The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Bookster shines .
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 57 |
After analyzing 57 verified reviews, Bookster users most value its , while Counter users highlight user interface and usability, customer support, automated features. Click any theme to see what reviewers say.
| Bookster |
|
|---|---|
| Pros | |
|
+
User interface and usability
▾
|
|
|
+
Customer support
▾
|
|
|
+
Automated features
▾
|
|
|
+
Platform integration
▾
|
|
| Cons | |
|
−
Bug issues
▾
|
|
|
−
Reporting and revenue management
▾
|
|
|
−
Pricing
▾
|
|
How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Bookster |
|
|---|---|---|
| Small (10-24 rooms) ▾ | — | #26 28 reviews |
| Mid-Size (25-74 rooms) | — | #46 4 reviews |
| Large (75-199 rooms) | — | #32 2 reviews |
| X-Large (200+ rooms) | — | #31 1 reviews |
By Property Type
| Segment | Bookster |
|
|---|---|---|
| Boutique ▾ | — | #31 16 reviews |
| Luxury | — | #44 4 reviews |
| Branded / Chain | — | #43 4 reviews |
| Extended Stay ▾ | — | #32 5 reviews |
By Region
| Segment | Bookster |
|
|---|---|---|
| North America ▾ | — | #25 8 reviews |
| Europe ▾ | — | #20 25 reviews |
| Asia Pacific | — | #16 4 reviews |
| Middle East | — | #11 2 reviews |
Choosing between Bookster by Bookster and Counter by Counter hinges on your property type and operational needs. Both aim to streamline property management but differ significantly in features, user experience, and market presence.
Bookster offers a comprehensive platform, especially suited for vacation rentals, while Counter focuses on ease of use tailored for hostels and small hostels. Which solution aligns better with your property’s size, complexity, and growth plans?
Bookster and Counter address distinct hotel management challenges: Bookster is designed for vacation rentals with a focus on guest analytics, marketing, and multi-property management, whereas Counter is built for hostels with simplified check-in/out, fast onboarding, and automation.
Bookster’s lack of recent reviews and zero ratings suggest limited current market engagement, whereas Counter boasts 54 recent reviews, a high 4.73/5 rating, and a 91% likelihood to recommend, indicating active adoption. Do your hotel’s needs align more with complex analytics or straightforward hostel operations?
If your hotel operates as a hostel or small boutique property needing quick onboarding, automated features, and mobile management, Counter is the clear choice. Its focus on hostels with features like POS integration, group bookings, and multi-platform support makes it ideal for budget or small-scale accommodations.
Conversely, if your property manages multiple vacation rentals, requires detailed guest insights, and prioritizes marketing tools, Bookster’s broad feature set might be more appropriate—but note that its absence of recent reviews and a low score suggest limited current usability. For most hoteliers, especially hostels, Counter is the safer bet.
Counter’s user-friendly, intuitive interface receives a 4.6/5 ease of use rating, with multiple positive reviews praising its simplicity and quick staff onboarding. Its mobile-friendly platform allows for management on the go, critical for small teams.
Bookster’s score is 0/5, with no recent reviews, indicating an absence of current user feedback or confirmation of ease. Based on available data, Counter’s usability clearly outperforms Bookster.
Edge: Counter.
Counter offers 19 unique features, including channel management, booking engine, payment processing, group functionality, and multi-lingual support—features critical for hostel operations and small hotels. These are absent in Bookster, which offers no verified features, suggesting limited functionalities or incomplete integration.
Counter’s comprehensive feature set directly addresses operational needs like automation, bookings, and revenue tracking. For hoteliers needing a full property management suite, Counter’s feature count and variety give it a decisive advantage.
Edge: Counter.
Counter’s reviews highlight a 4.96/5 customer support rating, with comments praising its responsiveness, helpfulness, and ongoing improvements. Support staff like Evelyn and Max are praised for their professionalism and quick responses, making onboarding and troubleshooting smoother.
Bookster’s support data is unavailable, and with no recent reviews, its support quality cannot be confirmed. Given Counter’s high support ratings and active feedback, it clearly offers superior customer assistance.
Edge: Counter.
Counter boasts 7 verified integrations, including Stripe, Goki, Cloudbeds, SiteMinder, and others, facilitating payments, channel management, and access control. Bookster, with no verified integrations listed, appears limited in connecting with popular platforms.
Counter’s integrations enable wider connectivity and operational flexibility, crucial for streamlining multi-platform bookings and financial management. This makes it a more versatile choice for properties seeking seamless platform connections.
Edge: Counter.
Counter’s recent reviews (54 in the last 6 months) display a high overall rating of 4.73/5, with 91% of hoteliers ready to recommend it. It is particularly favored by hostels, which make up 83% of its user base, praising its ease of use and automation.
Bookster’s lack of recent reviews and a 0/5 rating mean it cannot be confidently rated, but the absence of active feedback suggests low current user satisfaction or market presence. Counter’s high and recent ratings make it the preferred choice.
Edge: Counter.
Pricing details for both systems are not available, which is common with many PMS providers. Given Counter’s free plan for small hostels and no mention of charges, it can be inferred that it’s accessible for budget-conscious properties.
Bookster’s lack of pricing data and the absence of a free or trial option imply it may involve hidden or higher costs, possibly limiting its appeal to smaller properties or those with tight budgets. Cost-effectiveness favors Counter.
Given the current data, Bookster seems better suited for larger or more complex vacation rental operations, not small hostels or those seeking rapid implementation.
Counter’s simplicity and focus on hostels make it ideal for small to medium-sized properties that want streamlined, automated operations without complex setup.
Counter’s core advantage is its ease of use, recent active reviews, and feature set tailored for hostels and small hotels. Its high customer support ratings and extensive integrations make it a reliable choice for properties prioritizing operational simplicity.
Bookster offers a broad set of features for vacation rentals but currently lacks recent validation or user feedback, making it a less dependable option for most hoteliers today. Its appeal may lie in future updates or larger property management needs.
For most small hotels and hostels, Counter is the recommended choice due to its active support, high ratings, and tailored features. If your property operates at a larger scale or requires detailed analytics, further investigation into Bookster’s evolving platform may be warranted, but Counter currently leads.
According to HTR's product database, Bookster and Counter share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Bookster |
|
|---|---|---|
| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Bookster and Counter share many core Property Management Systems features, but each has unique capabilities. Bookster offers 0 verified integration partners, while Counter offers 7. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Bookster: No. Counter: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Bookster has an HT Score of 0 and Counter has 17. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor