Loop CXM (by Benbria) vs. Loopon Post Stay:
Which Is Right for You?

The Decision

Choosing the right guest feedback software can significantly influence your hotel’s ability to improve services, boost guest satisfaction, and operational efficiency. Both Benbria’s Loop CXM and Loopon Post Stay aim to collect and analyze guest feedback but approach the task differently. While Loopon boasts a larger recent review footprint and more features, Benbria offers a more established presence in resorts and a higher customer support rating. Which software aligns best with your hotel’s needs?

Is Loop CXM (Benbria) or Loopon Post Stay Better for Hotels?

Loop CXM by Benbria and Loopon Post Stay both serve to gather guest feedback, but they do so through different methodologies. Loop CXM emphasizes real-time, multi-channel feedback collection, including kiosks, email, QR Codes, and in-location apps, with a focus on actionable insights and automation. Loopon Post Stay primarily relies on post-stay surveys sent automatically after check-out, emphasizing simplicity and internal communication. Do you need real-time interaction or post-stay insights?

Benbria’s Loop CXM has a more global presence, especially in resorts, with a 4.5/5 rating from a small but highly positive review base. Loopon, with a 4.46/5 overall rating from 25 recent reviews, covers a broader hotel segment spectrum, including city hotels and budget properties. Do you prioritize a platform proven in resort environments or one with broader hotel segment reach?

Benbria’s review count (only one review in the last six months) limits confidence in recent performance, whereas Loopon’s more frequent reviews and higher recent activity suggest more current user satisfaction. Do you want a software with a proven recent track record or a niche leader in exclusive resort settings?

Loop CXM (Benbria) vs Loopon Post Stay: Which Should Your Hotel Choose?

If your hotel needs detailed, multi-channel guest feedback with automation capabilities, go with Loop CXM. Its extensive feature set, including in-location surveys and real-time ticketing, makes it ideal for large resorts or properties with complex guest interactions. Loop CXM also suits teams seeking to integrate feedback into advanced BI tools, thanks to its Tableau extension.

If simplicity, ease of use, and post-stay insights are your priorities, Loopon Post Stay is the better choice. It fits hotels that want quick, concise surveys sent automatically after check-out, making it straightforward to collect actionable data without extensive setup. Loopon is especially suitable if your team needs a straightforward, effective feedback system with a focus on internal communication and comparative metrics.

For properties with a tech-savvy, multi-channel guest engagement focus, Loop CXM is the way to go. Conversely, if your goal is quick deployment and streamlined post-stay feedback, Loopon Post Stay fits better.

Is Loop CXM (Benbria) or Loopon Post Stay Easier to Use?

Loopon earns a 4.38/5 ease-of-use rating from reviews, praised for its intuitive interface and straightforward navigation. Users highlight that it’s simple to configure and teach to staff, with reviews emphasizing its user-friendliness on both desktop and mobile devices, despite some ongoing requests for improved mobile usability.

Benbria scores a slightly higher 4/5 in ease of use, with reviews noting the system’s polished interface and strong onboarding process. However, some users mention that additional mobile-friendly features, such as a dedicated app, could improve the experience further.

Edge: Loopon, due to its slightly higher recent review activity and user-reported ease of navigation, especially on mobile.

Which Has Better Features: Loop CXM (Benbria) or Loopon Post Stay?

Loop CXM boasts 13 shared features, including customizable surveys, multi-channel distribution, and automation tools. Unique to Benbria are features like ticket management, in-location kiosks, and advanced automation workflows, making it suitable for complex guest interactions.

Loopon offers 11 features exclusive to its platform, such as in-app call back, social review tracking, SMS review collection, and integration with property-specific tools like guest room TVs and tablets. Its focus on concise, single-page surveys and integrations with PMS providers adds to its appeal.

Edge: Loop CXM, for its broader feature set tailored to complex, multi-channel feedback management and automation.

Which Has Better Customer Support: Loop CXM (Benbria) or Loopon Post Stay?

Benbria’s customer support is rated 5/5, with reviews praising its responsiveness and effective onboarding, quoting users who find their support team “quick to respond” and “very helpful.” Guests and hotel staff alike appreciate the high-touch support experience.

Loopon’s support is rated at 4.34/5, with reviews mentioning prompt responses and helpful assistance. However, some users note the desire for more self-service options, such as access to reports on mobile devices, to improve independence.

Edge: Benbria, for its consistently higher support ratings and positive recent reviews emphasizing its responsiveness.

Which Has More Integrations: Loop CXM or Loopon Post Stay?

Loop CXM has 10 verified partners, including major integrations like Oracle Hospitality and RoomKey PMS, offering a solid network for hotels with established tech stacks. Unique integrations with tools like Criton and Tripleseat further support complex operational needs.

Loopon has 11 verified partners, including PMS providers like Mews and Sirvoy, with a slight edge in the number of integrations. It also features niche partners like AeroGuest and Xn Protel Systems, accommodating a broader range of hotel tech.

Edge: Loopon, with one additional verified partner, providing slightly more flexibility for diverse hotel technology environments.

Which Do Hoteliers Rate Higher: Loop CXM or Loopon Post Stay?

Loop CXM holds a 4.5/5 rating based on limited but recent reviews from resort properties, with users praising its ability to enable immediate guest communication and operational efficiency. The small review sample limits broad generalization but indicates strong satisfaction among high-end properties.

Loopon’s 4.46/5 score comes from 25 recent reviews across varied hotel segments, including city hotels and independent properties, with users valuing its ease of use, quick setup, and clear reporting. It’s rated highly across different property types, reflecting broad applicability.

Edge: Loopon, due to a larger, more recent review base and broader segment coverage, indicating more current and diverse user satisfaction.

How Much Do Loop CXM (Benbria) and Loopon Post Stay Cost?

Benbria does not publicly disclose pricing details, suggesting a custom quote based on property size and needs. This often indicates a premium, enterprise-level system suited to larger resorts or hotel groups.

Loopon charges a straightforward $100 monthly fee, with no hidden setup or usage costs, making it accessible for small and mid-sized hotels. Its predictable pricing simplifies budgeting and decision-making.

What Type of Hotel Should Use Loop CXM?

• Hotels that operate large resorts with multiple touchpoints needing real-time feedback and automation.
• Properties that want to measure loyalty, satisfaction, and effort across online and offline channels.
• Teams that focus on complex guest interactions, such as event spaces or large conference hotels.
• Hotels seeking integrated dashboards and automated workflows for guest issue resolution.
• Not ideal if your hotel prefers a simple post-stay survey process without real-time engagement needs.

What Type of Hotel Should Use Loopon Post Stay?

• Hotels that prioritize quick, concise post-stay surveys with automatic delivery.
• Properties aiming to improve internal communication and departmental benchmarking.
• Hotels with a focus on operational efficiency and straightforward feedback analysis.
• Teams that want a low-cost, easy-to-implement solution with a visual brand match.
• Not ideal if your hotel needs multi-channel, real-time guest feedback or advanced automation.

Loop CXM vs Loopon Post Stay: The Bottom Line for Hotels

Loop CXM by Benbria excels in large-scale, multi-channel feedback collection with automation and extensive integrations, making it suitable for resorts and hotels with complex guest engagement needs. Its higher support rating and broader feature set cater well to properties seeking detailed insights and automation capabilities.

Loopon Post Stay is ideal for hotels that want a straightforward, post-stay survey system that’s easy to set up and operate. Its focus on simplicity, internal communication, and budget-friendly pricing make it perfect for independent, city, or mid-sized hotels seeking quick insights.

If your hotel demands multi-channel engagement, automation, and in-depth analytics, Loop CXM is the better choice. But if you prefer a simple, reliable post-stay feedback tool that’s easy to manage and less costly, Loopon Post Stay fits the bill.

Final verdict: For resorts or large hotels requiring detailed, multi-channel feedback, Loop CXM is the stronger option. For properties seeking quick, effective post-stay insights with minimal setup, Loopon Post Stay is the more suitable choice.