D-EDGE CRM (Prev. LoungeUp) vs. ReGuest Hotel CRM:
Which Is Right for You?

The Decision

Choosing between D-Edge CRM (Prev. LoungeUp) and ReGuest Hotel CRM hinges on your hotel’s specific needs and operational priorities. While both aim to enhance guest relationships and streamline communication, their core functionalities, target segments, and user experiences differ significantly. D-Edge offers a broader set of features with more extensive integrations, making it a compelling option for hotels seeking an all-in-one guest management platform. ReGuest, on the other hand, excels in personalized email marketing and AI-driven automation, ideal for hotels emphasizing targeted guest engagement.

Both products serve the hotel CRM category but cater to different hotel profiles. Your decision should reflect your property’s size, segment focus, and desired level of automation. Are you looking for a highly customizable, feature-rich platform, or a straightforward, user-friendly solution focused on marketing automation?

Quick Verdict: D-Edge CRM (Prev. LoungeUp) or ReGuest Hotel CRM?

D-Edge CRM by D-Edge stands out with more recent reviews (15 in the last 6 months) and a higher overall rating of 4.5/5 from four reviews. Its extensive features, including multi-channel delivery and property management integrations, make it a versatile choice for a wide range of hotel types. ReGuest, despite its high user satisfaction, has only 27 reviews with a 0/5 rating, which suggests a less confident reputation, especially for larger or more complex properties.

Given the review volume and recency, D-Edge is the more reliable option for hotels seeking a well-supported, extensively integrated CRM. ReGuest’s simplicity and strong user-rated ease of use are appealing but less proven at scale.

Is D-Edge or ReGuest Better for Hotels?

D-Edge CRM addresses the needs of hotels that require a comprehensive, multi-channel guest relationship platform capable of handling complex operations, segmentation, and automation across multiple properties. It’s ideal if your hotel values detailed guest targeting, ancillary upselling, and extensive API integrations, especially if you operate a chain or resort. Conversely, ReGuest is better suited for hotels focused on personalized email marketing, guest segmentation, and automation with an emphasis on direct communication and guest satisfaction.

If your hotel demands a feature-rich, scalable solution with advanced operational tools, go with D-Edge. If your primary goal is to improve email marketing and automation with a simple interface, ReGuest might suffice. Are your team’s priorities operational efficiency or targeted marketing?

Is D-Edge or ReGuest Easier to Use?

D-Edge’s ease of use scores (4.5/5) are high, supported by a positive review emphasizing its clear, simple interface. Its onboarding process is rated 4.67/5, and users praise its straightforward implementation, even for multi-property setups. ReGuest scores even higher (4.81/5), with reviews highlighting its intuitive design, fast setup, and ease of creating professional campaigns.

While both platforms are user-friendly, ReGuest’s interface appears more streamlined for marketing tasks, making it slightly easier for staff to adopt quickly. Edge: ReGuest.

Which Has Better Features: D-Edge or ReGuest?

D-Edge offers 13 unique features, including advanced segmentation, guest targeting, multi-channel messaging (email, SMS, WhatsApp, chat), dynamic pricing, and multi-property dashboards. It also provides ancillary product merchandising and offer experimentation, giving it a more extensive feature set for operational control and revenue management.

ReGuest provides 24 unique features focused on email marketing, automation, and guest profiling, including personalized one-to-one communication, event-based automations, and a comprehensive newsletter editor. It emphasizes automation and targeted communication, with features tailored to marketing rather than operational management.

Edge: ReGuest, for its broader set of marketing automation and segmentation features.

Which Has Better Customer Support: D-Edge or ReGuest?

D-Edge boasts a perfect 5/5 customer support rating with recent, positive reviews praising its dedicated team and responsiveness. Users mention Lena, their project manager, as “awesome” and appreciate ongoing product improvements.

ReGuest’s customer support is also highly rated at 4.93/5, with reviewers describing the support team as “helpful,” “responsive,” and “patient.” Both platforms excel here, but D-Edge’s slightly higher rating and recent positive feedback give it a slight edge.

Edge: D-Edge.

Which Has More Integrations: D-Edge or ReGuest?

D-Edge integrates with 115 verified partners, including major hotel management systems and distribution platforms like Mews, Oracle Hospitality, and HotelTime. Its extensive API ecosystem supports large, multi-property networks.

ReGuest connects with 20 verified partners, including some notable players like vioma and Guestnet. Its integrations focus mainly on marketing and booking platforms, but the smaller partner ecosystem limits its reach for larger operations.

Edge: D-Edge.

Which Do Hoteliers Rate Higher: D-Edge or ReGuest?

D-Edge’s recent reviews (15 in the last 6 months) consistently praise its performance, features, and support, contributing to a 4.5/5 overall rating. Hotels across segments — including vacation and other properties — rate it highly for operational utility.

ReGuest, with 27 reviews, has a 0/5 rating, which indicates a lack of recent positive feedback or possible data inconsistencies, raising questions about its current performance and reliability. The recent review trend favors D-Edge’s credibility.

Edge: D-Edge.

How Much Do D-Edge and ReGuest Cost?

D-Edge charges a base price of $400 per month, with no free tier, trial, or implementation fees listed. Pricing appears straightforward but may vary based on property size and features.

ReGuest’s pricing details are not publicly available, which complicates direct comparison. Its lack of transparent pricing suggests it may be tailored or require direct negotiation.

Overall, D-Edge’s transparent pricing model makes it easier for hotels to budget.

What Type of Hotel Should Use D-Edge?

• Hotels that operate multiple properties or chains seeking centralized management.
• Hotels requiring advanced segmentation, upselling, and multi-channel communication.
• Properties aiming to automate offers and manage ancillary products effectively.
• Hotels needing integrations with extensive third-party systems.
• Hotel groups prioritizing data security (Type 2 SOC 2 Certified).

Not ideal if your hotel is small, with limited staff and minimal operational complexity, or if you seek a simple, marketing-only CRM.

What Type of Hotel Should Use ReGuest?

• Boutique hotels, luxury properties, or resorts focusing on personalized guest communication.
• Hotels that prioritize email marketing, automation, and guest segmentation.
• Teams seeking a straightforward, easy-to-use platform for guest engagement.
• Hotels that want to improve direct bookings through targeted marketing campaigns.

Not ideal if your hotel operates at a large scale, requires extensive integrations, or needs complex operational features.

D-Edge vs ReGuest: The Bottom Line for Hotels

D-Edge CRM offers a comprehensive, feature-rich platform designed for hotels that need extensive operational control, automation, and integrations across multiple properties. Its broad partner network and proven support make it suitable for larger hotels, chains, and resorts focused on efficiency and revenue growth.

ReGuest excels in delivering intuitive, marketing-focused automation with a strong emphasis on personalized email campaigns and guest segmentation. Its user-friendly interface and AI-powered tools make it ideal for boutique hotels and properties prioritizing guest engagement without complex operational demands.

If your hotel requires a scalable, multi-functional platform, D-Edge is the better choice. For hotels seeking simplicity and marketing automation, ReGuest is a solid fit. Ultimately, your property’s size, segment focus, and operational complexity should guide your decision.