DigitalGuest vs. IN-Gauge (by Frontline Performance Group):
Which Is Right for You?

Is DigitalGuest or IN-Gauge (by Frontline Performance Group) Better for Hotels?

DigitalGuest and IN-Gauge both target hotel upselling but serve distinct operational and strategic needs. DigitalGuest focuses on guest engagement through a white-label platform that automates communication and upselling across the entire guest journey. IN-Gauge centers on empowering frontline staff with performance tracking, coaching, and incentive alignment to drive upsell revenue.

DigitalGuest fits hotels prioritizing guest experience integration and digital communication, especially resorts and boutique properties. IN-Gauge suits hotels seeking to optimize upsell revenue through staff motivation and detailed analytics, with a strong presence in branded and luxury hotel segments. Both solve the hotel challenge of increasing incremental revenue without disrupting guest satisfaction.

DigitalGuest vs IN-Gauge: Which Should Your Hotel Choose?

If your property is a resort or boutique hotel emphasizing guest engagement and streamlined digital communication, DigitalGuest is the preferable choice. It has 52% of its user base in resorts and 12% in boutique hotels, with top segment ratings of 5/5 for boutique hotels and 4.9/5 for resorts across 6 and 10 reviews respectively. Its unique features like offer orchestration and guest segmentation support personalized upsell offers along the guest journey.

If you manage a branded, luxury, or city center hotel aiming for measurable upsell revenue growth through staff-driven performance, IN-Gauge is better supported by data. It has 178 branded hotel reviews at 4.9/5 and 134 luxury hotel reviews at 4.9/5, with 277 total reviews and 186 in the last six months, showing robust adoption and consistent rating. IN-Gauge’s extensive reporting, training, and incentive tools align closely with operational revenue goals in larger or multi-property environments.

For limited service or budget hotels, data is limited for DigitalGuest (3 reviews, 4.8/5) but more ample for IN-Gauge (27 reviews, 4.8/5), suggesting IN-Gauge’s broader applicability in diverse segments. Note DigitalGuest has no recent reviews, which may limit insight into current performance.

Is DigitalGuest or IN-Gauge Easier to Use?

DigitalGuest scores 4.9/5 for ease of use and 4.8/5 for onboarding, with reviewers citing a user-friendly setup and navigation, quick implementation, and "easy and flexible to work with" software. One reviewer praised its easy platform for both staff and guests. IN-Gauge scores 4.8/5 and 4.8/5 respectively, with users noting it is intuitive and simple for daily upselling workflows, though some mention awkward screens for managers and mobile interface limitations.

Staff adoption evidence is stronger for DigitalGuest in smaller properties, where ease of setup and guest communication reduces manual workload. IN-Gauge’s ease is validated by extensive user base reviews, but some critiques on mobile usability and report navigation indicate room for improvement in frontline manager experience.

Edge: Even.

Which Has Better Features: DigitalGuest or IN-Gauge?

DigitalGuest offers 3 unique features: digital acceptance and payment capture, offer orchestration covering booking to post-stay phases, and guest segmentation. These change hotel operations by enabling direct guest payment capture via the platform, personalized communication segmented by guest type, and orchestrated offers that adjust to each stage of the stay. This reduces front desk manual messaging and enhances targeted upsell relevance.

IN-Gauge provides 12 unique features, including multi-property dashboards, offer experimentation with A/B testing, performance reporting, offer suppression controls, inventory and eligibility management, dynamic upgrade pricing, and audit trail functionality. These features support more granular control over upsell campaigns, real-time team performance tracking, and compliance with audit and refund processes, critical for chain hotels or multi-department coordination.

While DigitalGuest adds value through guest engagement automation, IN-Gauge’s feature set focuses on operational control, analytics, and team management at scale.

Edge: IN-Gauge.

Which Has Better Customer Support: DigitalGuest or IN-Gauge?

Both products score 4.9/5 for customer support and 4.8/5 for onboarding, indicating similarly high service levels. DigitalGuest reviewers highlight "extremely serviceminded staff who responds quickly" and "good customer support, easy to connect." IN-Gauge users praise "warm support from the FPG team," ongoing coaching, and responsive account management, which includes monthly follow-ups and proactive assistance.

The volume of reviews for IN-Gauge (277) versus DigitalGuest (17) provides stronger evidence for consistent support delivery across diverse property types and geographies. Both vendors maintain highly rated onboarding processes, facilitating smooth initial adoption.

Edge: Even.

Which Has More Integrations: DigitalGuest or IN-Gauge?

DigitalGuest supports 16 verified integrations, including PMS systems like Stayntouch, Oracle Hospitality, Mews, RoomRaccoon, apaleo, and SIHOT. It covers a broad range of regional and niche PMS providers, valuable for properties using diverse or emerging systems. IN-Gauge has 4 verified partners, overlapping on Stayntouch, Oracle Hospitality, and Mews, with a unique integration with Shiji Group.

For hotels with complex PMS environments or regional system preferences, DigitalGuest’s broader integration network reduces implementation friction. IN-Gauge’s more limited integration count may restrict seamless data flow in some markets but covers major global PMS platforms relevant to branded hotel chains.

Edge: DigitalGuest.

Which Do Hoteliers Rate Higher: DigitalGuest or IN-Gauge?

Both products hold a 4.9/5 overall rating, but review volume and recency strongly favor IN-Gauge, with 277 reviews total and 186 in the last six months at 4.9/5. DigitalGuest has 17 total reviews but no reviews in the past six months, limiting the currency of its rating.

Segment-specific ratings show DigitalGuest excels in boutique hotels (5/5, 6 reviews) and resorts (4.9/5, 10 reviews), while IN-Gauge maintains very high ratings across luxury (4.9/5, 134 reviews), branded (4.9/5, 178 reviews), and city center hotels (4.9/5, 94 reviews). IN-Gauge’s ratings are more representative of current product performance, especially for larger and branded properties.

Edge: Even.

How Much Do DigitalGuest and IN-Gauge Cost?

DigitalGuest does not publish pricing details and does not offer a trial, freemium, monthly flat, or per room pricing. This suggests pricing is custom or negotiated case by case, requiring direct vendor consultation.

IN-Gauge has a stated base price of $400.00, with no freemium or per room pricing, and no trial available. This transparent starting point aids hotels in budgeting and comparing to other upsell solutions.

Without comparable published pricing models, a direct cost comparison is not feasible.

What Type of Hotel Should Use DigitalGuest?

• Hotels that prioritize guest communication automation from pre-arrival to post-stay, benefiting from offer orchestration and segmentation.
• Resorts and boutique hotels, supported by 52% and 12% user base respectively, with high segment ratings (4.9/5 and 5/5).
• Properties seeking to reduce manual guestbook updates and paper waste via a digital guest directory.
• Teams wanting integrated digital payment capture for upsells within the guest platform.
• Hotels using diverse PMS systems, especially those linked to DigitalGuest’s 16 verified integrations.

Not ideal if:

• You require detailed upsell performance analytics and staff coaching tools found in IN-Gauge.
• Your property is part of a branded or multi-property chain needing multi-property dashboards.
• You require a pricing model with published costs or trial options.

What Type of Hotel Should Use IN-Gauge?

• Branded and luxury hotels with large or multiple properties, given 178 branded hotel reviews and 134 luxury hotel reviews at 4.9/5.
• Hotels that want to motivate and monitor front desk staff upselling with audit trails, performance reporting, and dynamic pricing.
• Properties that value integrated training and coaching for consistent upsell delivery across teams.
• Hotels needing multi-property dashboards and offer experimentation to optimize upsell strategies.
• Operations requiring strict audit controls, offer suppression, and refund/override handling to align financial compliance.

Not ideal if:

• Your hotel places primary emphasis on guest communication automation and segmented messaging.
• You require integration with less common or region-specific PMS systems outside Frontline Performance Group’s four verified partners.
• You want a freemium or trial option to evaluate before commitment.

DigitalGuest vs IN-Gauge: The Bottom Line for Hotels

DigitalGuest and IN-Gauge both deliver highly rated upselling solutions but diverge sharply in approach. DigitalGuest emphasizes a guest-centric platform automating communication and personalized offers along the entire stay lifecycle. IN-Gauge focuses on driving incremental revenue by aligning and empowering frontline teams with goal tracking, training, and operational controls.

Choose DigitalGuest if your hotel values guest engagement through digital acceptance, segmented messaging, and a broad integration network supporting diverse PMS environments. Its strength lies in improving guest experience and automating cross-stage upselling with minimal front desk manual effort.

Choose IN-Gauge if your hotel prioritizes revenue management through rigorous performance analytics, staff incentives, and audit trails across multiple properties or departments. Its advantages include comprehensive offer experimentation, multi-property dashboards, and proven ROI documented in case studies from luxury and branded hotels.

The data supports DigitalGuest for smaller, guest experience-focused properties and IN-Gauge for properties seeking revenue optimization through staff performance and operational oversight at scale.