The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 147 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Aven Hospitality shines in ROI , with exclusive features like Gift Vouchers & Prepaid Experiences and Automated Fulfillment Task Routing.
SiteMinder shines when it comes to support quality — especially for brand properties (5.0/5) , with exclusive features like Guest History and Messaging Guest Surveys.
Side-by-side ratings based on 147 verified hotelier reviews on HTR.
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| Starting Price | From $600/mo | From $600/mo |
| Verified Reviews | 2 | 145 |
After analyzing 147 verified reviews, Aven Hospitality users most value its , while SiteMinder users highlight support quality, automation and ease of use, functionality and performance. Click any theme to see what reviewers say.
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #4 30 reviews |
| Mid-Size (25-74 rooms) ▾ | #25 2 reviews | #4 81 reviews |
| Large (75-199 rooms) ▾ | #22 0 reviews | #6 14 reviews |
| X-Large (200+ rooms) ▾ | — | #6 10 reviews |
By Property Type
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| Boutique ▾ | #24 1 reviews | #4 63 reviews |
| Luxury ▾ | #22 2 reviews | #4 45 reviews |
| Branded / Chain ▾ | #24 1 reviews | #6 38 reviews |
| Extended Stay ▾ | — | #4 13 reviews |
By Region
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| North America ▾ | #15 2 reviews | #10 6 reviews |
| Europe ▾ | — | #4 106 reviews |
| Asia Pacific ▾ | — | #1 23 reviews |
| Middle East | — | #7 1 reviews |
Choosing between Aven Hospitality Retailing and SiteMinder Guest Engagement (Upselling) depends on your hotel’s specific needs and operational priorities. Both solutions aim to boost revenue through upselling and guest engagement, but they approach these goals differently. Aven Hospitality focuses on retailing a wide array of products and services beyond rooms, while SiteMinder emphasizes personalized upselling throughout the guest journey. Which software aligns better with your revenue strategy?
While Aven Hospitality offers a broader retail management platform, SiteMinder specializes in targeted guest upselling with extensive automation tools. Your choice hinges on whether you want a comprehensive retailing solution or a focused upsell platform. Are you ready to upgrade your revenue streams with the right tool?
SiteMinder Guest Engagement has a significantly stronger presence with 133 reviews, a higher overall rating of 4.88/5, and more recent feedback from the last six months. Its extensive integration network and broader regional coverage also give it an edge in market penetration. Aven Hospitality’s single review and limited geographic reach make it less reliable for hoteliers seeking proven, scalable solutions.
Given the higher ratings and more recent reviews, SiteMinder is the more trustworthy choice for hoteliers aiming to maximize upselling opportunities today. Do you want to invest in a solution with proven performance and broad support? If yes, SiteMinder is the clear pick.
Both products serve the purpose of increasing revenue through guest engagement, but they cater to different hotel types and operational models. Aven Hospitality’s retailing platform is ideal for hotels looking to sell a wide array of ancillary goods, experiences, and policies directly to guests, especially if they want to expand beyond traditional room sales. It’s best suited for hotels that prioritize retailing multiple services like spa bookings, gift vouchers, or late checkouts.
SiteMinder, on the other hand, is better for hotels that focus on personalized guest communication and upselling during key moments of the guest journey. Its strengths lie in automating offers and delivering targeted promotions via multiple channels, making it suitable for boutique, city center, or resort properties that want to optimize guest revenue before, during, and after their stay. Which approach fits your property’s revenue goals?
If your hotel needs a platform to sell a broad range of goods, services, and policies—such as gift vouchers, prepaid experiences, or incremental upgrades—Aven Hospitality is the clear choice. Its unified checkout and inventory management streamline retailing efforts, which is ideal for hotels looking to diversify revenue sources beyond rooms.
Conversely, if your hotel seeks a flexible upselling solution for targeted, automated guest offers with minimal manual effort, SiteMinder’s platform excels. Its extensive automation, multi-channel delivery, and guest history features make it a strong fit for hotels prioritizing personalized guest experiences and incremental revenue during the booking process.
Aven Hospitality scores a perfect 5/5 for ease of use, onboarding, and support, with reviewers praising its intuitive reservations system and streamlined onboarding process. Its user interface appears straightforward, facilitating quick staff adoption and minimal training. Reviewers also highlight the excellent support team that quickly addresses issues, making daily operations smoother.
SiteMinder’s UI is slightly more complex, rated at 4.8/5, with users appreciating its clarity and automation features. Its onboarding process is highly rated, but some users mention the learning curve associated with customizing automation workflows. Overall, both platforms are user-friendly, but Aven Hospitality edges ahead for simplicity. Edge: Aven Hospitality.
Aven Hospitality offers four unique features not found in SiteMinder, including Gift Vouchers & Prepaid Experiences, Automated Fulfillment Task Routing, Type 2 SOC 2 Certified Data Security, and Dynamic Upgrade Pricing. These features support comprehensive retailing and secure transaction management tailored for diverse hotel needs.
SiteMinder boasts six exclusive features, such as Automated Replies, Guest History, Analytics Dashboard, Messaging Guest Surveys, Multi-Channel Delivery, and Offer Orchestration. These tools enable highly targeted upselling, detailed guest insights, and multi-platform engagement, making it a more feature-rich upselling platform.
Edge: SiteMinder, due to its broader and more advanced feature set.
Both products are highly rated for support, with Aven Hospitality scoring a perfect 5/5 and SiteMinder close behind at 4.84/5. Reviewers consistently mention the responsiveness and helpfulness of their support teams. A reviewer praised Aven Hospitality’s "great support system," while SiteMinder customers often highlight quick replies and effective assistance.
Given the nearly identical high ratings and positive user comments, support quality is a draw. However, Aven Hospitality’s perfect score suggests slightly more consistent satisfaction. Edge: Aven Hospitality.
SiteMinder’s extensive network of 245 verified partners surpasses Aven Hospitality’s 80, including well-known PMS, booking engines, and revenue management systems. Shared integrations include popular systems like Visual Matrix PMS, Profitroom, Inntopia, and Triptease, but SiteMinder also offers numerous exclusive connections.
Aven Hospitality’s integrations are fewer but include vital partners like Inntopia and WebRezPro, which may suffice for smaller or specific hotel setups. If the number of integrations matters most, SiteMinder’s broader ecosystem provides more options for seamless connectivity. Edge: SiteMinder.
SiteMinder enjoys a high average review score of 4.88/5, based on 133 reviews, with recent feedback further confirming its reliability. Hoteliers across multiple segments—resorts, boutique, city center—appreciate its automation and guest engagement tools, especially in recent months.
Aven Hospitality, with only one review and a 0/5 rating, offers no current insights into user satisfaction. Its limited feedback makes it impossible to gauge hotel sentiment. Therefore, SiteMinder’s proven higher ratings clearly establish it as the preferred choice among hoteliers. Edge: SiteMinder.
Both products are priced at a base fee of $600 per month, with no freemium or additional charges listed. Since there are no details on tiered plans or custom quotes, it appears both platforms offer straightforward, flat-rate pricing suitable for most hotel sizes.
Without further details, your decision should focus on features and support rather than cost differences. Both options provide similar financial value, making their feature set and support quality the key differentiators.
Not ideal if you need extensive automation, multi-channel communication, or advanced guest profiling features, as Aven Hospitality’s strengths are more retail-centric.
Not ideal if your hotel primarily needs a retail management system without a focus on guest communication or automation.
SiteMinder Guest Engagement is the more established, highly rated, and widely supported upselling platform with proven results. Its extensive feature set, integrations, and recent positive reviews demonstrate its ability to generate revenue while enhancing guest satisfaction.
Aven Hospitality excels at retailing ancillary goods and services, especially for hotels seeking an integrated, secure platform to expand beyond rooms. However, its limited review count and lack of recent feedback weaken its case for immediate deployment.
If your hotel prioritizes a scalable, feature-rich upselling solution backed by real-user data, SiteMinder is the clear choice. For properties focused on retailing and diversifying revenue streams beyond rooms, Aven Hospitality offers a compelling alternative—though with less proven market performance.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | From $600/mo |
According to HTR's product database, Aven Hospitality Retailing and SiteMinder Guest Engagement (Upselling) share 6 features. Here are the key differences — features one has that the other lacks.
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| Analytics dashboard | ||
| Automated Fulfillment Task Routing | ||
| Automated Replies | ||
| Dynamic Upgrade Pricing | ||
| Gift Vouchers & Prepaid Experiences | ||
| Guest History | ||
| Messaging Guest Surveys | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay) | ||
| Type 2 SOC 2 Certified (Data Security) |
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"All the hotels I work with use SiteMinder. It’s easy to use, intuitive, and works for both beginners and experienced users."
Unique capabilities
What hoteliers love
While support quality is generally praised, there is inconsistency as noted by some users. One reviewer highlights excellent support from a specific i... While support quality is generally praised, there is inconsistency as noted by some users. One reviewer highlights excellent support from a specific individual, underscoring the potential disparity in knowledge across support staff.
Reviewers find the software efficient and user-friendly, simplifying hotel management processes. It enables easy handling of upselling and integrates... Reviewers find the software efficient and user-friendly, simplifying hotel management processes. It enables easy handling of upselling and integrates seamlessly into existing systems, improving operational efficiency. The software's intuitive design is frequently praised for facilitating a straightforward upselling process.
Reviewers appreciate the software for its solid functionality and comprehensive features. They especially commend its capability to offer personalized... Reviewers appreciate the software for its solid functionality and comprehensive features. They especially commend its capability to offer personalized and automated upselling services, which are integral to boosting hotel revenue while maintaining a high standard of guest satisfaction.
Where hoteliers push back
While support quality is generally praised, there is inconsistency as noted by some users. One reviewer highlights excellent support from a specific i... While support quality is generally praised, there is inconsistency as noted by some users. One reviewer highlights excellent support from a specific individual, underscoring the potential disparity in knowledge across support staff.
Several users noted issues with system integration, particularly in automating bookings through the mapping system. These issues occasionally lead to... Several users noted issues with system integration, particularly in automating bookings through the mapping system. These issues occasionally lead to missing reservations, highlighting potential gaps in system reliability, particularly for high-volume hotels that rely on seamless integration for operational efficiency.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Aven Hospitality Retailing and SiteMinder Guest Engagement (Upselling) share many core Upselling Software features, but each has unique capabilities. Aven Hospitality Retailing offers 80 verified integration partners, while SiteMinder Guest Engagement (Upselling) offers 245. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Aven Hospitality Retailing leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Aven Hospitality Retailing: No. SiteMinder Guest Engagement (Upselling): No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Aven Hospitality has an HT Score of 0 and SiteMinder has 84. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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