BookingWhizz CRM and Loyalty vs. Thynk Hotel CRM:
Which Is Right for You?

The Decision

Choosing the right hotel CRM and email marketing platform is crucial for improving guest engagement, increasing revenue, and streamlining operations. Both BookingWhizz CRM & Loyalty and Thynk Hotel CRM aim to address these needs but differ significantly in their approach and market presence. Your decision hinges on your hotel’s size, existing systems, and specific priorities—are you looking for a more established platform with extensive reviews or a newer, Salesforce-based solution with broader integrations?

Both products offer comprehensive CRM functionalities, yet BookingWhizz’s platform is tailored with innovative features like WhatsApp automation and a focus on upselling, while Thynk emphasizes scalability and seamless multi-property management. What features matter most to your team’s success?

Quick Verdict: Which Hotel CRM & Email Marketing Platform Is Better?

BookingWhizz CRM & Loyalty, with 29 reviews and recent feedback, ranks higher in user satisfaction and support, earning an overall score of 18.27 out of 100 and a 96% likelihood to recommend. Thynk, although strong with 24 reviews and a recent surge in feedback, scores significantly lower with an 81.32 rating and 89% recommendation rate.

Given the recent reviews and higher user ratings, BookingWhizz’s platform is the more reliable choice for hoteliers seeking proven performance and active community feedback. Its focus on guest communication, upselling, and loyalty programs makes it ideal for properties prioritizing revenue growth through guest engagement.

Is BookingWhizz or Thynk Better for Hotels?

If your hotel’s primary goal is boosting direct bookings, increasing ancillary revenue, and leveraging innovative communication channels, BookingWhizz is the better choice. Its platform emphasizes WhatsApp automation, dynamic upselling, and a robust email marketing suite, making it suitable for small to large hotels looking to maximize guest lifetime value.

In contrast, Thynk is designed for hotel groups managing multiple properties across regions, with a focus on centralizing data and automating workflows at scale. Its Salesforce foundation offers extensive customization, multi-property management, and integration capabilities, ideal for large brands needing consistency and operational efficiency.

For hoteliers seeking a proven, feature-rich CRM with active community support, BookingWhizz is the more compelling option. Conversely, if your hotel group requires a highly customizable, multi-property platform with strong analytics, Thynk might be better aligned.

Is BookingWhizz or Thynk Easier to Use?

BookingWhizz scores a remarkable 4.97 out of 5 in ease of use, with many reviews praising its intuitive interface, quick onboarding, and straightforward email templates. Users highlight its simple navigation and the effectiveness of WhatsApp automation, making staff adoption smooth.

Thynk’s 4.38 out of 5 user rating reflects a user-friendly, clean interface that supports quick onboarding and efficient workflow management. However, some reviews suggest that while easy to learn, advanced customization can be complex for new users.

Edge: BookingWhizz

Which Has Better Features: BookingWhizz or Thynk?

BookingWhizz offers 20 features exclusive to its platform, including A/B Testing, Event-Based Automations, Transactional Email Templates, Guest Feedback Modules, and a Guest Loyalty Tier Program. Its integrations with WhatsApp and TripAdvisor stand out for guest communication and reputation management.

Thynk provides 8 shared features with BookingWhizz but lacks the extensive add-ons found in BookingWhizz. Its unique strengths lie in multi-property management, multi-currency support, and Salesforce-powered analytics.

For feature depth, especially in automation, guest feedback, and loyalty, BookingWhizz has a clear edge. If customization and multi-property automation are critical, Thynk’s platform delivers, but BookingWhizz’s breadth makes it more versatile.

Edge: BookingWhizz

Which Has Better Customer Support: BookingWhizz or Thynk?

BookingWhizz’s customer support scores 4.93 out of 5, with reviews describing its support team as "very efficient," "helpful," and "responsive." Users frequently mention quick resolution times and proactive communication, which bolsters confidence in ongoing support.

Thynk’s support scores 4.25 out of 5, with reviews praising the training and professionalism of its support team. Some users note that support could be more proactive, especially during implementation.

Edge: BookingWhizz

Which Has More Integrations: BookingWhizz or Thynk?

Thynk shines with 14 verified integrations, including major systems like Oracle Hospitality, Mews, and Stayntouch, supporting multi-PMS and POS setups. Its open platform enables extensive customization and real-time data synchronization across multiple properties.

BookingWhizz has only 2 verified integrations, with partners like Simplotel and its own platform, but still offers essential connections like PMS and social media. Its integrations are sufficient for small to medium hotels but less extensive than Thynk’s.

For extensive multi-property and third-party system integration, Thynk holds a clear advantage. For hotels with simpler setup needs, BookingWhizz’s streamlined integrations may suffice.

Edge: Thynk

Which Do Hoteliers Rate Higher: BookingWhizz or Thynk?

BookingWhizz’s 29 reviews, with recent feedback, result in an overall score of 18.27, and a 96% likelihood to recommend, indicating high satisfaction. Reviewers emphasize its innovative approach, ease of use, and support quality.

Thynk’s 24 reviews, with 5 recent, give it an 81.32 score and an 89% recommendation rate. Users value its integration capabilities and scalability but note room for improvement in automation and reporting.

Given the more recent and numerous reviews, BookingWhizz is rated higher by hoteliers, especially for its features and support.

Edge: BookingWhizz

How Much Do BookingWhizz and Thynk Cost?

BookingWhizz’s pricing starts at $400 per month, with no freemium option or implementation fees, and offers a 30-day trial. Thynk’s platform begins at $500 per month, with no free trial, and no indication of additional costs.

While BookingWhizz’s lower price point and trial option make it accessible, Thynk’s higher cost may reflect its enterprise-grade capabilities, especially for multi-property management.

What Type of Hotel Should Use BookingWhizz?

• Hotels focusing on guest engagement and revenue through dynamic upselling and loyalty programs.
• Properties seeking a straightforward, easy-to-adopt CRM with strong communication tools.
• Hotels that prioritize WhatsApp automation for guest communication.
• Properties looking for an all-in-one platform with email marketing and feedback modules.
• Small to medium-sized hotels needing an intuitive system with active support.

Not ideal if:

• You require extensive multi-property management.
• Your hotel relies heavily on third-party integrations beyond what BookingWhizz offers.
• You prefer a multi-currency, multi-PMS platform for large chains.

What Type of Hotel Should Use Thynk?

• Hotel groups managing multiple properties across regions with a need for centralized data.
• Hotels seeking a highly customizable CRM with Salesforce backing.
• Properties with complex automation and reporting needs.
• Large brands requiring multi-currency and multi-PMS integration.
• Hotels looking for a platform with ongoing updates and advanced analytics.

Not ideal if:

• You prefer a simpler, more straightforward user interface.
• Your budget is limited, given Thynk’s higher starting price.
• You don’t need extensive third-party system integrations.

The Bottom Line for Hotels

BookingWhizz CRM & Loyalty excels in delivering a feature-rich, user-friendly platform backed by recent positive reviews and active support. Its capabilities in guest communication—especially via WhatsApp—and upselling features generate tangible revenue benefits for small to medium hotels.

Thynk, operating on Salesforce, provides a highly customizable, scalable platform suited for large hotel groups with complex needs. Its extensive integrations and multi-property management features make it ideal for enterprise-level operations.

If your hotel values proven performance, active community feedback, and quick implementation, BookingWhizz emerges as the superior choice. For large-scale operations requiring extensive integration, automation, and customization, Thynk offers a compelling alternative, though at a higher price point.

In summary, BookingWhizz’s recent reviews and superior support make it the more trusted option for most hoteliers today.