The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 223 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Reguest shines in customer support and onboarding , with exclusive features like PCI Complaint.
Revinate shines when it comes to email marketing campaigns — especially for independent properties (4.9/5) , with exclusive features like Mobile Access and Flexible role based reporting.
Side-by-side ratings based on 223 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 29 | 194 |
After analyzing 223 verified reviews, Reguest users most value its customer service excellence, personalized guest communication, guest satisfaction improvement, while Revinate users highlight email marketing campaigns, guest feedback and surveys, training and implementation support. Click any theme to see what reviewers say.
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Customer Service Excellence
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Email Marketing Campaigns
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Personalized Guest Communication
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Guest Feedback and Surveys
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Guest Satisfaction Improvement
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Training and Implementation Support
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Ease of Use and Adoption
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PMS Integration
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Complex Settings Interface
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Technical Issues and Bugs
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Integration Capabilities
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Cost and Value Perception
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #8 13 reviews | #7 19 reviews |
| Mid-Size (25-74 rooms) ▾ | #14 12 reviews | #4 101 reviews |
| Large (75-199 rooms) ▾ | — | #1 44 reviews |
| X-Large (200+ rooms) ▾ | — | #2 22 reviews |
By Property Type
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| Boutique ▾ | #13 13 reviews | #3 94 reviews |
| Luxury ▾ | #17 7 reviews | #3 113 reviews |
| Branded / Chain ▾ | #22 4 reviews | #2 69 reviews |
| Extended Stay ▾ | #5 7 reviews | #8 6 reviews |
By Region
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| North America ▾ | — | #1 90 reviews |
| Europe ▾ | #11 25 reviews | #8 53 reviews |
| Asia Pacific ▾ | — | #2 18 reviews |
| Middle East | — | #5 4 reviews |
Choosing between ReGuest Hotel CRM by Reguest and Revinate (Marketing) hinges on your hotel’s specific needs. Both aim to enhance guest communication, boost bookings, and improve marketing ROI, but they approach these goals differently. While ReGuest offers a more advanced CRM with AI-powered features, Revinate emphasizes extensive email marketing and reputation management. Which solution aligns best with your hotel's goals?
ReGuest excels in personalized guest engagement and strategic segmentation, while Revinate shines with its deep integration capabilities and detailed analytics. Your choice depends on whether you prioritize automation and AI or comprehensive marketing tools. Are you ready to find the best fit?
ReGuest and Revinate target hotel CRM and email marketing, but they serve different hotel profiles. ReGuest provides a robust CRM platform with AI-driven automation, making it ideal for hotels seeking personalized guest interactions and direct revenue growth. Revinate, on the other hand, focuses on managing guest feedback, reputation, and targeted campaigns, suited for hotels prioritizing brand reputation and guest engagement.
While ReGuest’s interface is praised for clarity and ease of use, users find Revinate’s extensive features more complex initially. Given that ReGuest has more recent reviews and a higher overall rating, it suggests a stronger current market presence. Which features matter most to your hotel?
If your hotel needs advanced automation, AI-driven guest profiling, and personalized communication at every touchpoint, go with ReGuest. Its ability to craft tailored newsletters, segment guests effectively, and automate responses makes it ideal for hotels focused on direct bookings and guest satisfaction.
If your goal is to boost online reputation, run targeted email campaigns, and leverage detailed analytics for marketing optimization, choose Revinate. Its extensive integrations, reputation management tools, and proven success in increasing campaign ROI make it a better fit for hotels aiming for comprehensive guest engagement.
ReGuest boasts a high ease-of-use rating at 4.81/5, with a user-friendly interface praised for its intuitive design and quick onboarding process. Customers frequently note how fast they could implement the platform and start seeing results, citing clear workflows and simple navigation.
Revinate, rated at 4.62/5, is also easy to navigate, but some users mention initial complexity and a steeper learning curve due to its extensive feature set. While both platforms are user-friendly, the clearer interface and rapid adoption of ReGuest give it an edge here.
Edge: ReGuest
ReGuest offers 24 features, including AI-powered communications, guest profiling, and personalized newsletters, with one feature unique to it: PCI compliance. Revinate provides 42 features, such as A/B testing, SMS surveys, sentiment analysis, real-time alerts, and a case management system, with 18 features exclusive to it, including social review tracking and in-app call back.
Revinate’s broader feature set supports more sophisticated marketing strategies and reputation management, but ReGuest’s AI-driven personalization tools are highly rated by users. If specific advanced features are critical, Revinate has more options; otherwise, ReGuest’s core strengths lie in automation and guest engagement.
Edge: Revinate
ReGuest’s support is highly praised, with a 4.93/5 rating and comments highlighting prompt, helpful, and patient assistance. Customers note that ReGuest’s support team is quick to resolve issues and provides excellent onboarding guidance.
Revinate’s support, rated at 4.6/5, is also well-regarded, with users appreciating the team’s responsiveness and ongoing system updates. However, some mention that initial onboarding could be improved, especially for less tech-savvy hotels.
Edge: ReGuest
Revinate boasts 98 verified integrations, nearly five times more than ReGuest’s 20. Common partners include Mews, Stayntouch, and Oracle Hospitality, with Revinate offering extensive connections to PMS, reputation management, and analytics platforms.
ReGuest’s integrations are more limited but include essential partners like Vertical Booking, vioma, and Guestnet. If your hotel relies heavily on a broad ecosystem of integrations, Revinate’s platform offers a distinct advantage.
Edge: Revinate
ReGuest’s reviews are more recent, with 15 in the last six months, and its overall rating of 83.16 out of 100 surpasses Revinate’s 78.31. Hoteliers from boutique, luxury, and extended-stay segments consistently praise ReGuest’s ease of use, personalized communication capabilities, and excellent support.
Revinate, highly rated at 4.67/5 based on 149 reviews, is favored in larger properties and resorts, especially those emphasizing reputation management and marketing automation. For current user sentiment, ReGuest’s higher ratings and recency indicate it is the more favored choice.
Edge: ReGuest
ReGuest does not publicly disclose pricing, but its value proposition suggests a custom quote, likely aligned with hotel size and needs. Revinate’s flat rate starts at $600 per month, with no free tier or trial, making it somewhat costly compared to more basic systems.
Given the lack of transparent pricing for ReGuest, your hotel should request a quote based on your specific requirements. However, the higher initial investment in Revinate reflects its extensive feature set.
Not ideal if your hotel requires a broad array of reputation management tools or extensive PMS integrations.
Not ideal if your hotel has a tight budget or prefers a simpler, less feature-rich CRM.
ReGuest is a more modern, AI-enabled CRM platform with a focus on personalized guest communication and direct bookings. Its ease of use, recent positive reviews, and higher overall ratings make it the stronger choice for hotels that want a straightforward, effective guest engagement tool.
Revinate provides a broader set of marketing and reputation management features, supported by extensive integrations and proven success in large properties. It suits hotels that need detailed analytics, extensive review tracking, and multi-channel email marketing, despite its higher cost and initial complexity.
If your hotel values ease of use and recent reviews, pick ReGuest. For a comprehensive marketing and reputation platform, Revinate remains a strong option—but be prepared for a more complex setup.
Note: This article is based solely on the provided data and user reviews, reflecting the current strengths and limitations of each platform. For tailored advice, consult with vendors directly to ensure the solution matches your hotel’s specific needs.
According to HTR's product database, ReGuest Hotel CRM and Revinate (Marketing) share 23 features. Here are the key differences — features one has that the other lacks.
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| A/B Testing | ||
| Assign alerts to departments | ||
| Certified TripAdvisor Review Collection Partner | ||
| Flexible role based reporting | ||
| Mobile Access | ||
| PCI Complaint | ||
| Social review tracking |
Showing top differences. 7 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I love logging in and seeing how much revenue and how many nights have been booked through our emails. It’s easy to compare campaigns to understand what’s resonating and where we m..."
No published case study for this goal yet.
"Revinate Marketing makes it really easy for my team to react quickly to market demands. It’s intuitive and easy to use. We can go from idea to launch in less than an hour."
What hoteliers love
RE:Guest's customer service is repeatedly praised for its helpfulness and responsiveness. Clients find the support team to be patient and knowledgeabl... RE:Guest's customer service is repeatedly praised for its helpfulness and responsiveness. Clients find the support team to be patient and knowledgeable, contributing positively to the overall user experience with the product.
Users commend RE:Guest for its capability to draft personalized guest communication through its CRM tool and Sales Campaign. This function facilitates... Users commend RE:Guest for its capability to draft personalized guest communication through its CRM tool and Sales Campaign. This function facilitates crafting specific messages addressing individual guest preferences, thus upgrading guest experiences significantly.
The incorporation of a personalized chatbot into RE:Guest receives positive remarks, with users noticing enhanced guest satisfaction and more organize... The incorporation of a personalized chatbot into RE:Guest receives positive remarks, with users noticing enhanced guest satisfaction and more organized operational workflows. The tool's influence in boosting guest experience is affirmed.
Where hoteliers push back
There is criticism of the existing interface, which some find complex and in need of better organization, particularly concerning settings and informa... There is criticism of the existing interface, which some find complex and in need of better organization, particularly concerning settings and informational text management. Users suggest enhancements to simplify navigation and tedious settings adjustments.
Some users wish for deeper integration capabilities with third-party systems, such as Vioma Clearing. Such integration is essential for comprehensive... Some users wish for deeper integration capabilities with third-party systems, such as Vioma Clearing. Such integration is essential for comprehensive data visualization and improved operational efficiency.
Ranks higher for
Unique capabilities
What hoteliers love
Users appreciate Revinate's email marketing platform for its ease of use, extensive segmentation capabilities, and detailed performance reports. This... Users appreciate Revinate's email marketing platform for its ease of use, extensive segmentation capabilities, and detailed performance reports. This helps hotels create personalized campaigns that drive direct revenue. However, some users mention the need for more customization options in email design.
Revinate's guest feedback and survey tools are highly valued for their ability to collect and consolidate reviews from multiple channels, providing cr... Revinate's guest feedback and survey tools are highly valued for their ability to collect and consolidate reviews from multiple channels, providing critical insights for service improvement. Direct response capabilities save time and demonstrate responsiveness to guests.
While Revinate is praised for its customer service, several users mention that new users require better training and more comprehensive support during... While Revinate is praised for its customer service, several users mention that new users require better training and more comprehensive support during the implementation phase, particularly if they lack a strong IT background.
Where hoteliers push back
A few reviews point out technical glitches and bugs in the system, including issues with email formatting and integration stability that affect the ov... A few reviews point out technical glitches and bugs in the system, including issues with email formatting and integration stability that affect the overall user experience. Users hope for more consistency and timely updates to address these problems.
Although Revinate is seen as a valuable tool, numerous hoteliers mention that it is relatively expensive. They feel that it offers great ROI but sugge... Although Revinate is seen as a valuable tool, numerous hoteliers mention that it is relatively expensive. They feel that it offers great ROI but suggest that a lower cost or more flexible pricing model would better suit smaller properties.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. ReGuest Hotel CRM and Revinate (Marketing) share many core Hotel CRM & Email Marketing features, but each has unique capabilities. ReGuest Hotel CRM offers 20 verified integration partners, while Revinate (Marketing) offers 98. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ReGuest Hotel CRM leads in ease of use at 4.8/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
ReGuest Hotel CRM: No. Revinate (Marketing): No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Reguest has an HT Score of 83 and Revinate has 78. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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