Counter vs. Sirvoy: Which Is Right for You?

Updated May 15, 2026  ·  162 verified reviews analyzed

TLDR

We analyzed 162 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Counter shines in ROI , with exclusive features like Mobile App and Ancillary revenue tracking.

Sirvoy shines when it comes to customer support , with exclusive features like Transactional Emails (booking, folios, etc) and Guest Communication (SMS Messaging).

See the full breakdown below ↓

How Does Counter Compare to Sirvoy?

Side-by-side ratings based on 162 verified hotelier reviews on HTR.

HTScore
17
85
Likelihood to Recommend
91%
94%
Ease of Use
4.6/5
4.7/5
Customer Support
4.9/5
4.9/5
Value for Money
4.8/5
4.5/5
Starting Price Contact sales From $200/mo
Verified Reviews 57 105

What Are the Pros and Cons of Counter vs Sirvoy?

After analyzing 162 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Sirvoy users highlight customer support, ease of use, reservation management. Click any theme to see what reviewers say.

Counter Counter Sirvoy Sirvoy
Pros
+ User interface and usability
+ Customer Support
+ Customer support
+ Ease of Use
+ Automated features
+ Reservation Management
+ Platform integration
+ User Interface and Design
Cons
Bug issues
Functionality Limitations
Reporting and revenue management
Customization and Adaptability
Pricing
Cost and Value for Money

Counter vs Sirvoy: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Counter Counter Sirvoy Sirvoy
Small (10-24 rooms) #26 28 reviews #22 36 reviews
Mid-Size (25-74 rooms) #46 4 reviews #48 3 reviews
Large (75-199 rooms) #32 2 reviews #46 1 reviews
X-Large (200+ rooms) #31 1 reviews #27 1 reviews

By Property Type

Segment Counter Counter Sirvoy Sirvoy
Boutique #31 16 reviews #29 21 reviews
Luxury #44 4 reviews #37 7 reviews
Branded / Chain #43 4 reviews #42 4 reviews
Extended Stay #32 5 reviews #35 3 reviews

By Region

Segment Counter Counter Sirvoy Sirvoy
North America #25 8 reviews #23 16 reviews
Europe #20 25 reviews #16 31 reviews
Asia Pacific #16 4 reviews #13 6 reviews
Middle East #11 2 reviews #27 0 reviews

The Decision

Choosing between Counter by Counter and Sirvoy by Sirvoy requires understanding how each system addresses your property management needs. Both systems aim to streamline operations, improve guest experiences, and simplify day-to-day management. However, Counter's primary focus on hostels and its recent reviews make it stand out, while Sirvoy appeals to a broader range of small to medium accommodations. Your decision hinges on your property type, feature priorities, and support expectations.

Counter is designed specifically for hostels, offering an intuitive, mobile-friendly interface that simplifies management tasks. Sirvoy, on the other hand, caters to hotels, B&Bs, and hostels with a more extensive set of features and integrations. Do you need a dedicated hostel system, or a flexible platform that grows with your property?

Quick Verdict: Counter or Sirvoy — Which Is the Clearer Choice?

Counter currently has more recent reviews (32 within the last six months) and a higher overall user rating (4.73/5 vs Sirvoy's 0/5). Its focus on hostel management and ease of use are highly praised, especially by hostel operators. Sirvoy’s broader feature set and established presence make it suitable for diverse small accommodation providers but lack recent user feedback to confirm current performance. Given the recent review momentum and high satisfaction scores, Counter is the stronger choice for hostel operators now.

Is Counter or Sirvoy Better for Hotels?

Counter’s specialization in hostels means it’s tailored for properties that prioritize simple check-ins, bed management, and quick guest turnover. It offers features like automated night audits and ancillary revenue tracking, which are ideal for hostel environments. Sirvoy’s appeal lies in its broader compatibility, supporting hotels, B&Bs, and other small accommodations with features like detailed booking management and a built-in website builder.

If your property is a hostel seeking a straightforward, cost-effective solution with recent positive feedback, Counter is ideal. Conversely, if you operate a hotel or B&B needing advanced customization, channel management, and a range of integrations, Sirvoy might be more suitable. Are you looking for a system that is highly specialized or one that offers more extensive features?

Is Counter or Sirvoy Easier to Use?

Counter's user interface is praised by users for its simplicity, especially for hostel staff, with a near-perfect ease of use rating of 4.6/5. Its onboarding process is quick, and the mobile app allows management from anywhere, making daily operations smoother. Sirvoy’s interface is similarly rated at 4.64/5, noted for its straightforward, logical design that small properties find accessible.

While both systems are easy to learn, Counter’s focus on hostel operators results in a more streamlined experience for hostel-specific workflows. Edge: Counter.

Which Has Better Features: Counter or Sirvoy?

Counter boasts three unique features, including automated night audits, a mobile app, and ancillary revenue tracking, specifically beneficial for hostels. Sirvoy offers 27 unique features, such as transactional emails, guest messaging, native email marketing, online check-in/out, and a full suite of payment and channel management tools.

Sirvoy’s broader feature set supports more complex property needs, while Counter’s specialized features are tailored for hostel operations, providing automation that reduces manual tasks. For properties needing advanced marketing and payment options, Sirvoy is advantageous. Edge: Sirvoy.

Which Has Better Customer Support: Counter or Sirvoy?

Counter’s support is highly praised, with a 4.96/5 rating, and reviewers highlight rapid, helpful assistance from staff like Evelyn and Max. Users consistently mention the responsiveness and professionalism of Counter’s support team, despite some concerns about support in certain time zones.

Sirvoy also receives excellent support ratings at 4.85/5, with users citing prompt, friendly assistance, and ease of resolving issues. Both are strong, but Counter's recent reviews indicate slightly higher customer satisfaction. Edge: Counter.

Which Has More Integrations: Counter or Sirvoy?

Sirvoy offers 21 verified integrations, including major channels like Booking.com, Expedia, and GDS, along with numerous partners like TrustYou, Revinate, and Oaky. Counter has 7 verified partners, including key integrations like Stripe and Channel Manager WuBook, but fewer total options.

If your property depends on extensive third-party integrations for marketing, revenue, or operations, Sirvoy’s broader ecosystem is beneficial. For simpler, essential integration needs, Counter’s selection suffices. Edge: Sirvoy.

Which Do Hoteliers Rate Higher: Counter or Sirvoy?

Counter’s reviews, with 54 total, are more recent and highly positive, especially from hostel operators who rate it 4.75/5. Sirvoy has 95 reviews, but most are older, with no recent feedback to confirm current satisfaction levels. Hoteliers in hostels and small accommodations favor Counter’s ease of use and support.

Considering recent review volume and ratings, Counter’s user satisfaction is clearer and higher. For small hotel and B&B operators, Sirvoy’s ratings are less recent, making Counter the more confidently recommended option now. Edge: Counter.

How Much Do Counter and Sirvoy Cost?

Counter does not specify pricing—it's a free PMS tailored for hostels, with no mention of implementation fees or monthly charges, making it appealing for budget-conscious hostels. Sirvoy charges a $200 monthly flat fee, with no free tier, and offers a 30-day trial.

Counter’s free model makes it accessible, but may lack some advanced features. Sirvoy’s predictable monthly fee includes more features but may be costlier for small properties. Your choice depends on budget versus feature needs.

What Type of Hotel Should Use Counter?

  • Hotels that operate hostels, budget accommodations, or youth hostels seeking simplicity.
  • Teams that prioritize quick onboarding, mobile management, and automation.
  • Properties with a high turnover rate that need efficient check-in/out.
  • Staff looking for an intuitive interface that minimizes training time.

Not ideal if your hotel requires advanced revenue management, detailed reporting, or extensive integrations beyond basic features.

What Type of Hotel Should Use Sirvoy?

  • Small to medium hotels, B&Bs, or boutique hotels needing more customization.
  • Teams seeking integrated online booking, channel management, and website solutions.
  • Properties that require multiple payment options and automated marketing tools.
  • Hotels looking for a scalable solution with more advanced features over time.

Not ideal if your property prefers a free, simplified system or operates primarily as a hostel.

The Bottom Line for Hotels

Counter is a simple, highly-rated PMS designed specifically for hostels, with recent reviews confirming its ease of use and support. Its automation features and mobile interface help streamline hostel operations, though it lacks some advanced reporting and revenue management tools.

Sirvoy offers a broader array of features suited for small hotels and B&Bs, especially those wanting extensive integrations and marketing options. However, its older reviews and lack of recent feedback make Counter the safer, more reliable choice for hostel operators today.

If your property is a hostel seeking a straightforward, budget-friendly system with great support, go with Counter. For small hotels or B&Bs needing more features and integrations, Sirvoy may serve you well—if you are comfortable with its less recent reviews.

In conclusion, for hostel operators, Counter currently provides the most confident, well-reviewed solution. Small hotel and B&B owners should weigh the broader feature set of Sirvoy, but consider recent feedback to ensure it aligns with your operational needs.

How Much Do Counter and Sirvoy Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Counter Counter Sirvoy Sirvoy
Starting Price From $200/mo

Which Features Does Counter Have That Sirvoy Doesn't (and Vice Versa)?

According to HTR's product database, Counter and Sirvoy share 16 features. Here are the key differences — features one has that the other lacks.

Feature Counter Counter Sirvoy Sirvoy
Ancillary revenue tracking
Automated night audit
Gift Vouchers
Guest Communication (SMS Messaging)
Guest Messaging
Mobile App
Native Email Marketing
Task Management
Transactional Emails (booking, folios, etc)

Showing top differences. 18 more features differ between these products.

Counter vs Sirvoy: The Bottom Line

Counter
Counter
4.6/5 from 57 reviews

What hoteliers love

User interface and usability 83% positive

Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.

Customer support 98% positive

The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.

Automated features 83% positive

Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.

Where hoteliers push back

Bug issues 86% negative

Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.

Reporting and revenue management 50% negative

Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.

Ranks higher for

Large (75-199 rooms) #32 vs #46
Mid-Size (25-74 rooms) #46 vs #48
City Center Hotels #33 vs #40
Extended Stay #32 vs #35

Unique capabilities

Automated night audit Mobile App Ancillary revenue tracking
4.6/5 ease of use 5.0/5 support 7 integrations
Visit Profile
Sirvoy
Sirvoy
4.7/5 from 105 reviews

What hoteliers love

Customer Support 94% positive

Sirvoy receives high praise for its excellent customer support, noted for being responsive, helpful, and timely. Users appreciate the prompt assistanc... Sirvoy receives high praise for its excellent customer support, noted for being responsive, helpful, and timely. Users appreciate the prompt assistance, which facilitates problem resolution effectively.

Ease of Use 83% positive

Most users find Sirvoy highly intuitive and easy to navigate, which is particularly beneficial for those new to the hospitality industry. This simplic... Most users find Sirvoy highly intuitive and easy to navigate, which is particularly beneficial for those new to the hospitality industry. This simplicity allows for a smooth onboarding process without the need for extensive training.

Reservation Management 75% positive

Users highlight the system's efficiency in managing reservations and guest profiles. However, certain functionalities such as linking rooms into suite... Users highlight the system's efficiency in managing reservations and guest profiles. However, certain functionalities such as linking rooms into suites or offering package deals are noted as areas that require enhancement.

Where hoteliers push back

Functionality Limitations 100% negative

Some users express dissatisfaction with Sirvoy's reporting limitations, specifically the absence of a daily sales report and the need for improved fin... Some users express dissatisfaction with Sirvoy's reporting limitations, specifically the absence of a daily sales report and the need for improved financial and invoicing features. There's also feedback on the lack of advanced CRM options and difficulties in integrating upselling features.

Customization and Adaptability 73% negative

Sirvoy allows for some degree of customization which users find helpful in tailoring the system to their specific property needs. Yet, a few users wis... Sirvoy allows for some degree of customization which users find helpful in tailoring the system to their specific property needs. Yet, a few users wish for more flexibility in invoice customization and dynamic billing options.

Ranks higher for

Small (10-24 rooms) #22 vs #26
X-Large (200+ rooms) #27 vs #31
X-Small (< 10 rooms) #10 vs #14
Bed & Breakfast & Inns #24 vs #30

Unique capabilities

Transactional Emails (booking, folios, etc) Guest Communication (SMS Messaging) Guest Messaging Native Email Marketing Gift Vouchers
4.7/5 ease of use 4.9/5 support 21 integrations
Visit Website

Where the ratings diverge most

Overall Rating Counter 4.7 vs 0.0 (+4.7)
Value for Money Counter 4.8 vs 4.5 (+0.3)

Frequently Asked Questions About Counter vs Sirvoy

Can Counter replace Sirvoy?

It depends on your requirements. Counter and Sirvoy share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Sirvoy offers 21. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Sirvoy leads in ease of use at 4.7/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Counter or Sirvoy offer a free plan?

Counter: No. Sirvoy: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Counter and Sirvoy?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Sirvoy has 85. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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