The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 298 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines when it comes to proactive client management — especially for brand properties (4.8/5) .
Blastness shines when it comes to website management and design , with exclusive features like Storefront/Voucher Functionality and Review Widgets.
Side-by-side ratings based on 298 verified hotelier reviews on HTR.
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| Starting Price | From $900/mo | Contact sales |
| Verified Reviews | 262 | 36 |
After analyzing 298 verified reviews, SHR Group users most value its proactive client management, website design, reporting and analytics, while Blastness users highlight website management and design, revenue management system, revenue consultants. Click any theme to see what reviewers say.
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Proactive Client Management
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Website Management and Design
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Website Design
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Revenue Management System
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Reporting and Analytics
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Revenue Consultants
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Digital Marketing
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Channel Manager
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Voucher System
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Customizable Reports
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Template Limitations
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Seamless Integrations
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How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #9 30 reviews | #8 20 reviews |
| Mid-Size (25-74 rooms) ▾ | #1 208 reviews | #8 13 reviews |
| Large (75-199 rooms) ▾ | #6 13 reviews | #23 0 reviews |
| X-Large (200+ rooms) | #14 1 reviews | — |
By Property Type
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| Boutique ▾ | #4 115 reviews | #8 15 reviews |
| Luxury ▾ | #2 163 reviews | #8 13 reviews |
| Branded / Chain ▾ | #2 84 reviews | #11 3 reviews |
| Extended Stay ▾ | #4 16 reviews | #9 3 reviews |
By Region
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| North America ▾ | #11 8 reviews | #23 0 reviews |
| Europe ▾ | #2 244 reviews | #6 36 reviews |
| Asia Pacific ▾ | #6 5 reviews | #15 0 reviews |
Choosing between SHR Group's Website Design and Blastness’s Website Design hinges on what your hotel needs most. SHR Group offers a broad, data-driven approach with extensive integration, while Blastness emphasizes flexible, customized websites with a strong focus on revenue management and guest experience. Both solutions aim to improve your digital presence, but their core strengths differ significantly. So, which aligns better with your hotel’s goals?
Both SHR Group and Blastness provide website design solutions tailored for hotels, but they approach the problem differently. SHR Group’s platform leans heavily on its proven track record, with a high overall rating of 4.87/5 backed by 169 reviews, mostly recent—making it a more reliable choice based on current user feedback. Blastness, with only 36 reviews and a 0/5 overall rating, has a smaller sample size and less recent feedback, which weakens confidence in its current quality.
While SHR Group emphasizes creating websites that reflect your specific brand and customer behaviors, Blastness focuses on providing customizable templates and a flexible content management system (CMS). SHR Group’s solutions are more suited for hotels seeking a proven, data-backed partner, whereas Blastness appeals to those wanting more control and quick deployment. Are you prioritizing a partner with a strong reputation or a flexible, DIY-style platform?
If your hotel needs a tried-and-true digital partner with a high client satisfaction rate, go with SHR Group. Its comprehensive solution combines data-driven website design, advanced analytics, and a suite of integrations, making it ideal for hotels looking for stability, proven results, and extensive ecosystem compatibility.
If your hotel requires a flexible, fully customizable website with a focus on revenue management and direct bookings, Blastness is a better fit. It offers a broad range of design options, a CMS that allows hotel teams to manage content independently, and a suite of tools aimed at boosting online visibility and conversions.
For luxury or boutique hotels that value personalized design and strategic consulting, SHR Group’s high ratings and extensive case studies make it a more compelling choice. Meanwhile, properties aiming for rapid deployment and control over website content, especially those with in-house teams, might prefer Blastness’s modular, customizable approach.
SHR Group’s platform scores 4.69/5 in ease of use, with a user-friendly interface praised for its integration capabilities, but some clients find onboarding complex, especially when navigating the CMS’s image upload and page setup features. Its comprehensive features can present a learning curve, particularly for smaller hotels with limited technical staff.
Blastness scores slightly higher at 4.81/5, with users highlighting its intuitive interface, simple content management, and quick setup times. Clients appreciate the flexibility of choosing pre-designed templates or custom websites, which can be managed independently without steep training.
Edge: Blastness.
SHR Group offers 13 shared features, including advanced analytics, integrated booking engines, and a wide array of third-party integrations. Unique features include ADA compliance, which can be crucial for accessibility standards, and a focus on marketing tools that help optimize the guest journey.
Blastness provides 16 features—more than SHR—including Storefront/Voucher functionality, Review Widgets, and Google AMP markup, which can enhance mobile performance and online reputation. Its Revenue Management System (RMS) is a core offering, helping hotels optimize pricing and availability strategies in real-time.
Given the number of unique features, Blastness edges out SHR Group in feature variety, especially in digital marketing and performance enhancements. However, SHR Group’s special focus on accessibility and marketing integrations is also noteworthy.
Edge: Blastness.
Both platforms receive near-perfect ratings for support, with SHR Group at 4.85/5 and Blastness at 4.86/5. Customers praise SHR Group’s dedicated account management and proactive support, with quotes like “Avvio has been our digital partner for over 8 years”—highlighting its long-term commitment.
Blastness’s support is similarly lauded, with clients describing their team as "always available and ready to help." Users also appreciate the guidance from their revenue consultants, especially in strategic pricing and online visibility.
Edge: Blastness.
SHR Group boasts 81 verified integrations, including major systems like Oracle Hospitality, Mews, and IDeaS, providing broad compatibility with PMS, revenue management, and marketing tools. Only five are shared with Blastness, which has 15 verified integrations, mainly in revenue management and channel distribution.
Blastness’s integrations tend to focus more on marketing and revenue optimization, with notable partnerships like hotelcube and Vertical Booking. SHR Group’s extensive ecosystem makes it more suitable for hotels seeking a unified, connected platform across multiple systems.
Edge: SHR Group.
Hoteliers rate SHR Group significantly higher, with an overall score of 4.87/5 and a review count of 169—far surpassing Blastness’s 36 reviews. Recent reviews affirm SHR Group’s consistency, with clients praising its ROI, ease of integration, and customer service.
Blastness’s reviews are less recent and less numerous, which diminishes confidence in current user sentiment. For hotels seeking proven satisfaction and reliability, SHR Group’s higher ratings make it the clear choice.
Edge: SHR Group.
SHR Group charges a clear base price of $900 per month, with no freemium, implementation, or hidden fees. Pricing details for Blastness are not publicly listed, suggesting a customized quote based on services selected.
While SHR Group’s transparent pricing simplifies budgeting, Blastness’s flexible model may appeal to hotels seeking specific services but could be less predictable in total costs.
Not ideal if:
Not ideal if:
In summary, SHR Group’s website design offers a high-rated, well-established platform with a focus on integration, accessibility, and data-driven design. Its extensive ecosystem and proven track record make it ideal for hotels seeking stability, proven ROI, and comprehensive support.
Blastness excels in providing flexible, customizable websites, with a strong emphasis on revenue management and digital marketing. Its intuitive CMS and design options suit properties wanting quick deployment, independent control, and targeted online visibility.
If your hotel values a platform with extensive integrations, proven success, and long-term support, SHR Group is the clear choice. Conversely, if speed, customization, and management autonomy are your priorities, Blastness offers a compelling alternative.
Based on current reviews, the higher overall rating, and the recent user feedback, SHR Group’s Website Design clearly stands out as the stronger option for most hotels. Its broad ecosystem, proven results, and dedicated support make it a safer investment for properties aiming for growth and stability.
Blastness’s flexible, easy-to-manage platform is appealing for hotels that prioritize quick deployment and content control, but its limited reviews and less recent feedback weaken its case.
For hoteliers seeking reliability, proven performance, and extensive integration options, SHR Group is the recommended choice. If your hotel is smaller, more hands-on, and needs rapid, customizable websites, Blastness can be a suitable, though less tested, alternative.
According to HTR's product database, SHR Website Design and Blastness Website Design share 14 features. Here are the key differences — features one has that the other lacks.
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| Blog Post Composer | ||
| Google AMP Markup | ||
| Review Widgets | ||
| Storefront/Voucher Functionality | ||
| Whitelabel Capability |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
"The constant evolution of tools such as Business Intelligence and RMS, which my team and I use on a daily basis, has led to very interesting results."
What hoteliers love
Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable... Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable, invested in client success, and ready with insights and recommendations to drive business growth.
SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients n... SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients noted that these designs have significantly contributed to increased visibility and higher conversion rates. However, some clients expressed a need for more flexibility in customization and quicker turnaround times.
The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and acti... The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and actionable data that help hoteliers make informed decisions. Users find these reports crucial for strategy adjustments and performance tracking.
Where hoteliers push back
The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas... The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas for potential enhancements, including easier voucher management and partial redemptions.
While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customiza... While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customization to better reflect their unique brand identities.
Ranks higher for
What hoteliers love
Blastness is praised for developing engaging hotel websites that improve conversion rates and direct bookings. Their design optimization for desktop a... Blastness is praised for developing engaging hotel websites that improve conversion rates and direct bookings. Their design optimization for desktop and mobile platforms, combined with effective digital marketing strategies, enhances online visibility, attracting more direct reservations and reducing commission expenses.
The Blastness Revenue Management System (RMS) stands out for its ability to streamline pricing strategies and boost revenue. Users appreciate its intu... The Blastness Revenue Management System (RMS) stands out for its ability to streamline pricing strategies and boost revenue. Users appreciate its intuitive design, which simplifies complex processes and responds quickly to market changes. However, there is room to enhance forecasting tools by integrating advanced analytics for better strategic pricing decisions.
Blastness' revenue consultants receive high praise for their expertise and tailored strategic guidance. They are credited with helping hotels optimize... Blastness' revenue consultants receive high praise for their expertise and tailored strategic guidance. They are credited with helping hotels optimize occupancy rates and revenue performance. Their proactive and insightful recommendations are consistently recognized as invaluable by users.
Where hoteliers push back
While users find existing reporting features helpful, there is a demand for more granular and customizable options. Enhanced reporting capabilities wo... While users find existing reporting features helpful, there is a demand for more granular and customizable options. Enhanced reporting capabilities would provide deeper insights into specific data points, further refining strategies and identifying growth opportunities.
Users express a desire for further integrations with other essential hotel management platforms like PMS and guest management systems. They believe de... Users express a desire for further integrations with other essential hotel management platforms like PMS and guest management systems. They believe deeper integrations would enhance operational efficiency and provide a more comprehensive approach to guest acquisition strategies.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SHR Website Design and Blastness Website Design share many core Website Design features, but each has unique capabilities. SHR Website Design offers 81 verified integration partners, while Blastness Website Design offers 15. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Blastness Website Design leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Website Design: No. Blastness Website Design: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 43 and Blastness has 80. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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