The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ease of use and customer support , with exclusive features like Payment processing and Housekeeping module.
Rezovation shines .
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 57 | 0 |
After analyzing 57 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Rezovation users highlight . Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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Pricing
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | — |
| Mid-Size (25-74 rooms) | #46 4 reviews | — |
| Large (75-199 rooms) | #32 2 reviews | — |
| X-Large (200+ rooms) | #31 1 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | — |
| Luxury | #44 4 reviews | — |
| Branded / Chain | #43 4 reviews | — |
| Extended Stay ▾ | #32 5 reviews | — |
By Region
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| North America ▾ | #25 8 reviews | — |
| Europe ▾ | #20 25 reviews | — |
| Asia Pacific | #16 4 reviews | — |
| Middle East | #11 2 reviews | — |
Choosing between Counter by Counter and Rezovation by Rezovation boils down to core operational needs. Counter specializes in hostel management, offering an intuitive, mobile-friendly PMS with a focus on automating day-to-day tasks. Rezovation targets small hotels, inns, and B&Bs with an emphasis on online reservations, website integration, and distribution. Both aim to streamline reservations, but their features and reputations differ significantly.
Counter boasts a high rating backed by 54 recent reviews and a 91% likelihood to recommend, making it a more proven choice for active hoteliers. Rezovation, with zero recent reviews and no ratings, lacks the current user feedback necessary to judge its reliability today. Are you comfortable relying on a product with no recent data, or do you prefer a solution with strong, recent validation?
Counter is a dedicated PMS tailored for hostels, with a user-friendly interface rated 4.6/5 and support scoring nearly perfect at 4.96/5. It offers extensive features like channel management, payment processing, and a mobile app, all designed for fast, efficient management of occupancy and guest data. Rezovation, on the other hand, markets itself as a comprehensive management system for small hotels and B&Bs, with a focus on online reservations and marketing. However, its lack of recent reviews leaves its current effectiveness uncertain.
Counter's recent reviews consistently praise its ease of use, quick onboarding, and responsive customer support. Rezovation’s absence of recent feedback makes it difficult to assess whether it still meets the needs of modern small hotels. Do you want a product actively supported and improved based on recent user experiences, or are you okay with one that’s been out of the spotlight for some time?
If your hotel is a hostel needing a straightforward, mobile-friendly PMS that simplifies bookings, check-ins, and guest management, Counter is your best option. Its highly-rated interface, automation features, and extensive integrations (including payment and channel management) make it ideal for small, busy hostels seeking operational efficiency.
If your property is a small hotel, inn, or B&B looking primarily for online reservation capabilities, website integration, and GDS connectivity, Rezovation might seem appealing. However, with no recent reviews or recent validation, you risk choosing a platform that may no longer align with current hospitality technology standards. Given Counter's active, recent user base, it clearly offers more current value.
Counter scores a 4.6/5 for ease of use, with users describing its interface as "clean, simple, and easy to understand," and onboarding rated at 4.7/5. Reviews mention that staff can learn the system quickly, and the mobile app allows remote management, making daily operations smoother. Support responsiveness is highly praised, with mentions of staff like Evelyn and Max providing quick assistance.
Rezovation, lacking recent reviews, provides no current data on usability or onboarding. Its complexity or user-friendliness today cannot be verified, leaving hoteliers without confidence in its ease of adoption. Edge: Counter.
Counter offers 19 unique features, including a channel manager, booking engine, payment processing, calendar view, guest CRM, and multi-currency support. These features cater directly to hostel management, streamlining operations from reservations to guest engagement.
Rezovation’s feature set is not publicly detailed, but it emphasizes online reservations, website design, and internet marketing. Without detailed feature comparison or recent feedback, it’s less clear if Rezovation offers the same operational depth. Edge: Counter.
Counter’s support is highly rated at 4.96/5, with recent reviews highlighting quick, helpful responses from staff like Evelyn and Max. Many users describe the support team as understanding, professional, and responsive to issues, even during system bugs.
Rezovation’s support data is unavailable, and with no recent reviews, it’s impossible to gauge whether it continues to provide the level of customer service your hotel expects. Relying on a platform without current support ratings poses risks. Edge: Counter.
Counter integrates with 7 verified partners, including major solutions like Stripe, SiteMinder, Cloudbeds, and Goki. These integrations facilitate payments, channel management, and access control, creating a connected operational environment.
Rezovation offers no publicly listed integrations or verified partner data, limiting its connectivity options. Without current, verified integrations, Rezovation’s flexibility may be restricted. Edge: Counter.
Counter’s ratings are high across multiple aspects: 4.73/5 overall, 4.6/5 ease of use, and 4.96/5 customer support, from 54 recent reviews. Hoteliers, especially hostels, praise its simplicity, automation, and support responsiveness.
Rezovation, with no recent reviews or ratings, offers no current data to compare. Its reputation cannot be gauged today, making Counter the clear choice based on current user feedback. Edge: Counter.
Counter does not publicly list pricing but is known for its flexible, scalable model suited for small hostels. Rezovation also lacks explicit pricing details, but historically, it has targeted small properties with bundled solutions, often via custom quotes.
Given the lack of transparency and recent reviews, you should reach out directly for updated quotes. However, Counter’s widespread adoption suggests competitive pricing for its feature set.
Not ideal if your property relies heavily on complex revenue management, advanced reporting, or has specific overbooking concerns.
Not ideal if you need detailed operational control, extensive automation, or active support from a modern vendor.
Counter is the better choice for active hostels and small hotels focused on operational efficiency and guest management. Its recent reviews and high ratings confirm its current effectiveness and support quality.
Rezovation, while historically a solid platform, lacks recent user feedback to verify its current state. Without recent validation, it’s risky to rely on Rezovation for critical hotel operations today.
Counter’s extensive features, strong support, and proven user satisfaction make it the clear leader for your property management needs. If simplicity, automation, and active support matter most, Counter is your best bet.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Counter and Rezovation share 0 features. Here are the key differences — features one has that the other lacks.
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| Booking Engine | ||
| Calendar view | ||
| Channel Manager | ||
| Custom rates | ||
| Payment processing | ||
| RevPaR & ADR Reports |
Showing top differences. 7 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Rezovation share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Rezovation offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Rezovation: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Rezovation has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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