The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 55 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Concilio Labs (Guest Score) shines when it comes to guest preferences and personalization .
Reguest shines in customer support and ROI , with exclusive features like Event Based Automations and Email Newsletters.
Side-by-side ratings based on 55 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 26 | 29 |
After analyzing 55 verified reviews, Concilio Labs (Guest Score) users most value its guest preferences and personalization, proactive guest management, detailed feedback collection, while Reguest users highlight customer service excellence, personalized guest communication, guest satisfaction improvement. Click any theme to see what reviewers say.
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Guest Preferences and Personalization
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Customer Service Excellence
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Proactive Guest Management
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Personalized Guest Communication
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Detailed Feedback Collection
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Guest Satisfaction Improvement
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Usability and User Interface
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Ease of Use and Adoption
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Operational Efficiency
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Complex Settings Interface
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Integration with PMS
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Integration Capabilities
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Need for Enhanced Integrations
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #8 13 reviews |
| Mid-Size (25-74 rooms) ▾ | #13 14 reviews | #14 12 reviews |
| Large (75-199 rooms) ▾ | #7 11 reviews | — |
| X-Large (200+ rooms) | #17 1 reviews | — |
By Property Type
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| Boutique ▾ | #23 4 reviews | #13 13 reviews |
| Luxury ▾ | #8 26 reviews | #17 7 reviews |
| Branded / Chain ▾ | #16 8 reviews | #22 4 reviews |
| Extended Stay ▾ | #23 1 reviews | #5 7 reviews |
By Region
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| Europe ▾ | #27 17 reviews | #11 25 reviews |
| Asia Pacific | #15 4 reviews | — |
| Middle East | #11 2 reviews | — |
You're evaluating two hotel CRM and email marketing solutions: Concilio Labs by Concilio Labs and ReGuest Hotel CRM by Reguest. Both aim to improve guest engagement, streamline data, and increase revenue, but they approach these goals differently. Concilio Labs emphasizes a detailed guest profile and insights platform, while Reguest leans on a feature-rich, automation-focused CRM with extensive segmentation. Which product aligns best with your hotel's current needs and future plans?
Are you seeking a solution with a stronger recent review presence and broader global reach? Or do you prefer a platform with a richer feature set and more diverse integrations? Let’s explore.
Concilio Labs offers a cloud-based CRM primarily focused on delivering a deep, holistic view of guest profiles to inform personalized experiences. Its strength lies in providing real-time insights about upcoming arrivals, stays, and guest needs, enabling proactive service. ReGuest, by contrast, provides a broader suite of features, including automated email marketing, segmentation, and AI-driven communication, aiming to drive direct bookings through strategic engagement.
While Concilio emphasizes guest insights and personalized service, ReGuest centers on automation and multi-channel communication. The key question is whether your team needs detailed guest analytics or comprehensive marketing automation. Which of these core priorities is more critical for your hotel right now?
If your hotel needs a guest data platform capable of providing detailed, real-time insights into guest preferences and stay patterns, Concilio Labs is the right fit. Its strengths are a modern, intuitive UX and robust analytics, especially suitable for luxury hotels focused on elevating guest experiences. However, with a guest score of 14.5 from recent reviews and only 25 reviews total, its data confidence is moderate.
ReGuest, with a review count of 27 and a recent review focus, excels at automating guest communication and segmentation to increase direct bookings. Its extensive feature set of 24 unique features and wide integrations make it ideal for hotels seeking a versatile, marketing-oriented platform. If your goal is to streamline guest engagement across multiple channels and drive revenue, ReGuest is the superior choice.
Concilio Labs boasts a high ease of use rating of 4.56/5, with many reviewers citing its intuitive, simple interface that requires minimal staff training. Its onboarding process, rated 4.3/5, is straightforward, though some users mention the need for better PMS integration to avoid manual data entry.
ReGuest’s ease of use is rated even higher at 4.81/5, with recent reviews emphasizing the platform’s user-friendly design and quick adoption. Users praise its straightforward email campaign creation and segmentation tools. Considering recent review activity and support, Edge: ReGuest.
ReGuest offers a significantly larger feature set — 24 features including personalized communication, event automation, email newsletters, segmentation, loyalty tools, GDPR compliance, and more. Its features are designed for full automation and targeted marketing, with capabilities like WYSIWYG editors, guest profiling, and multi-channel campaigns.
Concilio Labs, by comparison, has no exclusive features listed beyond its core guest profile and insight engine. While it excels at high-level analytics and guest data management, it lacks the extensive marketing automation and segmentation features that ReGuest provides. Edge: ReGuest.
Both platforms score highly for customer support, but ReGuest edges out slightly with a 4.93/5 rating and recent reviews highlighting its responsive, helpful team. Users mention quick resolution times and proactive support that enhances platform adoption.
Concilio Labs’ support rating is strong at 4.56/5, with some users noting good onboarding and support, but fewer recent reviews diminish confidence. Given the importance of ongoing support for complex integrations and automation, Edge: ReGuest.
ReGuest boasts 20 verified integrations, including popular PMS, booking engines, and marketing platforms like Mews, Seekda, and Virtual Booking. Its open API and extensive partner network facilitate flexible data flow and automation.
Concilio Labs has only 2 verified integrations, with Infor and Shiji Group, limiting its connectivity options. For hotels relying on multiple platforms and looking for a scalable, integrated system, Edge: ReGuest.
Recent reviews reveal ReGuest’s higher overall satisfaction, with a 97% likelihood to recommend compared to Concilio’s 87%. ReGuest’s recent review activity (15 reviews in last 6 months) indicates ongoing customer engagement and positive experiences.
In terms of hotel segment satisfaction, ReGuest appeals across boutique, luxury, and resorts, whereas Concilio’s reviews primarily come from luxury hotels. For broader property types and recent positive feedback, Edge: ReGuest.
Both products do not publicly disclose specific pricing models, indicating that costs are likely customized based on hotel size, features, and integration requirements. Expect to contact sales for tailored quotes, as both are primarily SaaS offerings without transparent tiered pricing.
Not ideal if you need extensive automation, marketing campaigns, or multi-channel engagement.
Not ideal if your hotel relies solely on high-level guest insights without aggressive marketing automation or if you prefer a simpler, less feature-rich system.
Concilio Labs and ReGuest serve different primary needs. Concilio excels at providing deep guest insights, making it ideal for hotels aiming to refine personalization and understand guest behavior. ReGuest, meanwhile, is better suited for hotels prioritizing automated marketing and direct booking growth through targeted communication.
If your hotel values detailed analytics and a modern, easy-to-use interface, Concilio is a solid choice. But for hotels seeking a wider array of features, integrations, and automation capabilities, ReGuest is the more comprehensive solution.
Choose Concilio if your focus is on understanding your guests better and delivering highly personalized services. Opt for ReGuest if your goal is to automate guest communication at scale, increase direct bookings, and leverage extensive integrations.
In summary, for hotelier teams looking for a platform with recent, high-volume reviews, and a broader feature set, ReGuest is the recommended pick. Its higher review count, recent activity, and extensive capabilities make it the more reliable, scalable choice for most properties today.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Concilio Labs and ReGuest Hotel CRM share 0 features. Here are the key differences — features one has that the other lacks.
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| Database Health Monitoring | ||
| Email Newsletters | ||
| Event Based Automations | ||
| Personalized one-to-communication | ||
| Template Editor | ||
| WYSIWYG - HTML Editor |
Showing top differences. 12 more features differ between these products.
What hoteliers love
Users frequently praise Concilio for its ability to gather and analyze detailed guest preferences before arrival, enabling personalized and exceptiona... Users frequently praise Concilio for its ability to gather and analyze detailed guest preferences before arrival, enabling personalized and exceptional guest services. This includes automated emails and the ability to link previous stay feedback to tailor future experiences.
Users appreciate the ability to gather and act on guest information before their arrival, allowing for better management of guest expectations and mor... Users appreciate the ability to gather and act on guest information before their arrival, allowing for better management of guest expectations and more proactive service, enhancing the overall guest experience.
Users find immense value in Concilio's structured feedback collection through pre-arrival, in-stay, and post-stay surveys. This helps in taking timely... Users find immense value in Concilio's structured feedback collection through pre-arrival, in-stay, and post-stay surveys. This helps in taking timely actions to improve guest satisfaction and service quality. However, a few suggest integrating in-stay and post-stay survey scores for a more holistic view.
Where hoteliers push back
Concilio aids in operational efficiency by reducing manual processes and allowing staff to focus on high-value tasks. However, the lack of direct inte... Concilio aids in operational efficiency by reducing manual processes and allowing staff to focus on high-value tasks. However, the lack of direct integration with other tools like messaging systems was noted as an area for improvement.
Many users call out the need for improved integration between Concilio and Property Management Systems (PMS). Complaints include manual data entry and... Many users call out the need for improved integration between Concilio and Property Management Systems (PMS). Complaints include manual data entry and the risk of information loss due to lack of seamless synchronization with the PMS.
Ranks higher for
What hoteliers love
RE:Guest's customer service is repeatedly praised for its helpfulness and responsiveness. Clients find the support team to be patient and knowledgeabl... RE:Guest's customer service is repeatedly praised for its helpfulness and responsiveness. Clients find the support team to be patient and knowledgeable, contributing positively to the overall user experience with the product.
Users commend RE:Guest for its capability to draft personalized guest communication through its CRM tool and Sales Campaign. This function facilitates... Users commend RE:Guest for its capability to draft personalized guest communication through its CRM tool and Sales Campaign. This function facilitates crafting specific messages addressing individual guest preferences, thus upgrading guest experiences significantly.
The incorporation of a personalized chatbot into RE:Guest receives positive remarks, with users noticing enhanced guest satisfaction and more organize... The incorporation of a personalized chatbot into RE:Guest receives positive remarks, with users noticing enhanced guest satisfaction and more organized operational workflows. The tool's influence in boosting guest experience is affirmed.
Where hoteliers push back
There is criticism of the existing interface, which some find complex and in need of better organization, particularly concerning settings and informa... There is criticism of the existing interface, which some find complex and in need of better organization, particularly concerning settings and informational text management. Users suggest enhancements to simplify navigation and tedious settings adjustments.
Some users wish for deeper integration capabilities with third-party systems, such as Vioma Clearing. Such integration is essential for comprehensive... Some users wish for deeper integration capabilities with third-party systems, such as Vioma Clearing. Such integration is essential for comprehensive data visualization and improved operational efficiency.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Concilio Labs and ReGuest Hotel CRM share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Concilio Labs offers 2 verified integration partners, while ReGuest Hotel CRM offers 20. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ReGuest Hotel CRM leads in ease of use at 4.8/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Concilio Labs: No. ReGuest Hotel CRM: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Concilio Labs (Guest Score) has an HT Score of 15 and Reguest has 83. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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