Bookex vs. ThinkReservations PMS: Which Is Right for You?

Updated May 16, 2026  ·  395 verified reviews analyzed

TLDR

We analyzed 395 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Bookex shines .

ThinkReservations shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Payment processing and Housekeeping module.

See the full breakdown below ↓

How Does Bookex Compare to ThinkReservations PMS?

Side-by-side ratings based on 395 verified hotelier reviews on HTR.

HTScore
0
89
Likelihood to Recommend
0%
97%
Ease of Use
0.0/5
4.8/5
Customer Support
0.0/5
4.8/5
Value for Money
0.0/5
4.7/5
Starting Price Contact sales From $500/mo
Verified Reviews 0 395

What Are the Pros and Cons of Bookex vs ThinkReservations PMS?

After analyzing 395 verified reviews, Bookex users most value its , while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.

Bookex ThinkReservations ThinkReservations
Pros
+ Customer Support
+ Operational Efficiency
+ Data and Reporting
+ Integration with OTAs
Cons
Pricing and Fees
Security Features

Bookex vs ThinkReservations: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Bookex ThinkReservations ThinkReservations
Small (10-24 rooms) #4 145 reviews
Mid-Size (25-74 rooms) #9 25 reviews
Large (75-199 rooms) #6 3 reviews
X-Large (200+ rooms) #5 1 reviews

By Property Type

Segment Bookex ThinkReservations ThinkReservations
Boutique #7 100 reviews
Luxury #7 70 reviews
Branded / Chain #7 24 reviews
Extended Stay #11 8 reviews

By Region

Segment Bookex ThinkReservations ThinkReservations
North America #1 386 reviews
Europe #57 0 reviews
Asia Pacific #32 0 reviews
Middle East #32 0 reviews

The Decision

Choosing a property management system (PMS) is a critical step for your hotel’s operational efficiency, revenue, and guest satisfaction. Bookex by Bookex and ThinkReservations PMS both aim to streamline your processes, but they diverge significantly in features, support, and market presence. While Bookex markets itself as an AI-driven, integrated platform, ThinkReservations offers a more established, feature-rich solution with a substantial user base. Which product aligns better with your hotel’s needs?

Is Bookex or ThinkReservations Better for Hotels?

Bookex positions itself as a next-generation PMS with AI-powered insights, promising smarter management and guest feedback analysis. However, it has no public reviews or verified ratings, indicating limited market validation. ThinkReservations, on the other hand, boasts over 350 recent reviews and a high NPS score of 9.68, demonstrating strong, current user satisfaction. Do you prioritize proven performance backed by extensive user feedback, or are you more interested in a conceptual, possibly innovative, solution?

ThinkReservations vs Bookex: Which Should Your Hotel Choose?

If your hotel needs a trusted, well-supported platform with extensive integrations, choose ThinkReservations. It’s ideal for small to mid-sized properties—such as boutique hotels, B&Bs, and inns—that benefit from robust features, streamlining operations, and a user-friendly interface. If you’re an organization seeking cutting-edge AI tools and are comfortable with unproven market presence, Bookex’s approach might appeal, though it’s important to note the lack of reviews and verified data. For most hotels, ThinkReservations is the safer, more reliable choice today.

Is Bookex or ThinkReservations Easier to Use?

ThinkReservations has a user rating of 4.82/5 for ease of use, with many reviews praising its intuitive interface, onboarding process, and support team. Users comment that onboarding was seamless, and staff adoption is quick, making it accessible even for less tech-savvy teams. Bookex, with a 0/5 rating in ease of use and no review data, provides no evidence of usability or onboarding success. Edge: ThinkReservations.

Which Has Better Features: Bookex or ThinkReservations?

ThinkReservations offers 39 features, including a channel manager, booking engine, guest profiles, integrated payments, automated night audits, and multilingual support—features that are absent in Bookex. The platform provides tools for revenue management, group booking, digital registration, and extensive reporting, giving your team operational flexibility. Bookex claims to provide comprehensive tools but offers no detailed features or comparisons. Edge: ThinkReservations.

Which Has Better Customer Support: Bookex or ThinkReservations?

ThinkReservations enjoys a 4.82/5 support rating, with reviews emphasizing quick response times, knowledgeable staff, and 24/7 availability. Users describe their support as accessible, helpful, and integral to their success. Bookex’s support quality remains unverified, with no reviews or ratings to substantiate claims. Given the current user feedback, ThinkReservations clearly leads. Edge: ThinkReservations.

Which Has More Integrations: Bookex or ThinkReservations?

ThinkReservations integrates with 16 verified partners, including major OTAs like Airbnb, Expedia, and TripAdvisor, as well as payment providers and channel managers. Bookex shows no verified integrations, limiting its ability to connect with external platforms. For hotels relying on multi-channel distribution and integrated payment solutions, ThinkReservations offers a clear edge. Edge: ThinkReservations.

Which Do Hoteliers Rate Higher: Bookex or ThinkReservations?

With 356 recent reviews, ThinkReservations maintains an overall rating of 4.88/5, with high scores across all segments, especially B&Bs and boutique hotels. Hoteliers regularly praise its ease of use, support, and revenue features, with many calling it a “game-changer.” Bookex, with zero reviews, offers no feedback to evaluate. Based on current data, ThinkReservations is the clearly preferred choice among hoteliers. Edge: ThinkReservations.

How Much Do Bookex and ThinkReservations Cost?

Bookex does not publicly disclose pricing, and no trial or monthly plans are listed. Conversely, ThinkReservations charges a $500 monthly fee without a free trial, making its pricing transparent but potentially costly for small properties. Your decision may hinge on whether you prefer a predictable subscription or are willing to negotiate based on features needed.

What Type of Hotel Should Use Bookex?

  • Hotels that are interested in AI-powered insights and automated guest sentiment analysis.
  • Hotels seeking a proprietary platform that promises smarter management.
  • Teams that want to experiment with advanced analytics for guest feedback. Not ideal if:
  • You need proven, extensive integrations and support.
  • Your property relies heavily on OTA connectivity.
  • You prefer a mature system with a large user base and extensive reviews.

What Type of Hotel Should Use ThinkReservations?

  • Hotels that want a reliable, feature-rich PMS with a proven track record.
  • Small to mid-sized properties like B&Bs, inns, boutique hotels, and resorts.
  • Teams focused on increasing revenue through upselling and automated marketing. Not ideal if:
  • You are seeking a free or low-cost platform.
  • Your property has complex, enterprise-level needs.
  • You prefer a system with minimal setup and learning curve.

ThinkReservations vs Bookex: The Bottom Line for Hotels

The core difference is that ThinkReservations offers a well-validated, comprehensive PMS with a proven track record, while Bookex is an untested platform with no user reviews. If reliability and proven features matter to you, go with ThinkReservations. Its extensive integrations, support, and user feedback make it the smarter choice today.

Choose Bookex if you’re interested in experimenting with AI-driven management and are willing to accept the inherent risks of an unreviewed, less proven product. For most hotels, especially those seeking stability and proven performance, ThinkReservations delivers the value, support, and features needed to run smoothly.

In summary, ThinkReservations is the safer, more established platform backed by hundreds of reviews and recent positive feedback. Bookex’s future potential might be exciting, but it’s not yet a substitute for the trusted, user-validated solution that ThinkReservations provides.

How Much Do Bookex and ThinkReservations PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Bookex ThinkReservations ThinkReservations
Starting Price From $500/mo

Which Features Does Bookex Have That ThinkReservations PMS Doesn't (and Vice Versa)?

According to HTR's product database, Bookex and ThinkReservations PMS share 0 features. Here are the key differences — features one has that the other lacks.

Feature Bookex ThinkReservations ThinkReservations
Booking Engine
Calendar view
Channel Manager
Custom rates
EPoS
Payment processing

Showing top differences. 27 more features differ between these products.

Real-World Results: Bookex vs ThinkReservations by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Bookex

No published case study for this goal yet.

ThinkReservations Blue Tang Inn Mid-Size
+ Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
+ The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
+ Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.

"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."

Kristin Fisher
Kristin Fisher
Sales and Marketing Director
Increase Operational Efficiency
Bookex

No published case study for this goal yet.

ThinkReservations Yara Palm Springs Small
+ 17.3% of revenue in 2024 came from items and packages, growing their revenue without additional capital investments.
+ Yara Palm Springs consistently has 62% of their bookings through their direct channels, saving thousands of dollars that would otherwise go to OTA commisions.
+ Yara Palm Springs has automated their guest journey and made it easy for guests to enjoy a personalized stay through technology, making it easier for the owners to operate their propertyremotely. "Living in another city from my hotel, working remotely on my hotel, being a mother, trying to have a social life...ThinkReservations makes it so I can still do all those things and be a hotel operator from wherever I am" said Kate.

"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."

Improve Guest Experience
Bookex

No published case study for this goal yet.

ThinkReservations Inn on Main Small
+ Increased Repeat Guests - The inn has seen a notable rise in repeat bookings, including guests who have stayed over 20 times since implementing ThinkReservations.
+ Boosted Upsell Revenue - Upselling opportunities through the booking engine have resulted in a 15% increase in additional revenue from services like late check-ins and special packages.
+ Improved Efficiency - Administrative tasks have been reduced by 30%, allowing staff to dedicate more time to creating memorable guest experiences.

"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"

Chris Kennedy
Chris Kennedy
Co-Owner

Bookex vs ThinkReservations: The Bottom Line

Bookex
0.0/5 from 0 reviews
0.0/5 ease of use 0.0/5 support 0 integrations
Visit Profile
ThinkReservations
ThinkReservations
4.9/5 from 395 reviews

What hoteliers love

Customer Support 89% positive

Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.

Operational Efficiency 86% positive

ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.

Data and Reporting 75% positive

The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.

Where hoteliers push back

Pricing and Fees 100% negative

Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.

Security Features 67% negative

Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.

Unique capabilities

Channel Manager EPoS Payment processing Booking Engine Calendar view
4.8/5 ease of use 4.8/5 support 16 integrations
Visit Profile

Where the ratings diverge most

Overall Rating ThinkReservations 4.9 vs 0.0 (+4.9)
Ease of Use ThinkReservations 4.8 vs 0.0 (+4.8)
Customer Support ThinkReservations 4.8 vs 0.0 (+4.8)
Value for Money ThinkReservations 4.7 vs 0.0 (+4.7)
Onboarding ThinkReservations 4.7 vs 0.0 (+4.7)

Frequently Asked Questions About Bookex vs ThinkReservations PMS

Can Bookex replace ThinkReservations PMS?

It depends on your requirements. Bookex and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Bookex offers 0 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Bookex or ThinkReservations PMS offer a free plan?

Bookex: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Bookex and ThinkReservations PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Bookex has an HT Score of 0 and ThinkReservations has 89. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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