Rezcontrol PMS (by Avon Data) vs. ThinkReservations PMS:
Which Is Right for You?

The Decision

Choosing the right property management system (PMS) for your hotel hinges on more than just features; it’s about usability, support, integrations, and how well the system aligns with your operational needs. Avon Data’s Rezcontrol offers a highly tailored solution with a focus on control and depth of features, while ThinkReservations emphasizes ease of use, broad integrations, and a large user base, especially among B&Bs and small hotels. Both systems aim to streamline operations but diverge significantly in approach and market presence.

Rezcontrol is a niche product with a small but dedicated user base, mainly in Europe, boasting high satisfaction for its depth and customer service. Conversely, ThinkReservations dominates with hundreds of recent reviews and a 4.88/5 rating, making it a more proven choice for most hoteliers seeking reliability and modern features. Are you looking for a highly customizable, feature-rich PMS or a straightforward, intuitive platform?

Is Rezcontrol or ThinkReservations Better for Hotels?

Rezcontrol by Avon Data Systems is designed for hotels that need comprehensive control over their operations, including in-depth features like guest CRM, automated space optimization, and revenue management. Its primary strength lies in its depth—11 exclusive features and the ability to manage bookings, tasks, and payments in one platform—appealing to hotels that require a highly integrated, all-in-one solution.

ThinkReservations, on the other hand, offers a simplified, user-friendly interface with more recent reviews and a broader feature set, including integrations with major OTAs, advanced booking engines, and guest communication tools. Its design caters to hotels that prioritize operational efficiency, guest engagement, and revenue growth without the complexity of extensive customization.

While Rezcontrol’s niche approach suits boutique or luxury hotels with complex needs, ThinkReservations is ideal for small to mid-sized properties, especially B&Bs and vacation rentals, looking for a reliable, easy-to-use platform. Which approach aligns better with your hotel’s operational style and growth plans?

Rezcontrol vs ThinkReservations: Which Should Your Hotel Choose?

If your hotel needs a highly customizable, feature-rich PMS with deep control over operations and a dedicated support team, Rezcontrol might be the right fit. It excels in managing diverse aspects like integrated payments, restaurant reservations, and employee messaging, suitable for hotels with complex workflows or multiple revenue streams.

If operational simplicity, ease of onboarding, and proven support are more critical, ThinkReservations stands out. Its extensive integrations with OTAs, automation, and focus on increasing revenue through upselling make it best for small hotels, inns, and vacation rentals that want a reliable, scalable platform without steep learning curves.

For hotels that prioritize detailed control and are comfortable with a smaller, European-oriented vendor, Rezcontrol offers unique features. Conversely, for hotels seeking a proven, widely adopted system with recent positive reviews, ThinkReservations is the clear choice.

Is Rezcontrol or ThinkReservations Easier to Use?

Rezcontrol boasts a perfect 5/5 ease of use rating, with an onboarding process rated highly by users who appreciate their on-demand training and reservation migration services. Its interface, while full-featured, remains streamlined for users who understand their needs.

ThinkReservations also scores highly at 4.82/5, with many reviews praising its intuitive design, quick setup, and user-friendly booking engine. It is especially appreciated by small hotel teams and B&B owners for its simplicity and straightforward navigation.

Edge: ThinkReservations.

Which Has Better Features: Rezcontrol or ThinkReservations?

Rezcontrol offers 11 exclusive features not found in ThinkReservations, including guest CRM, automated space optimization, integrated ID scanners, lobby kiosks, and a revenue management module. Its feature depth caters to hotels that need extensive control over their operations and guest interactions.

ThinkReservations provides a broader set of 28 shared features, along with 11 unique functionalities such as EPoS, multi-currency support, guest messaging, integrated payment terminals, and drag-and-drop tapecharts. Its focus is on operational automation, revenue optimization, and OTA connectivity.

Edge: ThinkReservations, with its broader feature set and more recent innovations.

Which Has Better Customer Support: Rezcontrol or ThinkReservations?

Rezcontrol’s customer support boasts a perfect 5/5 rating, with users emphasizing personalized UK-based service, flawless onboarding, and ongoing support. Clients repeatedly mention the support team’s dedication and proactive communication.

ThinkReservations also scores highly at 4.82/5, with reviews highlighting quick response times, knowledgeable staff, and supportive onboarding. Many users appreciate the continuous improvements and helpful training materials.

Edge: Rezcontrol, for its slightly higher support rating and dedicated UK-based service.

Which Has More Integrations: Rezcontrol or ThinkReservations?

Rezcontrol integrates with 12 verified partners, including major channel managers like SiteMinder and STAAH, as well as restaurant and gift voucher systems. Its integrations are focused on hotel-specific needs but are somewhat limited compared to ThinkReservations.

ThinkReservations offers 16 verified integrations, including Expedia, Airbnb, TripAdvisor, and OpenKey, providing broader connectivity with OTAs and guest experience tools. These integrations help small hotels expand their reach and automate operations more extensively.

Edge: ThinkReservations, with more integrations to support diverse distribution channels.

Which Do Hoteliers Rate Higher: Rezcontrol or ThinkReservations?

Rezcontrol has only 6 reviews, all from European hotels, with a 0/5 rating indicating very limited recent feedback and possibly issues with support or functionality. This small sample makes it difficult to gauge satisfaction accurately.

ThinkReservations, with 356 reviews and a 4.88/5 rating, enjoys widespread praise, especially among small hotels and B&Bs. Recent reviews continue to reaffirm its ease of use, support quality, and feature set.

Edge: ThinkReservations, with more recent reviews and a higher overall rating.

How Much Do Rezcontrol and ThinkReservations Cost?

Rezcontrol’s pricing is a flat $1,000 monthly fee, with no free tier or trial information available. It’s positioned as a premium solution with comprehensive features.

ThinkReservations charges $500 per month, also without a free trial or tiered pricing. Its lower cost, combined with high user satisfaction, makes it attractive for small to mid-sized properties seeking value.

What Type of Hotel Should Use Rezcontrol?

• Hotels that need extensive control over operations, including multi-revenue streams like restaurant and spa management.
• Hotels seeking a customizable, all-in-one platform with advanced features like revenue management.
• Teams that prefer a dedicated, UK-based support team with a focus on boutique or luxury properties.
• Hotels with complex workflows that benefit from detailed automation and integrations.

Not ideal if you prefer a lower-cost, straightforward PMS or operate primarily in North America with a focus on rapid deployment.

What Type of Hotel Should Use ThinkReservations?

• Small hotels, inns, B&Bs, and vacation rentals aiming for quick onboarding and minimal training.
• Hotels that want strong OTA integration, automated guest messaging, and revenue-boosting features like upselling.
• Teams seeking a scalable platform with excellent support and a broad partner network.
• Property managers looking for a user-friendly, cloud-based system that supports multiple currencies and channels.

Not ideal if you operate at a very large scale or require highly customized workflows that go beyond standard PMS functions.

The Bottom Line for Hotels

Rezcontrol by Avon Data offers a tailored, feature-rich PMS with a focus on control, depth, and dedicated support, mainly suited for boutique and luxury hotels in Europe. Its high price point and small user base limit its applicability for most North American hoteliers or those seeking a more straightforward solution.

ThinkReservations clearly leads in recent reviews among small to mid-sized hotels, with a user-friendly interface, broad integrations, and an emphasis on revenue growth and operational automation. Its versatility and ongoing support make it the safer choice for most hoteliers today.

For hotels seeking a highly customizable, in-depth management system with dedicated UK support and a focus on control, Rezcontrol is worth considering. But if your priority is a proven, scalable, and easy-to-use platform with recent positive feedback, ThinkReservations is the stronger, more reliable choice.