Big Rig Media vs. Bookassist Digital Marketing and Web Design:
Which Is Right for You?

The Decision

Choosing between Big Rig Media and Bookassist hinges on your hotel’s specific marketing needs and operational priorities. Both aim to enhance your online visibility and bookings, but their approaches and offerings differ sharply. Big Rig Media is a full-service digital marketing agency focusing on custom website development and tailored campaigns, while Bookassist provides an integrated direct booking platform with extensive marketing tools. Are you seeking a dedicated marketing partner or an all-in-one booking solution with marketing features?

Big Rig Media lacks recent reviews and has a 0/5 rating, making it difficult to assess its current performance or customer satisfaction. Conversely, Bookassist boasts 174 reviews in the last six months with an overall rating of 4.91/5, a high NPS of 9.6/10, and a 96% likelihood to recommend, indicating strong recent customer satisfaction. Given this, Bookassist’s more recent and abundant feedback makes it the more reliable choice for hoteliers evaluating digital marketing and booking solutions today.

Is Big Rig Media or Bookassist Better for Hotels?

Big Rig Media positions itself as a tailored digital marketing agency, offering customized website design, SEO, PPC, social media management, and analytics. It aims to improve your online presence through bespoke marketing strategies, but it offers no specific features or integrations listed, and has no recent reviews or verified partners, which raises questions about its current capability and reach.

Bookassist, on the other hand, provides a comprehensive digital marketing and web design package integrated into its 360° Direct Booking Solution. It has 74 verified partners and offers a suite of 17 unique features including PPC, SEO, content audit, social media advertising, and web design—all designed to boost direct bookings and online visibility. Its extensive regional presence across 24 countries further underscores its market strength.

But which is better suited for your hotel’s needs? If your team values a personalized, agency-led approach with tailored marketing campaigns, Big Rig might appeal—though the lack of recent reviews is problematic. If your goal is to have an all-in-one platform with proven digital marketing tools and broad regional experience, Bookassist clearly outperforms, especially given its current active customer base and feature set. Which approach aligns best with your hotel’s growth goals?

Is Big Rig Media or Bookassist Easier to Use?

Ease of use is critical for staff adoption and efficient management. Big Rig Media doesn't provide any user ratings or detailed onboarding information, making it impossible to gauge its usability. Its lack of recent reviews leaves uncertainty about how current users experience its platform or services.

Bookassist scores 4.71/5 in ease of use based on recent reviews, with users praising its intuitive interface, quick onboarding, and minimal staff training requirements. Customers frequently highlight how user-friendly their booking engine and digital tools are, leading to faster staff adoption and smoother operations.

Edge: Bookassist.

Which Has Better Features: Big Rig Media or Bookassist?

Big Rig Media offers no listed features or integrations, focusing solely on custom marketing strategies. In contrast, Bookassist provides 17 distinct features including PPC, SEO, content strategy, email marketing, social media management, web design, and meta search marketing.

The breadth of features in Bookassist supports a holistic digital marketing approach, enabling your hotel to manage everything from website design to advertising campaigns within one platform. Its comprehensive suite allows you to optimize your online presence, analyze performance, and adjust strategies without relying on multiple vendors.

Edge: Bookassist.

Which Has Better Customer Support: Big Rig Media or Bookassist?

Customer support quality can make or break a digital marketing or booking platform. Big Rig Media has no recent review data to evaluate support quality, leaving a gap in understanding its responsiveness and effectiveness.

Bookassist excels here with a 4.9/5 support rating, recent reviews praising quick responses, personalized service, and proactive account management. Hoteliers emphasize the dedicated local offices, regular updates, and helpful guidance that make day-to-day operations smoother.

Edge: Bookassist.

Which Has More Integrations: Big Rig Media or Bookassist?

Integration capabilities are vital for seamless operations. Big Rig Media offers no verified integrations, which could complicate your tech stack and data flow.

Bookassist integrates with 74 partners, including AdsHotel, LiveRate, and Customer Alliance. These integrations facilitate channel management, rate optimization, and customer feedback, making it easier to coordinate marketing and booking efforts across platforms.

Edge: Bookassist.

Which Do Hoteliers Rate Higher: Big Rig Media or Bookassist?

Review data clearly favors Bookassist, which has 174 recent reviews with a 4.91/5 rating and a 9.6/10 NPS. Hotels across segments, especially independent and city center properties, consistently praise its high conversion rates, support, and ROI.

Big Rig Media has no reviews, so no data exists to evaluate user satisfaction or hotel ratings currently. Given the recent, positive feedback for Bookassist, it is the more dependable choice for hoteliers seeking proven results.

Edge: Bookassist.

How Much Do Big Rig Media and Bookassist Cost?

Pricing details for both platforms are not publicly disclosed, with no free trials or transparent fee structures provided. This lack of pricing transparency suggests you'll need to contact each provider directly for quotes.

However, considering the value, Bookassist appears to offer a comprehensive package with clear deliverables and no hidden fees, making its cost easier to justify based on the features and support included.

What Type of Hotel Should Use Big Rig Media?

• Hotels that want a dedicated agency for customized digital marketing campaigns tailored to their specific needs.
• Teams seeking strategic support in SEO, PPC, and social media to increase overall online visibility.
• Properties with existing digital marketing infrastructure that need a partner to refine or amplify efforts.
• Hotels with budgets allocated for ongoing, tailored marketing services rather than integrated booking platforms.
• Not ideal if you prefer an all-in-one platform with booking engine, analytics, and digital marketing combined.

Since Big Rig Media has limited recent data, it’s best for hotels with complex, bespoke marketing needs and the resources to manage a strategic agency relationship.

What Type of Hotel Should Use Bookassist?

• Hotels aiming to increase direct bookings through an integrated booking engine and digital marketing tools.
• Properties across Europe, North America, or regions where Bookassist has strong regional presence.
• Hotels that value detailed analytics, mobile-friendly design, and seamless multi-platform performance.
• Businesses seeking a flexible, customizable system with constant updates and local support.
• Not ideal if your hotel prefers a purely marketing agency model or has very specific, non-standard technological needs that require extensive customization.

Bookassist suits hotels looking for a comprehensive, easy-to-use platform that combines booking, marketing, and analytics into a single solution, especially those aiming to reduce OTA dependence.

The Bottom Line for Hotels

The core difference between these products is their scope: Big Rig Media acts as a marketing agency providing tailored strategies, while Bookassist offers an integrated platform combining digital marketing, web design, and booking technology.

For hotels needing a proven, all-in-one solution with recent reviews, high ratings, and broad regional presence, Bookassist outperforms Big Rig Media. Its extensive feature set, seamless integrations, and excellent support make it the stronger choice for most properties seeking to boost direct bookings and streamline digital efforts.

Choose Big Rig Media only if you require a highly customized, agency-led approach and are prepared to manage that relationship without the benefit of recent customer reviews. For most hoteliers, especially those focused on measurable results and ease of implementation, Bookassist will deliver better value and confidence.