SHR Digital Marketing vs. Big Rig Media: Which Is Right for You?

Updated May 15, 2026  ·  223 verified reviews analyzed

TLDR

We analyzed 223 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

SHR Group shines in ease of use and customer support — especially for brand properties (4.7/5) , with exclusive features like Email Marketing.

Big Rig Media shines .

See the full breakdown below ↓

How Does SHR Digital Marketing Compare to Big Rig Media?

Side-by-side ratings based on 223 verified hotelier reviews on HTR.

HTScore
58
0
Likelihood to Recommend
96%
0%
Ease of Use
4.7/5
0.0/5
Customer Support
4.9/5
0.0/5
Value for Money
4.6/5
0.0/5
Starting Price From $1,000/mo Contact sales
Verified Reviews 223 0

What Are the Pros and Cons of SHR Digital Marketing vs Big Rig Media?

After analyzing 223 verified reviews, SHR Group users most value its advanced digital marketing support, user-friendly design and functionality, training and support materials, while Big Rig Media users highlight . Click any theme to see what reviewers say.

SHR Group SHR Group Big Rig Media
Pros
+ Advanced Digital Marketing Support
+ User-Friendly Design and Functionality
+ Training and Support Materials
+ Continuous Innovation
Cons
Integration Issues
Cost Concerns
Cancellation and Flexibility

SHR Group vs Big Rig Media: Rankings by Hotel Segment

How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment SHR Group SHR Group Big Rig Media
Small (10-24 rooms) #4 29 reviews
Mid-Size (25-74 rooms) #1 171 reviews
Large (75-199 rooms) #4 16 reviews
X-Large (200+ rooms) #11 2 reviews

By Property Type

Segment SHR Group SHR Group Big Rig Media
Boutique #2 99 reviews
Luxury #1 148 reviews
Branded / Chain #1 71 reviews
Extended Stay #3 15 reviews

By Region

Segment SHR Group SHR Group Big Rig Media
North America #12 6 reviews
Europe #2 211 reviews
Asia Pacific #5 4 reviews
Middle East #7 1 reviews

The Decision

Choosing between SHR Group’s Digital Marketing platform and Big Rig Media hinges on your hotel’s specific needs for digital marketing and website management. Both aim to boost your online presence, but SHR Group offers a comprehensive, AI-driven marketing suite with a focus on personalization and direct booking growth, whereas Big Rig Media specializes in custom website development and targeted digital campaigns. Which aligns better with your hotel's priorities?

Is SHR Group or Big Rig Media Better for Hotels?

SHR Group is an established digital marketing agency with a strong focus on hotels, boasting a high overall rating of 4.9/5 based on 137 recent reviews, and a robust presence across multiple regions. Their platform includes 13 unique features like SEO, PPC, content audit, and email marketing, making it a versatile choice for hotels seeking an all-in-one digital marketing solution.

Big Rig Media, with no recent reviews or ratings, appears more as a website development firm rather than a dedicated hotel marketing platform. Their focus is on custom website design and performance optimization, but the lack of recent user feedback makes it difficult to assess their current capabilities or customer satisfaction.

Given the substantial review count and high scores, SHR Group’s platform is clearly more tested and trusted in the hotel industry. Are you ready to prioritize proven performance and extensive features?

SHR Group vs Big Rig Media: Which Should Your Hotel Choose?

If your hotel needs a data-driven, AI-powered marketing platform that enhances direct bookings, improves ROI, and offers ongoing digital strategy support, SHR Group is the clear choice. Its features like personalized communication, SEO, PPC, and conversion optimization directly target hotel revenue growth and customer engagement.

Conversely, if your primary focus is developing a high-performance website with tailored digital campaigns, and you’re comfortable with a vendor that may not have extensive hotel-specific experience, Big Rig Media might suit your needs. However, the absence of recent reviews or industry-specific features weakens its case.

For hotels seeking a mature, hotel-focused digital marketing partner with proven results, SHR Group is the stronger option. Do you need a platform that handles all aspects of digital marketing or just website development?

Is SHR Group or Big Rig Media Easier to Use?

SHR Group scores 4.72/5 for ease of use, reflecting a user-friendly interface and onboarding process. Customers highlight its intuitive dashboard, straightforward reporting, and effective support, making it accessible even for teams new to digital marketing.

Big Rig Media lacks any recent reviews or ratings, leaving uncertainty about its usability or onboarding experience. Its primary strength seems to be in website design rather than user experience, which can vary widely depending on vendor expertise.

Edge: SHR Group.

Which Has Better Features: SHR Group or Big Rig Media?

SHR Group offers 13 unique features including SEO, PPC, web design, content audits, email marketing, custom CMS, and meta search marketing, all tailored for hotels. It also provides advanced tools like conversion rate optimization and tag management, which are critical for operational success.

Big Rig Media does not list any specific features or proprietary tools, focusing instead on website development and online marketing without hotel-specific functionalities. This makes SHR Group more comprehensive for hotel digital marketing needs.

Edge: SHR Group.

Which Has Better Customer Support: SHR Group or Big Rig Media?

SHR Group’s support scores 4.86/5, with reviews praising their responsiveness, professionalism, and proactive account management. Customers often emphasize the value of ongoing consultation and detailed reporting, which help optimize campaigns and revenue.

In contrast, Big Rig Media has no recent reviews or support ratings available, making it impossible to gauge their responsiveness or quality of service. Given the importance of reliable support in digital marketing, SHR Group’s track record is a major advantage.

Edge: SHR Group.

Which Has More Integrations: SHR Group or Big Rig Media?

SHR Group boasts 81 verified partners, including PMS systems like Visual Matrix and Profitroom, plus integrations with Criton, Priority Software, and others. This extensive network allows hotels to connect their existing systems smoothly and expand functionality.

Big Rig Media has no listed integrations or verified partner connections, limiting its ability to seamlessly integrate with hotel operations. For hotels that rely on a range of digital tools, SHR Group’s integrations are a major plus.

Edge: SHR Group.

Which Do Hoteliers Rate Higher: SHR Group or Big Rig Media?

SHR Group’s recent reviews highlight a 4.9/5 overall rating with 137 reviews, and a 96% likelihood to recommend among hoteliers. Hotels of various segments, from luxury to city center and resorts, consistently praise its user friendliness, support, and direct booking results.

Big Rig Media has no recent reviews or ratings, making it impossible to determine user satisfaction or hotel segment preferences. In the absence of recent feedback, SHR Group is the clear leader in hotel industry trust.

Edge: SHR Group.

How Much Do SHR Group and Big Rig Media Cost?

SHR Group charges a base price of $1,000 per month, with no additional implementation or setup fees. This predictable pricing model includes a suite of digital marketing services and features tailored for hotels.

Big Rig Media’s pricing details are not publicly available, which raises questions about costs and included services. Without transparent pricing, hotels may find it difficult to compare value or budget accordingly.

What Type of Hotel Should Use SHR Group?

  • Hotels that want a comprehensive, AI-powered digital marketing platform focused on increasing direct bookings and revenue.
  • Hotels seeking expert support in SEO, PPC, and content marketing tailored to the hotel industry.
  • Hotels that value detailed analytics and ongoing campaign optimization.
  • Hotels aiming for a scalable solution with extensive integrations across PMS and booking engines.

Not ideal if:

  • Your hotel operates on a very tight budget and prefers low-cost options.
  • You already have a strong internal marketing team and only need website development.
  • You prefer a vendor with no recent reviews or proven hotel-specific experience.

What Type of Hotel Should Use Big Rig Media?

  • Hotels primarily looking for custom website design and development, with an emphasis on branding and user experience.
  • Hotels that want a marketing partner for basic digital campaigns without needing extensive hotel-specific features.
  • Hotels comfortable with vendor profiles that lack recent review data and hotel industry focus.

Not ideal if:

  • You require proven, hotel-specific digital marketing solutions.
  • You prefer extensive integrations or data-driven marketing features.
  • You need ongoing support and detailed performance analytics.

SHR Group vs Big Rig Media: The Bottom Line for Hotels

SHR Group is a proven, hotel-focused digital marketing partner with a high rating, extensive features, and a broad integration network. Its AI-driven approach and dedicated support make it ideal for hotels seeking to grow direct bookings and revenue.

Big Rig Media offers website development and basic marketing services without recent hotel industry reviews or proven digital marketing features. It may suit smaller hotels or those prioritizing branding over data-driven campaigns, but lacks the validation and depth of SHR Group.

For hotels serious about digital marketing growth, SHR Group is the clear choice. If your hotel’s priority is a stylish website and simple campaigns, Big Rig Media could work—but proceed cautiously without recent user feedback.

How Much Do SHR Digital Marketing and Big Rig Media Cost?

Digital Marketing Agencies pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

SHR Group SHR Group Big Rig Media
Starting Price From $1,000/mo

Which Features Does SHR Digital Marketing Have That Big Rig Media Doesn't (and Vice Versa)?

According to HTR's product database, SHR Digital Marketing and Big Rig Media share 0 features. Here are the key differences — features one has that the other lacks.

Feature SHR Group SHR Group Big Rig Media
Conversion Rate Optimization
PPC
SEO
SEO Content Strategy
Tag Management & Tracking Configuration
Web Design

Showing top differences. 1 more features differ between these products.

Real-World Results: SHR Group vs Big Rig Media by Business Goal

We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
SHR Group Windward Management Mid-Size
+ The paid campaigns accounted for 26% of all traffic to the website
+ Google Search Ads showed a return on investment of 131 :1
+ Metasearch return on investment was 58:1

"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."

Stephen Williams
Stephen Williams
Group Sales and Marketing Director
Big Rig Media

No published case study for this goal yet.

SHR Group vs Big Rig Media: The Bottom Line

SHR Group
SHR Group
4.8/5 from 223 reviews

What hoteliers love

Advanced Digital Marketing Support 96% positive

The product's digital marketing aspects, including SEO, PPC, and detailed monthly reports, receive high praise for enhancing the hotel's online presen... The product's digital marketing aspects, including SEO, PPC, and detailed monthly reports, receive high praise for enhancing the hotel's online presence and driving targeted traffic to their websites. This comprehensive support helps maintain a competitive edge.

User-Friendly Design and Functionality 92% positive

Users frequently highlight the Allora Booking Engine's user-friendly interface, noting its ease of navigation and modern design that appeals to both h... Users frequently highlight the Allora Booking Engine's user-friendly interface, noting its ease of navigation and modern design that appeals to both hotel staff and guests. The ability to customize the website quickly and efficiently is particularly valued.

Training and Support Materials 90% positive

Users appreciated the provided training and support but pointed out that more consistent and detailed training materials, including video tutorials, w... Users appreciated the provided training and support but pointed out that more consistent and detailed training materials, including video tutorials, would be beneficial for better usability and skill development.

Where hoteliers push back

Integration Issues 50% negative

Some users flagged the need for better integration with existing Property Management Systems (PMS) and other third-party systems to streamline operati... Some users flagged the need for better integration with existing Property Management Systems (PMS) and other third-party systems to streamline operations and enhance efficiency.

Cost Concerns 100% negative

A few hoteliers mentioned that while the service is effective, the costs for additional features and modifications could be quite steep, making it les... A few hoteliers mentioned that while the service is effective, the costs for additional features and modifications could be quite steep, making it less appealing for smaller operations or those on tighter budgets.

Unique capabilities

SEO PPC Web Design Tag Management & Tracking Configuration Conversion Rate Optimization
4.7/5 ease of use 4.9/5 support 81 integrations
Visit Website
Big Rig Media
0.0/5 from 0 reviews
0.0/5 ease of use 0.0/5 support 0 integrations
Visit Profile

Where the ratings diverge most

Overall Rating SHR Group 4.9 vs 0.0 (+4.9)
Ease of Use SHR Group 4.7 vs 0.0 (+4.7)
Customer Support SHR Group 4.9 vs 0.0 (+4.9)
Value for Money SHR Group 4.6 vs 0.0 (+4.6)
Onboarding SHR Group 4.7 vs 0.0 (+4.7)

Frequently Asked Questions About SHR Digital Marketing vs Big Rig Media

Can SHR Digital Marketing replace Big Rig Media?

It depends on your requirements. SHR Digital Marketing and Big Rig Media share many core Digital Marketing Agencies features, but each has unique capabilities. SHR Digital Marketing offers 81 verified integration partners, while Big Rig Media offers 0. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. SHR Digital Marketing leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do SHR Digital Marketing or Big Rig Media offer a free plan?

SHR Digital Marketing: No. Big Rig Media: No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank SHR Digital Marketing and Big Rig Media?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 58 and Big Rig Media has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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