The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 395 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Bookex shines .
ThinkReservations shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Payment processing and Housekeeping module.
Side-by-side ratings based on 395 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 0 | 395 |
After analyzing 395 verified reviews, Bookex users most value its , while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.
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Customer Support
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Operational Efficiency
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Data and Reporting
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Integration with OTAs
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Bookex |
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| Small (10-24 rooms) ▾ | — | #4 145 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #9 25 reviews |
| Large (75-199 rooms) | — | #6 3 reviews |
| X-Large (200+ rooms) | — | #5 1 reviews |
By Property Type
| Segment | Bookex |
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| Boutique ▾ | — | #7 100 reviews |
| Luxury ▾ | — | #7 70 reviews |
| Branded / Chain ▾ | — | #7 24 reviews |
| Extended Stay ▾ | — | #11 8 reviews |
By Region
| Segment | Bookex |
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| North America ▾ | — | #1 386 reviews |
| Europe | — | #57 0 reviews |
| Asia Pacific | — | #32 0 reviews |
| Middle East | — | #32 0 reviews |
Choosing a property management system (PMS) is a critical step for your hotel’s operational efficiency, revenue, and guest satisfaction. Bookex by Bookex and ThinkReservations PMS both aim to streamline your processes, but they diverge significantly in features, support, and market presence. While Bookex markets itself as an AI-driven, integrated platform, ThinkReservations offers a more established, feature-rich solution with a substantial user base. Which product aligns better with your hotel’s needs?
Bookex positions itself as a next-generation PMS with AI-powered insights, promising smarter management and guest feedback analysis. However, it has no public reviews or verified ratings, indicating limited market validation. ThinkReservations, on the other hand, boasts over 350 recent reviews and a high NPS score of 9.68, demonstrating strong, current user satisfaction. Do you prioritize proven performance backed by extensive user feedback, or are you more interested in a conceptual, possibly innovative, solution?
If your hotel needs a trusted, well-supported platform with extensive integrations, choose ThinkReservations. It’s ideal for small to mid-sized properties—such as boutique hotels, B&Bs, and inns—that benefit from robust features, streamlining operations, and a user-friendly interface. If you’re an organization seeking cutting-edge AI tools and are comfortable with unproven market presence, Bookex’s approach might appeal, though it’s important to note the lack of reviews and verified data. For most hotels, ThinkReservations is the safer, more reliable choice today.
ThinkReservations has a user rating of 4.82/5 for ease of use, with many reviews praising its intuitive interface, onboarding process, and support team. Users comment that onboarding was seamless, and staff adoption is quick, making it accessible even for less tech-savvy teams. Bookex, with a 0/5 rating in ease of use and no review data, provides no evidence of usability or onboarding success. Edge: ThinkReservations.
ThinkReservations offers 39 features, including a channel manager, booking engine, guest profiles, integrated payments, automated night audits, and multilingual support—features that are absent in Bookex. The platform provides tools for revenue management, group booking, digital registration, and extensive reporting, giving your team operational flexibility. Bookex claims to provide comprehensive tools but offers no detailed features or comparisons. Edge: ThinkReservations.
ThinkReservations enjoys a 4.82/5 support rating, with reviews emphasizing quick response times, knowledgeable staff, and 24/7 availability. Users describe their support as accessible, helpful, and integral to their success. Bookex’s support quality remains unverified, with no reviews or ratings to substantiate claims. Given the current user feedback, ThinkReservations clearly leads. Edge: ThinkReservations.
ThinkReservations integrates with 16 verified partners, including major OTAs like Airbnb, Expedia, and TripAdvisor, as well as payment providers and channel managers. Bookex shows no verified integrations, limiting its ability to connect with external platforms. For hotels relying on multi-channel distribution and integrated payment solutions, ThinkReservations offers a clear edge. Edge: ThinkReservations.
With 356 recent reviews, ThinkReservations maintains an overall rating of 4.88/5, with high scores across all segments, especially B&Bs and boutique hotels. Hoteliers regularly praise its ease of use, support, and revenue features, with many calling it a “game-changer.” Bookex, with zero reviews, offers no feedback to evaluate. Based on current data, ThinkReservations is the clearly preferred choice among hoteliers. Edge: ThinkReservations.
Bookex does not publicly disclose pricing, and no trial or monthly plans are listed. Conversely, ThinkReservations charges a $500 monthly fee without a free trial, making its pricing transparent but potentially costly for small properties. Your decision may hinge on whether you prefer a predictable subscription or are willing to negotiate based on features needed.
The core difference is that ThinkReservations offers a well-validated, comprehensive PMS with a proven track record, while Bookex is an untested platform with no user reviews. If reliability and proven features matter to you, go with ThinkReservations. Its extensive integrations, support, and user feedback make it the smarter choice today.
Choose Bookex if you’re interested in experimenting with AI-driven management and are willing to accept the inherent risks of an unreviewed, less proven product. For most hotels, especially those seeking stability and proven performance, ThinkReservations delivers the value, support, and features needed to run smoothly.
In summary, ThinkReservations is the safer, more established platform backed by hundreds of reviews and recent positive feedback. Bookex’s future potential might be exciting, but it’s not yet a substitute for the trusted, user-validated solution that ThinkReservations provides.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| Bookex |
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| Starting Price | — | From $500/mo |
According to HTR's product database, Bookex and ThinkReservations PMS share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Bookex |
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| EPoS | ||
| Payment processing |
Showing top differences. 27 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
What hoteliers love
Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.
ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.
The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.
Where hoteliers push back
Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.
Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Bookex and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Bookex offers 0 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Bookex: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Bookex has an HT Score of 0 and ThinkReservations has 89. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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