The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 20 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Aven Hospitality stands out with exclusive features like Performance Reporting & Offer Analytics.
DigitalGuest stands out with exclusive features like Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Side-by-side ratings based on 20 verified hotelier reviews on HTR.
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| Likelihood to Recommend |
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| Ease of Use |
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| Customer Support |
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| Value for Money |
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| Starting Price | From $600/mo | Contact sales |
| Verified Reviews | 3 | 17 |
How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | #23 0 reviews | #10 5 reviews |
| Mid-Size (25-74 rooms) ▾ | #24 2 reviews | #15 11 reviews |
| Large (75-199 rooms) | #19 1 reviews | — |
| X-Large (200+ rooms) | #24 0 reviews | #18 1 reviews |
By Property Type
| Segment |
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| Boutique ▾ | #23 2 reviews | #19 6 reviews |
| Luxury ▾ | #20 3 reviews | #17 6 reviews |
| Branded / Chain | #24 1 reviews | #18 4 reviews |
| Extended Stay | #25 0 reviews | #17 1 reviews |
By Region
| Segment |
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| North America | #15 2 reviews | #19 1 reviews |
| Europe ▾ | #24 0 reviews | #12 15 reviews |
| Asia Pacific | #15 0 reviews | — |
| Middle East | #14 0 reviews | — |
Aven Hospitality and DigitalGuest both address upselling but serve distinct hotel profiles. Aven Hospitality focuses on comprehensive retail management, including personalized guest recommendations, integrated inventory, and fulfillment controls that extend beyond room sales to spa bookings and late checkouts. DigitalGuest offers a white-label guest experience platform emphasizing guest communication, upselling throughout the guest journey, and feedback collection.
Both products help hotels increase ancillary revenue and improve guest engagement, but Aven Hospitality fits better for hotels aiming to unify retail operations and inventory management across multiple properties. DigitalGuest suits hotels prioritizing multi-channel guest communication and a digital guestbook with upselling tied closely to the guest journey. Both solve the challenge of capturing incremental revenue beyond room bookings, though from slightly different operational angles.
If your hotel is a luxury or branded property managing multiple revenue streams and inventories across several locations, Aven Hospitality’s 123 verified integrations and multi-property dashboard provide operational scale and control. Its 5/5 rating across 3 reviews, albeit small in volume, highlights excellent user satisfaction in luxury and airport/conference hotels. However, this data is limited.
If you run a resort, boutique, or city center hotel focused on guest communication and upselling through messaging channels like SMS, WhatsApp, and email, DigitalGuest’s multi-channel delivery and offer orchestration across the entire guest journey are strong assets. Its 4.9/5 rating across 17 reviews, including 10 from resorts, reflects reliable performance with a larger user base. DigitalGuest’s integration with 16 partners fits properties with less complex tech stacks.
Data on limited-service and budget hotels is too thin for firm conclusions, but Aven Hospitality’s retail and inventory controls may support those with diverse ancillary offerings better than DigitalGuest’s communication-centric approach.
Aven Hospitality and DigitalGuest tie in ease of use, with ratings of 5/5 and 4.9/5 respectively, based on 3 versus 17 reviews. Both products receive praise for intuitive interfaces: Aven for its reservation system and booking engine management, DigitalGuest for quick setup and guest usability. Reviewers highlight Aven’s intuitive retailing features and DigitalGuest’s user-friendly platform for both staff and guests.
Onboarding is rated 5/5 for Aven and 4.8/5 for DigitalGuest, with both vendors described as supportive during implementation. DigitalGuest users mention quick connection to PMS integrations, while Aven Hospitality reviewers note excellent teamwork and communication from support during onboarding.
Edge: Even.
Aven Hospitality offers 7 unique features that directly impact hotel operations: Automated Fulfillment Task Routing streamlines the delivery of sold services, shifting workload from front desk to fulfillment teams; Type 2 SOC 2 Certification ensures data security critical to guest trust; Offer Templates Library accelerates offer creation; Offer Suppression & Approval Controls maintain revenue integrity by managing which upsells approve before going live; Multi-Property/Chain Dashboard supports centralized management; Inventory & Eligibility Controls allow precise targeting of offers; and Performance Reporting & Offer Analytics provide actionable insights for revenue managers.
DigitalGuest’s 3 unique features focus on guest interaction: Multi-Channel Delivery enables upsell offers and communication via Email, SMS, WhatsApp, and Chat, expanding guest reach; Offer Orchestration schedules offers from booking through post-stay, adapting upsell timing to guest phases; Room Upgrade Merchandising helps front desk staff drive premium room sales during check-in.
While DigitalGuest’s multi-channel and journey-based upselling improve guest engagement workflows, Aven Hospitality’s broader operational features support complex retail management and multi-property control.
Edge: Aven Hospitality.
Both products have strong support reputations: Aven Hospitality scores 5/5 and DigitalGuest 4.9/5 in customer support ratings, with onboarding scores similarly high. Reviewers of Aven Hospitality commend the team as “excellent in helping us onboard” and “very communicative.” DigitalGuest users describe staff as “extremely serviceminded” and “responds quickly,” also noting easy connections and prompt issue resolution.
Neither product’s reviews reveal significant support drawbacks; both maintain high satisfaction with responsiveness and training quality.
Edge: Even.
Aven Hospitality leads with 123 verified partners versus 16 for DigitalGuest. Both share integrations with widely used PMS vendors like Stayntouch, Oracle Hospitality, Mews, and Hoist Group AB, ensuring compatibility with common hotel technology stacks. Aven Hospitality’s unique integrations include Curacity, Visual Matrix PMS, and Profitroom, supporting multi-property chains and complex retail workflows. DigitalGuest’s unique partners such as RoomRaccoon and apaleo GmbH indicate a focus on smaller or independent properties.
Hotels with larger or more complex tech ecosystems will benefit from Aven Hospitality’s extensive integration network, while DigitalGuest suits operations with simpler integration needs.
Edge: Aven Hospitality.
Aven Hospitality holds a perfect 5/5 overall rating from 3 reviews, though limited in volume. DigitalGuest has a 4.9/5 rating from 17 reviews, with 10 from resorts and 6 from boutique hotels. Luxury hotels rate Aven Hospitality at 5/5 across 3 reviews, while DigitalGuest’s resort and boutique hotel ratings average 4.9/5 and 5/5 respectively.
Recent review activity is sparse; Aven Hospitality has one recent review, DigitalGuest none in the last six months. The high ratings and review counts indicate solid current performance, with DigitalGuest’s larger sample reinforcing reliability.
Edge: Even.
Aven Hospitality publishes a base price of $600 with no freemium, monthly flat, or per-room fees and no implementation fee or trial. DigitalGuest does not publish pricing, implementation fees, or trial options.
Hotels seeking transparent upfront costs can reference Aven Hospitality’s $600 base price. DigitalGuest requires direct inquiry for pricing details.
Not ideal if:
Not ideal if:
The core difference is that Aven Hospitality provides a comprehensive retail management and upsell platform with strong inventory, fulfillment, and multi-property features, while DigitalGuest focuses on optimizing guest communication and upselling through a digital guest experience platform. Aven Hospitality suits hotels managing complex ancillary operations and multiple properties. DigitalGuest fits hotels emphasizing guest journey messaging and digital guestbook functions in fewer properties.
Choose Aven Hospitality if your hotel values automated fulfillment task routing, SOC 2 data security, and robust multi-property dashboards, supported by 123 integrations to unify retail operations. Choose DigitalGuest if your property prioritizes multi-channel delivery, offer orchestration across the guest stay, and room upgrade merchandising, supported by a larger base of reviews praising usability and guest engagement.
Where Aven Hospitality excels at operational control and revenue diversification, DigitalGuest delivers guest-facing flexibility and communication tools. Your choice depends on whether your hotel’s upselling strategy centers on backend retail management or frontend guest interaction.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | — |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Offer Delivery
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| Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay) | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Guest Segmentation & Targeting | ||
| Digital Acceptance & Payment Capture | ||
| Check-In & On-Property Upsell Support | ||
| Post-Stay & Future Stay Offers | ||
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Offers & Merchandising
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| Offer Templates Library | ||
| Dynamic Upgrade Pricing | ||
| Room Upgrade Merchandising | ||
| Ancillary Product Merchandising | ||
| Gift Vouchers & Prepaid Experiences | ||
| Segmentation | ||
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Operations & Fulfillment
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| Type 2 SOC 2 Certified (Data Security) | ||
| Automated Fulfillment Task Routing | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Gift Vouchers & Prepaid Experiences | ||
| Inventory & Eligibility Controls | ||
| Reservation & Folio Update Workflow | ||
| Staff & Department Fulfillment Visibility | ||
| Exception, Refund & Override Handling | ||
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Performance & Control
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| Segmentation | ||
| Type 2 SOC 2 Certified (Data Security) | ||
| Offer Suppression & Approval Controls | ||
| Performance Reporting & Offer Analytics | ||
| Multi-Property/Chain Dashboard | ||
| Offer Experimentation & A/B Testing | ||
| Offer Performance Analytics |
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
It depends on your requirements. Aven Hospitality Retailing and DigitalGuest share many core Upselling Software features, but each has unique capabilities. Aven Hospitality Retailing offers 123 verified integration partners, while DigitalGuest offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Aven Hospitality Retailing leads in ease of use at 5.0/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Aven Hospitality Retailing: No. DigitalGuest: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Aven Hospitality has an HT Score of 0 and DigitalGuest has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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