The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 395 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Ayenda shines .
ThinkReservations shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Payment processing and Housekeeping module.
Side-by-side ratings based on 395 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 0 | 395 |
After analyzing 395 verified reviews, Ayenda users most value its , while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.
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Customer Support
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Operational Efficiency
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Data and Reporting
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Integration with OTAs
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Pricing and Fees
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Security Features
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Ayenda |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #4 145 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #9 25 reviews |
| Large (75-199 rooms) | — | #6 3 reviews |
| X-Large (200+ rooms) | — | #5 1 reviews |
By Property Type
| Segment | Ayenda |
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| Boutique ▾ | — | #7 100 reviews |
| Luxury ▾ | — | #7 70 reviews |
| Branded / Chain ▾ | — | #7 24 reviews |
| Extended Stay ▾ | — | #11 8 reviews |
By Region
| Segment | Ayenda |
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| North America ▾ | — | #1 386 reviews |
| Europe | — | #57 0 reviews |
| Asia Pacific | — | #32 0 reviews |
| Middle East | — | #32 0 reviews |
Choosing the right property management system (PMS) is critical for your hotel's operational efficiency, guest satisfaction, and revenue growth. Both Ayenda by Ayenda and ThinkReservations PMS aim to streamline hotel management, but they diverge significantly in features, support, and market presence. While Ayenda’s offering appears limited and lacks recent reviews, ThinkReservations boasts extensive features, high user satisfaction, and a strong North American presence. Which product truly fits your hotel’s needs?
Ayenda, a PMS designed to consolidate hotel operations, offers a simplified approach but lacks any public ratings, reviews, or recent customer feedback. ThinkReservations, by contrast, is a well-established platform with over 350 recent reviews, an overall rating of 4.88/5, and a 97% likelihood to recommend. Its extensive feature set (39 unique features) surpasses Ayenda’s minimal offerings, making it more suitable for hotels seeking comprehensive management tools.
While Ayenda’s AI-driven review aggregation and operational tools are promising, the absence of verified integrations and regional presence limits its appeal for hotels with complex distribution needs. ThinkReservations’ proven integrations with major OTAs, robust customer support, and features such as booking engine, channel management, and automated reminders make it a more reliable choice for most hotels. Do you prefer a system with proven track record and extensive customer insights?
If your hotel operates primarily in North America and values an extensive feature set, go with ThinkReservations. It’s ideal for small to medium hotels, inns, boutique properties, and vacation rentals that want integrated booking, guest communication, and revenue management. ThinkReservations’ customer reviews emphasize its ease of use, support, and ROI—perfect for hotels aiming to grow revenue and streamline operations.
If your hotel requires a simple, perhaps regional or emerging solution with a focus on basic booking management, Ayenda might seem appealing. However, with no recent reviews, limited features, and no verified integrations, it’s unlikely to meet the demands of modern hotel management. The lack of a broader user base or market presence suggests limited scalability. Are you prioritizing a proven, feature-rich PMS or a less tested alternative?
ThinkReservations shines with a high ease of use rating of 4.82/5 based on hundreds of recent reviews, emphasizing quick onboarding, intuitive interface, and staff adoption. Users highlight seamless setup, reliable support, and minimal training time, with many equating it to adding “another employee” to their team.
Ayenda, with a 0/5 rating and no reviews, provides no data on usability, making it impossible to gauge how quickly your team could adopt or adapt to the platform. Given the lack of any user feedback, it’s safe to assume it hasn’t been tested at scale. Edge: ThinkReservations.
ThinkReservations offers 39 features, including a channel manager, booking engine, automated night audit, guest messaging, payment processing, and reporting tools—features critical for modern hotel operations. It also supports ancillary revenue tracking, group booking, and multi-currency management, making it suitable for diverse property types.
Ayenda, on the other hand, provides no listed features or unique capabilities, which severely limits its usefulness for hotels seeking a comprehensive PMS. The absence of detailed feature data or reviews makes it clear that ThinkReservations is the more capable platform. Edge: ThinkReservations.
ThinkReservations consistently receives praise for its customer support, with a 4.82/5 support rating and many reviews emphasizing quick, knowledgeable responses from its support team. Hoteliers describe support as “fantastic,” “accessible,” and “helpful,” often citing support as a key factor in their satisfaction.
In contrast, Ayenda has no reviews or ratings covering customer support, leaving its service quality unknown. Without confirmed support metrics, it’s impossible to assess its responsiveness or effectiveness. Based on available data, edge: ThinkReservations.
ThinkReservations boasts 16 verified integrations with major OTAs like Airbnb, Expedia, Tripadvisor, and booking engines, facilitating case studies of revenue growth and operational improvements. These integrations are critical for maximizing distribution and reducing manual work.
Ayenda offers no verified partners or integrations, limiting its ability to connect with other systems or expand distribution channels. For hotels relying on multi-channel management, ThinkReservations clearly offers more flexibility and reach. Edge: ThinkReservations.
With 356 recent reviews, ThinkReservations has a near-perfect overall rating of 4.88/5, and a 97% likelihood to recommend, reflecting strong user satisfaction across small and boutique hotels. Hoteliers frequently praise its ease of use, support, and impact on revenue.
Ayenda has no reviews or ratings, making it impossible to gauge real user sentiment or satisfaction levels. In terms of community feedback and trust, ThinkReservations is the superior choice. Edge: ThinkReservations.
Ayenda’s pricing remains undisclosed, with no trial or subscription details available, indicating a potentially custom or limited offering. ThinkReservations has a transparent base price of $500 monthly, with no additional implementation fees, but some users express concerns about channel management costs.
While cost is a factor, the lack of clear pricing for Ayenda makes it difficult to compare value directly. Given the extensive features and support included, ThinkReservations provides a predictable investment for property management needs.
Not ideal if:
Not ideal if:
ThinkReservations and Ayenda serve very different hotel management needs. The core difference lies in their maturity, feature set, and market validation: ThinkReservations is an established, comprehensive PMS backed by hundreds of recent reviews, while Ayenda remains largely untested and lacking detailed customer feedback.
Choose ThinkReservations if you want a system proven to improve operational efficiency, guest satisfaction, and revenue, especially if your hotel operates in North America. Its extensive features, integrations, and high user ratings make it the safer, more reliable choice.
If your hotel is smaller, operates locally, and you’re open to testing a less proven solution, Ayenda might be worth exploring. However, given the limited available data, it’s unlikely to match the capabilities and support you’ll find with ThinkReservations.
In conclusion, for most hotels aiming for growth, scalability, and proven results, ThinkReservations is the clear recommendation. Its strong community, feature-rich platform, and recent positive reviews give your team the confidence to invest in a solution that truly supports your hotel’s success.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| Ayenda |
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| Starting Price | — | From $500/mo |
According to HTR's product database, Ayenda and ThinkReservations PMS share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Ayenda |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| EPoS | ||
| Payment processing |
Showing top differences. 27 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
What hoteliers love
Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.
ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.
The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.
Where hoteliers push back
Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.
Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Ayenda and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Ayenda offers 0 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Ayenda: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Ayenda has an HT Score of 0 and ThinkReservations has 89. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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