Track website, email and brand engagement to use to trigger event based personalized communications to engage individual guests or segments.

Build and manage your email newsletter to re-engage past guests as well as prospects on your email lists.

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.

Design templates that can be reused throughout email campaigns to save time.

Build reusable templates for transactional booking emails.

Import existing HTML templates to save time and go live quicker.

Build rich unified guest profiles to understand guest engagement, spend and preferences to leverage in your marketing automation and communications.

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.

Automatically detect, merge and de-dupe profiles and contacts to keep your database clean and ensure that you don't bombard customers.

Making sure guests only see relevant offers / Increases conversion and relevance for the guests meaning happier guests and more revenue for the properties.

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.

Apply custom tags to contacts either manually or based on rules to more easily be able to group customers to create custom segments that allow you to run more targeted and effective campaigns.

Segment by lifetime spend or total nights stayed to identify your best, most loyal guests.

Segment by attributes such as gender, birthday, travels with family, couple, etc to more effectively market relevant offers, amenities and outlets to personalize your communications and drive more upsell revenue.

Segment your database by local, domestic or international travelers.

Segment by preferred booking channel, such as direct, OTA or corporate clients.

Segment guests is by lead time to send promotions based on arrival date to send targeted campaigns (ie. last minute stays, holidays, etc).

Segment by room type to send campaigns to generate upgrade revenue.

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.

The ability for other systems to access the loyalty platform to issue, transfer, redeem, or exchange loyalty points/miles - this is not a fundamental requirement of a loyalty program, but increasingly desirable.

Ability to leave feedback for the hotel.

Seamlessly connect surveys to turn them into reviews on Trip Advisor to boost your online reputation.

Create fully customized drag-n-drop reports and save them as templates for future use or to share with team members.

Ability to build and view forecasts and budgets for other income streams at a hotel like parking, retail, spa, etc. This allows hotels to accurately forecast total revenue. Ability to understand and analyze other income revenue trends / make better decisions about staffing, purchasing

Food & Beverage Forecasting / ability to build and view forecasts and budgets for f&b outlets/allows hotels to accurately forecast total revenue Food & Beverage Reporting & Analysis / ability to understand and analyze f&b revenue trends / make better decisions about staffing, purchasing

Opens BI to more than just revenue management team by allowing tool to track corporate and travel agency accounts.

Easy access to portfolio-level performance for cluster-level and above property managers in charge of multiple hotels.

Compare actuals and on-the-books with previous time periods, booking windows, pick-up trends and analyze your revenue KPIs

Analyze profit contribution by segment, channel, country, company and more dimensions to truly understand which guests bring the highest bottom-line value.

Make fast group pricing and availability decisions based on an automatically updated shared demand calendar including competitor pricing, Business-on-the-Books, availability, market compression data, etc.

Create unlimited and overlapping subgroups within a hotel portfolio. Analyze data by Region, Country, Brand, Owner, Revenue Manager and more.

Integrated Artificial Intelligence to enhance analyses and reach better insights/decisions faster.

Lock plans during the review process and grant user or group level access to each model or forecast.

Customizable rules that create dynamically adjusting forecasts that automatically adapt based on business drivers eliminating the need for manual updating.

Food & Beverage Forecasting / ability to build and view forecasts and budgets for f&b outlets/allows hotels to accurately forecast total revenue Food & Beverage Reporting & Analysis / ability to understand and analyze f&b revenue trends / make better decisions about staffing, purchasing

Ability to build and view forecasts and budgets for other income streams at a hotel like parking, retail, spa, etc. This allows hotels to accurately forecast total revenue. Ability to understand and analyze other income revenue trends / make better decisions about staffing, purchasing

Work collaboratively in the same models to maintain a single source of truth and be able to revert to past versions and track changes.

Access and update your models via your web browser

Compare actuals and on-the-books with previous time periods, booking windows, pick-up trends and analyze your revenue KPIs

Make fast group pricing and availability decisions based on an automatically updated shared demand calendar including competitor pricing, Business-on-the-Books, availability, market compression data, etc.

Create unlimited and overlapping subgroups within a hotel portfolio. Analyze data by Region, Country, Brand, Owner, Revenue Manager and more.

The ability for other systems to access the loyalty platform to issue, transfer, redeem, or exchange loyalty points/miles - this is not a fundamental requirement of a loyalty program, but increasingly desirable.

Modify and create your own customized data hierarchies to optimize and fine tune off-the-shelf models and forecasts for your property's unique needs including: market segments, booking channels, room types, and loyalty membership hierarchies.

Easily update your rate codes, corporate and travel agency profile mapping, currency conversion rates right from within the app settings.

Create unlimited and overlapping subgroups within a hotel portfolio. Analyze data by Region, Country, Brand, Owner, Revenue Manager and more.

Leave comments and communicate with team members right within the tool to be able to share information and uncover new insights as a team.

Share plans throughout the organization - "one version of the truth".

Attach files to a cell or model to communicate the rationale behind the numbers.

Access and update your models via your web browser

Keep teams on top of important changes, enabling them to spot and act on opportunities more efficiently and effectively.

The ability for other systems to access the loyalty platform to issue, transfer, redeem, or exchange loyalty points/miles - this is not a fundamental requirement of a loyalty program, but increasingly desirable.