The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 48 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Clairvoyix shines — especially for brand properties (3.5/5) , with exclusive features like Marketing Automation.
SHR Group shines in ease of use and ROI , with exclusive features like Event Based Automations and Guest Feedback Module (comment cards/reviews).
Side-by-side ratings based on 48 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 18 | 30 |
After analyzing 48 verified reviews, Clairvoyix users most value its , while SHR Group users highlight customer service, crm capabilities, marketing tools. Click any theme to see what reviewers say.
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Customer Service
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CRM Capabilities
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Marketing Tools
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Booking Engine
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Development Issues
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User Interface
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 1 reviews | #13 6 reviews |
| Mid-Size (25-74 rooms) ▾ | #24 3 reviews | #11 21 reviews |
| Large (75-199 rooms) ▾ | #9 10 reviews | #18 2 reviews |
| X-Large (200+ rooms) | #13 3 reviews | #21 1 reviews |
By Property Type
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| Boutique ▾ | #24 4 reviews | #11 19 reviews |
| Luxury ▾ | #20 6 reviews | #14 13 reviews |
| Branded / Chain ▾ | #12 17 reviews | #14 11 reviews |
| Extended Stay | #15 3 reviews | #18 2 reviews |
By Region
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| North America ▾ | #7 16 reviews | #8 14 reviews |
| Europe ▾ | — | #15 12 reviews |
| Middle East | — | #6 3 reviews |
Choosing between Clairvoyix and SHR Group for your hotel’s CRM and email marketing depends on your specific needs. Both platforms aim to strengthen guest relationships and boost revenue, but they approach these goals differently. Clairvoyix offers a more targeted marketing technology solution, while SHR Group provides a broader, more feature-rich CRM and loyalty platform. Which one aligns better with your hotel’s priorities?
Clairvoyix specializes in data-driven marketing strategies, combining analytics with targeted campaigns designed to maximize ROI. SHR Group, on the other hand, offers a comprehensive suite of guest engagement and loyalty features, including a robust CRM, booking engine, and marketing tools. Both address guest communication and retention but diverge significantly in their scope and focus.
Clairvoyix’s core strength lies in leveraging customer data for personalized campaigns, using predictive analytics to identify high-value guests. SHR Group emphasizes operational integration, uniting guest profiles, marketing, and loyalty into a single interconnected system. Your choice hinges on whether you prioritize sophisticated analytics or an all-in-one guest management solution.
Do you require a marketing platform that excels in segmentation and analytics, or a full-service CRM that manages guest relationships and loyalty programs?
If your hotel needs targeted marketing campaigns driven by data insights and proven revenue results, go with Clairvoyix. Its focus on analytics and professional services supports strategic marketing efforts that generate measurable ROI.
If your hotel seeks a unified guest relationship platform with extensive automation, loyalty management, and operational tools, SHR Group is the better fit. Its broad feature set includes profile management, segmentation, and automated marketing, ideal for hotels aiming to streamline operations and enhance guest loyalty.
For boutique or independent hotels prioritizing marketing precision, Clairvoyix is compelling. Conversely, for larger hotels or chains looking for integrated guest management and loyalty features, SHR Group offers a more comprehensive package.
Clairvoyix receives an overall ease of use rating of 4.12 out of 5, with reviews praising its straightforward interface and clear processes for campaign creation. Users mention that its dual web pages for submission and results can be a minor inconvenience but appreciate the intuitive design.
SHR Group scores higher at 4.77 out of 5, with reviews highlighting its user-friendly interface, especially in marketing and CRM modules. Customers note that onboarding is smooth, and the platform’s interconnected tools reduce complexity in daily operations.
Edge: SHR Group.
Clairvoyix offers 2 unique features—segmentation and marketing automation—that support targeted campaigns. SHR Group, with 22 unique features, provides a much broader suite, including a centralized data warehouse, personalized communication, WYSIWYG HTML editor, event-based automations, guest feedback modules, A/B testing, email newsletters, and detailed segmentation options.
While Clairvoyix’s features excel in marketing execution, SHR Group’s extensive feature set caters to full-scale guest relationship management and operational automation. If you need a platform with deep automation and segmentation options, SHR Group takes the edge.
Clairvoyix boasts a support rating of 4.79 out of 5, with reviews emphasizing the team’s availability and partnership approach. Customers appreciate their proactive service and strategic guidance, though some mention the need for more integrated access to results.
SHR Group scores slightly higher at 4.92 out of 5, with reviews praising their responsive, knowledgeable support team. Users describe their onboarding and ongoing support as exceptional, with quick responses to issues and helpful account managers.
Edge: SHR Group.
Clairvoyix integrates with 7 verified partners, including major PMS systems like Visual Matrix, Stayntouch, and Oracle Hospitality. SHR Group boasts a significantly larger ecosystem with 81 verified integrations, including shared partners such as Visual Matrix, Stayntouch, RoomKey PMS, and Oracle Hospitality, plus many unique partners like Criton, Profitroom, and Umi Digital.
If your hotel relies on numerous third-party tools and expects extensive integration options, SHR Group provides far more connectivity, which can streamline operations.
Edge: SHR Group.
Clairvoyix’s review count (17) is lower, with recent feedback emphasizing its ease of use and ROI-focused campaigns. Ratings for overall satisfaction sit at 3.89/5, with an 82% likelihood to recommend.
SHR Group, with 26 reviews, garners a lower overall rating of 0/5 due to the review scoring system, but its latest reviews highlight its high customer satisfaction, with a 96% recommendation rate. Larger hotel segments, such as luxury properties and boutique hotels, rate SHR Group more favorably, reflecting its broader capabilities.
Considering recent reviews and higher recommendation scores, SHR Group clearly holds the higher hotelier ratings.
Edge: SHR Group.
Pricing details for both products are not publicly available, and they do not offer trial periods or freemium options. Typically, these platforms are priced based on hotel size and feature requirements, often requiring direct vendor engagement to obtain quotes.
Clairvoyix focuses on delivering targeted marketing campaigns driven by customer data and analytics. Its core advantage is helping hotels generate measurable ROI through strategic email marketing and segmentation.
SHR Group offers a broad user experience, combining guest profiles, loyalty programs, and marketing automation with extensive integrations. It’s the preferred choice for hotels that want a unified platform to manage all aspects of guest relationships and operational workflows.
If your hotel needs precise, data-centric marketing and has the resources to support analytics-driven initiatives, Clairvoyix is suitable. For hotels seeking a comprehensive guest management solution with automation and loyalty features, SHR Group provides a more complete package.
In summary, choose Clairvoyix if your focus is on targeted marketing with proven revenue impact. Opt for SHR Group if an interconnected, feature-rich platform that covers all guest engagement and operational needs aligns better with your goals. Your decision should match your hotel’s scale, technical capacity, and strategic priorities.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Clairvoyix and SHR Customer Relationship Management (CRM) share 2 features. Here are the key differences — features one has that the other lacks.
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| Centralized data warehouse | ||
| Event Based Automations | ||
| Guest Feedback Module (comment cards/reviews) | ||
| Marketing Automation | ||
| Personalized one-to-communication | ||
| Segmentation | ||
| Template Editor | ||
| WYSIWYG - HTML Editor |
Showing top differences. 12 more features differ between these products.
Ranks higher for
Unique capabilities
What hoteliers love
Reviews frequently praise SHR Group's outstanding customer service. Users highlight the responsiveness, professionalism, and helpfulness of the suppor... Reviews frequently praise SHR Group's outstanding customer service. Users highlight the responsiveness, professionalism, and helpfulness of the support team, making implementation and ongoing use smoother. Notable mentions include praise for specific account managers and support staff.
The CRM system is commended for its tools to manage rates, packages, and data analysis, enriching the guest experience and facilitating marketing. Som... The CRM system is commended for its tools to manage rates, packages, and data analysis, enriching the guest experience and facilitating marketing. Some feedback suggests a more modern design to enhance the user interface.
SHR Group's marketing tools, including CRM and email, are highly valued for enhancing guest engagement and operational efficiency. Users appreciate it... SHR Group's marketing tools, including CRM and email, are highly valued for enhancing guest engagement and operational efficiency. Users appreciate its functionality in driving direct bookings and saving on commission costs.
Where hoteliers push back
Some users have noted delays in development and updates, correlating it with the recent acquisition, which has slowed the progress of new feature impl... Some users have noted delays in development and updates, correlating it with the recent acquisition, which has slowed the progress of new feature implementations and enhancements.
While the functionality of SHR Group's tools is lauded, several reviews express the need for a more intuitive and modern user interface, particularly... While the functionality of SHR Group's tools is lauded, several reviews express the need for a more intuitive and modern user interface, particularly for the CRS and CRM aspects to cater to users with varying levels of technical expertise.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Clairvoyix and SHR Customer Relationship Management (CRM) share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Clairvoyix offers 7 verified integration partners, while SHR Customer Relationship Management (CRM) offers 81. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Customer Relationship Management (CRM) leads in ease of use at 4.8/5 vs 4.2/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Clairvoyix: No. SHR Customer Relationship Management (CRM): No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Clairvoyix has an HT Score of 0 and SHR Group has 34. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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