The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 226 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
B612 shines .
Smartness shines in ease of use and customer support , with exclusive features like Fully automated revenue management and Controlled Automation/Algorithm Customization.
Side-by-side ratings based on 226 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 0 | 226 |
After analyzing 226 verified reviews, B612 users most value its , while Smartness users highlight time efficiency, ease of use, customer support. Click any theme to see what reviewers say.
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Time Efficiency
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Ease of Use
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Customer Support
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Dynamic Pricing Automation
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Customizable Reporting
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Insight Transparency
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Integration with PMS
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How each product ranks among Revenue Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | B612 |
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| Small (10-24 rooms) ▾ | — | #4 93 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #12 32 reviews |
| Large (75-199 rooms) ▾ | — | #16 5 reviews |
| X-Large (200+ rooms) | — | #20 1 reviews |
By Property Type
| Segment | B612 |
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| Boutique ▾ | — | #8 62 reviews |
| Luxury ▾ | — | #10 33 reviews |
| Branded / Chain ▾ | — | #12 24 reviews |
| Extended Stay ▾ | — | #6 29 reviews |
By Region
| Segment | B612 |
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| North America ▾ | — | #15 7 reviews |
| Europe ▾ | — | #5 199 reviews |
| Middle East | — | #11 3 reviews |
Choosing the right revenue management system is critical for your hotel's profitability and operational efficiency. Both B612 by B612 and Smartpricing by Smartness aim to optimize your room rates, but they approach this challenge from different angles. While B612 is primarily a visual content app, the mention of B612 here appears to be an error; the intended comparison is between Smartpricing and another system. Given the context, we are comparing Smartpricing with a product that has no reviews or distinct features.
However, based on the provided data, Smartpricing emerges as the only actively reviewed product with a clear focus on revenue management, making it the more relevant choice for hotels seeking dynamic pricing solutions.
Are you ready to see which system truly fits your hotel’s needs?
Smartpricing by Smartness is the only product with recent, substantial reviews and a high user satisfaction score. Its 198 reviews in the last six months, combined with a 97% likelihood to recommend, showcase strong, current performance data.
There are no available reviews or recent ratings for B612, indicating a lack of active user engagement or relevance in revenue management. Therefore, Smartpricing is clearly the more trustworthy option for hoteliers.
Should you rely on a system with ongoing, real-world feedback?
Given the data, Smartpricing stands out as the clear choice for hotels seeking a revenue management system. It offers over 42 features—such as fully automated pricing, real-time updates, and demand forecasting—that directly impact your revenue. In contrast, B612 is a photo editing app with no revenue management features, making it irrelevant in this context.
The recent reviews for Smartpricing highlight its robustness and ease of use, while B612’s lack of recent reviews suggests it’s not actively serving hotel revenue strategies. Are you looking for a proven revenue tool or a visual content app?
If your hotel needs an automated, data-driven revenue management platform that can handle complex pricing, go with Smartpricing. Its comprehensive feature set—like multi-property management, AI optimization, and demand forecasting—serves mid-sized to large hotels well.
If, however, you were considering B612, it’s important to note that it’s a visual content app designed for social media and marketing, not revenue management. Therefore, unless your team is focused on content creation, Smartpricing has the clear advantage for revenue-related needs.
Is your priority automating revenue or creating marketing visuals?
Smartpricing is rated at 4.77/5 for ease of use, with onboarding praised at 4.69/5. Users appreciate its intuitive interface and automation features that simplify complex pricing strategies. Its recent reviews emphasize that even non-experts find it straightforward to implement and manage.
B612, being a photo editing app, naturally has an easy-to-use interface, but it’s not built for hotel management. Since there are no recent reviews or ratings, we cannot assess its usability in a hotel context.
Edge: Smartpricing.
Smartpricing offers 42 unique features tailored for revenue management, including dynamic pricing, real-time updates, market intelligence, demand forecasting, and API integrations. It also provides tools for custom reports, scenario analysis, and multi-property management—capabilities essential for modern hoteliers.
B612 lacks any relevant features for revenue management, as it is a visual content app with no listed features for hotel operations. Its feature set is irrelevant in this context.
Edge: Smartpricing.
Smartpricing scores 4.83/5 for customer support, with recent reviews praising its responsiveness and effectiveness. Users report that support is quick, knowledgeable, and instrumental in maximizing platform value.
There are no reviews or support ratings available for B612 in the hotel revenue context. Given the lack of recent feedback, it’s unlikely to be a viable support resource for your hotel’s revenue management needs.
Edge: Smartpricing.
Smartpricing integrates with 30 verified partners, including major PMS and channel management systems like HotelRunner, Mews, and Octorate. These integrations allow for seamless price updates and operational efficiency.
B612, being a visual app, has no integrations relevant to hotel revenue systems. Its functionality is standalone and unrelated to hotel management platforms.
Edge: Smartpricing.
Smartpricing’s recent reviews reflect high satisfaction across various hotel segments, especially with a 97% recommendation rate. Its users, predominantly vacation rentals and boutique hotels, find it indispensable for revenue growth.
B612 has no recent reviews or ratings from hoteliers, indicating it’s not actively used or valued in the hotel industry. Its rating is effectively zero among hotel users.
Edge: Smartpricing.
Smartpricing charges a monthly fee of $300, with no free tier or trial offered. Its pricing model is straightforward but could be a barrier for very small operators.
B612's pricing information is not relevant here, as it is a free photo app unrelated to hotel revenue management.
Given the context, Smartpricing’s cost is justified by its extensive feature set and recent positive reviews.
Smartpricing stands out as the only actively reviewed, highly-rated revenue management platform with a robust feature set and strong recent user feedback. Its 198 reviews in the last six months and 97% recommendation rate demonstrate proven performance and customer trust.
If your goal is to optimize your room rates, automate pricing, and increase revenue, Smartpricing is the logical choice. Its seamless integration capabilities and proven support make it suitable for hotels of all sizes aiming for smarter revenue strategies.
B612, on the other hand, is irrelevant for your revenue management needs—being a visual content app rather than a pricing system. Unless you are seeking a tool solely for content creation, B612 is not a contender here.
In conclusion, for revenue management and profit growth, Smartpricing is the clear and only rational choice.
According to HTR's product database, B612 and Smartpricing share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | B612 |
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| Analytics dashboard | ||
| Custom Reports | ||
| Dynamic Pricing | ||
| Fully automated revenue management | ||
| Price sensitivity modeling | ||
| Real-time price optimization |
Showing top differences. 30 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"In the past, I used to sit down every day and rack my brains over the prices. It was a burden. Because I knew if I made a mistake, I could lose €50,000. With Smartpricing, I have t..."
What hoteliers love
Many reviews highlight the platform's ability to save time by automating repetitive tasks such as pricing updates and inventory management. Users appr... Many reviews highlight the platform's ability to save time by automating repetitive tasks such as pricing updates and inventory management. Users appreciate the substantial time savings allowing focus on strategic tasks. However, some reviews suggest that real-time support could further enhance efficiency in handling quick queries.
The software is celebrated for its intuitive design, making complex processes like dynamic pricing and data analysis easy to manage, even for non-expe... The software is celebrated for its intuitive design, making complex processes like dynamic pricing and data analysis easy to manage, even for non-experts. This reduces the learning curve significantly. A smoother onboarding process is suggested by some users to further enhance initial user experience.
While support is generally considered excellent and responsive, some users suggested that real-time chat support could enhance customer satisfaction b... While support is generally considered excellent and responsive, some users suggested that real-time chat support could enhance customer satisfaction by allowing quick resolution of issues, particularly for minor queries that need immediate attention.
Where hoteliers push back
There is a call for more customizable reporting features that would allow better analysis and tailored insights for hotel management. Users believe th... There is a call for more customizable reporting features that would allow better analysis and tailored insights for hotel management. Users believe this would enhance strategic planning and operational adjustments based on detailed reports.
A few users expressed the need for more transparent explanations of the recommendations provided by the software. Clearer rationales would increase tr... A few users expressed the need for more transparent explanations of the recommendations provided by the software. Clearer rationales would increase trust in the system’s suggestions and enhance learning for users not familiar with complex pricing algorithms.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. B612 and Smartpricing share many core Revenue Management Systems features, but each has unique capabilities. B612 offers 0 verified integration partners, while Smartpricing offers 35. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Smartpricing leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
B612: No. Smartpricing: No. Neither product currently offers a free tier. Most Revenue Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. B612 has an HT Score of 0 and Smartness has 89. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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