The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 12 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Big Footprint Digital Marketing shines .
Blastness shines in ease of use and customer support , with exclusive features like Email Marketing and Data Analysis & Reporting.
Side-by-side ratings based on 12 verified hotelier reviews on HTR.
| HTScore |
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| Likelihood to Recommend |
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| Ease of Use |
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| Customer Support |
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| Value for Money |
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 12 |
How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Big Footprint Digital Marketing |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #6 5 reviews |
| Mid-Size (25-74 rooms) | — | #10 3 reviews |
| Large (75-199 rooms) | — | #21 1 reviews |
By Property Type
| Segment | Big Footprint Digital Marketing |
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|---|---|---|
| Boutique ▾ | — | #8 8 reviews |
| Luxury ▾ | — | #9 6 reviews |
| Branded / Chain | — | #10 2 reviews |
| Extended Stay | — | #13 0 reviews |
By Region
| Segment | Big Footprint Digital Marketing |
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|---|---|---|
| North America | — | #27 0 reviews |
| Europe ▾ | — | #6 12 reviews |
| Asia Pacific | — | #15 0 reviews |
Choosing the right digital marketing platform for your hotel hinges on your specific needs, budget, and operational focus. Big Footprint Digital Marketing and Blastness target similar goals—boosting online visibility and increasing direct bookings—but they approach this from different angles, with varying levels of user feedback and feature sets. Your decision should weigh ease of use, feature depth, support quality, and regional presence.
Big Footprint Digital Marketing offers a foundational presence with no reviews in the last six months, indicating limited recent data. Conversely, Blastness boasts 12 recent reviews and a perfect 10/5 NPS score, making it a more reliable choice based on current user feedback. Is your priority a well-established, feature-rich platform or a newer, highly-rated service?
Both platforms aim to enhance your hotel's online marketing and revenue, yet their scope and maturity differ significantly. Big Footprint Digital Marketing appears to operate without recent reviews, which raises questions about current performance or user engagement. Blastness, on the other hand, has a solid track record with 12 recent reviews and a near-perfect customer satisfaction rating, indicating active, positive user experiences.
While Big Footprint may appeal to hotels seeking a straightforward, possibly less complex solution, Blastness demonstrates a comprehensive suite of 26 features, covering PPC, SEO, content, social media, and more. The platform’s active presence across multiple regions suggests a broader market reach and ongoing support.
Do you want a proven, current solution with extensive features and high user satisfaction? Or are you open to exploring a less proven platform that might evolve to meet your needs?
If your hotel requires a broad digital marketing approach focused on SEO, content, social media, and reputation management, Blastness is the clear leader. Its 26 features, including email marketing, web development, influencer marketing, and conversion optimization, make it the more versatile choice for hotels looking to build a comprehensive online presence.
If your hotel needs a simple, straightforward digital marketing solution without the complexity of many features, and perhaps prefers a vendor with less recent activity, Big Footprint might seem appealing. However, given the lack of recent reviews, Blastness’s active, positive feedback makes it the safer, more informed choice for most hotels today.
Are you prioritizing a full-featured platform with proven results? Or do you prefer a minimal, potentially less dynamic solution?
Ease of use is a key factor for hotel teams managing digital marketing with limited resources. Blastness scores an impressive 4.92/5 for ease of use, backed by recent reviews praising its intuitive interface and straightforward management tools. Reviewers highlight how the platform's design simplifies PPC, content, and social media campaigns.
Big Footprint, however, has no recent review data, making it difficult to assess its user experience. Its lack of recent feedback suggests it might not be actively maintained or widely adopted.
Edge: Blastness.
Blastness offers 26 distinct features, including e-commerce consulting, conversion rate optimization, content audits, web design, and social media analytics—none of which are available in Big Footprint. Its features cover a broad spectrum, catering to both organic and paid digital strategies with advanced tools for tracking, automation, and advertising.
Big Footprint provides no listed features beyond basic digital marketing, which limits its appeal for hotels seeking a comprehensive platform. The richness of Blastness’s features makes it the more capable choice for hotels aiming to optimize every aspect of their digital marketing.
Edge: Blastness.
Blastness scores 4.83/5 in customer support, with recent reviews praising its quick response times and helpful team. Review excerpts describe Blastness’s support as "excellent," noting that their team actively contributes to clients’ success.
Big Footprint has no recent reviews to gauge support quality, raising concerns about ongoing service and responsiveness. The current support ratings strongly favor Blastness, especially for hotels requiring ongoing assistance.
Edge: Blastness.
Blastness has 15 verified integrations, including tools like Oracle Hospitality, AskSuite, hotelcube, and Vertical Booking, providing broader compatibility with industry-standard systems. Its integrations support a wide range of functionalities, from reservations to revenue management.
Big Footprint does not list any verified integrations, which could limit its ability to connect with your existing hotel tech stack. For hotels prioritizing seamless data flow and operational efficiency, Blastness’s integrations are a clear advantage.
Edge: Blastness.
With no recent reviews for Big Footprint, it cannot be rated reliably by hoteliers today. Blastness, however, has 12 recent reviews with a perfect 10/5 NPS score, and users describe it as a "game-changer" that has significantly increased direct bookings and revenue.
Most hotels that have reviewed Blastness are in tourist-heavy regions and mid-sized to city-center properties, giving it a broad appeal across segments. The consistent positive feedback makes Blastness the more trusted choice among hoteliers currently.
Edge: Blastness.
Both products do not provide explicit pricing details publicly. Big Footprint’s pricing model remains undisclosed, possibly requiring direct inquiry. Blastness also lacks transparent pricing but emphasizes that its model is pay-per-reservation, meaning you only pay for tracked conversions, which can be cost-effective.
Given the lack of detailed pricing, hotels should contact both vendors directly to clarify costs and determine which offers better value for their specific scale and marketing goals.
Not ideal if:
Not ideal if:
Big Footprint Digital Marketing appears to be an outdated or less active platform lacking recent reviews, which diminishes confidence in its current performance. Its limited feature set and absence of recent engagement make it less suitable for hotels seeking a dynamic, well-supported marketing solution.
Blastness, by contrast, demonstrates consistent recent activity, high customer satisfaction, and a wide array of features tailored for hotel marketing. Its strong ratings, support, and integrations make it the preferable choice for most hotels today.
If your focus is on a platform with recent positive feedback, comprehensive features, and scalable support, Blastness is clearly the better fit. Choose Big Footprint only if your needs are minimal and you prefer a less active service—though that risk should be carefully weighed.
Digital Marketing Agencies pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| Big Footprint Digital Marketing |
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According to HTR's product database, Big Footprint Digital Marketing and Blastness Marketing share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Big Footprint Digital Marketing |
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|---|---|---|
| Content Audit | ||
| Conversion Rate Optimization | ||
| Copywriting | ||
| E-commerce consulting | ||
| Tag Management & Tracking Configuration | ||
| Yield Management (Service/Consulting) |
Showing top differences. 14 more features differ between these products.
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"The constant evolution of tools such as Business Intelligence and RMS, which my team and I use on a daily basis, has led to very interesting results."
No published case study for this goal yet.
"Thanks to Blastness, we not only increased our direct bookings and RevPAR, but also gained the confidence to make smarter, data-driven decisions that shape the future of our resort..."
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Big Footprint Digital Marketing and Blastness Marketing share many core Digital Marketing Agencies features, but each has unique capabilities. Big Footprint Digital Marketing offers 0 verified integration partners, while Blastness Marketing offers 15. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Blastness Marketing leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Big Footprint Digital Marketing: No. Blastness Marketing: No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Big Footprint Digital Marketing has an HT Score of 0 and Blastness has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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