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Revinate (Marketing) vs. SHR Customer Relationship Management (CRM):
Which Is Right for You?
TLDR
We analyzed 224 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Revinate shines when it comes to email marketing campaigns — especially for independent properties (4.9/5) , with exclusive features like Mobile Access and Flexible role based reporting.
SHR Group shines in customer support and ROI , with exclusive features like PCI Complaint.
How Does Revinate (Marketing) Compare to SHR Customer Relationship Management (CRM)?
Side-by-side ratings based on 224 verified hotelier reviews on HTR.
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| Starting Price | From $600/mo | Contact sales |
| Verified Reviews | 194 | 30 |
What Are the Pros and Cons of Revinate (Marketing) vs SHR Customer Relationship Management (CRM)?
After analyzing 224 verified reviews, Revinate users most value its email marketing campaigns, guest feedback and surveys, training and implementation support, while SHR Group users highlight customer service, crm capabilities, marketing tools. Click any theme to see what reviewers say.
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Email Marketing Campaigns
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Customer Service
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Guest Feedback and Surveys
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CRM Capabilities
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Training and Implementation Support
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Marketing Tools
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PMS Integration
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Booking Engine
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Technical Issues and Bugs
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Development Issues
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Cost and Value Perception
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User Interface
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Revinate vs SHR Group: Rankings by Hotel Segment
How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | #7 19 reviews | #13 6 reviews |
| Mid-Size (25-74 rooms) ▾ | #4 101 reviews | #11 21 reviews |
| Large (75-199 rooms) ▾ | #1 44 reviews | #18 2 reviews |
| X-Large (200+ rooms) ▾ | #2 22 reviews | #21 1 reviews |
By Property Type
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| Boutique ▾ | #3 94 reviews | #11 19 reviews |
| Luxury ▾ | #3 113 reviews | #14 13 reviews |
| Branded / Chain ▾ | #2 69 reviews | #14 11 reviews |
| Extended Stay ▾ | #8 6 reviews | #18 2 reviews |
By Region
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| North America ▾ | #1 90 reviews | #8 14 reviews |
| Europe ▾ | #8 53 reviews | #15 12 reviews |
| Asia Pacific ▾ | #2 18 reviews | — |
| Middle East | #5 4 reviews | #6 3 reviews |
The Decision
Both Revinate (Marketing) by Revinate and SHR Customer Relationship Management (CRM) by SHR Group aim to bolster your hotel's guest engagement and marketing efforts. While Revinate specializes in email marketing, guest data management, and reputation tracking, SHR concentrates on comprehensive guest profiles, loyalty, and operational integration. Your decision hinges on whether you prioritize advanced marketing features or a broader guest relationship ecosystem.
Revinate offers a more established platform with a larger review base and recent activity, making it the more dependable choice for current data. But are you better served by a focused marketing tool or an all-in-one guest relationship system?
Is Revinate or SHR Group Better for Hotels?
Revinate is primarily designed to help hotels improve their email marketing and reputation management strategies. It excels at automating guest communications, tracking reviews across channels, and providing detailed analytics, making it ideal for hotels wanting to boost direct bookings and guest feedback.
In contrast, SHR Group provides an integrated CRM that combines guest profiles, loyalty programs, and operational tools like booking engines and revenue management. If your hotel needs a broader platform to handle both guest engagement and operational efficiency, SHR may seem appealing.
However, Revinate’s larger review count (149 reviews versus SHR’s 26) and recent reviews suggest it is more actively used and supported today. Does your hotel need a dedicated marketing system or a comprehensive guest relationship solution?
Edge: Revinate
Revinate vs SHR Group: Which Should Your Hotel Choose?
If your hotel needs a streamlined, proven email marketing and reputation management platform to drive direct revenue, go with Revinate. Its focus on guest segmentation, targeted campaigns, and review monitoring makes it a top choice for hotels prioritizing guest feedback and direct outreach.
If your hotel requires an all-in-one solution that combines guest profiles, marketing automation, loyalty management, and operational tools, SHR Group is better suited. Its interconnected modules and loyalty features serve hotels looking for a broad, integrated system to enhance guest relationships and streamline workflows.
The decision depends on whether your hotel prioritizes marketing precision or operational integration. For most hoteliers seeking proven marketing and reputation tools, Revinate’s larger review footprint and recent activity make it the stronger pick.
Edge: Revinate
Is Revinate or SHR Group Easier to Use?
Revinate boasts a high ease-of-use rating (4.62/5) with many users highlighting its intuitive interface and straightforward onboarding process. Several reviews mention that hotel staff can quickly create campaigns and respond to guest feedback without technical help, despite some noting initial setup complexity.
SHR Group is rated slightly higher on ease of use (4.77/5), with reviews emphasizing its user-friendly guest profiles and marketing automation tools. Support teams and onboarding are praised, though some users mention that the system’s interconnected features can be somewhat overwhelming for new users.
Edge: SHR Group
Which Has Better Features: Revinate or SHR Group?
Revinate offers 18 features exclusive to its platform, such as social review tracking, in-app email responses, SMS surveys, real-time alerts, GDPR/CCPA compliance, and on-site surveys—features that directly enhance marketing agility and reputation management.
SHR Group has only one feature exclusive to its platform: PCI compliance, but it boasts a total of 23 shared features with Revinate, including guest profiles, segmentation, automation, and reporting. Its loyalty program management and guest portal are additional strengths.
When considering feature depth, Revinate leads with specialized marketing and reputation features. For a hotel focusing on reputation and guest feedback, Revinate’s unique features give it an edge.
Edge: Revinate
Which Has Better Customer Support: Revinate or SHR Group?
Revinate’s support team is consistently rated 4.6/5, with users praising its responsiveness and knowledgeable assistance. Many reviews mention that support is generally helpful, though some note that onboarding can be somewhat challenging without dedicated help.
SHR Group’s customer support is rated even higher at 4.92/5, with reviewers emphasizing its personable, responsive, and proactive approach. Several users highlight that support teams are always open to feedback, making ongoing issues easier to resolve.
Edge: SHR Group
Which Has More Integrations: Revinate or SHR Group?
Revinate integrates with 98 verified partners, including major PMS, booking engines, and marketing tools. Notable integrations include TripAdvisor, Orange Hotel Marketing, and Fairmas, helping hotels connect various operational systems.
SHR Group offers 81 verified integrations, including Criton, Profitroom, and GuestRevu, with many focused on revenue management and booking engines. Shared integrations include PMS systems like WebRezPro and The Hotels Network.
Revinate’s larger partner network enhances its flexibility for diverse hotel tech stacks. For seamless data flow and operational harmony, Revinate’s broader integrations give it a slight edge.
Edge: Revinate
Which Do Hoteliers Rate Higher: Revinate or SHR Group?
Revinate’s overall rating of 4.67/5 is driven by 149 reviews, mostly from boutique, resort, and independent hotels, with recent feedback emphasizing its user-friendliness and impactful marketing features. Many hoteliers note its capacity to drive revenue and guest engagement.
SHR Group’s rating is 0/5 based on fewer reviews, with all reviewers giving five stars, but the small sample limits broader insight. Its users, mainly larger hotels and chains, praise its operational integration and support.
Given the volume and recency of reviews, Revinate’s ratings reflect a larger, more active user base. It’s the more trusted option for hoteliers seeking proven satisfaction metrics.
Edge: Revinate
How Much Do Revinate and SHR Group Cost?
Revinate’s pricing starts at $600 per month, with no free tier or trial, making it a significant investment. Its pricing structure suggests a focus on mid-sized to large hotels with substantial marketing budgets.
SHR Group’s pricing details are not publicly disclosed, and no trial information is available. The lack of transparent pricing makes direct comparison difficult, but its focus on operational features indicates it may be targeted at larger or chain hotels with customized agreements.
Revinate’s transparent pricing provides clearer value expectations, especially for hotels prioritizing marketing.
Edge: Revinate
What Type of Hotel Should Use Revinate?
- Hotels that want to improve direct bookings through targeted email marketing.
- Properties focusing on reputation management and review monitoring.
- Hotels with a sizable guest database needing segmentation.
- Teams that want analytics to measure campaign effectiveness.
- Hotels with the budget for a premium, feature-rich platform.
Not ideal if:
- Your hotel prefers a broader operational management system.
- You need a free or low-cost solution.
- Your team lacks technical resources to handle initial setup.
What Type of Hotel Should Use SHR Group?
- Hotels looking for integrated guest profiles, loyalty, and operational tools.
- Properties that want to combine marketing with revenue management.
- Hotels that value exceptional customer support and onboarding.
- Teams interested in a unified platform to manage rates, packages, and guest data.
- Larger hotels or chains seeking a comprehensive, interconnected system.
Not ideal if:
- You prefer a dedicated marketing platform without operational features.
- Your hotel is small with limited budgets for customizations.
- You need a solution with extensive third-party integrations beyond those offered.
The Bottom Line for Hotels
Revinate offers a specialized, marketing-focused platform with extensive reputation and review management, ideal for hotels emphasizing direct engagement and feedback-driven growth. Its broad integration network and active user base make it a reliable choice for hotels seeking proven results and ongoing support.
SHR Group provides a broader, interconnected suite that combines guest profiles, loyalty, and operational tools, making it suitable for larger hotels or chains aiming for a unified guest management approach. Its strong support and evolving features are appealing for properties wanting operational efficiency.
If your hotel’s core need is targeted marketing, reputation monitoring, and guest feedback, Revinate is the definitive choice. Conversely, if your hotel requires a comprehensive operational and guest relationship platform, SHR Group may better align with your goals.
Overall, Revinate’s larger review footprint and recent activity affirm it as the superior choice for most hotels prioritizing marketing and guest feedback.
How Much Do Revinate (Marketing) and SHR Customer Relationship Management (CRM) Cost?
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | — |
Which Features Does Revinate (Marketing) Have That SHR Customer Relationship Management (CRM) Doesn't (and Vice Versa)?
According to HTR's product database, Revinate (Marketing) and SHR Customer Relationship Management (CRM) share 23 features. Here are the key differences — features one has that the other lacks.
| Feature |
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| Assign alerts to departments | ||
| Certified TripAdvisor Review Collection Partner | ||
| Flexible role based reporting | ||
| In app email response | ||
| Mobile Access | ||
| PCI Complaint | ||
| Social review tracking |
Showing top differences. 7 more features differ between these products.
Real-World Results: Revinate vs SHR Group by Business Goal
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"I love logging in and seeing how much revenue and how many nights have been booked through our emails. It’s easy to compare campaigns to understand what’s resonating and where we m..."
No published case study for this goal yet.
"Revinate Marketing makes it really easy for my team to react quickly to market demands. It’s intuitive and easy to use. We can go from idea to launch in less than an hour."
No published case study for this goal yet.
Revinate vs SHR Group: The Bottom Line
What hoteliers love
Users appreciate Revinate's email marketing platform for its ease of use, extensive segmentation capabilities, and detailed performance reports. This... Users appreciate Revinate's email marketing platform for its ease of use, extensive segmentation capabilities, and detailed performance reports. This helps hotels create personalized campaigns that drive direct revenue. However, some users mention the need for more customization options in email design.
Revinate's guest feedback and survey tools are highly valued for their ability to collect and consolidate reviews from multiple channels, providing cr... Revinate's guest feedback and survey tools are highly valued for their ability to collect and consolidate reviews from multiple channels, providing critical insights for service improvement. Direct response capabilities save time and demonstrate responsiveness to guests.
While Revinate is praised for its customer service, several users mention that new users require better training and more comprehensive support during... While Revinate is praised for its customer service, several users mention that new users require better training and more comprehensive support during the implementation phase, particularly if they lack a strong IT background.
Where hoteliers push back
A few reviews point out technical glitches and bugs in the system, including issues with email formatting and integration stability that affect the ov... A few reviews point out technical glitches and bugs in the system, including issues with email formatting and integration stability that affect the overall user experience. Users hope for more consistency and timely updates to address these problems.
Although Revinate is seen as a valuable tool, numerous hoteliers mention that it is relatively expensive. They feel that it offers great ROI but sugge... Although Revinate is seen as a valuable tool, numerous hoteliers mention that it is relatively expensive. They feel that it offers great ROI but suggest that a lower cost or more flexible pricing model would better suit smaller properties.
Ranks higher for
Unique capabilities
What hoteliers love
Reviews frequently praise SHR Group's outstanding customer service. Users highlight the responsiveness, professionalism, and helpfulness of the suppor... Reviews frequently praise SHR Group's outstanding customer service. Users highlight the responsiveness, professionalism, and helpfulness of the support team, making implementation and ongoing use smoother. Notable mentions include praise for specific account managers and support staff.
The CRM system is commended for its tools to manage rates, packages, and data analysis, enriching the guest experience and facilitating marketing. Som... The CRM system is commended for its tools to manage rates, packages, and data analysis, enriching the guest experience and facilitating marketing. Some feedback suggests a more modern design to enhance the user interface.
SHR Group's marketing tools, including CRM and email, are highly valued for enhancing guest engagement and operational efficiency. Users appreciate it... SHR Group's marketing tools, including CRM and email, are highly valued for enhancing guest engagement and operational efficiency. Users appreciate its functionality in driving direct bookings and saving on commission costs.
Where hoteliers push back
Some users have noted delays in development and updates, correlating it with the recent acquisition, which has slowed the progress of new feature impl... Some users have noted delays in development and updates, correlating it with the recent acquisition, which has slowed the progress of new feature implementations and enhancements.
While the functionality of SHR Group's tools is lauded, several reviews express the need for a more intuitive and modern user interface, particularly... While the functionality of SHR Group's tools is lauded, several reviews express the need for a more intuitive and modern user interface, particularly for the CRS and CRM aspects to cater to users with varying levels of technical expertise.
Unique capabilities
Where the ratings diverge most
Frequently Asked Questions About Revinate (Marketing) vs SHR Customer Relationship Management (CRM)
Can Revinate (Marketing) replace SHR Customer Relationship Management (CRM)?
It depends on your requirements. Revinate (Marketing) and SHR Customer Relationship Management (CRM) share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Revinate (Marketing) offers 98 verified integration partners, while SHR Customer Relationship Management (CRM) offers 81. Review the feature comparison above to see where they differ before switching.
Which is better for small or independent hotels?
Small hotels should prioritize ease of use and fast onboarding. SHR Customer Relationship Management (CRM) leads in ease of use at 4.8/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Do Revinate (Marketing) or SHR Customer Relationship Management (CRM) offer a free plan?
Revinate (Marketing): No. SHR Customer Relationship Management (CRM): No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
How Does HTR Evaluate and Rank Revinate (Marketing) and SHR Customer Relationship Management (CRM)?
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Revinate has an HT Score of 78 and SHR Group has 34. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
What Other Hotel CRM & Email Marketing Comparisons Are Hoteliers Reading?
Explore more head-to-head comparisons based on verified hotelier reviews.
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