The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 147 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Aven Hospitality shines in ROI , with exclusive features like Gift Vouchers & Prepaid Experiences and Automated Fulfillment Task Routing.
SiteMinder shines when it comes to support quality — especially for brand properties (5.0/5) , with exclusive features like Guest History and Messaging Guest Surveys.
Side-by-side ratings based on 147 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $600/mo | From $600/mo |
| Verified Reviews | 2 | 145 |
After analyzing 147 verified reviews, Aven Hospitality users most value its , while SiteMinder users highlight support quality, automation and ease of use, functionality and performance. Click any theme to see what reviewers say.
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Support Quality
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Automation and Ease of Use
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Functionality and Performance
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Support Quality
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Integration Issues
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | — | #4 30 reviews |
| Mid-Size (25-74 rooms) ▾ | #25 2 reviews | #4 81 reviews |
| Large (75-199 rooms) ▾ | #22 0 reviews | #6 14 reviews |
| X-Large (200+ rooms) ▾ | — | #6 10 reviews |
By Property Type
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| Boutique ▾ | #24 1 reviews | #4 63 reviews |
| Luxury ▾ | #22 2 reviews | #4 45 reviews |
| Branded / Chain ▾ | #24 1 reviews | #6 38 reviews |
| Extended Stay ▾ | — | #4 13 reviews |
By Region
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| North America ▾ | #15 2 reviews | #10 6 reviews |
| Europe ▾ | — | #4 106 reviews |
| Asia Pacific ▾ | — | #1 23 reviews |
| Middle East | — | #7 1 reviews |
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | From $600/mo |
According to HTR's product database, Aven Hospitality Retailing and SiteMinder Guest Engagement (Upselling) share 6 features. Here are the key differences — features one has that the other lacks.
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| Analytics dashboard | ||
| Automated Fulfillment Task Routing | ||
| Automated Replies | ||
| Dynamic Upgrade Pricing | ||
| Gift Vouchers & Prepaid Experiences | ||
| Guest History | ||
| Messaging Guest Surveys | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay) | ||
| Type 2 SOC 2 Certified (Data Security) |
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"All the hotels I work with use SiteMinder. It’s easy to use, intuitive, and works for both beginners and experienced users."
Unique capabilities
What hoteliers love
While support quality is generally praised, there is inconsistency as noted by some users. One reviewer highlights excellent support from a specific i... While support quality is generally praised, there is inconsistency as noted by some users. One reviewer highlights excellent support from a specific individual, underscoring the potential disparity in knowledge across support staff.
Reviewers find the software efficient and user-friendly, simplifying hotel management processes. It enables easy handling of upselling and integrates... Reviewers find the software efficient and user-friendly, simplifying hotel management processes. It enables easy handling of upselling and integrates seamlessly into existing systems, improving operational efficiency. The software's intuitive design is frequently praised for facilitating a straightforward upselling process.
Reviewers appreciate the software for its solid functionality and comprehensive features. They especially commend its capability to offer personalized... Reviewers appreciate the software for its solid functionality and comprehensive features. They especially commend its capability to offer personalized and automated upselling services, which are integral to boosting hotel revenue while maintaining a high standard of guest satisfaction.
Where hoteliers push back
While support quality is generally praised, there is inconsistency as noted by some users. One reviewer highlights excellent support from a specific i... While support quality is generally praised, there is inconsistency as noted by some users. One reviewer highlights excellent support from a specific individual, underscoring the potential disparity in knowledge across support staff.
Several users noted issues with system integration, particularly in automating bookings through the mapping system. These issues occasionally lead to... Several users noted issues with system integration, particularly in automating bookings through the mapping system. These issues occasionally lead to missing reservations, highlighting potential gaps in system reliability, particularly for high-volume hotels that rely on seamless integration for operational efficiency.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Aven Hospitality Retailing and SiteMinder Guest Engagement (Upselling) share many core Upselling Software features, but each has unique capabilities. Aven Hospitality Retailing offers 80 verified integration partners, while SiteMinder Guest Engagement (Upselling) offers 245. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Aven Hospitality Retailing leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Aven Hospitality Retailing: No. SiteMinder Guest Engagement (Upselling): No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Aven Hospitality has an HT Score of 0 and SiteMinder has 84. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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