ThinkReservations PMS vs. VIPS PMS:
Which Is Right for You?

The Decision

Choosing a property management system (PMS) is a critical step in optimizing your hotel's operations, revenue, and guest experience. ThinkReservations PMS by ThinkReservations and VIPS PMS by VIPS both aim to streamline management tasks, but they diverge significantly in their user bases, features, and market presence. While VIPS offers a broad suite of functionalities, ThinkReservations’ recent reviews and high ratings position it as the more trusted choice for most hoteliers.

If you're weighing these two options, understanding their core strengths will help guide your decision. Do you prioritize a system with extensive reviews, proven support, and proven ROI? Or do you need a flexible platform with a wide array of features tailored for specific hotel segments? Let's compare.

Is ThinkReservations or VIPS Better for Hotels?

ThinkReservations primarily targets small to medium-sized hotels, inns, bed & breakfasts, and boutique properties, with a strong presence in North America. Its reviews highlight high satisfaction, with a 4.88/5 overall rating based on 356 recent reviews, and a 97% likelihood to recommend. Users praise its ease of use, support, and features like automated messaging and revenue tools.

VIPS, by contrast, has no recent reviews or ratings available, making it difficult to assess its current performance or customer satisfaction. Its market presence is mainly in Europe, with no recent user feedback to verify its effectiveness or reliability.

Given the volume and recency of ThinkReservations reviews, it clearly demonstrates a track record of consistent, positive hotel experiences. Is your priority a well-documented user base with recent feedback? If so, ThinkReservations is the stronger candidate.

ThinkReservations vs VIPS: Which Should Your Hotel Choose?

If your hotel needs a proven, easy-to-use PMS with strong integration capabilities, go with ThinkReservations. Its features like guest communication, multi-currency support, mobile app, and shift planning appeal to small and boutique hotels seeking operational simplicity and revenue growth.

If your hotel requires a comprehensive, modular system with advanced features such as a guest CRM, automated space optimization, and integrated CRS, VIPS might seem attractive—yet the lack of recent reviews makes this uncertain. For hotels prioritizing reliability and extensive support, ThinkReservations remains the safer choice.

For property managers who value a system with a demonstrated track record, user-friendly interface, and direct connectivity with major OTAs, ThinkReservations is the definitive pick. Its high customer satisfaction ratings confirm its reliability for small to mid-sized properties.

Is ThinkReservations or VIPS Easier to Use?

ThinkReservations boasts a 4.82/5 ease of use rating based on over 350 recent reviews. Users repeatedly mention its intuitive interface, straightforward onboarding, and quick staff adoption, with many describing it as "like adding another employee." Support experiences are highly rated, with many noting the accessibility and helpfulness of the team.

VIPS, on the other hand, has no recent review data available, making it impossible to gauge its usability or support quality. The lack of feedback raises concerns about its ease of implementation and staff adoption.

Edge: ThinkReservations.

Which Has Better Features: ThinkReservations or VIPS?

ThinkReservations offers 34 shared features with VIPS, plus 5 unique ones, including guest messaging, multi-currency, mobile app, shift planning, and SMS communication. These features directly support small properties focused on guest engagement and operational efficiency.

VIPS provides 11 exclusive features like guest CRM, automated space optimization, housekeping mobile app, revenue management, and rules-based room assignments. While these are valuable, the absence of recent reviews makes it unclear how effectively they are implemented or leveraged by users.

Considering the feature count and proven usefulness, ThinkReservations’ broader but more focused feature set gives it an edge.

Edge: ThinkReservations.

Which Has Better Customer Support: ThinkReservations or VIPS?

ThinkReservations has a 4.82/5 support rating, with hoteliers praising its quick, knowledgeable, and accessible team. Many reviews mention how support has helped troubleshoot issues efficiently, particularly during onboarding and busy periods.

VIPS offers no recent reviews or support ratings, making it impossible to assess its responsiveness or quality. Without recent user feedback, confidence in VIPS support remains uncertain.

Edge: ThinkReservations.

Which Has More Integrations: ThinkReservations or VIPS?

ThinkReservations connects with 16 verified partners, including major OTAs and channel managers like Airbnb, Expedia, TrustYou, and OpenKey. These integrations allow smooth operations and revenue maximization for small properties relying on multiple distribution channels.

VIPS has 11 verified integrations, including RoomPriceGenie, SiteMinder, and RevControl. While these add value, their effectiveness is less proven due to the lack of recent user feedback.

Given the broadest and most recent verified integrations, ThinkReservations offers a more reliable connectivity experience.

Edge: ThinkReservations.

Which Do Hoteliers Rate Higher: ThinkReservations or VIPS?

ThinkReservations’ 4.88/5 overall score and 356 reviews—most from recent months—show consistent high satisfaction across segments like inns, boutique hotels, and small resorts. Hoteliers often highlight its operational efficiency, support, and ROI.

VIPS has no recent reviews or ratings, so assessing user satisfaction is impossible. Its absence of recent feedback diminishes confidence in its performance and support.

Edge: ThinkReservations.

How Much Do ThinkReservations and VIPS Cost?

ThinkReservations charges a flat rate of $500 per month, with no implementation or trial fees. Its transparent pricing appeals to small hotels seeking predictable costs.

VIPS lists a base price of $800 per month, but no details on additional fees or trial options are available. This higher price point combined with a lack of recent reviews makes it harder to evaluate value.

Considering the clear, current pricing and positive feedback, ThinkReservations offers better value.

What Type of Hotel Should Use ThinkReservations?

• Hotels that prioritize ease of use and quick onboarding.
• Small properties and inns looking for a proven, reliable PMS.
• Teams focused on guest communication and revenue growth.
• Hotels needing seamless OTA integrations with major platforms.
• Properties that value strong support and data reporting.

Not ideal if you require extensive, complex features like automated space optimization or detailed CRS tools.

What Type of Hotel Should Use VIPS?

• Larger hotels or resorts seeking a modular system with advanced features.
• Properties that want integrated CRM, revenue management, and automated room assignments.
• Hotels managing multiple functions such as meetings and events.
• Teams eager for a customizable, all-in-one platform.

Not ideal if your hotel is small, needs quick setup, or relies heavily on recent user support feedback.

The Bottom Line for Hotels

ThinkReservations and VIPS serve different market needs, but recent reviews and high ratings favor ThinkReservations as the more dependable, well-supported option for small to medium-sized hotels. Its user-friendly design, extensive integrations, and proven support make it ideal for hoteliers seeking operational simplicity and revenue growth.

VIPS, with its broader feature set, targets larger, more complex properties, but the absence of recent user feedback diminishes confidence. Unless your hotel requires highly specialized functionalities and you're comfortable with limited recent validation, ThinkReservations is the safer choice.

In summary, if reliability, ease of use, and proven results are your priorities, go with ThinkReservations. For hotel groups or properties with complex needs and a readiness to explore new platforms without recent reviews, VIPS might be worth considering—but with caution.