SHR Booking Engine (BE) vs. Exely Booking Engine:
Which Is Right for You?

The Decision

Choosing between SHR Booking Engine (BE) by SHR Group and Exely Booking Engine depends on your hotel's specific needs, existing systems, and growth goals. Both products aim to boost direct bookings, but they approach this goal differently, with SHR BE focusing on advanced features and extensive integrations, while Exely emphasizes simplicity and guest experience. Your decision hinges on whether your team values a feature-rich platform with broad connectivity or a straightforward, user-friendly system designed for quick wins.

While SHR Group’s product has a long-standing presence in the industry and boasts a larger review base, Exely’s newer platform has garnered more recent positive feedback and higher satisfaction ratings. Are you ready to prioritize extensive features and integrations or seek a more nimble, guest-centric booking solution?

Quick Verdict: SHR Booking Engine or Exely Booking Engine — Which Is the Clearer Choice?

Based on the most recent reviews and overall ratings, Exely Booking Engine stands out as the more proven and highly rated product, with 92.7 HTScore and 98% likelihood to recommend, supported by 63 reviews in the last six months. SHR BE, despite its high overall rating, has not received any recent reviews and has a lower HTScore of 46.5, indicating less current user satisfaction.

If your hotel requires a deeply integrated, feature-rich platform with broad partner connections, SHR BE might be appealing. If you prioritize ease of use, rapid setup, and strong guest engagement tools, Exely is the more compelling choice.

Is SHR Booking Engine or Exely Booking Engine Better for Hotels?

SHR BE is designed for hotels seeking comprehensive control over their booking and revenue management, offering 46 features—including loyalty programs, social media integrations, and advanced testing tools. Its extensive integrations (81 verified partners) support complex operations, making it ideal for larger or more sophisticated properties.

In contrast, Exely’s strength lies in simplicity and direct impact. With 29 shared features and a streamlined interface, it’s best suited for independent hotels or small chains looking to improve direct bookings quickly without the overhead of extensive customization. Do you need a feature-heavy platform or a straightforward, guest-friendly system?

Is SHR Booking Engine or Exely Booking Engine Easier to Use?

SHR BE scores 4.67/5 for ease of use, with many reviews praising its intuitive interface and straightforward management once familiarized. However, some users have noted that backend navigation and report generation can be complex, especially for new staff.

Exely surpasses with a 4.91/5 rating for ease of use, with recent reviews highlighting its simple dashboard, fast operation, and minimal learning curve. Users find it quicker to implement and start generating direct bookings, especially for smaller teams or less tech-savvy staff.

Edge: Exely

Which Has Better Features: SHR Booking Engine or Exely Booking Engine?

SHR BE offers 46 unique features, including A/B testing, urgency messaging, pooled inventory, gift vouchers, ADA compliance, and detailed analytics—capabilities that are absent in Exely. Its features support complex rate management, personalized marketing, and multi-channel engagement.

Exely’s 29 shared features include standard booking tools, upselling, and fast channel management, but it lacks many of SHR’s advanced functionalities. If your hotel needs sophisticated revenue management and marketing tools, SHR BE has the edge.

Edge: SHR Booking Engine

Which Has Better Customer Support: SHR Booking Engine or Exely Booking Engine?

SHR Group’s customer support scores 4.86/5, with reviews emphasizing their proactive, knowledgeable support team, and effective onboarding. The long-standing presence and proven track record suggest reliability, especially for larger or complex properties.

Exely’s support is rated 4.96/5, with recent reviews praising their responsiveness, friendly communication, and quick problem resolution. Given the more recent review activity, Exely’s customer support appears slightly more responsive and aligned with current user needs.

Edge: Exely

Which Has More Integrations: SHR Booking Engine or Exely Booking Engine?

SHR BE boasts 81 verified partners, including major systems like Oracle Hospitality, Mews, and Profitroom, enabling extensive connectivity. Its broad integration network supports complex workflows and diverse tech stacks.

Exely has only 8 verified partners, with common integrations including channel managers and PMSs but fewer options overall. For hotels with existing complex systems or seeking future scalability, SHR BE’s extensive integrations are a significant advantage.

Edge: SHR Booking Engine

Which Do Hoteliers Rate Higher: SHR Booking Engine or Exely Booking Engine?

SHR Group’s product has a 4.86/5 overall rating based on 339 reviews, with a 96% likelihood to recommend. Its reviews often emphasize strong revenue features, reliable support, and good integration, especially among larger hotels and resorts.

Exely, with a 92.7 HTScore and 98% recommendation rate based on 144 reviews, garners praise for its user-friendliness and recent positive feedback. Smaller hotels and independent properties tend to rate it higher for ease of implementation and guest experience.

Given the higher overall ratings and recent reviews, Exely is the stronger-rated platform currently.

Edge: Exely

How Much Do SHR Booking Engine and Exely Booking Engine Cost?

SHR BE’s pricing details are not publicly available, but historically, it has been offered as part of broader digital packages or customized solutions, often requiring a quote.

Exely charges $200/month with no mention of setup fees or additional costs, making it transparent and straightforward. Budget-conscious hotels may appreciate Exely’s clear pricing, while larger properties may need custom quotes from SHR.

What Type of Hotel Should Use SHR Booking Engine?

• Hotels that operate at a larger scale, needing extensive integrations with PMS, channel managers, and marketing tools.
• Properties with complex revenue management needs requiring features like dynamic pricing, loyalty programs, or ADA compliance.
• Chains or resorts managing multiple properties across different regions, benefiting from pooled inventory and advanced reporting.
• Teams that want total control over guest messaging, upselling, and targeted campaigns.

Not ideal if your hotel is small, has limited staff, or prefers a simple booking setup without extensive customization.

What Type of Hotel Should Use Exely Booking Engine?

• Independent hotels or boutique properties seeking quick setup and immediate boost in direct bookings.
• Hotels prioritizing guests' digital experience with intuitive booking flows and mobile responsiveness.
• Small to medium-sized properties with limited technical resources, preferring a straightforward platform.
• Hotels that want reliable customer support and transparent pricing without complex integrations.

Not ideal if your hotel requires advanced features like loyalty programs, sophisticated revenue management, or broad third-party integrations.

SHR Booking Engine vs Exely Booking Engine: The Bottom Line for Hotels

The core difference lies in their scope: SHR BE offers a comprehensive, feature-rich environment with extensive integrations, suited for larger or more complex operations. Exely delivers a simple, guest-focused experience with a quick-to-implement setup and high satisfaction among smaller hotels.

If your hotel needs a scalable, highly customizable platform with advanced marketing and management tools, SHR BE is the clear choice. For hotels looking for ease, speed, and a focus on direct bookings with excellent recent reviews, Exely is the better option.

Choose SHR if you require robust features, broad integrations, and long-term scalability. Opt for Exely if you prioritize quick deployment, straightforward user experience, and recent high satisfaction ratings to drive immediate results.