Counter vs. VIPS PMS:
Which Is Right for You?

The Decision

Choosing between Counter by Counter and VIPS PMS by VIPS hinges on your hotel's specific needs and operational scale. Counter excels as a user-friendly, hostelry-focused PMS with a high rating backed by recent, detailed reviews, while VIPS offers a broader feature set and global presence but lacks user feedback data. Both systems aim to streamline operations, but their core strengths diverge significantly.

Counter addresses the critical needs of hostels and small properties with its simple interface and dedicated support. VIPS, on the other hand, caters to versatile hotel environments looking for extensive automation and integration options. Are you prioritizing ease of use and rapid support or feature depth and international reach?

Is Counter or VIPS Better for Hotels?

Counter is highly regarded for its intuitive design, ease of onboarding, and specialization in hostel management, making it ideal for small to medium hostels seeking a straightforward solution. VIPS, with its extensive feature list and larger regional footprint, suits hotels needing a comprehensive, scalable platform capable of handling complex operations and multiple revenue streams.

Counter's standout appeal is its straightforward interface and mobile friendliness, rated 4.6/5 by users and supported by a network of 54 recent reviews with a solid 91% likelihood of recommendation. VIPS's global presence in Europe and its variety of advanced features remain unverified by recent user reviews, making it less proven in real-world hotel settings.

If your property is a hostel or small hotel that values simplicity, Counter is the better fit. For larger, multi-property operations seeking a wide array of features, VIPS might seem attractive but lacks recent user validation.

Counter vs VIPS: Which Should Your Hotel Choose?

If your hotel primarily operates within the hostel segment or small boutique properties, Counter is the clear choice. Its ease of use, dedicated support, and proven track record with 54 recent reviews make it a reliable, cost-effective option. Conversely, if your hotel requires extensive automation, multi-channel management, and advanced revenue tools, VIPS's feature-rich platform—despite no recent reviews—would theoretically serve larger operations better.

Counter's low-cost, straightforward approach appeals to properties that prioritize guest management and operational simplicity. VIPS’s broader feature set, including integrations like online check-in, gift vouchers, and real-time reporting, targets hotels with complex needs and larger teams.

In summary, choose Counter for ease of operation and proven user satisfaction. Opt for VIPS if you need advanced features and a more comprehensive management suite, understanding it lacks recent user feedback validation.

Is Counter or VIPS Easier to Use?

Counter maintains a user rating of 4.6/5, with reviews highlighting an intuitive, clean interface that requires minimal training. Its onboarding process is rated 4.7/5, with users praising its mobile-friendly design for remote management. Support responsiveness is also highly rated at 4.96/5, with specific praise for team members like Evelyn and Max.

VIPS's user experience data is unavailable, but its extensive feature set suggests a steeper learning curve. Its platform is designed for versatility, which often translates to increased complexity for new users.

Edge: Counter.

Which Has Better Features: Counter or VIPS?

Counter offers 17 common features plus two unique ones: a mobile app and multi-currency support, making it particularly suited for hostels and small properties. It integrates with platforms like Stripe and Goki, supporting automation and cashless payments.

VIPS boasts 28 exclusive features, including transaction emails, native email marketing, gift vouchers, centralized messaging, automated reminders, and digital registration. Its suite encompasses revenue management, real-time reporting, EPoS, and task management, catering to larger, multi-property hotels with complex operational needs.

Given the feature counts, VIPS provides a broader, more comprehensive feature set. However, Counter's focus on core hostel needs with essential integrations offers simplicity and specific functionality.

Edge: VIPS.

Which Has Better Customer Support: Counter or VIPS?

Counter’s support team is frequently praised for responsiveness and helpfulness, with a support score of 4.96/5. Users mention fast replies from team members like Evelyn and Max, especially during onboarding and troubleshooting. Some review comments note slower responses in certain time zones but overall rate support highly.

VIPS has no recent reviews or ratings available regarding customer support, making it impossible to gauge its service quality. Its larger enterprise profile suggests a structured support system, but this remains unverified by current user feedback.

Edge: Counter.

Which Has More Integrations: Counter or VIPS?

Counter integrates with 7 verified partners, including Stripe, Goki, Cloudbeds, and Channex, facilitating essential functions like payments and channel management. It lacks some regional channel options but covers key integrations for small properties.

VIPS offers 11 verified integrations, including RoomPriceGenie, Omniboost, and RevControl. Its broader partner network suggests more flexibility in connecting various tools, especially for larger hotels needing extensive automation.

Given the current verified data, VIPS has a slight edge in integrations, but Counter’s partnerships focus on core operational needs.

Edge: VIPS.

Which Do Hoteliers Rate Higher: Counter or VIPS?

Counter’s ratings are current and robust, with an overall score of 4.73/5 based on 54 recent reviews. Hoteliers particularly praise its ease of use, customer support, and value, especially in the hostel segment.

VIPS has no recent user ratings or reviews, making it impossible to determine current user sentiment or satisfaction levels. Its market presence is primarily in Europe, but without recent feedback, its user rating strength remains unverified.

Thus, Counter is clearly the higher-rated solution according to recent reviews.

Edge: Counter.

How Much Do Counter and VIPS Cost?

Counter does not provide publicly available pricing details, suggesting a flexible model or custom quotes. It appears to operate without implementation fees or monthly flat rates, emphasizing affordability for small properties.

VIPS charges a base price of $800 monthly, with no mention of tiered pricing or discounts. Its cost structure indicates a significant investment, suitable for properties with larger operational budgets.

If budget is a concern, Counter’s lack of transparent pricing may be advantageous, while VIPS’s fixed fee reflects its enterprise-grade features.

What Type of Hotel Should Use Counter?

• Hotels that operate primarily as hostels or small guesthouses.
• Teams seeking an easy-to-learn, mobile-friendly PMS.
• Properties that prioritize staff efficiency and guest check-in/out management.
• Hostels with a focus on automation, POS integration, and multi-currency handling.
• Hotels with limited IT staff or those new to PMS adoption.

Not ideal if your property needs complex revenue management, extensive automation, or multi-property management features.

What Type of Hotel Should Use VIPS?

• Larger hotels or chains with diverse revenue streams.
• Properties needing advanced automation, real-time reporting, and integrated marketing.
• Hotels that operate across multiple regions and require multi-currency support.
• Teams aiming for a highly customizable, scalable PMS platform.
• Hotels with sizable operational teams that can handle a steeper learning curve.

Not ideal if your hotel values simplicity and quick onboarding over extensive feature sets.

VIPS vs Counter: The Bottom Line for Hotels

Counter provides a streamlined, easy-to-use PMS tailored for hostels and small properties, with a proven track record and high recent user ratings. Its core focus on guest management, automation, and support makes it an excellent choice for properties prioritizing simplicity and reliability.

VIPS offers a broader array of features suitable for larger, more complex hotels, but the lack of recent user reviews limits confidence in its current performance. Its extensive automation and integration capabilities can serve bigger operations well but may be overly complex for smaller properties.

For properties valuing ease of use and proven satisfaction, Counter is the clear choice. If your hotel requires a feature-rich, scalable system and you’re prepared to invest in implementation, VIPS might be appealing—though caution is advised due to the absence of recent feedback.

Note: This comparison is based on the latest available reviews and feature data. Given Counter’s recent review volume and high ratings, it stands as the more reliable, tested solution for small to medium properties. VIPS’s broader feature set remains unverified by recent user experience, which should factor into your decision.