Big Rig Media vs. Net Affinity (Digital Marketing):
Which Is Right for You?

The Decision

Choosing the right digital marketing partner is crucial in today’s competitive hotel industry. Both Big Rig Media and Net Affinity aim to boost your online presence, but their approaches diverge significantly. Big Rig Media offers a broad digital marketing service with a focus on custom website design and development, while Net Affinity specializes in a full suite of marketing tools, a robust booking engine, and deep analytics.

Given their core offerings, your decision hinges on whether you need a comprehensive marketing agency or a specialized digital marketing platform with a proven booking engine. Are you seeking agency-level strategies with creative design, or do you prioritize a platform that integrates marketing, bookings, and analytics? Let’s compare the two.

Is Big Rig Media or Net Affinity Better for Hotels?

Big Rig Media, as a digital agency, provides tailored website design, web development, and integrated marketing campaigns aimed at enhancing your hotel’s online visibility. Review data for Big Rig Media shows zero ratings, reviews, or recent customer feedback, indicating minimal recent engagement or user experience data.

In contrast, Net Affinity boasts over 118 reviews, with recent feedback from the last six months indicating ongoing client satisfaction. Its 4.87/5 overall rating and 94% likelihood to recommend suggest strong, current user confidence. Net Affinity’s extensive feature set and active user base make it a more reliable choice for hotels seeking proven results.

While Big Rig Media’s lack of recent reviews makes it difficult to gauge current client satisfaction, Net Affinity’s recent positive reviews and high NPS score solidify it as the more trusted platform today. Are you comfortable investing in a service with no recent feedback versus a platform with active engagement?

Net Affinity vs Big Rig Media: Which Should Your Hotel Choose?

If your hotel needs a comprehensive digital marketing and booking solution that includes SEO, PPC, web design, and detailed analytics, Net Affinity is the clear choice. It caters well to hotels seeking to boost direct bookings and optimize marketing ROI through specialized services.

On the other hand, Big Rig Media might appeal if you’re looking for a broad agency that offers customized website development and marketing strategies outside of a strict SaaS model, though its lack of recent reviews limits confidence. For hotels prioritizing measurable marketing impact and a proven track record, Net Affinity remains the better fit.

In summary, choose Net Affinity if you desire an integrated platform with extensive marketing features and recent successful client cases. Opt for Big Rig Media only if you’re exploring a bespoke agency approach and are comfortable with less recent performance data.

Is Big Rig Media or Net Affinity Easier to Use?

Net Affinity’s platform earns a 4.56/5 ease-of-use rating, supported by straightforward onboarding and detailed support, as reflected in its 4.62/5 onboarding score. Multiple reviews praise its intuitive interface, with comments like “Very prompt reply to support issues” and “The online support team has always sent email check-ins,” highlighting strong user support.

In contrast, Big Rig Media’s UI/UX ratings are at zero, with no recent reviews or feedback available. The absence of user feedback suggests little recent data on ease of use, making it difficult to assess how intuitively your team could adopt or navigate the platform.

Edge: Net Affinity.

Which Has Better Features: Big Rig Media or Net Affinity?

Net Affinity offers 18 unique features, including SEO, PPC, web design, social media advertising, data analysis, conversion rate optimization, and a robust booking engine. These features are tailored to maximize your online visibility and revenue, with many reviews praising its ability to drive direct bookings.

Big Rig Media provides no listed features, which makes it difficult to compare capabilities directly. Its value seems to revolve around website design and digital marketing, but without specific features or recent updates, its technological strength remains uncertain.

Edge: Net Affinity.

Which Has Better Customer Support: Big Rig Media or Net Affinity?

Net Affinity’s customer support scores a 4.8/5, with reviews emphasizing prompt responses and helpful, attentive service. Testimonials highlight “extremely helpful” account managers and “quick and efficient” responses, even during busy periods, reflecting consistent support quality.

Big Rig Media’s support data is unavailable, with no recent reviews or ratings. The lack of recent customer feedback suggests support quality may not be as well-documented or dependable currently.

Edge: Net Affinity.

Which Has More Integrations: Big Rig Media or Net Affinity?

Net Affinity integrates with 62 verified partners, including popular tools like Criton, Priority Software, and GuestCentric, offering extensive connectivity options for your hotel’s tech stack. Shared integrations are absent, but the variety supports a range of marketing, booking, and revenue management needs.

Big Rig Media has no verified integrations listed, indicating a potential limitation in connecting with third-party tools or platforms. If seamless integration is a priority, Net Affinity’s extensive partner network makes it a clear advantage.

Edge: Net Affinity.

Which Do Hoteliers Rate Higher: Big Rig Media or Net Affinity?

Net Affinity’s recent reviews highlight a 4.86/5 average rating from 109 hotelier reviews, with many praising its ability to generate over 98% direct business for clients like Galgorm. Hotels in various segments, including boutique, resort, and city center hotels, rate it highly for performance and support.

Big Rig Media lacks recent review data altogether, making it impossible to determine current hotelier satisfaction. Given the active feedback for Net Affinity, it’s the more trusted choice among hoteliers today.

Edge: Net Affinity.

How Much Do Big Rig Media and Net Affinity Cost?

Big Rig Media’s pricing structure is not publicly available, with no indication of fees, implementation costs, or trial options. This lack of transparency complicates cost comparisons.

Net Affinity charges $900 monthly, with no mention of additional implementation fees or trial periods. This predictable pricing model facilitates budgeting and planning.

Since Big Rig Media’s costs are unclear, the clear comparison favors Net Affinity, which openly discloses its monthly fee.

What Type of Hotel Should Use Big Rig Media?

• Hotels seeking a custom agency for tailored website design and digital marketing strategies.
• Teams that want a dedicated partner to develop unique marketing campaigns outside of an all-in-one SaaS platform.
• Hotels that prioritize bespoke solutions over standardized SaaS features.
• Property managers looking for a marketing agency that offers creative, personalized service.

Not ideal if:

• You require an integrated platform with detailed analytics and booking management.
• Your team prefers transparent, predictable monthly costs.
• You want ongoing, active support with a proven platform.

Given the lack of recent reviews, Big Rig Media may suit boutique or independent hotels seeking personalized agency services, but confidence in performance is limited.

What Type of Hotel Should Use Net Affinity?

• Hotels aiming to increase direct bookings through a proven platform with extensive features.
• Hotels that value detailed analytics, digital marketing, and a strong booking engine in one solution.
• Properties in Europe, North America, or South America seeking a platform with global reach.
• Hotels that want transparent pricing and a dedicated support team.

Not ideal if:

• You prefer a simple, minimalistic booking engine without extensive marketing features.
• Your hotel operates in a region where Net Affinity’s presence is limited (e.g., lacking in some regions).
• You’re exploring a highly customizable or niche-specific platform outside of Net Affinity’s offerings.

Given recent reviews and active customer engagement, Net Affinity is best suited for hotels serious about their online growth and revenue.

The Bottom Line for Hotels

Big Rig Media positions itself as a custom digital marketing agency focusing on website design and bespoke campaigns, but its lack of recent data makes assessing current performance challenging. It’s suitable for hotels seeking personalized agency services outside of SaaS models but offers no clarity on ongoing support or features.

Net Affinity, with its extensive feature set, proven track record, and active user reviews, demonstrates consistent ability to boost direct bookings and support digital marketing efforts. Its transparent pricing and strong support network make it the safer, more dependable choice for most hotels.

If your primary goal is to enhance bookings and digital marketing credibility, Net Affinity’s recent reviews, extensive integrations, and high customer satisfaction scores give it the edge. For hotels open to an agency-led approach with tailored website development, Big Rig Media might suit, but be aware of the limited recent feedback and unclear costs.

In conclusion, for most hoteliers evaluating these two options today, Net Affinity stands out as the more reliable, feature-rich, and well-supported platform.