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dailypoint™ 360° – Central Data Management
4.3 (186 REVIEWS)
HT Score
96 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Clement, Cihan, Matthieu + 23 more experts recommend dailypoint™
Read Recommendationsdailypoint™ 360° – Central Data Management
Ranked 4 (out of 63) in Hotel CRM & Email Marketing
The only #realCRM. dailypoint™ is the leading Data Management & CRM platform for demanding hotels and hotel groups.
87% recommended by 143 hotels
Deutsche Hospitality, Rotana, Leading Hotels of the World & 140 others
What is dailypoint™?
Founded in 2005 | Headquarters in München (Germany) | 45 employees
dailypoint™ 360° – Central Data Management is a comprehensive Data Management and CRM platform tailored for the hospitality industry. It centralizes guest data from multiple sources into a unified profile, leveraging AI to process this information through 350 detailed steps to create a Golden Record—a reliable and comprehensive guest profile. The platform seamlessly integrates with hotel property management systems (PMS) and other applications, facilitating automated operations and enhanced guest experiences.
Valuable features include deep analytics, personalized marketing tools, and effective segmentation, which collectively boost revenue and operational efficiency. Its advanced data cleansing capabilities ensure high-quality data, while the open API allows seamless connectivity with various systems, ensuring unmatched data integrity. With modules like Data Laundry, Campaign Manager, and Privacy Dashboard for GDPR compliance, dailypoint™ offers robust solutions for data-driven marketing, guest loyalty enhancement, and operational excellence—making it an essential tool for modern hospitality businesses aiming to improve guest satisfaction and streamline operations.
Capabilities
Data Migration
Data Migration
If you want to switch to a different PMS, dailypoint™ can not only clean your existing guest data but also transfer your data to your new PMS. The migration service includes guest profiles and reservations
all modules - an overview
all modules - an overview
dailypoint™ is a Central Data Management solution consisting of 16 modules, following a platform approach. This means you can select the modules that meet your needs and the solution can grow with you over time.
Booking Manager
Booking Manager
Assisting hoteliers throughout the entire inquiry & booking process. Attractive guest correspondence providing relevant information.
Central Guest Profile
Central Guest Profile
The Golden Record: one central & consolidated Guest Profile enriched with interests that feeds all connected systems.
Online Reputation Management
Online Reputation Management
The dailypoint Questionnaire System combines a complete Online Reputation Management (ORM) tool with a professional form builder.
Data Security - Privacy Dashboard
Data Security - Privacy Dashboard
A wide range of pre-defined guest and data quality reports help you to read and interpret your data properly.
Basic Sales
Basic Sales
Manage your hotels sales activities with the integrated Basic Sales module.
Campaign Manager (CRM)
Campaign Manager (CRM)
Manage different channels and all guest communications centrally within one system. Communication rules. Newsletters, text messages, push messages, offers, booking confirmations, any automation like pre- and post-stay messages.
Features
Marketing Automation
4/5 features
Template Builder
4/5 features
Guest Profiles
4/5 features
Segmentation
4/5 features
Privacy & Compliance
4/5 features
Data Management
4/5 features
Feedback & Surveys
4/5 features
Available Add-ons & Modules
dailypoint Data Laundry
Hotel CRM & Email Marketing
The dailypoint Data Laundry consolidates and cleans data in 350 steps to create one central guest profile used for all integrated systems.
dailypoint Privacy Dashboard
Hotel CRM & Email Marketing
With the integrated central Privacy Dashboard you can manage all technically relevant GDPR processes, such as deletion requests.
dailypoint Campaign Manager
Hotel CRM & Email Marketing
Send the right people the right information at the right time. From newsletters to text messages, push messages, offers, booking confirmations or any automations like pre- & post-stay messages, manage it all in one system.
Voucher System
Hotel CRM & Email Marketing
A great tool for your cross and upselling and to enhance your direct booking strategy.
dailypoint Online Reputation Management
Guest Surveys & Feedback
dailypoint™ Questionnaire System combines an Online Reputation Management (ORM) tool with a professional form builder. Responsive and adaptable. Data exchange with TripAdvisor, HolidayCheck or Google
dailypoint Basic Sales
Hotel Management Software
Basic Sales offers: intelligent Sales & Account Management, communication tracking, task & activity management and more.
dailypoint Booking Manager
Hotel CRM & Email Marketing
A system that assists hotels throughout the entire inquiry & booking process. Makes guest correspondence much more attractive.
Data Migration
Hotel Management Software
If you want to switch to a different PMS, dailypoint™ can not only clean your existing guest data but also transfer your data to your new PMS - including guest data and reservations.
dailypoint™ Reviews Summary
Ease of Use
4.2/5
Customer Support
4.5/5
ROI
4.2/5
Implementation
4.3/5
Recommended by
Achievements
This vendor's trending score is rising, dailypoint™ 360° – Central Data Management is the #4 most trending product in the Hotel CRM & Email Marketing category (out of 63) and the #85 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moredailypoint™ has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
dailypoint™ Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
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Dailypoint™ Case Studies
How to Increase Revenue and Boost CRM as a Boutique Hotel
Ennetbürgen (Switzerland)
Solving the challenge of uniform digital hospitality in a growing group of unique luxury hotels.
Zurich (Switzerland)
The 5-star resort with six Michelin stars leads the way in Digital Guest Engagement by using Automations
Bad Ragaz (Switzerland)
Managing Guest Rewards. B2B. B2C. Paid & Non-Paid. Fully Digital & Multi-Tier. Interconnected & Automated.
Al Matar (Egypt)
Digital guest communication and service
Bad Ragaz (Switzerland)
How Platzl Hotel Munich Uses Website Connect by dailypoint to Drive More Direct Bookings & Build Their Email List
München (Germany)
How an Independent Hotel Leverages dailypoint to Stay Competitive Against International Chains
Munich (Germany)
References
"dailypoint convinces with easy handling. We can manage all guest communications - It works simply, directly and professionally. Now the system has also been tested in a crisis and I can say that it has made things a lot easier."
Kristina Türcke & Stefanie Küttner
Hotel Manager @
Best Western Plus Hotel Willingen
"With dailypoints Website Connect we created our own Direct Booker Club - and with this we were not only able to stop the trend towards the OTAs, we fight back and generate more and more direct bookings on our Website."
Heiko Buchta
General Manager @
Platzl Hotel
Featured Customers
Popularity by Segment
Size
4 | X-Small (1-9 room)
6 | Small (10-24 room)
64 | Medium (25-74 room)
92 | Large (75-199 room)
32 | X-Large (200+ room)
Country
85 | Germany
43 | Switzerland
27 | Austria
18 | France
5 | Maldives
4 | Cyprus
2 | Belgium
2 | United Arab Emirates
2 | Bahrain
1 | Greece
1 | Saudi Arabia
1 | Iraq
1 | Portugal
1 | Lebanon
1 | Hungary
1 | Oman
1 | Thailand
1 | Egypt
1 | Sweden
Type
111 | Luxury Hotels
80 | Resorts
75 | Boutiques
51 | Airport/Conference Hotels
48 | Bed & Breakfast & Inns
42 | Branded Hotels
40 | City Center Hotels
29 | Limited Service & Budget Hotels
13 | Hostels
11 | Extended Stay & Serviced Apartments
8 | Vacation Rentals & Villas
5 | Casinos
1 | Motels
1 | RV Parks & Campgrounds
Region
183 | Europe
9 | Asia Pacific
6 | Middle East
Category
186 | Hotel CRM & Email Marketing
67 | Loyalty Programs for Independents
More Products by dailypoint™
Hotelier Rating
Hoteliers say
NEW AI Review summary
Hoteliers like dailypoint for its extensive CRM capabilities, especially in managing guest data and enhancing loyalty programs. The integration with hotel property management systems (PMS) significantly automates operations and improves guest experiences, boosting revenue. Users highlight the deep analytics, personalized marketing tools, and effective segmentation features as unique strengths. However, concerns were raised about the system's complexity, user interface, and the need for supplementary training. Overall, dailypoint offers robust solutions for data-driven marketing and customer relationship management, essential for modern hospitality businesses looking to enhance guest loyalty and operational efficiency.
AI-generated from the text of customer reviews
Looking for specific info?
8
Much more than just a CRM
CEO from 25-49 room Bed & Breakfast & Inn in Spiez (Switzerland)
Verified
2 days ago
Dailypoint is software that enables personalised marketing and a complete guest profile. In my opinion, only with dailypoint is it possible to recognise the "value" of a guest and to bundle all information in one system for further use. The possibilities are almost endless and many interfaces and partners can be easily connected via the mar...
Switzerland
Switzerland
CEO
Medium Hotel
10
With Dailypoint we will reach our goals regarding personalized marketing
Revenue Manager from 50-74 room Boutique in Lucerne (Switzerland)
Verified
3 days ago
Dailypoint is not only a CRM tool that only collects data, but it can also be used in daily operations. It offers many different functions and modules, not only for marketing, but also for operational departments like reception. Dailypoint is very innovative and continues to develop the program according to customer needs.
Switzerland
Switzerland
Revenue Manager
Medium Hotel
10
Best system on the market.
Manager from 25-49 room Airport/Conference Hotel in Cochem (Germany)
Verified
4 days ago
We took a long time to select a suitable system. We looked at and presented many systems on the market. For us, Dailypoint offers the best complete package on the market.
Germany
Germany
Manager
Medium Hotel
10
Great Solution for Loyalty and CRM and Email Marketing
Head - IT Operations from 200 to 499 room Boutique in Dubai (United Arab Emirates)
Verified
7 days ago
We use number of features from the product, Such as Apple or google wallet loyalty card which is tech savvy and easier for our guests to carry around. We use number of filters in CRM to email content to the right audience. This helps us to avoid unnecessary mass emails. We run number of email campaign using the data analytics. daily update...
United Arab Emirates
United Arab Emirates
Head - IT Operations
X-Large Hotel
10
Very innovative product
Deputy General Manager from 100 to 199 room Airport/Conference Hotel in Grindelwald (Switzerland)
Verified
23 days ago
We are very happy with the application possibilities, even if we cannot fully exploit them for internal reasons. The support is great.
Switzerland
Switzerland
Deputy General Manager
Large Hotel
10
TOP performance experience
Marketing Manager from 100 to 199 room Airport/Conference Hotel in Bad Kissingen (Germany)
Verified
25 days ago
Optimal combination of user-friendliness and powerful functions, as well as #email, #campaign, #data, which make our daily business much easier. The automation of many processes, such as the creation of newsletters or guest feedback, also saves us an enormous amount of time and at the same time improves the quality of our guest service.
Germany
Germany
Marketing Manager
Large Hotel
9
Feedback
Sales and Marketing Manager from 100 to 199 room Branded Hotel in Heidelberg (Germany)
Verified
25 days ago
Einfache Handhabung des E-Mailing-Systems . Eine sehr sympathische und persönliche Vorstellung unserer neuen Account Managerin, Caroline Maninger. Vielen Dank dafür!
Germany
Germany
Sales and Marketing Manager
Large Hotel
10
DailyPoint - Very comprehensive system
Operations Support Manager from 25-49 room Boutique in Psarou (Greece)
Verified
1 months ago
DailyPoint is a system that concentrates the entire information and it can be used by many teams for different purposes (reservations, the front office team, marketing, the HK team, the management).
Greece
Greece
Operations Support Manager
Medium Hotel
9
Creating individual guest expieriencIndividual guest experiences thanks to DailyPointe
Dircetor of Sales & Marketing from 50-74 room Luxury Hotel in Saas-Fee (Switzerland)
Verified
1 months ago
The Hotel CRM helps us get a great overview of our guests. Thanks to the data Dailypoint we can recognise the "value" of each guest and respond even better to their wishes. The analytics enables us, to create an individual campaign for all the different needs. Thanks to email marketing, it is easy to reach the guests and many problems with...
Switzerland
Switzerland
Dircetor of Sales & Marketing
Medium Hotel
10
Dailypoint - Users Point of View
Front Office Supervisor from 100 to 199 room Airport/Conference Hotel in Bad Kissingen (Germany)
Verified
1 months ago
Since we are confirming our reservations with dailypoint it is pretty awesome to be able to see, if and at wich time and date the guest read the mail. Also the possibility to adjust all textcomponents pretty easily is good.
The Customer Support's reaction time on questions, feedback and so on, could be described as pretty much instant.
Germany
Germany
Front Office Supervisor
Large Hotel
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Expert Q&A and Partner Recommendations
Submit RecommendationPartners say
NEW AI Review summary
Industry experts recommend Dailypoint for its robust AI-based data centralization and cleansing capabilities, extensive integration options, and unique features like the flexible loyalty module and comprehensive guest profiles. Dailypoint's advanced data laundry system ensures high data quality, and its open API allows seamless connections with various systems, creating unmatched data integrity and providing holistic guest insights essential for personalized marketing and enhanced guest experiences.
AI-generated from the text of customer reviews
Question:
What does this product or service do well?
Answer:
dailypoint has one of the most advanced data cleaning engine. When using guest data, it's not just about the shiny front features, what is most important is about what's under the hood. dailypoint is a stable, solid and scalable Data Management system with impressive capabilities when it comes to 360 degrees understanding of the guest and loyalty.
Showing all answers to: "What does this product or service do well?"
dailypoint has one of the most advanced data cleaning engine. When using guest data, it's not just about the shiny front features, what is most important is about what's under the hood. dailypoint is a stable, solid and scalable Data Management system with impressive capabilities when it comes to 360 degrees understanding of the guest and loyalty.
Guest data management part is very effective and integration with Oracle PMS programs are at good point minimum problems during transferring. But refresh option does not cover all the expectations. Specially some of the updates should be done in no time. Although second line of support works very very productive, and focused on problem solving. Membership management have some flaws during transferring data but we are trying to cover all the problems as soon as possible together
Most efficient and reliable guest data cleansing solution on the market. Clean data being the basis for any real guest interaction, and experience customization. True above PMS solution with a wide range of modules and third party connectivities.
We work for a very long time with Dr. Selk, Toedt & Partner and during this time we have build a very strong relationship. Our systems are pretty well interfaced and give our clients strategic advantages in their Customer Communications.
dailypoint is much more than a CRM system or newsletter software for the hospitality industry. With it's focus on data quality and cleansing dailypoint understands that the best software is only as good as the input the user provides.
Question:
What differentiates this product or service from the competition?
Answer:
dailypoint CRM as well as the Marketplace is different from other players in its own categories because of the wealth of experience that the whole team has. Not just a software, it is true success that the team is supporting each hotel with. A great tool for sophisticated needs. When it comes to loyalty, dailypoint has a solid reputation as it supports some of the strongest brands. And when it comes to upselling, the smooth integration with Oaky makes it a leader in its category.
Showing all answers to: "What differentiates this product or service from the competition?"
dailypoint CRM as well as the Marketplace is different from other players in its own categories because of the wealth of experience that the whole team has. Not just a software, it is true success that the team is supporting each hotel with. A great tool for sophisticated needs. When it comes to loyalty, dailypoint has a solid reputation as it supports some of the strongest brands. And when it comes to upselling, the smooth integration with Oaky makes it a leader in its category.
Cloud based structure and flexible integration and all in one options are the best. User friendly UI and very fast support is distinctive examples for them. Hotel based membership options and solutions also very good.
Comprehensive suite of modules to answer to your business needs. Top notch technology and a team of savvy professionals. CRM is a long learning journey for which one need great professionals by his side.
State of the art technology, time to market and very customer orientated. They bring real value to their clients and help to build strong relations to new guests and existing clients. Cleaning current addresses is also a great feature.
dailypoint is very strong when it comes to integrating into already existing system like PMS, POS, newsletter system etc.. For the hotelier this means that the data needed, to better understand their customers, is being analyzed and used in one central system. This increases the impact of marketing campaigns and the quality of decision making.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
My advice to any hotelier considering this product is to sit down with a member of their team and assess if your sophisticated needs can be answered by their great solution. My bet is that they certainly will. And, if you want to generate extra revenue while enhancing the guest experience, don't miss the great integration with Oaky ;)
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
My advice to any hotelier considering this product is to sit down with a member of their team and assess if your sophisticated needs can be answered by their great solution. My bet is that they certainly will. And, if you want to generate extra revenue while enhancing the guest experience, don't miss the great integration with Oaky ;)
If you want loyalty , membership mangement and also campaign management all in one point, this product covers all of your needs. Integration with all the possible Oracle PMS products makes the product number one choice for the major accounts and local acounts also
Take a step by step approach with clear milestones from clean guest data, to CRM basics to more complexe scenarios. Do not try get the perfect set up and strategy from day one. Start with essentials, go through the necessary learning curve and build on it. dailypoint solutions really well adapted to do that.
If a Hotelier is interested in Building strong Relations to his guests than he should use Dailypoint. If he wants to have an updated guestprofile database he should use Dailypoint as well. It is cloudbased Technology.
Make sure you invest enough time setting up the system and taking the onboarding process serious. This is the best way to ensure high data quality and strong results in the long run. By doing this you also make use of all the data you have already assembled over the last years.
Recommended by
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@
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Oracle PMS Support and Training Speicalist
@
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Matthieu Dutter
Vice President Product
@
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Stefan Bezold
Executive Sales Director DACH & CEE
@
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Moritz von Petersdorff-Campen
Founder
@
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Clement Denarie
Director of Strategic Partnerships and Alliances
@
Oaky
Cihan Sumerkent
Oracle PMS Support and Training Speicalist
@
Protel A.Ş.
Matthieu Dutter
Vice President Product
@
D-EDGE
Stefan Bezold
Executive Sales Director DACH & CEE
@
INFOR Deutschland GmbH
Moritz von Petersdorff-Campen
Founder
@
SuitePad GmbH
Marius Donhauser
CEO & Founder
@
hotelkit
Benjamin Devisme
Co founder
@
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Claire Phua
Product and Operations Lead
@
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Yumiko Pagnoux
Partner Associate
@
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Sina Niedermaier
Co-Founder
@
Hotellistat GmbH
Sophia-Maria Anker
Sales Manager
@
hotelkit GmbH
Philipp Ingenillem
Shareholder & CSO
@
Online Birds GmbH
Roger El Khoury
CEO
@
NEORCHA
Beste YILMAZ
Solution Manager
@
PROTEL AS
Julia Schroeder
Head of Sales & Marketing
@
Hotellistat GmbH
Maureen Traeger
Partner Success Manager
@
straiv GmbH
Michael Lemke
Sales & Marketing Hospitality Consultant
@
Diribrand
Werner Meyer
VP Partnerships
@
Busy Rooms
Thomas Hiley
Chief Product Officer
@
D-EDGE
Pascal Schubert
VP Business Dev Europe & N. America
@
D-EDGE
Jessica Samson
Onboarding CDM Team Leader
@
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Maria Santoro
Partner Manager
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Ylenia Scavezzon
Sales Manager
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Business Developer
@
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Norman Weyer
Account Manager
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Managing Director
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TAC | The Assistant Company
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Leave a recommendation
Posts
dailypoint™
3 days ago
How to Increase Revenue and Boost CRM as a Boutique Hotel
dailypoint™
7 months ago
dailypoint and Shiji expand their collaboration with PMS integration
dailypoint™
9 months ago
dailypointTM selected as CRM provider for The Leading Hotels of the World
dailypoint™
9 months ago
The Central Guest Profile: The Key to Success for Digitization in Hotels
dailypoint™
11 months ago
Embracing Guest Centricity Over Transactions
dailypoint™
11 months ago
Solving the challenge of uniform digital hospitality in a growing group of unique luxury hotels.
dailypoint™
1 year ago
The 5-star resort with six Michelin stars leads the way in Digital Guest Engagement by using Automations
dailypoint™
1 year ago
Continuing to grow: dailypoint™ opens office in Dubai
dailypoint™
1 year ago
dailypoint™ with new Oracle Simphony POS integration
dailypoint™
1 year ago
dailypoint™ receives Oracle Hospitality Integrations Platform (OHIP) certification
dailypoint™
1 year ago
ChatGPT and your Property Management System (PMS) migration
dailypoint™
1 year ago
ACCOR Increases its Stake in dailypoint
dailypoint™
1 year ago
dailypoint™ appoints Linda Vallner as Chief Operating Officer
dailypoint™
1 year ago
How to Make Smarter Investments for Your Hotel This Budget Season
dailypoint™
1 year ago
Is your hotel stuck in a digital cul de sac?
dailypoint™
1 year ago
dailypoint™ partners with OpenTable
dailypoint™
1 year ago
CDM vs. CRM: Depth Versus Superficiality
dailypoint™
1 year ago
Managing Guest Rewards. B2B. B2C. Paid & Non-Paid. Fully Digital & Multi-Tier. Interconnected & Automated.
dailypoint™
1 year ago
Piazza Hospitality selects dailypoint for guest data management
dailypoint™
1 year ago
ACHAT Hotels Has Selected dailypoint™ to Manage their Guest Data
dailypoint™
1 year ago
Big Data: The Key to Boosting your Hotel's Value
dailypoint™
2 years ago
Personalization in the Hotel Industry
dailypoint™
2 years ago
Rotana Hotel Management Corporation Signs an Agreement with dailypoint
dailypoint™
2 years ago
dailypoint™ launches Data Laundry 2.0
dailypoint™
2 years ago
ACCOR Increases its Stake in dailypoint
dailypoint™
2 years ago
How dailypoint™ is revolutionizing guest communications
dailypoint™
2 years ago
Content Bot: The future of email marketing for hotels
dailypoint™
2 years ago
The Triangle for Sustainable Success PMS – CDM – CRS
dailypoint™
2 years ago
dailypoint Welcomes New Client Media One Hotel in Dubai
dailypoint™
2 years ago
Personalized Guest Targeting makes the Difference
dailypoint™
3 years ago
Coquillade Provence Resort & Spa New dailypoint™ Customer
dailypoint™
3 years ago
How Technology can support Changes in Hotel Guest Expectations
dailypoint™
3 years ago
Is the PMS Long Overdue? The Future of Hotel Technology
dailypoint™
3 years ago
Neorcha new dailypoint™ Marketplace-Partner
dailypoint™
3 years ago
Digital guest communication and service
dailypoint™
3 years ago
dailypoint™ expanding: Anjum Hotel Makkah
dailypoint™
4 years ago
dailypoint™ Market Leader Among the CRM Providers in the German Hotel Industry
dailypoint™
4 years ago
Deutsche Hospitality Relies on Dailypoint for "H Rewards
dailypoint™
4 years ago
Digitalization. How Well Are You Set-Up?
dailypoint™
4 years ago
How Platzl Hotel Munich Uses Website Connect by dailypoint to Drive More Direct Bookings & Build Their Email List
dailypoint™
4 years ago
dailypoint and D-EDGE announce strategic partnership
dailypoint™
4 years ago
dailypoint™ announces Technology Partnership with MEWS systems
dailypoint™
4 years ago
Hotel CRM Disruption: From a Marketing Tool to the Leading IT System
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How an Independent Hotel Leverages dailypoint to Stay Competitive Against International Chains
dailypoint™ Integrations
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Support
Verified Support
dailypoint™ has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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