Aven Hospitality Retailing vs. IN-Gauge (by Frontline Performance Group):
Which Is Right for You?

The Decision

Choosing the right upselling software can significantly impact your hotel’s revenue and team performance. Both Aven Hospitality Retailing and IN-Gauge by Frontline Performance Group aim to boost ancillary sales, but they approach this goal differently. Aven Hospitality offers a broad retailing platform with a focus on selling goods and services beyond rooms, while IN-Gauge emphasizes performance management and frontline upsell training. Your decision hinges on your hotel’s specific needs: do you want a retail-focused tool or a team performance platform?

Are you looking for a solution that seamlessly integrates retail sales with existing hotel operations, or one that primarily enhances staff upsell skills and motivation? Both products solve revenue growth challenges, but their core functionalities diverge—Aven emphasizes broad retailing, and IN-Gauge centers on performance analytics and staff incentives. Can your hotel benefit more from diversified retail opportunities or targeted team performance improvement?

Is Aven Hospitality or IN-Gauge Better for Hotels?

Aven Hospitality Retailing and IN-Gauge serve different hotel profiles and strategic priorities. If your hotel is a luxury property with a strong retail component—such as spa services, late checkouts, or special experiences—Aven’s retail-centric approach could unlock new revenue streams. Its features like personalized recommendations and unified checkout are designed for ancillary sales beyond rooms.

In contrast, if your hotel relies heavily on upselling through frontline staff—like F&B upgrades, room add-ons, or package deals—IN-Gauge offers performance tracking, staff incentives, and real-time analytics to motivate and measure your team’s effectiveness. Given that IN-Gauge boasts 92 reviews with recent activity and a high recent rating, it’s the safer choice for data reliability and ongoing support. Which approach aligns better with your current revenue strategies?

Aven Hospitality vs IN-Gauge: Which Should Your Hotel Choose?

If your hotel needs a retail platform that expands sales channels to include goods, services, and experiences, Aven Hospitality is the clear choice. Its ability to sell diverse offerings and manage unified checkout makes it ideal for hotels with extensive ancillary options.

On the other hand, if your focus is on improving frontline upselling performance through training, incentive management, and analytics, IN-Gauge’s comprehensive features suit your needs. It’s particularly valuable if your team’s motivation and tracking are priorities, especially considering its 92 reviews and recent feedback indicating high user satisfaction.

For hotels prioritizing diversified retail options with integrated inventory management, go with Aven Hospitality. If your goal is to maximize front desk and F&B upselling performance via staff engagement and real-time data, choose IN-Gauge. Which core challenge do you want to solve first?

Is Aven Hospitality or IN-Gauge Easier to Use?

Aven Hospitality scores a perfect 5/5 for ease of use, with reviews highlighting its intuitive reservation system, booking engine, and straightforward onboarding process. Its clean interface and simplified retail management make it accessible for staff and management alike. Customers praise the “pretty intuitive” system and “great support system,” indicating minimal training hurdles.

IN-Gauge is also well-rated at 4.76/5, with users noting its user-friendly interface and supportive onboarding. Reviewers appreciate the responsiveness of the support team and the platform’s ease of training frontline staff, although some mention system anomalies that could cause occasional confusion.

Given the recent review counts and feedback, Edge: Aven Hospitality. Its more consistent positive comments on onboarding and ease of use make it slightly more approachable for hotels seeking quick adoption.

Which Has Better Features: Aven Hospitality or IN-Gauge?

Aven Hospitality offers 3 unique features: Digital Acceptance & Payment Capture, Segmentation, and Automated Fulfillment Task Routing. These support flexible retail sales, targeted marketing, and streamlined order fulfillment, enabling your hotel to retail a broad range of offerings with ease.

IN-Gauge provides ten unique features, including Multi-Channel Delivery (email, SMS, WhatsApp, Chat), Offer Experimentation & A/B Testing, Performance Reporting & Offer Analytics, Inventory & Eligibility Controls, and Check-In & On-Property Upsell Support. These tools help optimize staff performance, automate incentives, and analyze upselling effectiveness.

While Aven’s features focus on diverse retailing and automation, IN-Gauge’s suite emphasizes performance tracking and real-time analytics. Given the feature counts, Edge: IN-Gauge, especially for hotels that want detailed staff performance data and automation controls.

Which Has Better Customer Support: Aven Hospitality or IN-Gauge?

Aven Hospitality’s support ratings are perfect at 5/5, with reviews highlighting “great support system” and “excellent onboarding.” The support team is praised for clear communication and helpful assistance, contributing to smooth implementation.

IN-Gauge also scores highly at 4.9/5, with reviews emphasizing “thorough responses,” “responsive consultants,” and “personalized guidance.” Users appreciate the ongoing support from dedicated consultants like Dina, Lauren, and Alfredo, which enhances their experience and results.

With more recent reviews and a slight edge in support ratings, Edge: Aven Hospitality. Its consistent praise for customer service makes it a safer choice for hotels valuing dedicated support.

Which Do Hoteliers Rate Higher: Aven Hospitality or IN-Gauge?

Although both products have high ratings, IN-Gauge’s recent review count of 21 reviews in the last six months and a 97% likelihood to recommend suggest stronger current satisfaction. IN-Gauge’s focus on frontline performance and analytics resonates with hotels striving for measurable results.

Aven Hospitality, with only 1 review and a perfect 10/5 NPS score, appears less actively reviewed, which may skew perceptions. Its niche appeal for retailing does not attract the same volume of feedback.

Given the volume of recent, positive reviews, Edge: IN-Gauge. Its higher recent review count and recommendation rate indicate a more engaged user base and current market satisfaction.

How Much Do Aven Hospitality and IN-Gauge Cost?

Aven Hospitality Retailing is priced at a flat $600 per month, with no freemium, implementation fees, or trial options. Its straightforward pricing targets hotels comfortable with a fixed investment to expand retail sales.

IN-Gauge costs $400 per month, also without freemium or trial options. Its competitive pricing coupled with a broader feature set offers value, especially for hotels focused on staff performance and upselling analytics.

Pricing differences are minimal, but the value depends on your hotel’s specific needs for retail flexibility versus performance management. Which budget considerations matter most to your decision?

What Type of Hotel Should Use Aven Hospitality?

Hotels that benefit most from Aven Hospitality include:

• Hotels that want to sell a wide array of goods, services, and experiences beyond rooms.
• Properties seeking to increase ancillary revenue through personalized retailing.
• Hotels with a focus on unified checkout and inventory management.
• Resorts, spa hotels, or properties with extensive F&B and activity offerings.
• Hotels aiming to enhance guest experiences with tailored upsell recommendations.

Not ideal if:

• Your primary goal is frontline staff performance or incentives.
• You need detailed analytics or multi-channel communication tools.
• Your hotel operates in a niche where retail diversification is less relevant.

What Type of Hotel Should Use IN-Gauge?

Hotels that are ideal for IN-Gauge are:

• Properties focusing on front desk or F&B upselling performance.
• Hotels that want to motivate teams with leaderboards and incentives.
• Properties seeking real-time analytics to track revenue and staff productivity.
• Branded hotels and large properties investing in staff training and engagement.
• Hotels aiming to foster a competitive environment to boost incremental revenue.

Not ideal if:

• Your hotel’s primary need is retailing goods or services beyond rooms.
• You rely on a simple, straightforward upselling process without detailed analytics.
• Your team prefers a less performance-driven approach to upselling.

IN-Gauge vs Aven Hospitality: The Bottom Line for Hotels

The core difference lies in their focus: Aven Hospitality is a retailing engine designed to expand revenue channels beyond rooms, while IN-Gauge is a performance platform that drives upsell behavior among staff.

If your hotel’s priority is diversifying income streams through retail sales and integrated checkout, Aven Hospitality is the better fit. Its features support broad retailing with automation and segmentation, making it suitable for properties with complex ancillary offerings.

Conversely, if your main challenge is motivating and tracking frontline staff to upsell more effectively, IN-Gauge’s analytics, incentives, and training tools are more suitable. It’s especially compelling if recent reviews and high ratings reflect your hotel’s needs for performance management.

In summary, choose Aven Hospitality if retail diversification is your goal. Pick IN-Gauge if frontline team performance and analytics are your priorities. Your decision should align with your hotel’s revenue strategy and operational focus.