The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 162 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Counter shines in ROI , with exclusive features like Mobile App and Ancillary revenue tracking.
Sirvoy shines when it comes to customer support , with exclusive features like Transactional Emails (booking, folios, etc) and Guest Communication (SMS Messaging).
Side-by-side ratings based on 162 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $200/mo |
| Verified Reviews | 57 | 105 |
After analyzing 162 verified reviews, Counter users most value its user interface and usability, customer support, automated features, while Sirvoy users highlight customer support, ease of use, reservation management. Click any theme to see what reviewers say.
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User interface and usability
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Customer Support
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Customer support
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Ease of Use
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Automated features
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Reservation Management
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Platform integration
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User Interface and Design
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Bug issues
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Functionality Limitations
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Reporting and revenue management
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Customization and Adaptability
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Pricing
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Cost and Value for Money
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #26 28 reviews | #22 36 reviews |
| Mid-Size (25-74 rooms) ▾ | #46 4 reviews | #48 3 reviews |
| Large (75-199 rooms) | #32 2 reviews | #46 1 reviews |
| X-Large (200+ rooms) | #31 1 reviews | #27 1 reviews |
By Property Type
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| Boutique ▾ | #31 16 reviews | #29 21 reviews |
| Luxury ▾ | #44 4 reviews | #37 7 reviews |
| Branded / Chain | #43 4 reviews | #42 4 reviews |
| Extended Stay ▾ | #32 5 reviews | #35 3 reviews |
By Region
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| North America ▾ | #25 8 reviews | #23 16 reviews |
| Europe ▾ | #20 25 reviews | #16 31 reviews |
| Asia Pacific ▾ | #16 4 reviews | #13 6 reviews |
| Middle East | #11 2 reviews | #27 0 reviews |
Choosing between Counter by Counter and Sirvoy by Sirvoy requires understanding how each system addresses your property management needs. Both systems aim to streamline operations, improve guest experiences, and simplify day-to-day management. However, Counter's primary focus on hostels and its recent reviews make it stand out, while Sirvoy appeals to a broader range of small to medium accommodations. Your decision hinges on your property type, feature priorities, and support expectations.
Counter is designed specifically for hostels, offering an intuitive, mobile-friendly interface that simplifies management tasks. Sirvoy, on the other hand, caters to hotels, B&Bs, and hostels with a more extensive set of features and integrations. Do you need a dedicated hostel system, or a flexible platform that grows with your property?
Counter currently has more recent reviews (32 within the last six months) and a higher overall user rating (4.73/5 vs Sirvoy's 0/5). Its focus on hostel management and ease of use are highly praised, especially by hostel operators. Sirvoy’s broader feature set and established presence make it suitable for diverse small accommodation providers but lack recent user feedback to confirm current performance. Given the recent review momentum and high satisfaction scores, Counter is the stronger choice for hostel operators now.
Counter’s specialization in hostels means it’s tailored for properties that prioritize simple check-ins, bed management, and quick guest turnover. It offers features like automated night audits and ancillary revenue tracking, which are ideal for hostel environments. Sirvoy’s appeal lies in its broader compatibility, supporting hotels, B&Bs, and other small accommodations with features like detailed booking management and a built-in website builder.
If your property is a hostel seeking a straightforward, cost-effective solution with recent positive feedback, Counter is ideal. Conversely, if you operate a hotel or B&B needing advanced customization, channel management, and a range of integrations, Sirvoy might be more suitable. Are you looking for a system that is highly specialized or one that offers more extensive features?
Counter's user interface is praised by users for its simplicity, especially for hostel staff, with a near-perfect ease of use rating of 4.6/5. Its onboarding process is quick, and the mobile app allows management from anywhere, making daily operations smoother. Sirvoy’s interface is similarly rated at 4.64/5, noted for its straightforward, logical design that small properties find accessible.
While both systems are easy to learn, Counter’s focus on hostel operators results in a more streamlined experience for hostel-specific workflows. Edge: Counter.
Counter boasts three unique features, including automated night audits, a mobile app, and ancillary revenue tracking, specifically beneficial for hostels. Sirvoy offers 27 unique features, such as transactional emails, guest messaging, native email marketing, online check-in/out, and a full suite of payment and channel management tools.
Sirvoy’s broader feature set supports more complex property needs, while Counter’s specialized features are tailored for hostel operations, providing automation that reduces manual tasks. For properties needing advanced marketing and payment options, Sirvoy is advantageous. Edge: Sirvoy.
Counter’s support is highly praised, with a 4.96/5 rating, and reviewers highlight rapid, helpful assistance from staff like Evelyn and Max. Users consistently mention the responsiveness and professionalism of Counter’s support team, despite some concerns about support in certain time zones.
Sirvoy also receives excellent support ratings at 4.85/5, with users citing prompt, friendly assistance, and ease of resolving issues. Both are strong, but Counter's recent reviews indicate slightly higher customer satisfaction. Edge: Counter.
Sirvoy offers 21 verified integrations, including major channels like Booking.com, Expedia, and GDS, along with numerous partners like TrustYou, Revinate, and Oaky. Counter has 7 verified partners, including key integrations like Stripe and Channel Manager WuBook, but fewer total options.
If your property depends on extensive third-party integrations for marketing, revenue, or operations, Sirvoy’s broader ecosystem is beneficial. For simpler, essential integration needs, Counter’s selection suffices. Edge: Sirvoy.
Counter’s reviews, with 54 total, are more recent and highly positive, especially from hostel operators who rate it 4.75/5. Sirvoy has 95 reviews, but most are older, with no recent feedback to confirm current satisfaction levels. Hoteliers in hostels and small accommodations favor Counter’s ease of use and support.
Considering recent review volume and ratings, Counter’s user satisfaction is clearer and higher. For small hotel and B&B operators, Sirvoy’s ratings are less recent, making Counter the more confidently recommended option now. Edge: Counter.
Counter does not specify pricing—it's a free PMS tailored for hostels, with no mention of implementation fees or monthly charges, making it appealing for budget-conscious hostels. Sirvoy charges a $200 monthly flat fee, with no free tier, and offers a 30-day trial.
Counter’s free model makes it accessible, but may lack some advanced features. Sirvoy’s predictable monthly fee includes more features but may be costlier for small properties. Your choice depends on budget versus feature needs.
Not ideal if your hotel requires advanced revenue management, detailed reporting, or extensive integrations beyond basic features.
Not ideal if your property prefers a free, simplified system or operates primarily as a hostel.
Counter is a simple, highly-rated PMS designed specifically for hostels, with recent reviews confirming its ease of use and support. Its automation features and mobile interface help streamline hostel operations, though it lacks some advanced reporting and revenue management tools.
Sirvoy offers a broader array of features suited for small hotels and B&Bs, especially those wanting extensive integrations and marketing options. However, its older reviews and lack of recent feedback make Counter the safer, more reliable choice for hostel operators today.
If your property is a hostel seeking a straightforward, budget-friendly system with great support, go with Counter. For small hotels or B&Bs needing more features and integrations, Sirvoy may serve you well—if you are comfortable with its less recent reviews.
In conclusion, for hostel operators, Counter currently provides the most confident, well-reviewed solution. Small hotel and B&B owners should weigh the broader feature set of Sirvoy, but consider recent feedback to ensure it aligns with your operational needs.
According to HTR's product database, Counter and Sirvoy share 16 features. Here are the key differences — features one has that the other lacks.
| Feature |
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| Ancillary revenue tracking | ||
| Automated night audit | ||
| Gift Vouchers | ||
| Guest Communication (SMS Messaging) | ||
| Guest Messaging | ||
| Mobile App | ||
| Native Email Marketing | ||
| Task Management | ||
| Transactional Emails (booking, folios, etc) |
Showing top differences. 18 more features differ between these products.
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Ranks higher for
Unique capabilities
What hoteliers love
Sirvoy receives high praise for its excellent customer support, noted for being responsive, helpful, and timely. Users appreciate the prompt assistanc... Sirvoy receives high praise for its excellent customer support, noted for being responsive, helpful, and timely. Users appreciate the prompt assistance, which facilitates problem resolution effectively.
Most users find Sirvoy highly intuitive and easy to navigate, which is particularly beneficial for those new to the hospitality industry. This simplic... Most users find Sirvoy highly intuitive and easy to navigate, which is particularly beneficial for those new to the hospitality industry. This simplicity allows for a smooth onboarding process without the need for extensive training.
Users highlight the system's efficiency in managing reservations and guest profiles. However, certain functionalities such as linking rooms into suite... Users highlight the system's efficiency in managing reservations and guest profiles. However, certain functionalities such as linking rooms into suites or offering package deals are noted as areas that require enhancement.
Where hoteliers push back
Some users express dissatisfaction with Sirvoy's reporting limitations, specifically the absence of a daily sales report and the need for improved fin... Some users express dissatisfaction with Sirvoy's reporting limitations, specifically the absence of a daily sales report and the need for improved financial and invoicing features. There's also feedback on the lack of advanced CRM options and difficulties in integrating upselling features.
Sirvoy allows for some degree of customization which users find helpful in tailoring the system to their specific property needs. Yet, a few users wis... Sirvoy allows for some degree of customization which users find helpful in tailoring the system to their specific property needs. Yet, a few users wish for more flexibility in invoice customization and dynamic billing options.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Counter and Sirvoy share many core Property Management Systems features, but each has unique capabilities. Counter offers 7 verified integration partners, while Sirvoy offers 21. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Sirvoy leads in ease of use at 4.7/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Counter: No. Sirvoy: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Counter has an HT Score of 17 and Sirvoy has 85. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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