Big Fish Internet vs. Smart CMS by Bookassist:
Which Is Right for You?

The Decision

Choosing the right website design platform for your hotel hinges on your specific needs for ease of use, features, support, and budget. Big Fish Internet and Smart CMS by Bookassist both aim to enhance your online presence, but they serve different hotel profiles and operational priorities. Your team must evaluate whether simplicity and security or extensive customization and integrated booking tools are more aligned with your growth plans.

Big Fish Internet offers a straightforward, security-focused website management platform with limited features but zero recent reviews and a zero-star rating, making it difficult to recommend confidently. Conversely, Bookassist boasts a high rating, more recent reviews, and a rich feature set designed explicitly for hoteliers aiming to boost direct bookings and digital marketing. What's the smarter choice for your hotel’s digital future?

Is Big Fish Internet or Smart CMS by Bookassist Better for Hotels?

Big Fish Internet provides a cloud-based website hosting service emphasizing security and user-friendly content management. It’s designed to simplify website creation and maintenance, but its minimal feature set and lack of recent customer feedback make it hard to gauge its current relevance or performance. Bookassist, however, offers a purpose-built CMS optimized for hotels with a focus on direct booking conversion, scalability, and integrated marketing.

While Big Fish Internet may suit small businesses seeking basic website hosting, it doesn't offer the booking engine, marketing integrations, or multi-lingual capabilities that modern hotels require. Bookassist, on the other hand, combines a robust set of features with a proven track record across multiple regions, including Europe, North America, and Asia Pacific, backed by 155 recent reviews. Given the recent customer support ratings and high NPS score, is your hotel ready for a platform with proven success and extensive functionality?

Bookassist vs Big Fish Internet: Which Should Your Hotel Choose?

If your hotel needs a flexible, feature-rich platform that drives direct bookings, go with Bookassist. Its 33 unique features—including multi-lingual support, mobile responsiveness, integrated social media, and advanced analytics—are proven to boost conversions and revenue. If simplicity and basic website management are your priorities, and you are not heavily reliant on advanced marketing or booking features, Big Fish Internet might seem appealing—though the lack of recent reviews raises concerns.

However, with a 4.92/5 rating, 155 recent reviews, and a customer support score of 4.91/5, Bookassist is clearly the more reliable choice for most hotels today. If you are serious about digital growth, the data strongly favors Bookassist's comprehensive, scalable approach, especially given its extensive integration options and proven ROI.

Is Big Fish Internet or Smart CMS by Bookassist Easier to Use?

Based on the latest reviews and ratings, Bookassist's platform scores 4.72/5 for ease of use, with many hotel owners praising its intuitive drag-and-drop interface, quick onboarding, and clear design. Hoteliers frequently mention that support staff are responsive and helpful, easing the learning curve.

Big Fish Internet, with a 0/5 usability rating and no recent reviews, offers no recent user feedback to back up claims of simplicity. Given the lack of evidence about ease of use, and the fact that the platform's overall support score is nonexistent, Edge: Bookassist.

Which Has Better Features: Big Fish Internet or Smart CMS by Bookassist?

Bookassist boasts an extensive suite of 33 features, including ADA compliance, multilingual support, gift vouchers, automated reporting, group bookings, social media integration, review widgets, and more, tailored specifically for hotels. Big Fish Internet, however, offers no unique features beyond basic website hosting, which limits its capability to meet modern hospitality needs.

The comprehensive feature set of Bookassist signifies a platform built for direct booking optimization, digital marketing, and customer engagement. Its niche functionalities have been specifically designed to improve conversion rates and operational flexibility, making it the clear winner here. Edge: Bookassist.

Which Has Better Customer Support: Big Fish Internet or Smart CMS by Bookassist?

Customer support ratings reveal a stark difference: Big Fish Internet has no recent customer reviews or ratings, while Bookassist scores an impressive 4.91/5, with users highlighting responsive, proactive support and dedicated account management. Hoteliers describe the support team as "excellent," "quick to respond," and "helpful in optimizing our strategy."

The absence of recent feedback for Big Fish Internet makes it impossible to assess support quality confidently. Given the recent reviews, high NPS, and positive testimonials, Edge: Bookassist.

Which Has More Integrations: Big Fish Internet or Smart CMS by Bookassist?

Bookassist integrates with 74 verified partners, including popular booking engines, revenue management, and digital marketing tools, providing a unified ecosystem. It supports shared integrations and offers tailored connections like AdsHotel, LiveRate, and Customer Alliance.

In contrast, Big Fish Internet has no verified integrations listed, significantly limiting its adaptability in a connected hotel tech environment. For hotels seeking an extensible platform to connect with other critical systems, Edge: Bookassist.

Which Do Hoteliers Rate Higher: Big Fish Internet or Smart CMS by Bookassist?

With a 4.92/5 rating based on 155 recent reviews, Bookassist has a solid reputation among hoteliers worldwide, especially in Europe and North America. Hotels of various sizes, from boutique to city-center properties, praise its ease of use, support, and ROI.

Big Fish Internet's rating is zero, and with no recent reviews or user feedback, it cannot be rated or recommended. The clear choice for property owners and managers who prioritize peer reviews and recent performance data: Edge: Bookassist.

How Much Do Big Fish Internet and Smart CMS by Bookassist Cost?

Both platforms do not disclose specific pricing models. Bookassist operates on a subscription basis, with no implementation fees or freemium options, but detailed costs are not publicly available. Big Fish Internet's pricing is entirely undisclosed, making it difficult to compare value or budget alignment.

Given the transparent pricing transparency and the proven ROI from reviews, you should lean toward solutions with clear, predictable costs—though in this case, more detailed information from the vendor would be ideal.

What Type of Hotel Should Use Big Fish Internet?

• Hotels seeking a straightforward website management platform without the need for advanced booking integrations or marketing tools.
• Small properties or bed & breakfasts that want a simple online presence without additional features.
• Hotels with minimal digital marketing or booking needs, prioritizing security and basic content updates.
• Hotels that prefer a static website or existing booking engine separate from their website.

Not ideal if:

• Your hotel aims to increase direct bookings significantly.
• You require multi-lingual, mobile-optimized websites with integrated marketing.
• Your property relies on data-driven decisions and advanced analytics.
• You expect ongoing platform updates and customer support.

Edge: None. The platform’s lack of recent reviews and features makes it unsuitable for competitive modern hotels.

What Type of Hotel Should Use Smart CMS by Bookassist?

• Hotels that want a high-conversion, mobile-first website built to boost direct bookings.
• Properties looking for easy-to-manage, visually appealing websites with multilingual support.
• Hotels aiming to integrate their booking engine tightly with their website for a frictionless customer experience.
• Hoteliers who value detailed analytics, customer engagement tools, and ongoing support.

Not ideal if:

• Your hotel prefers a basic website without advanced marketing or booking features.
• You have a very limited technical team or budget for ongoing platform customization.
• Your property is small and doesn’t require extensive multi-language or multi-currency features.
• You want a platform with a less proven track record or fewer recent reviews.

Edge: Bookassist.

The Bottom Line for Hotels

The core difference between Big Fish Internet and Bookassist lies in their scope and relevance. Big Fish Internet offers basic website hosting with no recent reviews or feature updates, making it unsuitable for hotels seeking growth or sophisticated digital tools. Bookassist, with its extensive, recent-positive feedback and feature set, is designed specifically to help hotels enhance their online visibility, bookings, and revenue.

If your hotel needs a flexible, scalable platform capable of supporting your digital marketing, multi-lingual content, and direct booking goals, Bookassist is the clear choice. Its proven track record, support quality, and rich integrations provide the confidence you need for future growth.

Choose Big Fish Internet only if your priorities are purely static website hosting and minimal online engagement, and you are prepared to accept the risks associated with limited recent data. For most hotels aiming to compete today, Bookassist is the safer, more effective option, offering tangible benefits demonstrated by hundreds of recent, satisfied customers.