Canary Upsells vs. DigitalGuest:
Which Is Right for You?

The Decision

Choosing between Canary Upsells and DigitalGuest hinges on your hotel’s specific needs for guest engagement and revenue growth. Both platforms aim to streamline communication and boost upselling, but Canary offers a broader suite with more integrations and proven industry success. DigitalGuest, on the other hand, specializes in a fully white-label guest experience from pre-stay to post-stay, with a focus on seamless branding. Which one aligns better with your operational goals?

Is Canary Upsells or DigitalGuest Better for Hotels?

Both products target hotel revenue and guest experience, but their approaches differ. Canary Upsells emphasizes in-stay and checkout revenue through automated upselling, contactless check-in, and extensive PMS integrations, with over 794 reviews and a 4.8/5 overall rating. DigitalGuest centers on a branded guest journey, offering automated communication and feedback tools, though it has far fewer reviews—17 in total—and a slightly higher overall rating of 4.94/5.

Canary’s extensive feature set and proven track record across hotel types make it the more evaluated choice. DigitalGuest’s focus on branding and full guest journey management suits hotels prioritizing personalized, branded interactions. Are you seeking a trusted, well-reviewed upselling engine or a customizable guest experience platform?

Canary Upsells vs DigitalGuest: Which Should Your Hotel Choose?

If your hotel needs to significantly increase revenue through in-stay upselling, automated messaging, and operational efficiency, go with Canary Upsells. Its robust PMS integrations, extensive feature set, and proven ROI—like the $1000s per month in additional revenue—make it ideal for mid-sized to large hotels aiming for measurable results.

For boutique hotels or brands emphasizing a fully branded guest experience from pre-arrival to post-stay, DigitalGuest is the better fit. Its flexible communication suite, guest feedback tools, and customizable branding help hotels build loyalty and improve satisfaction, especially when managing smaller guest volumes and full branding control.

Is Canary Upsells or DigitalGuest Easier to Use?

Both platforms boast high ease-of-use ratings: Canary at 4.85/5 and DigitalGuest also at 4.85/5. Canary’s onboarding process is rated 4.69/5 and praised for its intuitive interface, with many reviews highlighting quick implementation and minimal staff training. DigitalGuest’s setup is similarly straightforward, with a user-friendly interface and quick deployment praised in reviews.

However, Canary’s extensive use across multiple properties and its mature PMS integrations might require an initial learning curve for complex setups. DigitalGuest’s pure focus on branding allows for a more straightforward, visually customizable experience. Edge: Tie.

Which Has Better Features: Canary Upsells or DigitalGuest?

Canary offers 14 features—six exclusive ones like multi-property dashboards, automated task routing, and A/B testing—making it a comprehensive upselling toolkit. DigitalGuest provides a core set of communication, upselling, and feedback features, but with no unique features beyond its branding focus.

Canary’s advanced features like offer experimentation and SOC 2 compliance set it apart, especially for hotels seeking granular control and security. DigitalGuest’s strengths lie in its simple, all-in-one guest journey management. Edge: Canary Upsells.

Which Has Better Customer Support: Canary Upsells or DigitalGuest?

Canary’s support is rated 4.71/5, with reviews emphasizing responsiveness and collaborative onboarding. Users praise Canary for its quick issue resolution and proactive communication, with some noting initial setup challenges that were swiftly addressed.

DigitalGuest outperforms slightly, with a 4.94/5 rating and reviews highlighting highly responsive, service-minded staff. With fewer reviews, its support quality seems consistent, but the limited review count makes Canary’s extensive support history more trustworthy. Edge: DigitalGuest.

Which Has More Integrations: Canary Upsells or DigitalGuest?

Canary boasts 54 verified partners, including major PMS providers like RoomRaccoon, Mews, and Oracle Hospitality, offering extensive flexibility. DigitalGuest integrates with 16 partners, including popular PMSs like Sirvoy and Hoist Group, but fewer overall.

Shared integrations include RoomRaccoon, HotelTime, and Stayntouch. Canary’s broader ecosystem enables smoother, more scalable deployment for larger properties or chains. DigitalGuest’s smaller partner pool may suffice for boutique hotels. Edge: Canary Upsells.

Which Do Hoteliers Rate Higher: Canary Upsells or DigitalGuest?

Canary’s overall review score of 4.8/5 reflects its extensive user base and proven results, with recent reviews in the last six months confirming strong satisfaction. Its property-type ratings are high across boutique, branded, and resort hotels, with many reviews citing increased revenue and efficiency.

DigitalGuest’s slightly higher overall rating of 4.94/5 is based on fewer reviews, all recent, with praise for its ease of branding and guest communication. However, the limited review volume makes Canary’s broader, more recent feedback more reliable. Edge: Canary Upsells.

How Much Do Canary Upsells and DigitalGuest Cost?

Canary charges a $300 monthly flat fee, with no implementation or setup fees, making its costs predictable for mid-sized hotels. DigitalGuest’s pricing is not publicly specified, suggesting it may be tailored or require direct inquiry, which could imply variable costs.

Given the transparent pricing, Canary offers a clear value proposition, especially for properties looking to scale. The lack of public pricing for DigitalGuest makes it harder to evaluate its ROI upfront.

What Type of Hotel Should Use Canary Upsells?

• Hotels that want to maximize revenue through automated upselling and contactless check-in.
• Properties seeking extensive PMS integrations and advanced security features.
• Hotel chains and group operators managing multiple properties.
• Hotels aiming for operational efficiencies and reducing manual errors.

Not ideal if your hotel prioritizes full branding control over the guest journey or has a very small size that doesn’t benefit from automation.

What Type of Hotel Should Use DigitalGuest?

• Boutique hotels or small brands wanting a fully branded, all-in-one guest experience platform.
• Hotels focusing on personalized pre-stay, during-stay, and post-stay engagement.
• Properties seeking a simple, flexible platform for guest communication and feedback.
• Hotels aiming to enhance guest loyalty and gather actionable insights.

Not ideal if your hotel needs extensive upselling features or requires a large integration ecosystem.

The Bottom Line for Hotels

Canary Upsells stands out as the comprehensive, well-reviewed platform trusted by many large and chain hotels. It offers a broad feature set, proven ROI, and extensive integrations that support revenue growth and operational efficiency.

DigitalGuest excels in delivering a fully branded, customizable guest journey with strong support and high satisfaction ratings, making it suitable for boutique hotels emphasizing brand control and guest experience.

If your goal is to increase revenue through sophisticated upselling and automation, Canary is the clearer choice. For full guest journey branding and personalized communication, DigitalGuest provides a compelling, easy-to-use alternative.

In conclusion, choose Canary Upsells if you want a proven platform with extensive features, integrations, and a track record of increasing revenue. Opt for DigitalGuest if your focus is on a fully branded, flexible guest experience that builds loyalty and enhances your hotel’s unique identity.