Booking Ninjas vs. ThinkReservations PMS:
Which Is Right for You?

The Decision

Choosing the right property management system (PMS) is vital for your hotel’s operational efficiency, guest experience, and revenue growth. You’re evaluating Booking Ninjas and ThinkReservations—both aim to streamline management but differ significantly in features, user feedback, and market presence. Given the available data, you need a clear picture of which system aligns best with your hotel’s needs.

Both products address reservation management, guest communication, and operational workflows, but they diverge sharply in maturity, user satisfaction, and depth of features. Which one will elevate your hotel’s performance more effectively?

Is Booking Ninjas or ThinkReservations Better for Hotels?

Booking Ninjas is a relatively new entrant with a limited review footprint and no recent feedback, making it difficult to assess its real-world performance. In contrast, ThinkReservations boasts over 350 reviews, with recent feedback from the last six months, giving it a significant edge in reliability and user confidence.

ThinkReservations’s high ratings—4.88 out of 5 overall and a 97% likelihood to recommend—highlight consistent user satisfaction. Booking Ninjas, with a zero rating and no reviews, does not currently demonstrate a proven track record, which should give you pause.

ThinkReservations vs Booking Ninjas: Which Should Your Hotel Choose?

If your hotel needs a proven, feature-rich PMS with extensive integrations and high user satisfaction, go with ThinkReservations. It’s especially suitable for small to mid-sized hotels, B&Bs, and inns that value automation, integrations, and support.

If you require a highly customizable platform tailored for vacation rentals, corporate leasing, or large enterprises with complex needs, Booking Ninjas might be worth considering. However, its lack of reviews and recent user feedback makes it a less reliable choice at this stage.

Is Booking Ninjas or ThinkReservations Easier to Use?

ThinkReservations scores a 4.82 out of 5 for ease of use, with many reviewers praising its intuitive interface, seamless onboarding, and staff adoption. Customers describe it as "very easy to navigate" and note that onboarding is "seamless," even for non-tech-savvy teams.

Booking Ninjas, with a 0/5 rating, offers no available review data on usability. The absence of feedback suggests it may lack the polish or user-friendliness found in ThinkReservations, making it a risk for teams seeking quick adoption.

Edge: ThinkReservations.

Which Has Better Features: Booking Ninjas or ThinkReservations?

ThinkReservations offers 39 unique features, including a channel manager, online booking engine, guest messaging, automated night audits, and multi-currency support—features critical for comprehensive property management. It also provides integrated payment processing, guest profiles, task management, and real-time reporting, covering most operational needs.

Booking Ninjas, on the other hand, has no listed features or integrations, indicating a limited or undeveloped feature set. Without core capabilities like booking engines, communication tools, or reporting, Booking Ninjas falls short for hotels seeking a full-featured PMS.

Edge: ThinkReservations.

Which Has Better Customer Support: Booking Ninjas or ThinkReservations?

ThinkReservations’s support is highly rated at 4.82 out of 5, with reviews citing "exceptional support" and "responsive" customer service that’s accessible and helpful. Many customers report quick responses, knowledgeable staff, and ongoing platform improvements driven by user feedback.

Booking Ninjas offers no review data on support or onboarding, which raises concerns about post-sale assistance and responsiveness. The lack of verified support ratings suggests it may not meet the standards set by ThinkReservations.

Edge: ThinkReservations.

Which Has More Integrations: Booking Ninjas or ThinkReservations?

ThinkReservations integrates with 16 verified partners, including major OTAs like Expedia, Airbnb, and TripAdvisor, as well as tools like Sojern, TrustYou, and OpenKey. These integrations make it easier to synchronize reservations, increase visibility, and automate operations.

Booking Ninjas has no listed integrations or verified partners, limiting its ability to connect with other essential hotel systems. For hotels relying on a broad ecosystem of tools, ThinkReservations clearly leads.

Edge: ThinkReservations.

Which Do Hoteliers Rate Higher: Booking Ninjas or ThinkReservations?

With over 350 reviews, ThinkReservations’s overall rating of 4.88/5 reflects high satisfaction across multiple hotel segments, notably B&Bs, boutique hotels, and motels. Recent reviews praise its simplicity, support, and features that directly improve operational efficiency and revenue.

Booking Ninjas has no reviews or ratings, preventing any meaningful comparison. Without user feedback, it’s impossible to gauge its effectiveness or hoteliers’ satisfaction.

Edge: ThinkReservations.

How Much Do Booking Ninjas and ThinkReservations Cost?

Booking Ninjas does not disclose pricing or offer a trial, leaving its cost structure unknown. Conversely, ThinkReservations charges a $500 setup fee, with no monthly fees or additional charges for features, making its pricing transparent and predictable.

For hoteliers on tight budgets, the lack of pricing clarity for Booking Ninjas is a concern. ThinkReservations’s straightforward pricing allows better financial planning.

What Type of Hotel Should Use Booking Ninjas?

• Hotels that require high customization and extensive scalability.
• Teams managing large or complex portfolios, including vacation rentals and corporate leases.
• Hotels seeking tailored solutions for unique operational needs.
• Hotels with technical teams capable of handling less supported platforms.

Not ideal if your hotel values proven support, extensive features, and verified integrations, given Booking Ninjas’s limited review data.

Not ideal if:

• You prefer a ready-to-use, well-supported PMS.
• You need robust reporting and OTA integrations.
• You want a system with proven user satisfaction.

What Type of Hotel Should Use ThinkReservations?

• Small to mid-sized hotels, inns, B&Bs, and boutique hotels seeking an all-in-one solution.
• Hotels prioritizing automation, guest communication, and direct booking tools.
• Teams that value strong customer support and ease of use.
• Hotels looking for a transparent, predictable pricing model.

Not ideal if your hotel requires highly customized features beyond standard property management, or operates at a scale where enterprise-level solutions are necessary.

Not ideal if:

• Your hotel is a large chain with complex, multi-property needs.
• You require extensive, bespoke integrations outside of what ThinkReservations offers.
• Budget constraints preclude the $500 setup fee and ongoing costs.

The Bottom Line for Hotels

Booking Ninjas is a new, less proven option with no recent reviews or feature data. It appears best suited for hotels with very specific customization needs and capable technical teams, but the lack of user feedback makes it risky.

ThinkReservations is a mature, well-rated PMS that offers a broad set of features, integrations, and excellent support. Its high review count and recent feedback make it the more reliable choice for small to mid-sized hotels aiming for operational efficiency and guest satisfaction.

Choose ThinkReservations if you want a proven, user-rated solution with extensive functionality. Opt for Booking Ninjas only if you have unique requirements that cannot be met by more established systems, and are prepared to accept the current lack of reviews as a risk factor.

In conclusion, for most hotels seeking stability, features, and support, ThinkReservations is the safer, more dependable option.