The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Bay Lakes Information Systems shines .
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 57 |
After analyzing 57 verified reviews, Bay Lakes Information Systems users most value its , while Counter users highlight user interface and usability, customer support, automated features. Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #26 28 reviews |
| Mid-Size (25-74 rooms) | — | #46 4 reviews |
| Large (75-199 rooms) | — | #32 2 reviews |
| X-Large (200+ rooms) | — | #31 1 reviews |
By Property Type
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| Boutique ▾ | — | #31 16 reviews |
| Luxury | — | #44 4 reviews |
| Branded / Chain | — | #43 4 reviews |
| Extended Stay ▾ | — | #32 5 reviews |
By Region
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| North America ▾ | — | #25 8 reviews |
| Europe ▾ | — | #20 25 reviews |
| Asia Pacific | — | #16 4 reviews |
| Middle East | — | #11 2 reviews |
Choosing the right property management system (PMS) can significantly impact your hotel’s operations and guest experience. Bay Lakes Information Systems, a veteran in the industry since 1984, offers a traditional, comprehensive PMS but with limited recent reviews and a lack of current user feedback. Conversely, Counter, a newer platform launched in 2019, boasts a vibrant user base, more recent reviews, and a broad feature set tailored for hostels and small hotels. If you’re looking for a modern, well-supported solution, Counter’s more recent activity makes it the stronger choice.
Both products aim to streamline reservations, check-ins, and operations, but they diverge sharply in maturity, features, and market presence. Are you prioritizing a long-standing solution with proven stability or a fresh platform with rapid innovation? Your decision hinges on your hotel’s specific needs—what is more critical: extensive features and stability or agility and recent support?
Bay Lakes Information Systems (Bay Lakes) is a traditional property management solution built with input from property managers since 1984. Its core advantage lies in its long history and established presence, especially among independent and small hotels, although it has no recent reviews or active user feedback. Counter, on the other hand, has accumulated 54 reviews in the past six months, with an overall rating of 4.73/5, indicating a highly engaged user base and ongoing product development.
While Bay Lakes offers basic management functionalities, it lacks the modern integrations, automation, and advanced features seen in Counter. Counter excels in user experience, with a 4.6/5 ease of use rating, and offers features like channel management, booking engine, and integrated payments. If your hotel values a proven legacy system, Bay Lakes could be considered, but for current support and feature richness, Counter is clearly more active. Do you prefer stability or innovation?
If your hotel primarily operates as a hostel or small inn needing an intuitive, mobile-friendly PMS with automation, Counter is the better fit. Its prominent features—channel management, booking engine, online support, and integrated payments—are absent from Bay Lakes, which offers no active integrations or recent updates. Counter’s user reviews consistently highlight ease of onboarding, quick support, and ongoing improvements, especially valuable for hostels managing high turnover.
However, if your hotel values a system with a decades-long track record and minimal change, Bay Lakes might appeal, though its lack of recent reviews diminishes confidence. Given the rapid adoption and positive recent feedback, Counter’s broad feature set and support infrastructure make it the more reliable choice for today’s hospitality landscape. Do you want a software built for the present or one rooted in the past?
Counter’s user rating of 4.6/5 for ease of use reflects its intuitive, mobile-first interface, designed for quick onboarding and minimal training. Its clean, simple layout and automation features reduce manual work, as confirmed by user reviews praising quick setup and straightforward operation. Bay Lakes, however, has no recent ratings or reviews, making it impossible to assess its current usability—its last known data is from a time when it was considered a traditional, less modern system.
The absence of recent feedback for Bay Lakes raises questions about ongoing support and updates, whereas Counter’s active user base and frequent reviews suggest continuous refinement. For your team, ease of use is critical to adoption and productivity. Edge: Counter.
Counter offers 19 unique features including channel management, payment processing, booking engine, automated night audit, guest CRM, multi-currency, multi-lingual support, and ancillary revenue tracking—features Bay Lakes does not provide. These capabilities enable better revenue management, guest engagement, and operational automation. Bay Lakes focuses mainly on reservation and property management without these modern integrations or advanced modules.
Counter’s feature-rich platform is especially suited for small hotels and hostels seeking automation and multi-channel connectivity, whereas Bay Lakes appears to provide a more traditional, less integrated solution lacking these innovations. For comprehensive functionality, Counter clearly has the advantage. Edge: Counter.
Counter’s support and onboarding ratings are outstanding at 4.96/5, with reviews praising quick, helpful responses and a responsive team, notably Evelyn and Max. Users appreciate ongoing improvements, even when bugs are present. Bay Lakes, unfortunately, has no recent reviews or ratings, making it impossible to gauge current support quality. Historically, the company’s support was part of its longstanding reputation, but recent feedback is unavailable.
Given the importance of support in resolving issues quickly, Counter’s active engagement makes it the safer choice. Your team benefits from rapid assistance and ongoing updates, essential for smooth operations. Edge: Counter.
Counter integrates with 7 verified partners including Stripe, Cloudbeds, SiteMinder, and Goki, offering a variety of payment, channel management, and booking platform integrations. Bay Lakes provides no verified integrations, which limits its connectivity in a modern digital environment. The ability to connect with third-party tools enables your hotel to streamline operations and expand distribution channels.
Counter’s active partnership network supports diverse operational needs, whereas Bay Lakes’ limited integration options could hinder growth or operational flexibility. If integrations are critical, Counter’s extensive partner list is a clear advantage. Edge: Counter.
Counter’s recent reviews and high overall rating of 4.73/5 reflect a satisfied user base, particularly among hostels and small hotels. Its review volume of 54 in the past six months indicates current, active engagement. Bay Lakes, with no recent reviews and a zero in overall rating, provides no current user feedback, making it impossible to assess satisfaction levels.
Counter’s positive feedback on ease of use, automation, and support underscores its popularity. If your hotel values user satisfaction and recent validation, Counter leads decisively. Edge: Counter.
Bay Lakes does not provide publicly available pricing details, implying a possibly customized or enterprise-only model. Counter offers a free, no-cost platform tailored for hostels, with additional paid options for expanded features and integrations, but specific pricing tiers are not detailed.
While Bay Lakes’ unclear cost structure makes direct comparison difficult, Counter’s free core offering makes it accessible for small operations, with optional paid upgrades. For budget-conscious hotels or hostels, Counter’s model is more transparent and affordable. Edge: Counter.
Not ideal if your hotel needs modern automation, extensive integrations, or rapid updates. Bay Lakes may be suitable for legacy environments but falls short for hotels seeking innovation.
Not ideal if your hotel requires a highly customized or enterprise-level system with extensive compliance features. Counter is best for small to medium properties craving agility and modern tools.
Bay Lakes offers an established, reservation-focused PMS with decades of experience, but it suffers from a lack of recent updates and active user feedback. Counter, by contrast, is a rapidly growing platform with a vibrant user community, frequent updates, and a broad feature set tailored for small hotels and hostels.
If your hotel values stability and has simple needs, Bay Lakes might still be relevant—though its outdated support and limited features are concerning. For most modern hotels seeking ease of use, automation, and ongoing support, Counter is the clear winner, especially given its active reviews and recent product development.
In summary, choose Bay Lakes if you need a legacy system and stability over innovation. Opt for Counter if you want a current, feature-rich platform with recent positive reviews, active support, and a flexible, modern interface. Your decision should reflect your operational complexity and future growth plans.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Bay Lakes Information Systems and Counter share 0 features. Here are the key differences — features one has that the other lacks.
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Bay Lakes Information Systems and Counter share many core Property Management Systems features, but each has unique capabilities. Bay Lakes Information Systems offers 0 verified integration partners, while Counter offers 7. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Bay Lakes Information Systems: No. Counter: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Bay Lakes Information Systems has an HT Score of 0 and Counter has 17. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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