Counter vs. Maxial: Which Is Right for You?

Updated May 15, 2026  ·  57 verified reviews analyzed

TLDR

We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.

Maxial shines .

See the full breakdown below ↓

How Does Counter Compare to Maxial?

Side-by-side ratings based on 57 verified hotelier reviews on HTR.

HTScore
17
0
Likelihood to Recommend
91%
0%
Ease of Use
4.6/5
0.0/5
Customer Support
4.9/5
0.0/5
Value for Money
4.8/5
0.0/5
Starting Price Contact sales Contact sales
Verified Reviews 57 0

What Are the Pros and Cons of Counter vs Maxial?

After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Maxial users highlight . Click any theme to see what reviewers say.

Counter Counter Maxial
Pros
+ User interface and usability
+ Customer support
+ Automated features
+ Platform integration
Cons
Bug issues
Reporting and revenue management
Pricing

Counter vs Maxial: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Counter Counter Maxial
Small (10-24 rooms) #26 28 reviews
Mid-Size (25-74 rooms) #46 4 reviews
Large (75-199 rooms) #32 2 reviews
X-Large (200+ rooms) #31 1 reviews

By Property Type

Segment Counter Counter Maxial
Boutique #31 16 reviews
Luxury #44 4 reviews
Branded / Chain #43 4 reviews
Extended Stay #32 5 reviews

By Region

Segment Counter Counter Maxial
North America #25 8 reviews
Europe #20 25 reviews
Asia Pacific #16 4 reviews
Middle East #11 2 reviews

The Decision

Choosing between Counter by Counter and Maxial by Maxial hinges on your hotel’s operational needs, scale, and focus. Counter is tailored for hostels, boasting a robust feature set specifically designed for smaller properties with high volume, while Maxial offers an all-in-one management suite suited for larger hotels and resorts. Both aim to streamline operations but diverge significantly in their capabilities and target markets.

Counter, with more recent reviews and a higher review count, presents a clearer picture of its ongoing performance. Maxial’s lack of reviews and recent feedback makes it difficult to gauge its current reliability or user satisfaction. So, which product better meets your hotel’s needs?

Is Counter or Maxial Better for Hotels?

Counter excels at providing a user-friendly, mobile-optimized PMS designed for hostels, with 54 reviews and a 4.73/5 overall rating. Its focus on ease of use, automation, and integrations makes daily management straightforward. Maxial, on the other hand, offers a broad management platform but has no recent reviews or ratings, leaving its performance and user experience unverified.

Counter's high customer support score of 4.96/5 and ease of use rating of 4.6/5 demonstrate its reliability for busy hostel environments. Maxial’s lack of recent data leaves hoteliers uncertain about its current support quality or usability. Do you want a proven system with recent user feedback or an untested option?

Counter vs Maxial: Which Should Your Hotel Choose?

If your property is a hostel, boutique, or small city hotel needing quick, intuitive management with integrated booking, Counter is the logical choice. Its strong user feedback, especially from hostels, emphasizes its simplicity, automation, and support. Maxial might appeal if you run a larger resort or hotel chain seeking extensive module integration, though its lack of recent reviews makes this speculative.

Counter’s 7 verified partners and active presence in multiple regions indicate a mature, tested product. Maxial’s absence of verified integrations and reviews suggests it’s less proven for hotel operations at this time. For hoteliers prioritizing confidence and proven features, Counter is the safer bet.

Is Counter or Maxial Easier to Use?

Counter’s UI is praised for being straightforward, with a 4.6/5 ease of use rating backed by 54 recent reviews. Users highlight its intuitive interface, fast onboarding, and mobile-friendly design, making staff adoption quick. Support responsiveness is also a standout strength.

Maxial offers no recent reviews or ratings, so its usability cannot be reliably assessed. Without user feedback, it’s impossible to determine whether Maxial provides a user-friendly experience or requires significant training. Edge: Counter.

Which Has Better Features: Counter or Maxial?

Counter boasts 19 exclusive features, including a channel manager, payment processing, booking engine, automation tools, guest CRM, multi-currency, and ancillary revenue tracking. These functionalities address core hostel needs like online booking, automated night audits, and group management.

Maxial’s feature set remains unspecified, with no data on unique capabilities or modules. Its lack of verified integrations or detailed feature count suggests it may not offer the same level of specialization or breadth as Counter. Edge: Counter.

Which Has Better Customer Support: Counter or Maxial?

Counter’s support score of 4.96/5 derives from enthusiastic user reviews praising its quick, helpful responses — especially from team members like Evelyn and Max. Users appreciate its responsiveness, even amidst system bugs, and consider support a key strength.

Maxial has no recent reviews or support ratings available, making it impossible to assess its support quality. Hoteliers need confidence in post-sale assistance, and without recent feedback, Counter clearly leads here. Edge: Counter.

Which Has More Integrations: Counter or Maxial?

Counter integrates with seven verified partners, including popular platforms like Stripe, SiteMinder, Cloudbeds, and Goki. These integrations facilitate payment, channel management, and access control, helping streamline your operations.

Maxial has no verified integrations listed, indicating limited or unproven connectivity with third-party platforms. For a property relying on multi-channel distribution or integrated payment solutions, Counter’s existing integrations provide a tangible advantage. Edge: Counter.

Which Do Hoteliers Rate Higher: Counter or Maxial?

Counter’s overall rating of 4.73/5 and 54 recent reviews provide a strong, recent indication of user satisfaction. Hospitality properties across various segments, especially hostels, rate it highly for ease of use and support, with some reviews calling it “the best PMS for hostels.”

Maxial’s lack of reviews and ratings mean there’s no recent data to gauge user satisfaction or hotel segment preferences. Until user feedback emerges, Counter’s ratings and reviews make it the more trustworthy choice. Edge: Counter.

How Much Do Counter and Maxial Cost?

Both Counter and Maxial do not publicly list pricing details, suggesting a custom quote process based on your property’s size and needs. Given the absence of transparent pricing, your team should request tailored quotes to compare value accurately.

What Type of Hotel Should Use Counter?

  • Hotels that operate hostels, bed & breakfasts, inns, boutique hotels, or city center properties.
  • Teams seeking an easy-to-use, mobile-accessible PMS that simplifies daily management.
  • Properties focused on automation, guest engagement, and integrations with industry platforms.
  • Small to medium-sized properties needing quick onboarding and reliable support.

Not ideal if your hotel requires extensive enterprise-level modules not offered in Counter, or if your property’s scale exceeds its current feature scope.

What Type of Hotel Should Use Maxial?

  • Larger hotels, resorts, or chains that need an integrated management system covering reservations, front desk, housekeeping, and billing.
  • Teams interested in utilizing AI-driven insights for reviews and operational recommendations.
  • Properties seeking a unified platform to handle multiple modules without integrating third-party solutions.
  • Hotels aiming for a scalable, comprehensive system with broad operational tools.

Not ideal if your hotel is a small property or if you prefer a solution with proven user feedback and recent reviews.

The Bottom Line for Hotels

Counter is a highly-rated, feature-rich PMS tailored for hostels and small properties, with a clear track record of recent user satisfaction. Its ease of use, automation, and support offerings make it a solid choice for properties prioritizing simplicity and reliability.

Maxial’s lack of recent reviews and unclear feature scope make it an uncertain option. Unless your hotel operates at a larger scale and can verify Maxial’s capabilities, Counter remains the recommended choice.

If you need a system that’s proven, easy to implement, and well-supported, Counter should be your first pick. For larger properties with complex operational needs and a desire for AI-driven insights, keep an eye on Maxial’s future reviews and feature updates.

How Much Do Counter and Maxial Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Counter Counter Maxial

Which Features Does Counter Have That Maxial Doesn't (and Vice Versa)?

According to HTR's product database, Counter and Maxial share 0 features. Here are the key differences — features one has that the other lacks.

Feature Counter Counter Maxial
Booking Engine
Calendar view
Channel Manager
Custom rates
Payment processing
RevPaR & ADR Reports

Showing top differences. 7 more features differ between these products.

Counter vs Maxial: The Bottom Line

Counter
Counter
4.6/5 from 57 reviews

What hoteliers love

User interface and usability 83% positive

Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.

Customer support 98% positive

The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.

Automated features 83% positive

Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.

Where hoteliers push back

Bug issues 86% negative

Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.

Reporting and revenue management 50% negative

Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.

Unique capabilities

Channel Manager Payment processing Booking Engine Calendar view Custom rates
4.6/5 ease of use 5.0/5 support 7 integrations
Visit Profile
Maxial
0.0/5 from 0 reviews
0.0/5 ease of use 0.0/5 support 0 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Counter 4.7 vs 0.0 (+4.7)
Ease of Use Counter 4.6 vs 0.0 (+4.6)
Customer Support Counter 5.0 vs 0.0 (+5)
Value for Money Counter 4.8 vs 0.0 (+4.8)
Onboarding Counter 4.7 vs 0.0 (+4.7)

Frequently Asked Questions About Counter vs Maxial

Can Counter replace Maxial?

It depends on your requirements. Counter and Maxial share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Maxial offers 0. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Counter or Maxial offer a free plan?

Counter: No. Maxial: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Counter and Maxial?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Maxial has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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