The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 253 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Diamo shines in ROI .
Smartness shines when it comes to time efficiency , with exclusive features like Fully automated revenue management and Controlled Automation/Algorithm Customization.
Side-by-side ratings based on 253 verified hotelier reviews on HTR.
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| Starting Price | From $600/mo | From $300/mo |
| Verified Reviews | 27 | 226 |
After analyzing 253 verified reviews, Diamo users most value its dynamic pricing and revenue maximization, comp set management, dashboard and data visualization, while Smartness users highlight time efficiency, dynamic pricing automation, data-driven insights. Click any theme to see what reviewers say.
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Dynamic Pricing and Revenue Maximization
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Time Efficiency
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Comp Set Management
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Dynamic Pricing Automation
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Dashboard and Data Visualization
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Data-Driven Insights
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Direct Booking Improvement
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Automated and Customized Reporting
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Customizable Reporting
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Issues with Data Syncing
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Insight Transparency
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Integration with PMS
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How each product ranks among Revenue Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #17 22 reviews | #4 93 reviews |
| Mid-Size (25-74 rooms) ▾ | #44 2 reviews | #12 32 reviews |
| Large (75-199 rooms) ▾ | #29 1 reviews | #16 5 reviews |
| X-Large (200+ rooms) | — | #20 1 reviews |
By Property Type
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| Boutique ▾ | #22 19 reviews | #8 62 reviews |
| Luxury ▾ | #25 9 reviews | #10 33 reviews |
| Branded / Chain ▾ | #31 2 reviews | #12 24 reviews |
| Extended Stay ▾ | — | #6 29 reviews |
By Region
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| North America ▾ | #29 24 reviews | #15 7 reviews |
| Europe ▾ | #43 1 reviews | #5 199 reviews |
| Middle East | — | #11 3 reviews |
Choosing the right revenue management system can dramatically impact your hotel’s profitability and operational efficiency. Both Diamo by Diamo and Smartpricing by Smartness aim to optimize your rates and increase revenue, but they differ significantly in maturity, features, and user feedback. Diamo, with a smaller but highly recent review base, offers personalized support and a straightforward interface. Smartpricing, with a larger, more recent review count, provides a broad feature set and global reach.
Both products address core revenue management needs: dynamic pricing, demand forecasting, and channel synchronization. Yet, their approaches and strengths vary—so which one aligns best with your hotel's goals and operations?
Diamo and Smartpricing tackle the challenge of maximizing revenue through automated pricing and market insights. Diamo focuses on AI-driven strategies wrapped in a simple, accessible platform, especially suitable for independent or boutique hotels seeking personalized support. Smartpricing emphasizes automation and extensive feature options, appealing to properties that want a broader array of tools under one roof.
Diamo’s 24 reviews in the last six months and a high NPS score of 9.75 reflect recent, strong user satisfaction, especially among boutique hotels and small chains. Smartpricing, with 198 recent reviews and an overall high rating, demonstrates widespread adoption and trust, particularly among vacation rentals and larger hotel groups. Are you prioritizing a product with recent peer feedback or a broader feature set?
If your hotel needs a straightforward, easy-to-adopt platform with excellent support and a focus on boutique or independent properties, go with Diamo. Its high user ratings (4.96/5 for support and 4.83/5 for onboarding) make it ideal for small teams seeking personalized guidance. Conversely, if your hotel requires a scalable system with extensive features like multi-property dashboards, advanced forecasting, and market intelligence, Smartpricing is the better pick.
For properties that value simplicity and high-touch support, Diamo offers a proven track record. If automation, deep data analysis, and broad integration are more important, Smartpricing’s larger feature library and global presence make it the stronger candidate.
Diamo’s UI scores a 4.83/5, and reviewers consistently praise its intuitive navigation and helpful onboarding process, which aids staff adoption. Users find the platform’s design straightforward, reducing the learning curve, especially for smaller teams. Smartpricing also scores well at 4.77/5, with many users noting its user-friendly interface and easy setup.
However, Diamo’s recent reviews highlight slightly more consistent praise for ease of use, especially among independent hoteliers who value simplicity. Edge: Diamo.
Smartpricing boasts 23 unique features, including fully automated revenue management, open API, market intelligence data, "what-if" scenario analysis, and multi-property dashboards—features Diamo does not currently offer. Diamo’s platform is more streamlined, with no exclusive features beyond its core automation and marketing tools.
If your hotel needs advanced features like group pricing, open pricing, or detailed market trend analysis, Smartpricing’s extensive capabilities give it a clear advantage. For straightforward revenue management and marketing, Diamo’s simpler approach may suffice. Edge: Smartpricing.
Diamo’s customer support scores a near-perfect 4.96/5, and reviewers repeatedly mention their responsiveness and willingness to help. Users highlight that support staff are approachable and effective at guiding strategy adjustments, which is crucial for small teams.
Smartpricing’s support rating is also high at 4.83/5, with many users appreciating quick responses and helpful onboarding. Still, Diamo’s recent reviews underscore its exceptional support quality, especially for independent hotels needing direct assistance. Edge: Diamo.
Smartpricing offers connections with 30 verified partners, including popular PMS and channel managers like WuBook, HotelRunner, and Oracle Hospitality. It also provides numerous integrations with third-party tools for broad operational control. Diamo currently integrates with 7 partners, including Mews, Cloudbeds, and Beds24, but has fewer options overall.
If your hotel relies on a specific PMS or channel manager outside Diamo’s network, Smartpricing’s extensive integrations may be vital. For basic needs or smaller tech stacks, Diamo’s integrations are sufficient. Edge: Smartpricing.
Smartpricing’s 189 reviews in the last six months and a high overall rating of ~89.78/100 establish it as the more trusted product across diverse property types. Smaller boutique hotels and vacation rentals give higher ratings to Smartpricing, reflecting its broader feature set and automation tools.
Diamo’s recent reviews (24 in last six months) and a score of ~71.55/100 show it is highly regarded but has less recent peer validation. Larger hotel groups or boutique properties favor Smartpricing’s extensive capabilities, but independent hotels may prefer Diamo’s tailored support and simplicity. Edge: Smartpricing.
Diamo charges a flat rate of $600 per month, with no free tier or trial, positioning it as a premium solution. Smartpricing’s entry point is $300 per month, also without a free trial, offering a more affordable entry for smaller properties or those hesitant to commit upfront.
Pricing differences reflect their feature sets: Diamo’s higher price aligns with its focus on marketing features and support, while Smartpricing’s lower cost emphasizes automation and extensive integrations.
Not ideal if you require advanced automation features like open pricing, detailed market intelligence, or multi-property dashboards.
Not ideal if your hotel is small, with limited tech infrastructure, or if you prefer a highly personalized, support-focused experience.
Diamo provides a straightforward, highly supported revenue management platform ideal for boutique and independent hotels. Its recent reviews and high NPS suggest it’s a solid choice for properties prioritizing support, ease of use, and direct marketing tools.
Smartpricing, with its larger feature set and extensive integrations, suits hotels looking to scale. Its broad automation, advanced forecasting, and global presence make it the better solution for larger or multi-property operators.
If your hotel values simplicity, dedicated support, and quick results, Diamo is the safer choice. If you need comprehensive features, automation, and integration flexibility, Smartpricing is the smarter investment.
Overall Recommendation: For most hotels actively seeking a modern, well-supported revenue management system with recent validation, Smartpricing’s larger review base and recent reviews give it the edge. Its extensive features and global reach make it the more versatile option, especially for scalable or multi-property operations. However, if you prefer a more personalized experience and simpler interface, Diamo remains an excellent, highly-rated alternative.
According to HTR's product database, Diamo and Smartpricing share 19 features. Here are the key differences — features one has that the other lacks.
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| Automated Room-Type Pricing | ||
| Custom Reports | ||
| Define Cycles | ||
| Fully automated revenue management | ||
| Multi-Property Dashboard | ||
| Open API |
Showing top differences. 11 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"In the past, I used to sit down every day and rack my brains over the prices. It was a burden. Because I knew if I made a mistake, I could lose €50,000. With Smartpricing, I have t..."
What hoteliers love
Many users praised Diamo's dynamic pricing for its ability to align rates with market trends and competitor pricing, making it a game-changer for smal... Many users praised Diamo's dynamic pricing for its ability to align rates with market trends and competitor pricing, making it a game-changer for small businesses focused on maximizing revenue without manual intervention.
Reviewers appreciated the software's simplicity and ease of navigation, which facilitates a smooth user experience. This was particularly beneficial f... Reviewers appreciated the software's simplicity and ease of navigation, which facilitates a smooth user experience. This was particularly beneficial for small teams and independent hotel operators.
Diamo's customer service consistently receives high praise for its responsiveness and expertise. The support team effectively assists with strategy ad... Diamo's customer service consistently receives high praise for its responsiveness and expertise. The support team effectively assists with strategy adjustments and software guidance, ensuring a reliable fail-safe for users.
Where hoteliers push back
Users noted the value of automating pricing and generating reports. However, some expressed a desire for enhanced reporting features, such as automati... Users noted the value of automating pricing and generating reports. However, some expressed a desire for enhanced reporting features, such as automatic or configurable reports.
A few users noted inconsistencies or delays in OTA data syncing, leading to potential discrepancies in rate alignment with competitors.
Ranks higher for
What hoteliers love
Many reviews highlight the platform's ability to save time by automating repetitive tasks such as pricing updates and inventory management. Users appr... Many reviews highlight the platform's ability to save time by automating repetitive tasks such as pricing updates and inventory management. Users appreciate the substantial time savings allowing focus on strategic tasks. However, some reviews suggest that real-time support could further enhance efficiency in handling quick queries.
The software is celebrated for its intuitive design, making complex processes like dynamic pricing and data analysis easy to manage, even for non-expe... The software is celebrated for its intuitive design, making complex processes like dynamic pricing and data analysis easy to manage, even for non-experts. This reduces the learning curve significantly. A smoother onboarding process is suggested by some users to further enhance initial user experience.
While support is generally considered excellent and responsive, some users suggested that real-time chat support could enhance customer satisfaction b... While support is generally considered excellent and responsive, some users suggested that real-time chat support could enhance customer satisfaction by allowing quick resolution of issues, particularly for minor queries that need immediate attention.
Where hoteliers push back
There is a call for more customizable reporting features that would allow better analysis and tailored insights for hotel management. Users believe th... There is a call for more customizable reporting features that would allow better analysis and tailored insights for hotel management. Users believe this would enhance strategic planning and operational adjustments based on detailed reports.
A few users expressed the need for more transparent explanations of the recommendations provided by the software. Clearer rationales would increase tr... A few users expressed the need for more transparent explanations of the recommendations provided by the software. Clearer rationales would increase trust in the system’s suggestions and enhance learning for users not familiar with complex pricing algorithms.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Diamo and Smartpricing share many core Revenue Management Systems features, but each has unique capabilities. Diamo offers 7 verified integration partners, while Smartpricing offers 35. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Diamo leads in ease of use at 4.8/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Diamo: No. Smartpricing: No. Neither product currently offers a free tier. Most Revenue Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Diamo has an HT Score of 75 and Smartness has 89. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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