The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 82 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in customer support and ROI , with exclusive features like Guest CRM.
Jonas Hospitality shines when it comes to customer service , with exclusive features like Revenue management module and Transactional Emails (booking, folios, etc).
Side-by-side ratings based on 82 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $1,100/mo |
| Verified Reviews | 57 | 25 |
After analyzing 82 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Jonas Hospitality users highlight customer service, ease of use, continuous improvement. Click any theme to see what reviewers say.
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User interface and usability
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Customer Service
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Customer support
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Ease of Use
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Automated features
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Continuous Improvement
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Platform integration
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Advanced Reporting
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Bug issues
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User Interface and Accessibility
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Reporting and revenue management
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Payment Processor Integration
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | #70 1 reviews |
| Mid-Size (25-74 rooms) ▾ | #46 4 reviews | #28 21 reviews |
| Large (75-199 rooms) | #32 2 reviews | #37 2 reviews |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | #49 6 reviews |
| Luxury | #44 4 reviews | — |
| Branded / Chain ▾ | #43 4 reviews | #23 18 reviews |
| Extended Stay ▾ | #32 5 reviews | #21 9 reviews |
By Region
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| North America ▾ | #25 8 reviews | #20 24 reviews |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing the right property management system (PMS) for your hotel involves evaluating several factors: ease of use, features, support, integrations, cost, and market presence. Counter by Counter is a free, hostels-focused PMS known for its simplicity and mobile-friendly interface. Jonas Chorum by Jonas Hospitality offers a full-featured, comprehensive hotel PMS with advanced modules and extensive integrations. Both aim to streamline operations, but your choice hinges on your property type and operational needs.
Counter is praised for its straightforwardness, making it appealing for hostels and small properties seeking quick deployment. Jonas, with its broad feature set and international reach, suits larger hotels or chains needing deeper functionality. Are you prioritizing ease and affordability, or do you need a robust system with extensive modules?
Counter by Counter is tailored specifically for hostels and small properties, emphasizing a user-friendly, mobile-optimized interface. It’s designed to simplify daily operations like check-ins, bookings, and payments, primarily for properties with limited complexity. On the other hand, Jonas Chorum offers a full suite of operational tools, including revenue management, group booking, and POS, aimed at larger hotels and multi-property groups.
Recent reviews reflect a stronger confidence in Counter’s ease of use, with an average rating of 4.73/5 based on 54 reviews, compared to Jonas’s 4.59/5 from 24 reviews. Moreover, Counter’s more recent review activity indicates current support and updates, making it a more reliable choice for hoteliers seeking a modern, accessible system. Does your property require a full-featured hotel PMS or a simplified platform optimized for hostels?
If your hotel is a hostel or small boutique property prioritizing affordability, quick setup, and minimal training, go with Counter. Its focus on core functions—check-ins, reservations, POS—fits properties with straightforward needs. Conversely, if your hotel requires advanced features such as revenue management, digital check-in, guest apps, and extensive integrations, Jonas Chorum is the more appropriate choice.
Counter’s strong points include its ease of onboarding (rated 4.7/5) and customer support (4.96/5). Jonas excels in reporting and operational modules, offering 33 unique features not available in Counter, like automated reminders, rules-based room assignments, and staff mobile apps. For larger properties or multi-property groups, Jonas provides scalability; for hostels or small hotels, Counter’s simplicity is better.
Counter’s interface is highly rated, with a score of 4.6/5, and reviews praise its intuitive design, quick onboarding, and mobile-friendly layout. Hoteliers mention that staff find it easy to learn and operate, often requiring minimal training, and support responsiveness is excellent. Conversely, Jonas Chorum scores 4.35/5 for ease of use, with some users noting that its extensive features can introduce a learning curve, especially for staff less familiar with complex PMS.
While Jonas offers mobile apps, some users feel the mobile functionality needs improvement, impacting remote management. Edge: Counter.
Jonas Chorum offers significantly more features—33 exclusive modules—such as revenue management, digital registration, guest messaging, and automated reminders. It also provides advanced modules like housekeping mobile apps, real-time status updates, and a comprehensive rate management system. Counter, with only three unique features—guest CRM, multi-currency, and multilingual support—has a narrower scope, focusing mainly on basic PMS functions.
If your hotel demands extensive operational modules, automation, and guest engagement tools, Jonas is the clear winner. Counter’s features are sufficient for hostels and small properties seeking simplicity, but it lacks the depth for larger hotel operations. Edge: Jonas Chorum.
Counter’s support scores an impressive 4.96/5, with recent reviews highlighting quick, knowledgeable help from staff like Evelyn and Max. Users say support is responsive, often resolving issues swiftly, though some mention that support response time can vary by time zone. Jonas, rated at 4.6/5, is also praised, with many reviews describing the team as responsive and eager to solve problems, though some users report occasional delays during peak times.
Given the higher review count and recent activity, Counter’s support appears more consistent and current. Edge: Counter.
Jonas Chorum integrates with 28 verified partners, including major OTAs, GDS, payment processors, and distribution channels. Its extensive integrations facilitate seamless booking management and operational automation. Counter, with only 7 verified integrations—including Stripe, Cloudbeds, and Channel Manager WuBook—offers fewer options, which may limit connectivity for properties relying on multiple platforms.
For properties needing broad connectivity to various OTAs and GDS, Jonas provides a more comprehensive ecosystem. Counter is suitable if your property primarily relies on basic integrations. Edge: Jonas Chorum.
Counter’s reviews are more recent and plentiful, with an overall rating of 4.73/5 based on 54 reviews, and a likelihood to recommend of 91%. Its primary users—hostels—rate it highly for ease of use and support, with many praising its simplicity and quick onboarding. Jonas’s rating of 4.59/5 from 24 reviews is still strong but less recent, especially among larger hotels.
Hostel operators give Counter higher marks, especially for its mobile friendliness and straightforward setup. Larger hotel properties value Jonas’s advanced features despite some operational hiccups. Overall, Counter’s higher review activity and recency give it a slight edge. Edge: Counter.
Counter does not list explicit pricing, but it is a free PMS, which makes it highly attractive for budget-conscious hostels or small hotels. Jonas Chorum’s pricing details are also not publicly disclosed; however, its extensive features suggest a subscription-based model, which can be more costly for smaller properties.
For properties with tight budgets or just starting out, Counter’s free model is compelling. Larger hotels with operational complexity should consider Jonas’s potentially higher investment for more comprehensive tools.
Not ideal if:
Not ideal if:
The core difference is scope: Counter is a streamlined, hostel-focused PMS ideal for small properties, while Jonas Chorum is a comprehensive, multi-module solution designed for larger or complex hotels. Counter’s strengths lie in its ease of use, support, and affordability, making it perfect for hostels and small hotels. Jonas excels in automation, integrations, and detailed operational controls, suited for bigger properties.
If your priority is simplicity, quick setup, and cost-efficiency, go with Counter. For hotels needing extensive features, automation, and scalability, Jonas is the better choice.
When to choose Counter: If your hotel is a hostel or small property, needs a free, easy-to-use system, and prioritizes support, Counter is your best fit. It’s especially suited for properties focusing on operational simplicity and guest experience without the complexity of larger hotel systems.
When to choose Jonas: If your hotel is a larger operation with multiple revenue streams, complex booking needs, or automation requirements, Jonas will serve you better. Its extensive modules and integrations support growth and operational sophistication.
In conclusion, Counter is the stronger candidate for hostels and small properties, especially given its recent reviews and high support ratings. Jonas offers a broader feature set for larger or more complex hotel operations, but at the cost of higher complexity and potentially higher expenses.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $1,100/mo |
According to HTR's product database, Counter and Jonas Chorum share 16 features. Here are the key differences — features one has that the other lacks.
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| Automated reminders | ||
| Digital Registration | ||
| Guest CRM | ||
| Integrated CRS | ||
| Multi-currency | ||
| Multi-lingual | ||
| Revenue management module | ||
| Task Management | ||
| Transactional Emails (booking, folios, etc) |
Showing top differences. 24 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
Unique capabilities
What hoteliers love
Jonas Chorum's customer service receives high praise for being responsive, knowledgeable, and eager to solve issues. Specific mentions of exemplary em... Jonas Chorum's customer service receives high praise for being responsive, knowledgeable, and eager to solve issues. Specific mentions of exemplary employees highlight the personalized support experienced by many users.
The PMS's simplicity and intuitive design make it easy to use for staff, including new hires, thus reducing training time and improving operational ef... The PMS's simplicity and intuitive design make it easy to use for staff, including new hires, thus reducing training time and improving operational efficiency. Users commend the system's capabilities in handling group bookings and rates.
Hoteliers have noted that Jonas Chorum actively seeks user feedback and often implements suggested improvements. This responsiveness fosters a collabo... Hoteliers have noted that Jonas Chorum actively seeks user feedback and often implements suggested improvements. This responsiveness fosters a collaborative relationship between the company and its clients, supporting service evolution.
Where hoteliers push back
Many users appreciate Jonas Chorum's easy-to-navigate UI and cross-platform accessibility. It supports functions like group blocking and report genera... Many users appreciate Jonas Chorum's easy-to-navigate UI and cross-platform accessibility. It supports functions like group blocking and report generation efficiently, making it user-friendly for both beginners and experienced staff.
Jonas Chorum's enforceable payment processor integration has been a significant negative point. Users are required to use a specific processor, incurr... Jonas Chorum's enforceable payment processor integration has been a significant negative point. Users are required to use a specific processor, incurring additional costs and facing operational disruptions. This mandatory integration affects several properties, adding financial and operational strain.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Jonas Chorum share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Jonas Chorum offers 28. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Jonas Chorum: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Jonas Hospitality has 18. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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