The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 176 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
BOOKONLINE NOW shines .
Exely shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Mobile optimized/responsive and Post-stay emails.
Side-by-side ratings based on 176 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $200/mo |
| Verified Reviews | 4 | 172 |
After analyzing 176 verified reviews, BOOKONLINE NOW users most value its , while Exely users highlight support and responsiveness, booking engine effectiveness, direct booking enhancement. Click any theme to see what reviewers say.
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Support and Responsiveness
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Booking Engine Effectiveness
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Direct Booking Enhancement
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Channel Manager Synchronization
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Customization and Flexibility
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Integration and Advanced Features
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Guest Experience Concerns
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #42 1 reviews | #15 34 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #11 64 reviews |
| Large (75-199 rooms) ▾ | — | #22 5 reviews |
| X-Large (200+ rooms) ▾ | — | #8 6 reviews |
By Property Type
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| Boutique ▾ | #38 2 reviews | #15 35 reviews |
| Luxury ▾ | — | #15 28 reviews |
| Branded / Chain ▾ | — | #16 17 reviews |
| Extended Stay ▾ | — | #16 9 reviews |
By Region
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| North America | — | #24 2 reviews |
| Europe ▾ | #45 2 reviews | #25 11 reviews |
| Asia Pacific ▾ | — | #4 79 reviews |
| Middle East ▾ | — | #2 17 reviews |
Choosing the right booking engine is crucial for your hotel's direct revenue and operational efficiency. Both BOOKONLINE NOW and Exely aim to streamline bookings and improve guest engagement, but they differ significantly in features, user experience, and market presence. Your decision hinges on whether you prioritize recent reviews, feature richness, or regional support.
While BOOKONLINE NOW offers a simple, straightforward option, Exely presents a more comprehensive suite with extensive integrations and positive recent customer feedback. Which product aligns better with your hotel’s growth goals?
Both products address online reservation challenges but diverge sharply in maturity and feature scope. BOOKONLINE NOW is presented as a basic booking solution, yet it receives no recent reviews and a poor overall rating, suggesting limited ongoing support or updates. Conversely, Exely boasts a high HTR score and 144 reviews, with 63 recent ones from the last six months, indicating active development and customer satisfaction.
This contrast raises the question: Are you willing to adopt a product with scarce recent feedback, or do you prefer a platform with proven, recent positive experiences? Given the review data, Exely’s recent validation makes it the stronger choice.
If your hotel needs a flexible, feature-rich platform capable of multi-lingual support, automated marketing, and integrations, Exely is the clear option. It caters to hotels of various sizes, from boutique to resorts, especially if you prioritize advanced tools like booking abandonment recapture and multi-currency support.
On the other hand, if your hotel has extremely limited requirements and a tight budget, or if simplicity is your goal, BOOKONLINE NOW might suffice—though its lack of recent reviews and low ratings suggest this is a less reliable choice. For most hotels aiming for growth, Exely’s robust features and recent positive feedback make it the better fit.
Ease of use significantly favors Exely, which scores 4.91/5 based on recent reviews and has 63 reviews from the last six months. Reviewers praise its intuitive dashboard and proactive support, describing it as “user-friendly” and “proactive in responding to feedback.” Conversely, BOOKONLINE NOW has a moderate rating of 3.5/5 and no recent reviews, indicating inconsistent user experiences.
Edge: Exely.
Exely offers 29 unique features, including multi-lingual support, multi-currency, automated emails, and detailed analytics—features that BOOKONLINE NOW does not provide at all. Unique functionalities like conversion rate reports, booking abandonment recapture, and promotional tools give Exely an edge for hotels seeking a sophisticated, customizable booking experience.
Given the extensive feature set and recent positive reviews, Exely clearly outranks BOOKONLINE NOW in feature depth.
Customer support ratings favor Exely, with a 4.96/5 score based on recent reviews, compared to BOOKONLINE NOW’s 4.5/5. Reviewers highlight Exely’s prompt, friendly, and solution-oriented support, often mentioning quick responses and clear explanations. Conversely, BOOKONLINE NOW's support appears less active, with no recent reviews to confirm ongoing quality.
Edge: Exely.
Exely boasts 8 verified integrations, including prominent partners like Mews, Booking.com, and Oracle Hospitality. In contrast, BOOKONLINE NOW has no verified integrations, limiting its ability to connect with other hotel systems or marketing channels.
For hotels that rely on robust third-party integrations, Exely’s broader ecosystem provides a clear advantage.
With 144 reviews and recent feedback, Exely’s overall rating and NPS score (9.73/10) reflect widespread satisfaction, particularly among boutique and city-center hotels. BOOKONLINE NOW, with only 4 reviews and no recent feedback, is difficult to assess but appears to lack the confidence that recent reviews provide.
Given the volume and recency of reviews, Exely is the higher-rated product, especially among diverse hotel segments.
Pricing data for BOOKONLINE NOW is unavailable, suggesting it might follow a custom or outdated pricing model. Exely charges a straightforward $200 monthly fee, with no free tier or trial, aligning with its feature-rich offering.
Considering value, Exely’s transparent pricing and extensive features make it easier to evaluate ROI.
Hotels that:
Not ideal if:
Hotels that:
Not ideal if:
Exely offers a comprehensive, feature-rich booking engine actively supported by recent positive reviews and high ratings. Its extensive integrations and marketing tools make it suitable for hotels looking to grow online revenue and streamline operations.
If your hotel values advanced features, recent validation, and robust support, Exely is the clear choice. Its broad integration ecosystem and high customer satisfaction suggest it will serve most medium to large hotels well.
On the other hand, BOOKONLINE NOW remains a minimal option with limited updates and a small review footprint. It might work for tiny properties with very straightforward needs, but its lack of recent validation suggests it’s not the best long-term investment.
In summary, opt for Exely if you want a proven, scalable, and feature-packed booking engine. Choose BOOKONLINE NOW only if your requirements are extremely basic, and budget constraints outweigh all other considerations.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $200/mo |
According to HTR's product database, BOOKONLINE NOW and Exely Booking Engine share 0 features. Here are the key differences — features one has that the other lacks.
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| Conversion rate reports | ||
| Flexible dates | ||
| Mobile optimized/responsive | ||
| Multi-lingual | ||
| Multi-room bookings | ||
| Room substitutions |
Showing top differences. 17 more features differ between these products.
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."
No published case study for this goal yet.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
What hoteliers love
Exely's support is lauded for its rapid response times and solution-oriented approach, contributing to an improved user experience. This is seen as a... Exely's support is lauded for its rapid response times and solution-oriented approach, contributing to an improved user experience. This is seen as a considerable strength of the product.
Exely's booking engine is frequently praised for its user-friendliness, fast operation, and ability to enhance direct bookings significantly, thus con... Exely's booking engine is frequently praised for its user-friendliness, fast operation, and ability to enhance direct bookings significantly, thus contributing to revenue growth. It is deemed to have a powerful positive impact on the guest experience and conversion rates.
The software is commended for increasing direct bookings and lowering reliance on OTAs. This positively impacts hotel revenue by lowering third-party... The software is commended for increasing direct bookings and lowering reliance on OTAs. This positively impacts hotel revenue by lowering third-party fees and providing a return on investment through efficient booking management.
Where hoteliers push back
A recurring critical point among users is the limited customization options available, particularly in reporting and website design. Users seek more f... A recurring critical point among users is the limited customization options available, particularly in reporting and website design. Users seek more flexibility to adapt templates and reports to their needs.
Users would like to see improvements in integration capabilities with other hotel management systems. Current integration limitations are seen as a do... Users would like to see improvements in integration capabilities with other hotel management systems. Current integration limitations are seen as a downside restricting the platform's full potential.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. BOOKONLINE NOW and Exely Booking Engine share many core Booking Engine features, but each has unique capabilities. BOOKONLINE NOW offers 0 verified integration partners, while Exely Booking Engine offers 8. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely Booking Engine leads in ease of use at 4.9/5 vs 3.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
BOOKONLINE NOW: No. Exely Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. BOOKONLINE NOW has an HT Score of 0 and Exely has 93. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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