Automatic Pricing (by Dataria) vs. Smartpricing:
Which Is Right for You?

The Decision

Choosing between Dataria's Automatic Pricing and Smartness's Smartpricing boils down to your hotel’s specific needs for revenue management. Both systems aim to optimize your room rates through automation and data analysis, but they diverge significantly in features, user experience, and market presence. Given the recent surge in reviews and the high satisfaction scores, the more actively reviewed product likely offers a more proven solution.

In this comparison, we’ll analyze how each performs across key areas—ease of use, features, support, integrations, and suitability for different hotel types. Which system will best serve your hotel’s revenue goals?

Is Dataria or Smartness Better for Hotels?

Both products target revenue optimization, yet they approach it differently. Dataria’s core strength is its extensive feature set, including business intelligence, group pricing, and customizable algorithms, making it ideal for hotels that want detailed control and comprehensive data insights. Conversely, Smartness emphasizes simplicity and automation, with a focus on dynamic pricing based on booking history and market demand, appealing to hotels seeking a straightforward, time-saving solution.

While Dataria’s platform is rich in features, it also boasts an intuitive interface rated 4.5/5 by users, and its onboarding scores a perfect 5/5. Smartness, with a slightly higher overall ease of use rating (4.77/5) and more recent reviews, demonstrates a proven, user-friendly experience. Given the more recent and abundant reviews, Smartness’s solution appears more validated across diverse user segments. Do you need detailed control or streamlined automation?

Dataria vs Smartness: Which Should Your Hotel Choose?

If your hotel requires a system with deep customization, advanced analytics, and extensive features like business intelligence, group evaluation, and forecast building, Dataria is the clear choice. Its focus on tailored policies and multi-factor algorithms suits hotels with complex revenue strategies, particularly in Europe and North America.

On the other hand, if your hotel prioritizes simplicity, automation, and time efficiency, Smartness offers a more accessible platform. It’s ideal for vacation rentals, B&Bs, and small to mid-sized hotels that want automated rate adjustments based on market trends without the need for granular control. For hotels seeking robust data-driven insights combined with ease of use, Smartness provides compelling value.

Is Dataria or Smartness Easier to Use?

Dataria scores 4.5/5 for ease of use, with reviews praising its intuitive interface and straightforward onboarding process. Its setup, supported by a perfect 5/5 onboarding rating, reflects a smooth transition for staff, even if documentation could be more concise.

Smartness surpasses slightly with a 4.77/5 rating and recent reviews highlighting its user-friendly, clean interface that simplifies complex pricing tasks. Hotels appreciate how easily non-experts can operate the system, and the platform's automation minimizes manual work.

Edge: Smartness.

Which Has Better Features: Dataria or Smartness?

Dataria offers 14 features exclusive to its platform, including Business Mix Optimization, Financial Forecast Builder, Group Pricing & Evaluation, and Customizable Notifications. These enable hotels to customize strategies and analyze business performance in detail, making it suitable for more complex revenue management needs.

Smartness has only 3 unique features, focusing mainly on Event Data, Group Pricing, and STR Data, but it compensates with a robust set of shared features—totaling 39. Its emphasis on automation and market analysis provides ample tools for most hotels.

Edge: Dataria.

Which Has Better Customer Support: Dataria or Smartness?

Dataria’s support is rated a perfect 5/5, with reviews emphasizing their availability, understanding of the hotel business, and personalized assistance. Users mention that Dataria’s team listens to requests and supports ongoing improvements, creating a highly satisfying onboarding experience.

Smartness also earns high praise at 4.83/5, with reviews citing efficient, responsive support and regular feature updates. Users appreciate the continuous improvements and the ease of reaching support, but some suggest real-time chat could improve responsiveness.

Edge: Dataria.

Which Has More Integrations: Dataria or Smartness?

Smartness’s platform integrates with 30 verified partners, including major PMS and channel managers like Beds24, HotelRunner, and Oracle Hospitality. Its extensive partner network allows for seamless connectivity across a broad range of systems.

Dataria’s integration count is modest, with 3 verified partners, including Mews and Neobookings. While its integrations cover essential functions, Smartness’s larger partner ecosystem offers greater flexibility and scalability.

Edge: Smartness.

Which Do Hoteliers Rate Higher: Dataria or Smartness?

Dataria’s reviews are limited—only 4—and are somewhat outdated, making it difficult to gauge current user satisfaction. Its hotel segment focus is primarily on city center and boutique hotels, but without recent feedback, confidence is lower.

Smartness, with 198 recent reviews, enjoys a high overall rating of 89.78, with 97% likelihood to recommend. It’s favored across vacation rentals, inns, and other segments, indicating broad applicability and proven satisfaction.

Edge: Smartness.

How Much Do Dataria and Smartness Cost?

Dataria charges a flat $400/month with no freemium, trial, or implementation fees. Its pricing suggests a premium offering aligned with its extensive feature set.

Smartness costs $300/month, also without trial or additional fees, making it more affordable upfront. Given comparable pricing, the decision hinges on feature needs rather than cost alone.

What Type of Hotel Should Use Dataria?

• Hotels that need detailed control over pricing strategies and analytics, including business intelligence and forecasts.
• Properties with complex revenue management, such as group and extended stay hotels.
• Hotels that value highly customizable algorithms and tailored notifications.
• Hotels operating in multiple regions with diverse business models.

Not ideal if you prefer a straightforward, automated solution without granular control, or if your hotel’s size and complexity don’t justify advanced features.

What Type of Hotel Should Use Smartness?

• Hotels and vacation rentals seeking a simple, automated pricing platform.
• Properties that want to save time and reduce manual rate adjustments.
• Hotels that prioritize ease of use and quick implementation.
• Hotels across Europe, North America, and emerging markets with a need for broad integrations.

Not ideal if your hotel requires deep analytics, detailed customization, or complex business intelligence features.

The Bottom Line for Hotels

Dataria’s Automatic Pricing is best suited for hotels that need detailed, customizable revenue management tools and are willing to invest in a feature-rich platform. Its strengths lie in business intelligence and flexible algorithms, making it ideal for larger or more complex properties.

Smartness’s Smartpricing excels in automation, ease of use, and proven customer satisfaction. It’s a fitting choice for hotels that want a reliable, time-saving solution with broad integrations and recent, positive reviews.

If your hotel seeks detailed control and advanced analytics, choose Dataria. If you prefer simplicity, automation, and a platform validated by numerous recent reviews, go with Smartness.

This comparison should guide your decision based on your hotel’s size, complexity, and strategic priorities. Both systems can significantly impact your revenue, but the right fit depends on your operational style and growth plans.