The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 19 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Aven Hospitality shines in ROI , with exclusive features like Performance Reporting & Offer Analytics.
DigitalGuest shines , with exclusive features like Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Side-by-side ratings based on 19 verified hotelier reviews on HTR.
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| Ease of Use |
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| Value for Money |
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| Starting Price | From $600/mo | Contact sales |
| Verified Reviews | 2 | 17 |
How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | — | #10 5 reviews |
| Mid-Size (25-74 rooms) ▾ | #25 2 reviews | #15 11 reviews |
| Large (75-199 rooms) | #22 0 reviews | — |
| X-Large (200+ rooms) | — | #16 1 reviews |
By Property Type
| Segment |
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| Boutique ▾ | #24 1 reviews | #18 6 reviews |
| Luxury ▾ | #22 2 reviews | #17 6 reviews |
| Branded / Chain | #24 1 reviews | #18 4 reviews |
| Extended Stay | — | #14 1 reviews |
By Region
| Segment |
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| North America | #15 2 reviews | #18 1 reviews |
| Europe ▾ | — | #11 15 reviews |
Choosing the right upselling software can transform your hotel's revenue and guest experience. Both Aven Hospitality Retailing and DigitalGuest aim to boost ancillary sales and streamline communication, but they do so with different strengths. Your decision hinges on your hotel's size, focus, and specific needs—so which solution aligns best with your goals?
Aven Hospitality Retailing primarily targets larger properties looking to diversify revenue streams beyond room sales through a wide array of retail features. It offers a comprehensive suite with tailored upselling, inventory management, and integrated fulfillment, making it suitable for hotels wanting to sell goods, services, and experiences in a unified platform.
DigitalGuest, on the other hand, excels in guest engagement from pre-arrival to post-stay, focusing on communication, upselling, and feedback collection. Its strengths lie in automating guest interactions across multiple channels, which benefits hotels prioritizing guest experience and direct communication. Given the difference in focus, which aspect is more critical for your hotel: diversified revenue streams or enhanced guest interaction?
If your hotel needs a flexible, multi-channel communication system that improves guest satisfaction and boosts revenue through targeted upselling, DigitalGuest is the clear choice. It’s ideal for resorts, boutique hotels, and properties aiming for high guest engagement, especially given its 17 recent reviews and a near-perfect 4.94/5 rating.
Conversely, if your hotel seeks to leverage ancillary retail sales with a focus on inventory, fulfillment, and a broad feature set, Aven Hospitality Retailing is better. Its $600 monthly fee is justified by features like automated task routing and offer templates, especially if you operate in regions where its extensive integrations are advantageous. The more recent reviews favor DigitalGuest, supporting a stronger confidence in its current performance.
Aven Hospitality receives a perfect 5/5 ease-of-use rating, supported by glowing reviews praising its intuitive reservations system and straightforward onboarding. Users mention that the system is very easy to navigate and that support is highly communicative, making staff adoption smooth.
DigitalGuest, with a 4.85/5 rating, also receives praise for its user-friendly interface, quick setup, and minimal downtime. Reviewers highlight its easy integration with PMS systems and its simple guest communication tools, although some mention wishing for enhanced flexibility in pre-arrival messaging.
Edge: Aven Hospitality.
Aven Hospitality offers 10 unique features, including automated fulfillment task routing, dynamic upgrade pricing, and offer templates library, which are absent in DigitalGuest. Its features focus on retail management, data security (Type 2 SOC 2 certification), and operational automation.
DigitalGuest provides 8 features, notably multi-channel delivery (email, SMS, WhatsApp, chat) and offer orchestration across guest journey phases. It emphasizes guest engagement, communication, and feedback collection, with fewer retail-specific functionalities.
Given the broader retail features, Aven Hospitality edges out in operational support, but DigitalGuest excels in multi-channel communication.
Edge: Aven Hospitality.
Both products are praised for support, but Aven Hospitality stands out with a perfect 5/5 support rating and consistently positive reviews praising its communicative and helpful team. Customers note that onboarding is straightforward and support continues to assist through evolving features.
DigitalGuest follows closely with a 4.94/5 support rating, and reviews emphasize quick response times and ease of troubleshooting. Its smaller team size (18 employees) may limit some support options, but overall, satisfaction remains high.
Edge: Aven Hospitality.
Aven Hospitality has 80 verified integrations, including major PMS, channel managers, and retail solutions like Visual Matrix, Profitroom, and Koddi. This extensive partner network allows seamless data flow and operational efficiency across diverse systems.
DigitalGuest offers 16 verified integrations, including popular PMS like RoomRaccoon, Sirvoy, and Hotellinx, but with fewer options for niche or enterprise systems. While its integrations are sufficient for many properties, Aven’s broader network provides more flexibility in complex setups.
Edge: Aven Hospitality.
DigitalGuest’s 17 reviews, all recent, average 4.94/5, mostly from resorts and boutique hotels. Users praise its ease of use, responsive support, and ability to connect with guests effectively, with comments like: “Amazingly user-friendly, quick setup, and seamless communication.”
Aven Hospitality, with only 1 review, scores 0/5. Its limited review base makes it hard to gauge current performance, but the lack of recent reviews suggests less confidence in its ongoing support or features.
Edge: DigitalGuest.
Aven Hospitality Retailing charges a flat $600 monthly fee with no implementation or trial charges. Pricing details for DigitalGuest are not publicly available, complicating direct comparison, but it’s likely to follow a similar subscription model based on market standards.
Given the transparent pricing of Aven Hospitality, it offers a predictable investment, while DigitalGuest’s value depends on negotiated terms and additional costs.
Not ideal if your hotel is small or primarily focused on guest experience without retail ambitions.
Not ideal if your hotel relies heavily on retail sales or requires extensive inventory management.
Aven Hospitality Retailing is a broad retail platform designed for hotels wanting to expand revenue through diverse ancillary sales and operational automation. It’s well-suited for larger hotels with complex needs, especially those already invested in extensive integrations.
DigitalGuest excels in guest engagement, communication, and upselling through multi-channel automation, backed by a high user rating and recent positive reviews. It’s ideal for resorts and boutique hotels prioritizing guest experience and direct communication.
Choose Aven Hospitality if your hotel needs retail-centric features, extensive integrations, and operational automation. Opt for DigitalGuest if your focus is on elevating guest communication, upselling, and guest satisfaction.
In conclusion, DigitalGuest’s more recent reviews, higher ratings, and extensive user base make it the more reliable choice today. It’s better suited for properties emphasizing guest experience, especially given its strong recent reputation.
If your hotel prioritizes retail sales and operational integration, Aven Hospitality remains a solid, feature-rich option—but its limited recent feedback makes DigitalGuest the safer bet for current performance.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | — |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Offer Delivery
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| Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay) | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Guest Segmentation & Targeting | ||
| Digital Acceptance & Payment Capture | ||
| Check-In & On-Property Upsell Support | ||
| Post-Stay & Future Stay Offers | ||
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Offers & Merchandising
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| Offer Templates Library | ||
| Dynamic Upgrade Pricing | ||
| Room Upgrade Merchandising | ||
| Ancillary Product Merchandising | ||
| Gift Vouchers & Prepaid Experiences | ||
| Segmentation | ||
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Operations & Fulfillment
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| Type 2 SOC 2 Certified (Data Security) | ||
| Automated Fulfillment Task Routing | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Gift Vouchers & Prepaid Experiences | ||
| Inventory & Eligibility Controls | ||
| Reservation & Folio Update Workflow | ||
| Staff & Department Fulfillment Visibility | ||
| Exception, Refund & Override Handling | ||
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Performance & Control
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| Segmentation | ||
| Type 2 SOC 2 Certified (Data Security) | ||
| Offer Suppression & Approval Controls | ||
| Performance Reporting & Offer Analytics | ||
| Multi-Property/Chain Dashboard | ||
| Offer Experimentation & A/B Testing | ||
| Offer Performance Analytics |
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Aven Hospitality Retailing and DigitalGuest share many core Upselling Software features, but each has unique capabilities. Aven Hospitality Retailing offers 89 verified integration partners, while DigitalGuest offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Aven Hospitality Retailing leads in ease of use at 5.0/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Aven Hospitality Retailing: No. DigitalGuest: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Aven Hospitality has an HT Score of 0 and DigitalGuest has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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