Big Rig Media vs. Cendyn Full-Service Digital Marketing:
Which Is Right for You?

The Decision

Choosing the right digital marketing partner can dramatically influence your hotel's direct booking success and online presence. Both Big Rig Media and Cendyn Full-Service Digital Marketing aim to support these goals, but their approaches and strengths differ significantly. Big Rig Media offers a broad, agency-style digital marketing service with a focus on website and campaign management, while Cendyn provides a comprehensive suite of features driven by its data analytics and multi-channel campaign capabilities. Which product aligns better with your hotel’s specific needs?

Is Big Rig Media or Cendyn Better for Hotels?

Big Rig Media is a digital marketing agency that focuses on custom website design, development, and online marketing solutions. It boasts zero reviews in the last six months, making its current reputation and client feedback less clear. Conversely, Cendyn has 52 recent reviews, with a high overall rating of 4.56 out of 5 and a strong NPS score of 9.06. The recent reviews for Cendyn highlight its responsiveness and focus on direct revenue growth, suggesting it’s more trusted and actively supported today.

Both products aim to increase your hotel's visibility and direct bookings, yet they approach this differently. Big Rig Media’s core strength lies in building online presence through tailored digital campaigns, while Cendyn emphasizes multi-channel marketing and data-driven strategies. If your hotel prioritizes measurable results and ongoing support, Cendyn’s recent review volume and high satisfaction metrics make it the more reliable choice. Are you looking for a marketing partner with proven recent success and client satisfaction?

Big Rig Media vs Cendyn: Which Should Your Hotel Choose?

If your hotel needs a broad digital marketing agency capable of creating custom websites, handling integrated campaigns, and managing SEO, PPC, and social media advertising, Big Rig Media might seem appealing. However, its absence of recent reviews and zero verified integrations or partnerships suggest limited current client feedback and reach.

In contrast, Cendyn is better suited if your hotel values a platform with extensive features, including performance marketing, booking engine integration, and detailed analytics. Its 116 verified integrations and strong presence across multiple regions, coupled with a high hotel segment rating, indicate broader functionality and proven client success. For hoteliers seeking a well-supported, multi-channel marketing platform with recent, positive reviews, Cendyn is the clear choice.

Is Big Rig Media or Cendyn Easier to Use?

Cendyn’s user experience is rated at 4.58 out of 5, with onboarding rated at 4.31, reflecting a streamlined setup process and an intuitive interface. Clients praise its straightforward management tools and responsiveness, although some suggest that the platform could benefit from an aesthetic refresh.

Big Rig Media, on the other hand, has no recent reviews or ratings, which makes assessing its ease of use difficult. The lack of current user feedback leaves uncertainty about its platform’s intuitiveness or onboarding process. Given the recent user ratings and feedback for Cendyn, edge: Cendyn.

Which Has Better Features: Big Rig Media or Cendyn?

Cendyn offers 25 unique features, including SEO, PPC, web design, data analysis, content strategy, social media management, marketing automation, and more—capabilities essential for comprehensive digital marketing efforts. Big Rig Media, by comparison, lists no exclusive features, emphasizing a generalized agency approach rather than specific tools.

The breadth of features in Cendyn provides your hotel with advanced tools to optimize your online presence, target potential guests, and analyze campaign performance. With its diverse capabilities, Cendyn’s feature set surpasses what Big Rig Media offers, making it the superior choice for hotels seeking a full-suite marketing platform. Edge: Cendyn.

Which Has Better Customer Support: Big Rig Media or Cendyn?

Cendyn’s support is rated 4.46 out of 5, with recent reviews describing the team as "great" and "responsive," highlighting consistent customer support and proactive engagement. Reviewers also appreciate the dedicated account management and quick problem resolution.

Big Rig Media, lacking recent reviews and a rated support system, offers no current data on customer service quality. This absence makes it difficult to assess its responsiveness or support quality today. Given Cendyn’s high ratings and positive recent feedback, edge: Cendyn.

Which Has More Integrations: Big Rig Media or Cendyn?

Cendyn boasts 116 verified platform integrations, including popular PMS systems and third-party marketing tools like Priority Software, Visual Matrix PMS, and others. These integrations enable seamless data flow and operational efficiencies. Big Rig Media has no verified integrations, limiting its ability to connect with other essential hotel systems.

For hotels seeking a platform that connects effortlessly with existing systems and enhances digital marketing efforts, Cendyn’s extensive partner network clearly outperforms Big Rig Media. Edge: Cendyn.

Which Do Hoteliers Rate Higher: Big Rig Media or Cendyn?

Since Big Rig Media has no recent reviews, there is no current data on hotel ratings. Cendyn, with 52 recent reviews, maintains an overall rating of 4.56/5. Independent hotels rate it at 4.78/5, and boutique and branded hotels give it high marks for support, functionality, and results.

The high and recent review volume for Cendyn demonstrates strong hotel satisfaction across segments. For hoteliers seeking proven client approval and high satisfaction, Cendyn is the better-rated product today. Edge: Cendyn.

How Much Do Big Rig Media and Cendyn Cost?

Big Rig Media’s pricing information is unavailable, suggesting a custom quote or opaque pricing structure. Cendyn charges a base price of $1,800 per month, with no trial or freemium options noted.

The transparent pricing of Cendyn, combined with its extensive feature set, offers better value for hotels looking to understand costs upfront. Given the lack of current pricing data for Big Rig Media, edge: Cendyn.

What Type of Hotel Should Use Big Rig Media?

• Hotels that need a tailored digital marketing agency focusing on website creation, campaign management, and brand visibility.
• Teams seeking a customized approach with direct oversight and personal service.
• Hotels with existing digital marketing infrastructure and looking for agency support rather than a technology platform.
• Not ideal if your hotel requires extensive automation, integrations, or data analytics—features that Big Rig Media does not currently offer or showcase.

What Type of Hotel Should Use Cendyn?

• Hotels that want a full-featured platform with extensive integrations, including PMS and third-party tools.
• Resorts, boutique, and branded hotels seeking data-driven marketing campaigns.
• Hotels ready to invest in performance marketing, SEO, social media management, and analytics.
• Not ideal if your hotel has a very limited marketing budget or prefers a simple, stand-alone website without ongoing multi-channel support.

The Bottom Line for Hotels

Cendyn and Big Rig Media serve distinctly different needs. Big Rig Media acts as a digital marketing agency providing customized services, while Cendyn offers a comprehensive toolset designed for performance and scalability. The core difference is that Cendyn’s recent reviews and broader feature set make it the more reliable, proven choice for today’s hotelier.

If your hotel prioritizes an all-in-one digital marketing platform with extensive integrations, detailed analytics, and ongoing support, Cendyn is the clear pick. Its high review count, recent positive feedback, and proven client satisfaction set it apart.

However, if your hotel prefers a more personalized, agency-style relationship with tailored campaigns and website services, and you are comfortable with limited features or integrations, Big Rig Media may be suitable. But keep in mind the lack of recent reviews and current support data.

Overall, for hotels seeking a trustworthy, feature-rich, and well-supported platform that can grow with your property, Cendyn stands out as the more dependable choice today.