Big Rig Media vs. Sojern Traveler Advertising:
Which Is Right for You?

The Decision

Choosing the right digital marketing partner is vital for your hotel's success. Both Big Rig Media and Sojern aim to boost your online visibility and bookings, but they approach this goal differently. Big Rig Media offers a broad, customized digital marketing service primarily focused on website design and general online marketing, while Sojern specializes in traveler-targeted advertising powered by artificial intelligence. Your decision hinges on whether you need a comprehensive marketing agency or a specialized travel marketing platform.

Big Rig Media scores poorly across the board, with a 0/5 rating and no recent reviews, indicating a lack of current client feedback or proven effectiveness. Conversely, Sojern boasts a perfect 5/5 overall rating, with over 150 reviews, including recent ones from the last six months. Given the strong, recent user feedback and high NPS score of 9.56/10, Sojern clearly has a more active and satisfied customer base, making it the more reliable choice for your hotel marketing needs.

Is Big Rig Media or Sojern Better for Hotels?

Both products aim to help hotels attract more guests, but they do so through fundamentally different means. Big Rig Media is a generalist digital marketing agency that offers website development, SEO, creative campaigns, and analytics, providing a broad marketing footprint. Sojern, however, specializes in travel-specific advertising, harnessing AI and traveler intent data to serve targeted campaigns across multiple channels.

Big Rig Media’s lack of recent reviews and a 0/5 rating reflect its limited current market presence and unclear track record. In contrast, Sojern’s recent reviews highlight its ability to guide more travelers to book directly, with users praising its capacity to increase bookings efficiently. Is your hotel seeking a broad marketing partner or a focused travel demand generator? The clear answer is Sojern, with its proven, recent success in travel marketing.

Sojern Traveler Advertising vs Big Rig Media: Which Should Your Hotel Choose?

If your hotel needs a platform that can deliver targeted, data-driven advertising to increase direct bookings, go with Sojern. Its AI-powered system and multichannel marketing capabilities have been praised for boosting revenue and engagement, especially for hotels looking to reduce reliance on OTAs. For hotels that prioritize a specialized, performance-based approach with measurable results, Sojern’s model is highly effective.

On the other hand, if your hotel requires a broad, full-spectrum marketing agency that offers website design, SEO, and creative services without a clear track record or recent client feedback, Big Rig Media might seem appealing. However, given its current lack of reviews and a 0/5 score, it’s unlikely to meet your expectations. For hotels motivated by recent success stories and proven performance, Sojern remains the stronger choice.

Is Big Rig Media or Sojern Easier to Use?

Ease of use is critical when adopting new marketing tools. Sojern’s platform is highly rated at 4.83/5, with users praising its intuitive interface, straightforward onboarding, and helpful support team. Recent reviews highlight that clients find Sojern’s campaign management simple and efficient, with quick assistance when needed.

Big Rig Media, however, scores a 0/5 in ease of use, reflecting either a lack of an accessible platform or insufficient recent client interactions. Its absence of reviews makes it impossible to gauge user experience, but the current data strongly favor Sojern for usability. Edge: Sojern.

Which Has Better Features: Big Rig Media or Sojern?

Sojern offers 8 unique features, including meta search marketing, metasearch connectivity, social media advertising, data analysis, PPC, and email marketing—tools that are essential for targeted travel advertising. Big Rig Media, by comparison, only provides a singular, unspecified service without additional features or specialized tools.

The added features in Sojern facilitate comprehensive multichannel campaigns, data-driven targeting, and advanced analytics, giving your hotel a more nuanced marketing strategy. Given its feature count and specialization, Sojern clearly holds the edge here.

Which Has Better Customer Support: Big Rig Media or Sojern?

Customer support ratings back up Sojern’s superior reputation, with a 4.8/5 rating and recent reviews emphasizing responsiveness, helpfulness, and proactive management. Clients praise Sojern’s support team for being knowledgeable and quick to assist, often describing the experience as seamless.

Big Rig Media’s support is unreviewed and appears inactive, given the absence of recent feedback or ratings. This makes it impossible to assess its support quality, but based on the available data, Sojern’s support is the clear winner. Edge: Sojern.

Which Has More Integrations: Big Rig Media or Sojern?

Sojern integrates with 33 verified partners, including major hotel software like Profitroom, Mirai, HotelTime, and others. These integrations enable smoother campaign management, data sharing, and automation, making Sojern more adaptable to your existing systems.

Big Rig Media has no verified integrations listed, which limits its flexibility and operational efficiency. For hotels seeking a platform that plays well with other tools, Sojern’s extensive integrations give it a decisive advantage. Edge: Sojern.

Which Do Hoteliers Rate Higher: Big Rig Media or Sojern?

Given its current absence of reviews and a rating of 0/5, Big Rig Media has no recent, verified hotel feedback. In contrast, Sojern’s 150 reviews, all recent, reflect a 5/5 overall rating, with property types ranging from independent to branded hotels, resorts, and boutique properties.

Hoteliers across segments consistently praise Sojern’s ability to increase direct bookings, improve ROI, and deliver targeted advertising. Its recent reviews underscore its reliability, making it the preferred choice among active users. Edge: Sojern.

How Much Do Big Rig Media and Sojern Cost?

Big Rig Media does not provide specific pricing details, indicating that it may customize quotes or lack transparent pricing altogether. Conversely, Sojern charges a base fee of $1,100 per month, with no free trial or other pricing models listed.

Considering the transparent, predictable pricing of Sojern, your hotel can budget more effectively. The lack of clear pricing for Big Rig Media makes it difficult to evaluate value upfront. Edge: Sojern.

What Type of Hotel Should Use Big Rig Media?

• Hotels that need a broad digital marketing strategy, including website development, SEO, and creative campaigns.
• Teams seeking a full-service agency with expertise in online presence building but less emphasis on travel-specific advertising.
• Hotels with existing marketing infrastructure and looking for supplementary services.
• Not ideal if: your hotel relies heavily on direct bookings or is seeking targeted, data-driven advertising solutions.
• Not ideal if: you require recent client success stories or proven performance metrics.

What Type of Hotel Should Use Sojern?

• Hotels seeking targeted traveler advertising to increase direct bookings, especially those in competitive markets.
• Properties that want to leverage AI and traveler data for precise audience segmentation.
• Hotels aiming to reduce OTA dependency and improve marketing ROI with performance-based models.
• Hotels that value detailed reporting, multi-channel marketing, and seamless integrations.
• Not ideal if: your budget is significantly limited, as the starting price is $1,100/month.
• Not ideal if: you prioritize broad branding campaigns over performance-driven, direct-demand marketing.

The Bottom Line for Hotels

The core difference lies in scope: Big Rig Media is a generalist marketing agency with no recent client feedback or proven effectiveness, while Sojern is a specialized, travel-focused advertising platform with active, satisfied users. If your priority is attracting more direct bookings through targeted campaigns, Sojern offers proven tools and recent success stories.

Choose Big Rig Media if you need a broad, full-service marketing partner and are comfortable with limited or unclear recent results. For hotels aiming for measurable growth with a focus on travel-specific marketing, Sojern provides the transparency, features, support, and recent reviews to justify your investment.

In conclusion, Sojern’s recent reviews, extensive features, and high client satisfaction make it the stronger choice for most hotels today. Its ability to drive direct demand and its proven track record over recent months clearly set it apart from the inactive, unreviewed presence of Big Rig Media.