotels and B&Bs, rate it highly—many praising its ability to increase direct bookings and simplify management. The recent review volume strengthens confidence that HotelRunner maintains a high satisfaction level. Edge: HotelRunner.
AutoClerk does not publicly list pricing, making it difficult to assess its affordability or value. HotelRunner charges $100 per month for its booking engine, with no trial or hidden fees, providing transparent, predictable costs. The clear, fixed monthly rate makes budgeting easier and enables direct comparison. Without AutoClerk’s pricing data, HotelRunner’s straightforward model offers better value insight.
AutoClerk offers an established, no-frills booking engine aimed at independent hotels and chains seeking basic functionality. Its lack of recent reviews and feature details makes it less appealing for hotels focused on growth, digital marketing, or guest engagement.
HotelRunner, with its recent reviews, extensive features, and high support ratings, is suited for hotels seeking to modernize their booking process, improve online visibility, and increase direct reservations. Its broad integration ecosystem and positive user feedback make it the recommended choice for most hotels today.
If your hotel values recent user validation and a feature-rich platform, HotelRunner delivers. For those needing a simple, reliable engine with proven longevity, AutoClerk might suffice—but consider the trade-offs. Overall, HotelRunner’s active community and ongoing support make it the safer, more scalable option for your hotel’s growth.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | — | From $100/mo |
According to HTR's product database, Autoclerk (Web Booking Engine) and Booking Engine by HotelRunner share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Automated reporting | ||
| Mobile optimized/responsive | ||
| Pooled inventory | ||
| Post-stay emails | ||
| Pre-stay emails | ||
| Tariffs |
Showing top differences. 28 more features differ between these products.
What hoteliers love
Customer support receives accolades for being responsive and efficient. Users appreciate the prompt assistance via various communication channels, inc... Customer support receives accolades for being responsive and efficient. Users appreciate the prompt assistance via various communication channels, including WhatsApp.
The platform is noted for its user-friendly interface and ease of navigation, making set-up and management straightforward for hoteliers of varied tec... The platform is noted for its user-friendly interface and ease of navigation, making set-up and management straightforward for hoteliers of varied technical expertise.
Users praise Hotelrunner for its strong channel management capabilities, allowing seamless synchronization with numerous OTAs. This eliminates double... Users praise Hotelrunner for its strong channel management capabilities, allowing seamless synchronization with numerous OTAs. This eliminates double bookings and simplifies inventory management.
Where hoteliers push back
The integrated booking engine is highly regarded for driving direct bookings and allowing customization of packages. Many users appreciate the ease of... The integrated booking engine is highly regarded for driving direct bookings and allowing customization of packages. Many users appreciate the ease of creating OTAs listings, contributing to increased occupancy and revenues.
Users highlight the need for more robust and customizable reporting tools to aid in rate strategy decisions, reflecting a critical area for future imp... Users highlight the need for more robust and customizable reporting tools to aid in rate strategy decisions, reflecting a critical area for future improvement.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Autoclerk (Web Booking Engine) and Booking Engine by HotelRunner share many core Booking Engine features, but each has unique capabilities. Autoclerk (Web Booking Engine) offers 8 verified integration partners, while Booking Engine by HotelRunner offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Booking Engine by HotelRunner leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Autoclerk (Web Booking Engine): No. Booking Engine by HotelRunner: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. AutoClerk, Inc. has an HT Score of 0 and HotelRunner has 74. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor