The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Online 24/7 support and Automated night audit.
Resly shines , with exclusive features like Transactional Emails (booking, folios, etc) and Guest Communication (SMS Messaging).
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Resly users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and Resly PMS by Resly hinges heavily on your hotel’s specific operational needs. Both systems address core property management functions, but Counter’s primary focus is on hostel management with a straightforward interface, while Resly emphasizes managing management rights and short-term holiday rentals with a broader technological suite. Do you prioritize ease of use and industry-specific features, or do you need a system tailored for complex management structures?
Counter’s extensive reviews, recent updates, and high ratings mark it as a more established player, especially within the hostel segment. Resly’s niche focus and limited review data make it less proven in comparison. Which features and support levels are most crucial for your decision?
Counter offers a highly rated PMS primarily for hostels and small accommodations, with a user satisfaction score of 4.73/5 based on 54 reviews, most within the last six months. It’s favored for its ease of use, support, and automation. Resly, with no recent reviews or ratings, appears less validated, especially for hoteliers seeking robust, proven solutions.
If your hotel operates in the hostel segment or values a system with a strong support community, Counter is the clear choice. For management rights or complex holiday letting, Resly may be suitable, but its limited review data is a concern.
Counter and Resly serve different hotel profiles, with Counter excelling in hostel environments. Counter’s interface is praised for its simplicity and fast onboarding, making it a strong match if your team needs quick, reliable management of guest bookings, check-ins, and integrations with POS and channel managers.
Resly, by contrast, targets property management rights and short-term holiday rentals, focusing on trust accounting and managing multiple property types. It offers a broader feature set, including guest communication, automated reminders, and real-time reporting, but lacks recent user feedback to confirm its performance.
The critical question is whether your hotel prioritizes a dedicated hostel management system or a broader property management platform for diverse rental models.
Counter’s ease of use is supported by a 4.6/5 user rating and positive reviews praising its intuitive interface. Users highlight its mobile friendliness, straightforward calendar management, and quick staff onboarding. Support is highly rated at 4.96/5, with comments emphasizing fast, helpful responses.
Resly’s user experience is less documented, but its marketing emphasizes simplicity and ease of management for complex rental operations. However, the lack of recent reviews means we lack current data on its usability and onboarding.
Edge: Counter.
Counter offers 15 shared features plus 4 unique functionalities, such as online 24/7 support, automated night audit, and multi-lingual capabilities. Its strengths lie in integrations with platforms like Stripe and Goki, making it suitable for hostel operations with automated payments and access control.
Resly boasts 30 features exclusive to its platform, including guest messaging, automated reminders, digital registration, real-time status updates, and a comprehensive suite for managing multiple properties and tasks. Its feature set is broader but unverified through recent user feedback.
Edge: Resly, for its extensive feature list.
Counter’s support team is highly praised, with a 4.96/5 rating and reviews highlighting quick, professional responses from staff like Evelyn and Max. Users appreciate the responsiveness, though some note support can be slower in certain time zones.
Resly’s customer support data is unavailable, making it difficult to evaluate its responsiveness or quality. Without recent reviews, the support experience remains uncertain.
Edge: Counter.
Counter integrates with 7 verified partners, including Goki, Stripe, SiteMinder, Cloudbeds, and others. Its integrations cover key operational areas like payment processing, channel management, and access control, which are vital for hostel operators.
Resly integrates with only 2 verified partners, notably Goki and RoomPriceGenie, limiting its connectivity options. While Resly’s features are comprehensive, fewer integrations may restrict expansion and automation.
Edge: Counter.
Counter’s ratings are recent and robust: a 4.73/5 overall score, with a 91% likelihood to recommend based on 54 reviews. Hoteliers in the hostel segment rate it particularly highly, with some praising its simplicity and support.
Resly lacks recent reviews and publicly available ratings, making it impossible to determine current user satisfaction. Its niche focus suggests it may cater well to management rights but without validated feedback, its broader appeal is uncertain.
Edge: Counter.
Both products do not publicly list prices, and neither offers a free trial or tiered pricing publicly. As of now, detailed pricing models are unavailable, so your team should contact vendors for quotes tailored to your property size and needs.
Not ideal if you require detailed revenue management or extensive reporting features.
Not ideal if you need a proven, highly-rated PMS with extensive recent user feedback or broader third-party integrations.
Counter by Counter offers a well-tested, highly-rated PMS focusing on hostels and small accommodations. Its ease of use, quick onboarding, and responsive support make it an excellent choice for properties looking for simplicity and proven reliability.
Resly by Resly, with its extensive features for management rights and holiday rentals, remains less validated due to the absence of recent reviews. Its broader feature set may appeal to complex operators but carries higher risk without user feedback.
If your hotel values a trusted, mature platform with a strong support community and recent positive reviews, Counter is the definitive choice. For specialized management of multiple properties with complex needs, Resly could be considered once more reviews become available.
According to HTR's product database, Counter and Resly PMS share 15 features. Here are the key differences — features one has that the other lacks.
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| Automated night audit | ||
| Automated reminders | ||
| Centralized Messaging | ||
| Cloud based | ||
| Guest Communication (SMS Messaging) | ||
| Multi-lingual | ||
| Native Email Marketing | ||
| Online 24/7 support | ||
| Task Management | ||
| Transactional Emails (booking, folios, etc) |
Showing top differences. 22 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Resly PMS share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Resly PMS offers 2. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Resly PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Resly has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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