The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 223 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines in ease of use and customer support — especially for brand properties (4.7/5) , with exclusive features like Email Marketing.
Big Rig Media shines .
Side-by-side ratings based on 223 verified hotelier reviews on HTR.
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| Starting Price | From $1,000/mo | Contact sales |
| Verified Reviews | 223 | 0 |
After analyzing 223 verified reviews, SHR Group users most value its advanced digital marketing support, user-friendly design and functionality, training and support materials, while Big Rig Media users highlight . Click any theme to see what reviewers say.
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Advanced Digital Marketing Support
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User-Friendly Design and Functionality
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Training and Support Materials
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Continuous Innovation
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Integration Issues
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Cost Concerns
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How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Big Rig Media |
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| Small (10-24 rooms) ▾ | #4 29 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #1 171 reviews | — |
| Large (75-199 rooms) ▾ | #4 16 reviews | — |
| X-Large (200+ rooms) | #11 2 reviews | — |
By Property Type
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Big Rig Media |
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| Boutique ▾ | #2 99 reviews | — |
| Luxury ▾ | #1 148 reviews | — |
| Branded / Chain ▾ | #1 71 reviews | — |
| Extended Stay ▾ | #3 15 reviews | — |
By Region
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Big Rig Media |
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| North America ▾ | #12 6 reviews | — |
| Europe ▾ | #2 211 reviews | — |
| Asia Pacific | #5 4 reviews | — |
| Middle East | #7 1 reviews | — |
Choosing between SHR Group’s Digital Marketing platform and Big Rig Media hinges on your hotel’s specific needs for digital marketing and website management. Both aim to boost your online presence, but SHR Group offers a comprehensive, AI-driven marketing suite with a focus on personalization and direct booking growth, whereas Big Rig Media specializes in custom website development and targeted digital campaigns. Which aligns better with your hotel's priorities?
SHR Group is an established digital marketing agency with a strong focus on hotels, boasting a high overall rating of 4.9/5 based on 137 recent reviews, and a robust presence across multiple regions. Their platform includes 13 unique features like SEO, PPC, content audit, and email marketing, making it a versatile choice for hotels seeking an all-in-one digital marketing solution.
Big Rig Media, with no recent reviews or ratings, appears more as a website development firm rather than a dedicated hotel marketing platform. Their focus is on custom website design and performance optimization, but the lack of recent user feedback makes it difficult to assess their current capabilities or customer satisfaction.
Given the substantial review count and high scores, SHR Group’s platform is clearly more tested and trusted in the hotel industry. Are you ready to prioritize proven performance and extensive features?
If your hotel needs a data-driven, AI-powered marketing platform that enhances direct bookings, improves ROI, and offers ongoing digital strategy support, SHR Group is the clear choice. Its features like personalized communication, SEO, PPC, and conversion optimization directly target hotel revenue growth and customer engagement.
Conversely, if your primary focus is developing a high-performance website with tailored digital campaigns, and you’re comfortable with a vendor that may not have extensive hotel-specific experience, Big Rig Media might suit your needs. However, the absence of recent reviews or industry-specific features weakens its case.
For hotels seeking a mature, hotel-focused digital marketing partner with proven results, SHR Group is the stronger option. Do you need a platform that handles all aspects of digital marketing or just website development?
SHR Group scores 4.72/5 for ease of use, reflecting a user-friendly interface and onboarding process. Customers highlight its intuitive dashboard, straightforward reporting, and effective support, making it accessible even for teams new to digital marketing.
Big Rig Media lacks any recent reviews or ratings, leaving uncertainty about its usability or onboarding experience. Its primary strength seems to be in website design rather than user experience, which can vary widely depending on vendor expertise.
Edge: SHR Group.
SHR Group offers 13 unique features including SEO, PPC, web design, content audits, email marketing, custom CMS, and meta search marketing, all tailored for hotels. It also provides advanced tools like conversion rate optimization and tag management, which are critical for operational success.
Big Rig Media does not list any specific features or proprietary tools, focusing instead on website development and online marketing without hotel-specific functionalities. This makes SHR Group more comprehensive for hotel digital marketing needs.
Edge: SHR Group.
SHR Group’s support scores 4.86/5, with reviews praising their responsiveness, professionalism, and proactive account management. Customers often emphasize the value of ongoing consultation and detailed reporting, which help optimize campaigns and revenue.
In contrast, Big Rig Media has no recent reviews or support ratings available, making it impossible to gauge their responsiveness or quality of service. Given the importance of reliable support in digital marketing, SHR Group’s track record is a major advantage.
Edge: SHR Group.
SHR Group boasts 81 verified partners, including PMS systems like Visual Matrix and Profitroom, plus integrations with Criton, Priority Software, and others. This extensive network allows hotels to connect their existing systems smoothly and expand functionality.
Big Rig Media has no listed integrations or verified partner connections, limiting its ability to seamlessly integrate with hotel operations. For hotels that rely on a range of digital tools, SHR Group’s integrations are a major plus.
Edge: SHR Group.
SHR Group’s recent reviews highlight a 4.9/5 overall rating with 137 reviews, and a 96% likelihood to recommend among hoteliers. Hotels of various segments, from luxury to city center and resorts, consistently praise its user friendliness, support, and direct booking results.
Big Rig Media has no recent reviews or ratings, making it impossible to determine user satisfaction or hotel segment preferences. In the absence of recent feedback, SHR Group is the clear leader in hotel industry trust.
Edge: SHR Group.
SHR Group charges a base price of $1,000 per month, with no additional implementation or setup fees. This predictable pricing model includes a suite of digital marketing services and features tailored for hotels.
Big Rig Media’s pricing details are not publicly available, which raises questions about costs and included services. Without transparent pricing, hotels may find it difficult to compare value or budget accordingly.
Not ideal if:
Not ideal if:
SHR Group is a proven, hotel-focused digital marketing partner with a high rating, extensive features, and a broad integration network. Its AI-driven approach and dedicated support make it ideal for hotels seeking to grow direct bookings and revenue.
Big Rig Media offers website development and basic marketing services without recent hotel industry reviews or proven digital marketing features. It may suit smaller hotels or those prioritizing branding over data-driven campaigns, but lacks the validation and depth of SHR Group.
For hotels serious about digital marketing growth, SHR Group is the clear choice. If your hotel’s priority is a stylish website and simple campaigns, Big Rig Media could work—but proceed cautiously without recent user feedback.
Digital Marketing Agencies pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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Big Rig Media | |
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| Starting Price | From $1,000/mo | — |
According to HTR's product database, SHR Digital Marketing and Big Rig Media share 0 features. Here are the key differences — features one has that the other lacks.
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Big Rig Media |
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| Conversion Rate Optimization | ||
| PPC | ||
| SEO | ||
| SEO Content Strategy | ||
| Tag Management & Tracking Configuration | ||
| Web Design |
Showing top differences. 1 more features differ between these products.
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
No published case study for this goal yet.
What hoteliers love
The product's digital marketing aspects, including SEO, PPC, and detailed monthly reports, receive high praise for enhancing the hotel's online presen... The product's digital marketing aspects, including SEO, PPC, and detailed monthly reports, receive high praise for enhancing the hotel's online presence and driving targeted traffic to their websites. This comprehensive support helps maintain a competitive edge.
Users frequently highlight the Allora Booking Engine's user-friendly interface, noting its ease of navigation and modern design that appeals to both h... Users frequently highlight the Allora Booking Engine's user-friendly interface, noting its ease of navigation and modern design that appeals to both hotel staff and guests. The ability to customize the website quickly and efficiently is particularly valued.
Users appreciated the provided training and support but pointed out that more consistent and detailed training materials, including video tutorials, w... Users appreciated the provided training and support but pointed out that more consistent and detailed training materials, including video tutorials, would be beneficial for better usability and skill development.
Where hoteliers push back
Some users flagged the need for better integration with existing Property Management Systems (PMS) and other third-party systems to streamline operati... Some users flagged the need for better integration with existing Property Management Systems (PMS) and other third-party systems to streamline operations and enhance efficiency.
A few hoteliers mentioned that while the service is effective, the costs for additional features and modifications could be quite steep, making it les... A few hoteliers mentioned that while the service is effective, the costs for additional features and modifications could be quite steep, making it less appealing for smaller operations or those on tighter budgets.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SHR Digital Marketing and Big Rig Media share many core Digital Marketing Agencies features, but each has unique capabilities. SHR Digital Marketing offers 81 verified integration partners, while Big Rig Media offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Digital Marketing leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Digital Marketing: No. Big Rig Media: No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 58 and Big Rig Media has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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