The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 550 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
ChargeAutomation shines , with exclusive features like GlobalPayments (Credit Card Processing) and Lobby Kiosk.
Oaky by Plusgrade shines when it comes to upselling efficiency — especially for brand properties (5.0/5) .
Side-by-side ratings based on 550 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 22 | 528 |
After analyzing 550 verified reviews, ChargeAutomation users most value its , while Oaky by Plusgrade users highlight upselling efficiency, user interface and system usability, customer support experience. Click any theme to see what reviewers say.
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Upselling Efficiency
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User Interface and System Usability
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Customer Support Experience
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Personalization and Targeted Promotions
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Reporting System Challenges
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Integration with PMS
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #9 4 reviews | #5 42 reviews |
| Mid-Size (25-74 rooms) ▾ | #13 11 reviews | #2 263 reviews |
| Large (75-199 rooms) ▾ | #17 0 reviews | #1 141 reviews |
| X-Large (200+ rooms) ▾ | #18 1 reviews | #2 57 reviews |
By Property Type
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| Boutique ▾ | #14 5 reviews | #2 216 reviews |
| Luxury ▾ | #18 4 reviews | #2 278 reviews |
| Branded / Chain ▾ | #19 2 reviews | #2 208 reviews |
| Extended Stay ▾ | #6 6 reviews | #3 33 reviews |
By Region
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| North America ▾ | #8 13 reviews | #7 29 reviews |
| Europe ▾ | #16 5 reviews | #1 315 reviews |
| Asia Pacific ▾ | #9 2 reviews | #2 81 reviews |
| Middle East ▾ | — | #2 52 reviews |
When choosing an upselling platform for your hotel, the key considerations are functionality, integration, user experience, and proven revenue uplift. ChargeAutomation offers a more limited review base but is praised for its simplicity and automation, while Oaky by Plusgrade boasts a massive, recent review count and high overall ratings. Both solve the core problem of increasing ancillary revenue but diverge significantly in features, support, and market presence.
ChargeAutomation primarily targets properties seeking straightforward upsell automation, while Oaky's broader feature set and larger hotel segment coverage appeal to hotels aiming for personalized, data-driven upselling. Which platform aligns better with your hotel’s current needs?
ChargeAutomation and Oaky are both designed to boost hotel revenue through targeted upselling. ChargeAutomation focuses on automating pre-arrival, stay, and post-stay offers to maximize revenue with minimal manual effort, but it has just 21 reviews, with no recent data, limiting confidence in current performance.
Oaky by Plusgrade, however, has 443 reviews, with the majority in the last six months, and a high overall rating of 4.84/5, indicating strong, recent hotel satisfaction. Oaky's extensive integrations, automation, segmentation, and dynamic pricing make it a comprehensive upselling solution, but some users note that reporting and initial setup can be complex.
Are you prioritizing recent proven performance or seeking a simplified, easy-to-implement solution?
If your hotel needs a scalable, feature-rich upselling platform that integrates with a wide range of PMS and hotel systems, go with Oaky. Its extensive customization, automation, and segmentation capabilities are suited for mid-to-large properties or chains looking for sophisticated, targeted offers.
If your team prefers a straightforward, less complex tool that automates basic upsell offers without requiring extensive customization, ChargeAutomation might be sufficient. However, given its limited recent reviews and fewer features, it’s less ideal for hotels aiming to maximize revenue from personalized offers.
For most hotels seeking proven, recent success and advanced features, Oaky is the more reliable choice.
ChargeAutomation scores a 4.95/5 for ease of use based on reviews, with users highlighting its intuitive interface and straightforward implementation. Customers praise its quick onboarding and prompt support, making staff adoption relatively smooth.
Oaky’s user interface is similarly rated at 4.84/5, with reviews emphasizing its ease of management, especially in managing campaigns and offers. While initial integration may require some IT support, most users find the platform accessible and easy to navigate once set up.
Edge: ChargeAutomation.
ChargeAutomation offers 23 unique features, including PCI compliance, multi-processor gateways, various credit card integrations, self-service check-in/out, device agnosticism, gift vouchers, and detailed offer analytics. These features support automated, flexible upselling across multiple channels and payment methods.
Oaky provides 12 shared features but lacks the extensive payment and security integrations ChargeAutomation offers. However, it excels in automated segmentation, dynamic pricing, proactive communication, and gamified motivators, which significantly enhance upsell relevance and conversion.
Edge: ChargeAutomation.
ChargeAutomation’s customer support receives a perfect 5/5 rating, with reviews stating their support team is prompt, informative, and helpful, which is crucial during onboarding and troubleshooting. Customers value ongoing communication and the ability to adapt the platform to their needs.
Oaky’s support scores a solid 4.87/5, with reviewers praising its knowledgeable team and quick responsiveness. However, some note that onboarding can be complex, especially with PMS integration, and report that support, while very good, faces occasional delays.
Edge: ChargeAutomation.
ChargeAutomation has 18 verified partners, including popular PMS, channel managers, and payment processors, with notable integrations like Stripe, Guesty, and Beds24. Its integrations support automation and payment processing but are fewer in number.
Oaky boasts 54 verified integrations, including major PMS and hotel management solutions like Oracle Hospitality, Mews, and Hotelogix. Its wide array of partners facilitates smoother automation and guest communication, especially in larger, multi-system setups.
Edge: Oaky.
Oaky enjoys a 4.84/5 overall rating based on 443 reviews, with recent feedback praising its impact on ancillary revenue and user-friendliness. Hotels across segments, especially independent and branded properties, report significant revenue boosts and high guest satisfaction.
ChargeAutomation, with just 21 reviews and a rating of 0/5, offers limited recent feedback, which makes it difficult to gauge current satisfaction levels. The small review base and absence of recent data suggest less confidence in its recent performance.
Edge: Oaky.
ChargeAutomation’s pricing details are unavailable, which might indicate a customized quote or less transparent pricing model. Its freemium or flat-rate options are not specified, possibly making budget planning challenging.
Oaky’s base price is $300 per month, with no free tier or trial versions available. This straightforward pricing allows easier budget forecasts but may be a barrier for smaller hotels or chains with tight budgets.
Not ideal if your hotel needs extensive customization, advanced segmentation, or dynamic pricing features.
Not ideal if your hotel has a very tight budget, limited IT resources for setup, or prefers a minimal feature set.
Oaky and ChargeAutomation both enhance upselling, but Oaky’s broader features, recent reviews, and extensive integrations make it more suitable for hotels looking to maximize revenue and guest experience. ChargeAutomation offers ease of use and support but lacks the recent performance data and feature depth of Oaky.
If your hotel needs a proven, comprehensive upselling platform with recent positive feedback, go with Oaky. For simpler, straightforward automation, ChargeAutomation may suffice, but its limited recent data makes it a riskier choice.
In conclusion, for most hotels aiming to grow revenue and elevate guest experiences, Oaky is the clear leader, especially given its recent reviews and global presence.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $300/mo |
According to HTR's product database, ChargeAutomation - Upsell and Oaky by Plusgrade share 12 features. Here are the key differences — features one has that the other lacks.
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| Chase (Credit Card Processing) | ||
| First Data (Credit Card Processing) | ||
| Heartland (Credit Card Processing) | ||
| Multi-Processor Gateway | ||
| PCI Compliance | ||
| Vantiv (Credit Card Processing) |
Showing top differences. 11 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
No published case study for this goal yet.
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
Ranks higher for
Unique capabilities
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Ranks higher for
Where the ratings diverge most
It depends on your requirements. ChargeAutomation - Upsell and Oaky by Plusgrade share many core Upselling Software features, but each has unique capabilities. ChargeAutomation - Upsell offers 18 verified integration partners, while Oaky by Plusgrade offers 54. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ChargeAutomation - Upsell leads in ease of use at 4.8/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
ChargeAutomation - Upsell: No. Oaky by Plusgrade: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ChargeAutomation has an HT Score of 0 and Oaky by Plusgrade has 96. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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