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Optimizes your prices. Increases your bookings. 24/7.
97% recommended by 193 hotels
More than 50% of Smartness’s reviews come from Italy.
Bell - AI powered product analyst
I analyzed all of Smartness’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Smartness for its autonomous pricing calculations and competitive price analysis, which streamline revenue management. The addition of a consultancy service impresses users, emphasizing collaborative strategy planning. This combination aids in boosting revenue through optimized pricing models and strategic insights, enhancing the competitive edge of hotels in the market.
Founded in 2020 | Headquarters in Riva del Garda (Italy) | 122 employees
Smartpricing is a revenue management system designed to optimize room rates for hoteliers and short-term rental owners. By analyzing booking history, market demand, and competitor prices, Smartpricing automatically creates dynamic pricing strategies to maximize room occupancy and average daily rates. The platform integrates seamlessly with Property Management Systems or channel managers, ensuring real-time price updates across all sales channels. Its user-friendly interface and AI-driven insights free up time from manual rate adjustments, enabling users to focus on enhancing guest experiences while maintaining competitive pricing and stimulating revenue growth.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Smartness products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Smartness's Provided Description:
"Smartpricing is an intelligent revenue management tool from Smartness that helps hoteliers and short-term rental owners increase their revenue without added complexity. By automatically analyzing your property’s booking history, local demand trends, competitor prices, and market fluctuations, Smartpricing crafts a fully customized dynamic pricing strategy. This ensures that every room is sold at the best possible rate, every day, based on real-time conditions—not guesswork or static price lists.
Designed for simplicity and efficiency, Smartpricing does the heavy lifting for you. It integrates directly with your Property Management System (PMS) or channel manager, automatically updating your prices across all sales channels in real time. With a clean, user-friendly interface and an AI-powered pricing engine under the hood, you’ll save hours of manual work and gain back control over your revenue strategy—even if you’re not a tech expert or revenue manager.
Thousands of hotels, B&Bs, and vacation rentals across Europe already use Smartpricing to stay competitive, boost occupancy, and grow profitably. Whether you're running a boutique resort in the mountains or a city guesthouse, Smartpricing helps you avoid underpricing during peak demand and overpricing during low season—resulting in better performance, less stress, and more time to focus on guest experience."
Smartpricing collects and analyzes historical and future bookings, local demand, competitor rates, and market trends. This data-driven approach ensures your pricing is always aligned with real-time market conditions—no manual work, no guesswork.
From Data to Dynamic Pricing
From Data to Dynamic Pricing
Smartpricing’s algorithm transforms raw data into strategic pricing decisions. It calculates optimal prices based on market signals and your business goals, then applies them through a fully automated, real-time system.
Publish Rates Automatically
Publish Rates Automatically
Once Smartpricing defines the best price, it syncs it across all your connected platforms via your PMS or channel manager. No need for manual updates—your rates stay consistent and competitive everywhere, all the time.
Achieve Your Goals Faster
Achieve Your Goals Faster
Smartpricing improves your pricing performance with immediate results. You stay in full control while the system adapts automatically to your occupancy and strategy, helping you hit revenue targets with less effort and more confidence.
Automate communication, say goodbye to OTAs.
Smartconnect is the software that helps you manage your relationship with guests from booking until after check-out, to increase loyalty and revenue.
All the Market Intelligence you need to stay booked.
Smartfree is the only free software that automates market analysis and provides concrete price suggestions to improve the positioning of your property.
Smartchat is the AI assistant that manages guest messages from Booking.com, WhatsApp, Airbnb, and email. Deliver top-notch guest service without always being online.
Branded Hotels
96%
recommended by
24
Branded Hotels
Hostels
96%
recommended by
9
Hostels
Achievements
Trending Product
This vendor's trending score is rising, Smartpricing is the #9 most trending product in the Revenue Management Systems category (out of 71) and the #214 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
The system provides very accurate pricing recommendations based on demand and competitor analysis. I also appreciate how it automatically updates rates across channels, which saves me a lot of time and reduces the risk of overbooking or pricing errors. The interface is simple to navigate and makes complex data easy to understand.
What do you dislike or think could be improved?
Mobile app functionality could be expanded so I can manage everything on the go Although the system is very effective, I think the reporting features could be more customizable and a mobile app with full functionality would make it even better.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
4.0/5
ROI
5.0/5
Implementation
4.0/5
The system provides very accurate pricing recommendations based on demand and competitor analysis. I also appreciate how it automatically updates rates across channels, which saves me a lot of time and reduces the risk of overbooking or pricing errors. The interface is simple to navigate and makes complex data easy to understand.
Since I started working with Smartness in my accommodations, pricing management has gone from being extremely complex and time-consuming to an automated and efficient process. This AI-powered software has proven to deliver tangible results. I recommend Smartness to all accommodation owners and managers who want to maximize revenue and streamline their daily work. The team is knowledgeable and always available for assistance and training. It's essential for anyone who wants to automate pricing management and increase revenue without being a revenue management expert.
What do you dislike or think could be improved?
Perhaps some processes should be streamlined to further simplify things for us "paymen", but over time they will surely focus on everything that needs to be optimized. I'm confident!
5.0
Excellent
Ease of Use
4.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
Since I started working with Smartness in my accommodations, pricing management has gone from being extremely complex and time-consuming to an automated and efficient process. This AI-powered software has proven to deliver tangible results. I recommend Smartness to all accommodation owners and managers who want to maximize revenue and strea...
We’ve been using Smartpricing for two years now, and our experience has been extremely positive. It’s a powerful tool for defining a highly detailed pricing strategy. You don’t get the feeling that you’re passively relying on an AI system—instead, you can guide the system by specifying every single aspect of the strategy you want to implement. For example, not just the level of aggressiveness, but also how the system should behave in various scenarios (such as setting last-minute prices, reacting to low or high occupancy, and determining the weight given to external factors versus internal historical data, and so on). And of course, you can also set the base prices and define minimum and maximum limits for each period, giving you full control. Purchasing the additional consulting service was key for us. We used it for a period of time, and the coaching provided by Smartpricing’s experts helped us unlock features and potential we probably wouldn’t have discovered on our own. Overall rating: 10 out of 10.
What do you dislike or think could be improved?
At the moment, we don’t have any suggestions for improvements. Smartpricing provides a very effective way to submit feedback, which benefits all users, and every suggestion always receives a response.
5.0
Excellent
Ease of Use
4.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
We’ve been using Smartpricing for two years now, and our experience has been extremely positive. It’s a powerful tool for defining a highly detailed pricing strategy. You don’t get the feeling that you’re passively relying on an AI system—instead, you can guide the system by specifying every single aspect of the strategy you want to impleme...
Since we discovered Smartness, our life has changed. No more hassle calculating prices and seeing competitors' prices. It does everything autonomously.
What do you dislike or think could be improved?
At the moment I can't find any improvements to make, then with the introduction of the consultancy service we are really at the top operator, highly prepared and available to study the strategies with me.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
Since we discovered Smartness, our life has changed. No more hassle calculating prices and seeing competitors' prices. It does everything autonomously.
I have been working with Smartness for a few months now, more than a year I would say, and I must say that I am completely satisfied. The support is excellent, both during the onboarding phase and afterwards, in resolving or clarifying any doubts or concerns. The platform is intuitive and relatively simple, even for someone like me who is not part of the digital generation. It greatly simplifies life for those who, like me, have many facilities to manage. The rate management feature is a great help. I can only say good things about it! Translated with DeepL.com (free version)
What do you dislike or think could be improved?
Honestly, nothing more. For the moment, everything is going well. I hope to continue working with Smartness in this way.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
I have been working with Smartness for a few months now, more than a year I would say, and I must say that I am completely satisfied. The support is excellent, both during the onboarding phase and afterwards, in resolving or clarifying any doubts or concerns. The platform is intuitive and relatively simple, even for someone like me who is n...
The advantage is having a system set up according to a pricing strategy defined by the entrepreneur, but with the addition of an automation based on performance and a consultant available to analyze the results and the forecast. All of this translates into an increase in revenue during the high season and a reduction in losses during the low season.
What do you dislike or think could be improved?
The system works perfectly, offering a highly efficient solution that helps save time in an incredibly easy and straightforward way.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
4.0/5
The advantage is having a system set up according to a pricing strategy defined by the entrepreneur, but with the addition of an automation based on performance and a consultant available to analyze the results and the forecast. All of this translates into an increase in revenue during the high season and a reduction in losses during the lo...
SmartPricing combines a clean, intuitive dashboard with some great features such as the Price Calendar, Strategy Management, Market Analysis, and detailed Graph Analysis. It’s very easy to use, and there are clear tutorials and webinars for every function, which makes onboarding effortless. Since using it, I’ve seen a 10% increase in occupancy and around a 30% increase in revenue, results I could never have achieved with fixed pricing. Another highlight is their professionalism: even though some issues came from my PMS, they gave me an additional discount on the monthly fee. Customer support is outstanding — always available, quick to solve issues, and truly supportive. A special thanks to Ash for his constant availability and Sabrina for her professionalism and valuable revenue management advice.
What do you dislike or think could be improved?
The platform works brilliantly, but as with any dynamic pricing system it still requires human supervision.It doesn’t replace a revenue manager entirely (It’s right that it’s like that). In my case, some features were limited due to compatibility issues with my PMS, but SmartPricing handled the situation with professionalism and understanding. Continuous improvements and integrations will make the platform even more complete.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
4.0/5
Implementation
5.0/5
SmartPricing combines a clean, intuitive dashboard with some great features such as the Price Calendar, Strategy Management, Market Analysis, and detailed Graph Analysis. It’s very easy to use, and there are clear tutorials and webinars for every function, which makes onboarding effortless. Since using it, I’ve seen a 10% increase in occupa...
Perfect ally for rates management! Competent and helpful manager always available. Recommended so as not to leave un sole room! Visible results and ,above all, perfect sales analysis.
What do you dislike or think could be improved?
There are no flash, they have always worked to improve and make the process of creating pricing strategies very detailed, with attention to competitors and market demand. Determine factors but have made a little less easy to manage independently.
4.0
Very Good
Ease of Use
3.0/5
Customer Support
5.0/5
ROI
4.0/5
Implementation
5.0/5
Perfect ally for rates management! Competent and helpful manager always available. Recommended so as not to leave un sole room! Visible results and ,above all, perfect sales analysis.
Dynamic pricing enabling hoteliers to react to demand and market conditions in real-time. Manual pricing can be very time consuming but Smartpricing unlocks 100% automatic workflows and direct rate push to PMS or CM.
Showing all answers to:
"What does this product or service do well?"
David Mate
Head of Partnerships
@
SabeeApp
July 8, 2025,
David Mate
has seen a demo of
Smartness
Dynamic pricing enabling hoteliers to react to demand and market conditions in real-time. Manual pricing can be very time consuming but Smartpricing unlocks 100% automatic workflows and direct rate push to PMS or CM.
Marco Paolo Pezzella
Property Management Lead
@
GoHost S.r.l.
April 15, 2025,
Marco Paolo Pezzella
regularly uses
Smartness
We have been using Smartpricing for several months for the dynamic management of rates for our short-term rental apartments and we couldn't be more satisfied. The software is intuitive, well-structured and above all effective: we have recorded an increase in revenue thanks to a more reactive pricing strategy that is consistent with market trends. Customer support is always available, fast and competent. Every doubt or need is resolved with professionalism and courtesy. We also really appreciate the possibility of customizing the rules and pricing strategies based on our specific needs: it is not a rigid system, but flexible and adaptable. Smartpricing has become a fundamental tool for our business: it saves us time, optimizes revenue and allows us to work with greater peace of mind. We highly recommend it to anyone who manages tourist properties and wants to make a leap in quality in rate management. Marco - Property Management Lead di GoHost Srl
Lina Gorga
Senior Manager, Ecosystem and Strategic Partnerships
@
SiteMinder
October 19, 2023,
Lina Gorga
has seen a demo of
Smartness
Smartpricing analyses accommodation's performance and location trends several times a day and leverages artificial intelligence to analyse market data, find the most profitable rate and publish it automatically to all sales channels through a seamless integration with SiteMinder.
December 3, 2024,
Alicia Macanas
heard from clients about
Smartness
Smartpricing allows hoteliers to optimise their pricing taking into account factors like their competition, seasonality, pick up... They provide lots of analytics and are integrated to lots of PMS and Channel Managers, so they can work seamlessly and with the most accurate data.
Virag Dajka
Marketing Coordinator
@
SabeeApp Cloud Hotel Management System
August 22, 2023,
Virag Dajka
heard from clients about
Smartness
Smartpricing's mission is very simple: they help hotels, B&B and vacation rentals to earn more money and work better thanks to the smartest, most user-friendly software harnessing the power of AI and machine learning.
David Mate
Head of Partnerships
@
SabeeApp
August 18, 2023,
David Mate
heard from clients about
Smartness
Pricing automation powered by machine learning to set the right price at the right time for the right customer. Detailed explanation for each price adjustment so you can remain in control on what's happening.
Question:
What differentiates this product or service from the competition?
Answer:
Optimising minimum length of stay (LOS) restrictions and pushing it directly to the PMS or CM. LOS restrictions are essential tools for revenue management that only a few RMS products offer for users.
Showing all answers to:
"What differentiates this product or service from the competition?"
David Mate
Head of Partnerships
@
SabeeApp
July 8, 2025,
David Mate
has seen a demo of
Smartness
Optimising minimum length of stay (LOS) restrictions and pushing it directly to the PMS or CM. LOS restrictions are essential tools for revenue management that only a few RMS products offer for users.
Marco Paolo Pezzella
Property Management Lead
@
GoHost S.r.l.
April 15, 2025,
Marco Paolo Pezzella
regularly uses
Smartness
Smartpricing stands out for its ease of use, the quality of its support and the accuracy of its algorithm. Unlike other competitors, it does not limit itself to proposing automatic rates, but allows for advanced customization of strategies based on the manager's objectives. Furthermore, the interface is designed to be intuitive even for those without technical skills, and the support team is always present, with a human and concrete approach. The result? A flexible, powerful and easy-to-use tool that truly improves the performance of the structures.
Lina Gorga
Senior Manager, Ecosystem and Strategic Partnerships
@
SiteMinder
October 19, 2023,
Lina Gorga
has seen a demo of
Smartness
Smartpricing team is very friendly and a pleasure to work with. The software is intuitive, easy to use, it integrates seamlessly with SiteMinder and saves hoteliers valuable time with automated price updates that are optimised to maximise revenue.
December 3, 2024,
Alicia Macanas
heard from clients about
Smartness
This product is very flexible and allows hoteliers to define their pricing based on a lot of criteria, including booking trends. It is also very easy to use; as a result, the onboarding time is much quicker than other providers.
Virag Dajka
Marketing Coordinator
@
SabeeApp Cloud Hotel Management System
August 22, 2023,
Virag Dajka
heard from clients about
Smartness
Also, there are multiple revenue management solutions on the market, Smartpricing is really exceptional because they believe in innovation, co-creation, humanity and excellence of course. This way, their customers can be sure that they are in the best hands.
David Mate
Head of Partnerships
@
SabeeApp
August 18, 2023,
David Mate
heard from clients about
Smartness
Product is applicable for both hotels and vacation rental properties alike. Unique algorithm that takes into consideration factors like supply-demand trends, key events and local competitors in the area.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Explore both price and minimum LOS optimisation with Smartpricing. Ask for a 1on1 consultation with one of their revenue management expert to help with the initial configuration such as base price and compset.
Showing all answers to:
"Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
David Mate
Head of Partnerships
@
SabeeApp
July 8, 2025,
David Mate
has seen a demo of
Smartness
Explore both price and minimum LOS optimisation with Smartpricing. Ask for a 1on1 consultation with one of their revenue management expert to help with the initial configuration such as base price and compset.
Marco Paolo Pezzella
Property Management Lead
@
GoHost S.r.l.
April 15, 2025,
Marco Paolo Pezzella
regularly uses
Smartness
Consiglio di provarlo senza esitazioni: Smartpricing è facile da usare, supportato da un team competente e davvero efficace nel massimizzare le entrate. Un grande alleato per chi lavora nell’hospitality.
Lina Gorga
Senior Manager, Ecosystem and Strategic Partnerships
@
SiteMinder
October 19, 2023,
Lina Gorga
has seen a demo of
Smartness
Always look for new ways to optimise your business, innovate and make it more efficient. Do not hesitate to try a new software and explore the opportunities that it can unlock for you. A good thing to also keep in mind when choosing a new solution is that we don't just work with softwares but also with people, so ensure the team behind it is also friendly and helpful.
December 3, 2024,
Alicia Macanas
heard from clients about
Smartness
The product will perform at its best if you take full advantage of the customisation that Smartpricing offers, so you can make sure that it understands your special conditions to position your property in the market is the best it can be.
Virag Dajka
Marketing Coordinator
@
SabeeApp Cloud Hotel Management System
August 22, 2023,
Virag Dajka
heard from clients about
Smartness
Smartpricing leverages artificial intelligence to sell hotel rooms at the best price and make hoteliers job easier. It is that simple. So if you are a hotelier, you should take advantage of their technology and see the results for yourself.
David Mate
Head of Partnerships
@
SabeeApp
August 18, 2023,
David Mate
heard from clients about
Smartness
Involve your revenue manager in the implementation process to help with setting the pricing parameters. Assign them to monitor the price adjustments, set revenue goals and collect data about the results.
Smartness has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.