SHR Website Design vs. Blastness Website Design: Which Is Right for You?

Updated May 15, 2026  ·  298 verified reviews analyzed

TLDR

We analyzed 298 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

SHR Group shines when it comes to proactive client management — especially for brand properties (4.8/5) .

Blastness shines when it comes to website management and design , with exclusive features like Storefront/Voucher Functionality and Review Widgets.

See the full breakdown below ↓

How Does SHR Website Design Compare to Blastness Website Design?

Side-by-side ratings based on 298 verified hotelier reviews on HTR.

HTScore
43
80
Likelihood to Recommend
96%
96%
Ease of Use
4.7/5
4.8/5
Customer Support
4.8/5
4.9/5
Value for Money
4.6/5
4.6/5
Starting Price From $900/mo Contact sales
Verified Reviews 262 36

What Are the Pros and Cons of SHR Website Design vs Blastness Website Design?

After analyzing 298 verified reviews, SHR Group users most value its proactive client management, website design, reporting and analytics, while Blastness users highlight website management and design, revenue management system, revenue consultants. Click any theme to see what reviewers say.

SHR Group SHR Group Blastness Blastness
Pros
+ Proactive Client Management
+ Website Management and Design
+ Website Design
+ Revenue Management System
+ Reporting and Analytics
+ Revenue Consultants
+ Digital Marketing
+ Channel Manager
Cons
Voucher System
Customizable Reports
Template Limitations
Seamless Integrations

SHR Group vs Blastness: Rankings by Hotel Segment

How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment SHR Group SHR Group Blastness Blastness
Small (10-24 rooms) #9 30 reviews #8 20 reviews
Mid-Size (25-74 rooms) #1 208 reviews #8 13 reviews
Large (75-199 rooms) #6 13 reviews #23 0 reviews
X-Large (200+ rooms) #14 1 reviews

By Property Type

Segment SHR Group SHR Group Blastness Blastness
Boutique #4 115 reviews #8 15 reviews
Luxury #2 163 reviews #8 13 reviews
Branded / Chain #2 84 reviews #11 3 reviews
Extended Stay #4 16 reviews #9 3 reviews

By Region

Segment SHR Group SHR Group Blastness Blastness
North America #11 8 reviews #23 0 reviews
Europe #2 244 reviews #6 36 reviews
Asia Pacific #6 5 reviews #15 0 reviews

The Decision

Choosing between SHR Group's Website Design and Blastness’s Website Design hinges on what your hotel needs most. SHR Group offers a broad, data-driven approach with extensive integration, while Blastness emphasizes flexible, customized websites with a strong focus on revenue management and guest experience. Both solutions aim to improve your digital presence, but their core strengths differ significantly. So, which aligns better with your hotel’s goals?

Is SHR Group or Blastness Better for Hotels?

Both SHR Group and Blastness provide website design solutions tailored for hotels, but they approach the problem differently. SHR Group’s platform leans heavily on its proven track record, with a high overall rating of 4.87/5 backed by 169 reviews, mostly recent—making it a more reliable choice based on current user feedback. Blastness, with only 36 reviews and a 0/5 overall rating, has a smaller sample size and less recent feedback, which weakens confidence in its current quality.

While SHR Group emphasizes creating websites that reflect your specific brand and customer behaviors, Blastness focuses on providing customizable templates and a flexible content management system (CMS). SHR Group’s solutions are more suited for hotels seeking a proven, data-backed partner, whereas Blastness appeals to those wanting more control and quick deployment. Are you prioritizing a partner with a strong reputation or a flexible, DIY-style platform?

SHR Group vs Blastness: Which Should Your Hotel Choose?

If your hotel needs a tried-and-true digital partner with a high client satisfaction rate, go with SHR Group. Its comprehensive solution combines data-driven website design, advanced analytics, and a suite of integrations, making it ideal for hotels looking for stability, proven results, and extensive ecosystem compatibility.

If your hotel requires a flexible, fully customizable website with a focus on revenue management and direct bookings, Blastness is a better fit. It offers a broad range of design options, a CMS that allows hotel teams to manage content independently, and a suite of tools aimed at boosting online visibility and conversions.

For luxury or boutique hotels that value personalized design and strategic consulting, SHR Group’s high ratings and extensive case studies make it a more compelling choice. Meanwhile, properties aiming for rapid deployment and control over website content, especially those with in-house teams, might prefer Blastness’s modular, customizable approach.

Is SHR Group or Blastness Easier to Use?

SHR Group’s platform scores 4.69/5 in ease of use, with a user-friendly interface praised for its integration capabilities, but some clients find onboarding complex, especially when navigating the CMS’s image upload and page setup features. Its comprehensive features can present a learning curve, particularly for smaller hotels with limited technical staff.

Blastness scores slightly higher at 4.81/5, with users highlighting its intuitive interface, simple content management, and quick setup times. Clients appreciate the flexibility of choosing pre-designed templates or custom websites, which can be managed independently without steep training.

Edge: Blastness.

Which Has Better Features: SHR Group or Blastness?

SHR Group offers 13 shared features, including advanced analytics, integrated booking engines, and a wide array of third-party integrations. Unique features include ADA compliance, which can be crucial for accessibility standards, and a focus on marketing tools that help optimize the guest journey.

Blastness provides 16 features—more than SHR—including Storefront/Voucher functionality, Review Widgets, and Google AMP markup, which can enhance mobile performance and online reputation. Its Revenue Management System (RMS) is a core offering, helping hotels optimize pricing and availability strategies in real-time.

Given the number of unique features, Blastness edges out SHR Group in feature variety, especially in digital marketing and performance enhancements. However, SHR Group’s special focus on accessibility and marketing integrations is also noteworthy.

Edge: Blastness.

Which Has Better Customer Support: SHR Group or Blastness?

Both platforms receive near-perfect ratings for support, with SHR Group at 4.85/5 and Blastness at 4.86/5. Customers praise SHR Group’s dedicated account management and proactive support, with quotes like “Avvio has been our digital partner for over 8 years”—highlighting its long-term commitment.

Blastness’s support is similarly lauded, with clients describing their team as "always available and ready to help." Users also appreciate the guidance from their revenue consultants, especially in strategic pricing and online visibility.

Edge: Blastness.

Which Has More Integrations: SHR Group or Blastness?

SHR Group boasts 81 verified integrations, including major systems like Oracle Hospitality, Mews, and IDeaS, providing broad compatibility with PMS, revenue management, and marketing tools. Only five are shared with Blastness, which has 15 verified integrations, mainly in revenue management and channel distribution.

Blastness’s integrations tend to focus more on marketing and revenue optimization, with notable partnerships like hotelcube and Vertical Booking. SHR Group’s extensive ecosystem makes it more suitable for hotels seeking a unified, connected platform across multiple systems.

Edge: SHR Group.

Which Do Hoteliers Rate Higher: SHR Group or Blastness?

Hoteliers rate SHR Group significantly higher, with an overall score of 4.87/5 and a review count of 169—far surpassing Blastness’s 36 reviews. Recent reviews affirm SHR Group’s consistency, with clients praising its ROI, ease of integration, and customer service.

Blastness’s reviews are less recent and less numerous, which diminishes confidence in current user sentiment. For hotels seeking proven satisfaction and reliability, SHR Group’s higher ratings make it the clear choice.

Edge: SHR Group.

How Much Do SHR Group and Blastness Cost?

SHR Group charges a clear base price of $900 per month, with no freemium, implementation, or hidden fees. Pricing details for Blastness are not publicly listed, suggesting a customized quote based on services selected.

While SHR Group’s transparent pricing simplifies budgeting, Blastness’s flexible model may appeal to hotels seeking specific services but could be less predictable in total costs.

What Type of Hotel Should Use SHR Group?

  • Hotels that prioritize proven results, extensive integrations, and accessibility standards.
  • Properties seeking a high-rated, full-service digital partner capable of handling complex, multi-faceted website design.
  • Hotels with dedicated technical teams or those willing to invest time in onboarding, to maximize the platform’s capabilities.
  • Hotels that value data-driven insights, advanced analytics, and strategic marketing support.

Not ideal if:

  • You need quick deployment with minimal setup.
  • Your team prefers a DIY approach with full control over content.
  • Your hotel operates on a tight budget or prefers a more flexible, less integrated solution.

What Type of Hotel Should Use Blastness?

  • Hotels that want quick, customizable website deployment with a focus on direct booking and revenue management.
  • Properties that value content independence, managing their website content without reliance on external agencies.
  • Hotels seeking a flexible platform with integrated Revenue Management System to optimize pricing strategies.
  • Properties that want to leverage digital marketing tools and improve mobile booking experiences.

Not ideal if:

  • You need a platform with extensive third-party integrations or proven long-term stability.
  • Your hotel prefers a high-touch, high-support service with dedicated account managers.
  • Your property operates in regions where Blastness’s market presence and support are limited.

The Bottom Line for Hotels

In summary, SHR Group’s website design offers a high-rated, well-established platform with a focus on integration, accessibility, and data-driven design. Its extensive ecosystem and proven track record make it ideal for hotels seeking stability, proven ROI, and comprehensive support.

Blastness excels in providing flexible, customizable websites, with a strong emphasis on revenue management and digital marketing. Its intuitive CMS and design options suit properties wanting quick deployment, independent control, and targeted online visibility.

If your hotel values a platform with extensive integrations, proven success, and long-term support, SHR Group is the clear choice. Conversely, if speed, customization, and management autonomy are your priorities, Blastness offers a compelling alternative.

Our Verdict

Based on current reviews, the higher overall rating, and the recent user feedback, SHR Group’s Website Design clearly stands out as the stronger option for most hotels. Its broad ecosystem, proven results, and dedicated support make it a safer investment for properties aiming for growth and stability.

Blastness’s flexible, easy-to-manage platform is appealing for hotels that prioritize quick deployment and content control, but its limited reviews and less recent feedback weaken its case.

For hoteliers seeking reliability, proven performance, and extensive integration options, SHR Group is the recommended choice. If your hotel is smaller, more hands-on, and needs rapid, customizable websites, Blastness can be a suitable, though less tested, alternative.

How Much Do SHR Website Design and Blastness Website Design Cost?

Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

SHR Group SHR Group Blastness Blastness
Starting Price From $900/mo

Which Features Does SHR Website Design Have That Blastness Website Design Doesn't (and Vice Versa)?

According to HTR's product database, SHR Website Design and Blastness Website Design share 14 features. Here are the key differences — features one has that the other lacks.

Feature SHR Group SHR Group Blastness Blastness
Blog Post Composer
Google AMP Markup
Review Widgets
Storefront/Voucher Functionality
Whitelabel Capability

Real-World Results: SHR Group vs Blastness by Business Goal

We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
SHR Group Windward Management Mid-Size
+ The paid campaigns accounted for 26% of all traffic to the website
+ Google Search Ads showed a return on investment of 131 :1
+ Metasearch return on investment was 58:1

"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."

Stephen Williams
Stephen Williams
Group Sales and Marketing Director
Blastness Villa Cortine Small
+ +71% RevPAR Growth
+ +230% Website Growth
+ Accurate and reliable reporting on the hotel

"The constant evolution of tools such as Business Intelligence and RMS, which my team and I use on a daily basis, has led to very interesting results."

G
Giacomo Grossi
Villa Cortine General Manager

SHR Group vs Blastness: The Bottom Line

SHR Group
SHR Group
4.8/5 from 262 reviews

What hoteliers love

Proactive Client Management 98% positive

Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable... Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable, invested in client success, and ready with insights and recommendations to drive business growth.

Website Design 65% positive

SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients n... SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients noted that these designs have significantly contributed to increased visibility and higher conversion rates. However, some clients expressed a need for more flexibility in customization and quicker turnaround times.

Reporting and Analytics 81% positive

The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and acti... The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and actionable data that help hoteliers make informed decisions. Users find these reports crucial for strategy adjustments and performance tracking.

Where hoteliers push back

Voucher System 83% negative

The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas... The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas for potential enhancements, including easier voucher management and partial redemptions.

Template Limitations 100% negative

While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customiza... While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customization to better reflect their unique brand identities.

Ranks higher for

Large (75-199 rooms) #6 vs #23
Mid-Size (25-74 rooms) #1 vs #8
Bed & Breakfast & Inns #3 vs #12
Boutique #4 vs #8
4.7/5 ease of use 4.9/5 support 81 integrations
Visit Website
Blastness
Blastness
4.8/5 from 36 reviews

What hoteliers love

Website Management and Design 100% positive

Blastness is praised for developing engaging hotel websites that improve conversion rates and direct bookings. Their design optimization for desktop a... Blastness is praised for developing engaging hotel websites that improve conversion rates and direct bookings. Their design optimization for desktop and mobile platforms, combined with effective digital marketing strategies, enhances online visibility, attracting more direct reservations and reducing commission expenses.

Revenue Management System 100% positive

The Blastness Revenue Management System (RMS) stands out for its ability to streamline pricing strategies and boost revenue. Users appreciate its intu... The Blastness Revenue Management System (RMS) stands out for its ability to streamline pricing strategies and boost revenue. Users appreciate its intuitive design, which simplifies complex processes and responds quickly to market changes. However, there is room to enhance forecasting tools by integrating advanced analytics for better strategic pricing decisions.

Revenue Consultants 100% positive

Blastness' revenue consultants receive high praise for their expertise and tailored strategic guidance. They are credited with helping hotels optimize... Blastness' revenue consultants receive high praise for their expertise and tailored strategic guidance. They are credited with helping hotels optimize occupancy rates and revenue performance. Their proactive and insightful recommendations are consistently recognized as invaluable by users.

Where hoteliers push back

Customizable Reports 50% negative

While users find existing reporting features helpful, there is a demand for more granular and customizable options. Enhanced reporting capabilities wo... While users find existing reporting features helpful, there is a demand for more granular and customizable options. Enhanced reporting capabilities would provide deeper insights into specific data points, further refining strategies and identifying growth opportunities.

Seamless Integrations 50% negative

Users express a desire for further integrations with other essential hotel management platforms like PMS and guest management systems. They believe de... Users express a desire for further integrations with other essential hotel management platforms like PMS and guest management systems. They believe deeper integrations would enhance operational efficiency and provide a more comprehensive approach to guest acquisition strategies.

Ranks higher for

X-Small (< 10 rooms) #8 vs #13

Unique capabilities

Storefront/Voucher Functionality Review Widgets Google AMP Markup Whitelabel Capability Blog Post Composer
4.8/5 ease of use 4.9/5 support 15 integrations
Visit Profile

Where the ratings diverge most

Overall Rating SHR Group 4.9 vs 0.0 (+4.9)

Frequently Asked Questions About SHR Website Design vs Blastness Website Design

Can SHR Website Design replace Blastness Website Design?

It depends on your requirements. SHR Website Design and Blastness Website Design share many core Website Design features, but each has unique capabilities. SHR Website Design offers 81 verified integration partners, while Blastness Website Design offers 15. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Blastness Website Design leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do SHR Website Design or Blastness Website Design offer a free plan?

SHR Website Design: No. Blastness Website Design: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank SHR Website Design and Blastness Website Design?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 43 and Blastness has 80. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

Get personalized product recommendations

Product recommendations advisor

Ghostel icon

Let´s lookup your hotel information