Big Footprint Digital Marketing vs. Sojern Traveler Advertising:
Which Is Right for You?

The Decision

Choosing between Big Footprint Digital Marketing and Sojern Traveler Advertising hinges on your hotel’s specific needs, budget, and strategic goals. Big Footprint offers a broad, integrated approach to digital marketing, but with no current reviews or recent data, its effectiveness remains unverified. Conversely, Sojern boasts over 150 reviews, including recent ones, with a 4.83/5 ease of use rating and a 95% likelihood to recommend, making it a more reliable choice based on proven performance.

While both platforms aim to enhance your online presence, they serve different core functions. Big Footprint emphasizes AI-powered review management and content optimization, whereas Sojern specializes in targeted traveler advertising and demand generation. Are you prioritizing comprehensive digital marketing or focused traveler engagement?

Is Big Footprint Digital Marketing or Sojern Traveler Advertising Better for Hotels?

Big Footprint presents itself as an all-encompassing digital marketing platform, integrating review management, SEO recommendations, and content strategies aimed at elevating your hotel’s online reputation. However, it offers no specific features or recent reviews to substantiate its capabilities. Sojern, on the other hand, is a travel-specific advertising platform with 8 distinct features including meta search marketing, social media ads, and data analysis, backed by 150 reviews—most recent—showing high satisfaction.

If your hotel needs a broad digital presence and reputation management, Big Footprint could be suitable—but the lack of reviews and recent data makes its current effectiveness questionable. For direct traveler engagement, demand generation, and measurable ROI, Sojern’s established track record makes it the clearer choice.

Which Should Your Hotel Choose: Big Footprint or Sojern?

If your hotel requires a comprehensive approach to managing reviews, SEO, and content alongside digital ads, Big Footprint might seem appealing. Yet, with no reviews, recent feedback, or verified case studies, its ability to deliver results is uncertain. Conversely, Sojern has a proven reputation, with 150 reviews and a recent NPS score of 9.56/10, focusing on targeted multichannel advertising designed to increase direct bookings.

For hotels aiming to improve their online reputation while considering digital marketing, Big Footprint could be worth exploring—if proven features emerge. But for measurable demand generation, year-over-year ROI, and ongoing support, Sojern’s reputation and focus make it the stronger pick.

Is Big Footprint or Sojern Easier to Use?

Based on current ratings, Sojern outperforms significantly in usability, with a 4.83/5 rating compared to Big Footprint’s 0/5. Sojern’s onboarding process is rated 4.71/5, and users frequently mention its intuitive interface, straightforward campaign setup, and helpful customer support. Review quotes praise Sojern’s “easy and uncomplicated” platform and “quick assistance,” emphasizing its user-friendly design.

In contrast, Big Footprint’s usability remains unverified, with no recent reviews or ratings available. Given that, Edge: Sojern.

Which Has Better Features: Big Footprint or Sojern?

Sojern offers 8 distinct features, including meta search marketing, social media advertising, data analysis, and PPC campaigns—features currently absent from Big Footprint. Users highlight Sojern’s multi-channel marketing, robust reporting, and targeted advertising capabilities as key strengths, enabling precise traveler engagement.

Without verified features or recent reviews, Big Footprint’s claim to offer comprehensive digital marketing remains unsubstantiated. The clear winner is Sojern, with proven features specifically designed for travel marketers. Edge: Sojern.

Which Has Better Customer Support: Big Footprint or Sojern?

Sojern’s customer support earns a high rating of 4.8/5, with reviews praising its responsiveness, proactive guidance, and knowledgeable staff. Testimonials describe their support as “responsive and problem-solving,” backing up the high satisfaction score.

In comparison, Big Footprint has no recent reviews or ratings, making support quality impossible to assess. Based on available data, Edge: Sojern.

Which Has More Integrations: Big Footprint or Sojern?

Sojern integrates with 33 verified partners, including Profitroom, Mirai, and Net Affinity, covering a broad range of hotel technology systems. No verified integrations are listed for Big Footprint, indicating a lack of confirmed partnerships or third-party tool compatibility.

Hotels value integrations for smoother workflows and data consistency. Given Sojern’s established partner network, Edge: Sojern.

Which Do Hoteliers Rate Higher: Big Footprint or Sojern?

With 150 reviews, Sojern’s recent ratings are overwhelmingly positive, especially among independent, branded, and resort hotels, which rate it 5/5. Hoteliers in various segments praise its ability to increase direct bookings and ease of use.

Big Footprint, with no reviews or recent feedback, cannot be rated. Its effectiveness remains unverified. Therefore, Edge: Sojern.

How Much Do Big Footprint and Sojern Cost?

Big Footprint’s pricing details are unavailable, suggesting it may lack transparent or standardized pricing models. Sojern charges a base price of $1,100 per month, with no freemium options, and operates on a pay-for-performance model.

Considering the transparent pricing and known costs, hotel teams can better assess ROI with Sojern. Edge: Sojern.

What Type of Hotel Should Use Big Footprint?

• Hotels that prioritize reputation management, content optimization, and SEO strategies.
• Teams seeking an integrated digital marketing platform without immediate reliance on targeted advertising.
• Hotels with a focus on enhancing their online presence across multiple channels.
• Not ideal if you need proven, recent results or specific traveler advertising features.
• Not suitable if your hotel requires immediate, data-backed demand generation.

Given the lack of recent evidence, Big Footprint is better suited for hotels exploring broad digital marketing strategies rather than seeking measurable, immediate results.

What Type of Hotel Should Use Sojern?

• Hotels aiming to increase direct bookings through digital advertising.
• Teams that value performance-based, pay-per-stay models reducing upfront costs.
• Hotels seeking multichannel marketing, including meta search, social media, and retargeting.
• Not ideal if your hotel prefers a self-managed platform without external advertising.
• Not suitable if your hotel operates in regions where Sojern’s coverage is limited or if you require extensive customization beyond current features.

Hotels looking for a trusted, tested platform with proven results will benefit most from Sojern’s offerings.

The Bottom Line for Hotels: Big Footprint or Sojern?

Big Footprint promises a broad digital marketing strategy, but the absence of recent reviews and proven results leaves its effectiveness uncertain. If your hotel’s focus is reputation management or SEO, it might be worth considering once more data becomes available.

Sojern excels in targeted traveler advertising, demand generation, and customer support, backed by recent, high-quality reviews and a solid feature set. If your goal is to drive direct bookings, improve ROI, and partner with a proven platform, Sojern is the clear choice.

In summary, for most hotels evaluating digital marketing agencies today, Sojern’s recent reviews, extensive features, and established reputation make it the superior option. Big Footprint’s potential remains unverified, making it a riskier choice until more data emerges.