The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 243 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
DIRS21 by TourOnline AG shines .
Exely shines in onboarding — especially for brand properties (0.0/5) .
Side-by-side ratings based on 243 verified hotelier reviews on HTR.
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| Starting Price | From $300/mo | From $100/mo |
| Verified Reviews | 1 | 242 |
After analyzing 243 verified reviews, DIRS21 by TourOnline AG users most value its , while Exely users highlight ease of use and daily operations, channel management and multi-ota distribution, support quality and responsiveness. Click any theme to see what reviewers say.
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Ease of use and daily operations
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Channel management and multi-OTA distribution
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Support quality and responsiveness
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Direct bookings and website conversion
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Reporting and analytics depth
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Interface, navigation, and speed issues
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PMS and third-party integrations
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How each product ranks among Channel Managers vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #38 1 reviews | #7 78 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #6 90 reviews |
| Large (75-199 rooms) ▾ | — | #3 51 reviews |
| X-Large (200+ rooms) ▾ | — | #6 9 reviews |
By Property Type
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| Boutique ▾ | — | #6 79 reviews |
| Luxury ▾ | — | #9 52 reviews |
| Branded / Chain ▾ | — | #6 39 reviews |
| Extended Stay ▾ | — | #9 9 reviews |
By Region
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| North America | — | #14 3 reviews |
| Europe ▾ | #33 1 reviews | #15 19 reviews |
| Asia Pacific ▾ | — | #5 183 reviews |
| Middle East ▾ | — | #5 32 reviews |
Choosing the right channel management software is critical for your hotel's revenue, operational efficiency, and guest satisfaction. Both DIRS21 Channel Manager and Exely aim to streamline your distribution channels, but their approaches and strengths differ significantly. While DIRS21 offers a long-standing presence with core functionalities, Exely's modern, user-friendly interface and recent positive reviews give it a notable edge. Which one aligns better with your current needs and strategic goals?
Both products serve to synchronize prices and availability across multiple channels, reducing manual work and preventing overbookings. DIRS21 has been around since 1996, focusing on consolidating bookings into a central system, but it lacks recent reviews and has a 0/5 rating. Exely, by contrast, boasts over 100 reviews from the last 6 months, with a 4.95/5 ease of use rating and a 4.87/5 value score, indicating active, current user satisfaction.
The key divergence lies in user engagement and market presence: DIRS21’s reviews are absent, suggesting limited recent customer feedback, while Exely’s recent reviews highlight efficiency, ease of use, and revenue gains. Do you want a platform with proven longevity but no recent feedback, or one with current, highly-rated support and features? That’s the core of your decision.
If your hotel needs an easy-to-use, highly-rated solution with extensive customer support, go with Exely. Its modern interface, quick synchronization, and over 102 recent reviews make it ideal for hotels seeking a straightforward, reliable tool. If your team prefers a longstanding product with specialized features like yield rules and PMS connectivity—despite the lack of recent feedback—DIRS21 might be suitable.
For independent hotels or chains aiming for rapid onboarding, high user satisfaction, and a broad partner network, Exely is the clear choice. Conversely, if your hotel operates primarily in Europe and values a product with deep integration options, DIRS21 could still be relevant—though the absence of current reviews diminishes confidence.
Exely scores a near-perfect 4.95/5 in ease of use, with recent reviews emphasizing its intuitive design and efficient management. Customers praise its simple interface, quick updates, and user-friendly Extranet, making staff onboarding smooth and quick.
DIRS21, with a 0/5 rating for ease of use, offers no recent reviews or user feedback, leaving its usability unclear. The lack of recent customer insights suggests it may not match the modern standards or simplicity of Exely. For your team, quick adoption and minimal training time favor Exely.
Edge: Exely.
DIRS21 offers 15 features, including yield rules and PMS connectivity—valuable for properties needing advanced inventory management and revenue optimization. It also provides unique capabilities not found in Exely, such as specialized yield management.
Exely includes 13 features, excelling in real-time synchronization, automated reports, and a straightforward booking engine. It’s praised for its ease of updating prices and availability rapidly, though it lacks some advanced features like yield rules.
Considering feature depth, DIRS21 provides additional advanced options. But for daily operation simplicity and core channel management, Exely’s comprehensive, user-focused set of features suffices.
Edge: DIRS21.
Exely’s recent reviews consistently highlight responsive and helpful customer support, with a 4.95/5 rating. Customers describe their support team as quick, friendly, and capable of resolving issues efficiently, which is crucial for smooth operations.
DIRS21, with a 0/5 rating and no recent reviews, offers no current feedback on support quality. Its lack of recent customer engagement suggests it might not meet the same support standards as Exely. For your hotel, reliable support can be a decisive factor.
Edge: Exely.
DIRS21 boasts 31 verified partners, including major names like Oracle Hospitality, Mews, and Profitroom, giving it a broader ecosystem. Its extensive integrations support larger, more complex hotel operations needing varied connectivity.
Exely, with only 8 verified partners, still covers essential channels like Booking.com and IDeaS but has fewer total options. Its smaller ecosystem may limit scalability if your property relies on diverse tech integrations.
For extensive connectivity, DIRS21 leads. But if your hotel’s core channels are supported by Exely, its streamlined approach might suffice.
Edge: DIRS21.
Exely enjoys a recent, high rating of 85.1 out of 100 on HT-Score, with 102 reviews from diverse hotel segments, including boutique hotels, resorts, and city center properties. Hotels across multiple segments rate it highly, emphasizing improvements in efficiency, ease of use, and revenue.
DIRS21 has no reviews or ratings in the last six months, making it impossible to gauge current user sentiment. Its lack of recent feedback diminishes confidence in its effectiveness.
Based on recent data, Exely is the preferred choice among hoteliers.
Edge: Exely.
DIRS21’s pricing starts at $300 per month, with no free trial, and no options for freemium or pay-per-room plans. Its higher price point may reflect its extensive features and longer market presence.
Exely costs $100 monthly, with no trial or freemium options, making it more affordable for small to medium-sized hotels. Its lower cost combined with high satisfaction makes it appealing, especially for hotels seeking value.
If budget and ease of implementation are priorities, Exely provides a compelling offer. For larger operations needing specialized features, DIRS21’s higher price may be justified.
Hotels that should consider DIRS21 are those:
Not ideal if your team prioritizes ease of use, recent support, or quick deployment. Its lack of recent reviews suggests it may not be suited for hotels seeking immediate, modern support.
Hotels that should consider Exely are:
Not ideal if your property requires complex revenue management tools or extensive third-party integrations beyond what Exely offers.
The core difference is that Exely offers a modern, highly-rated, and easy-to-use channel management system with consistent recent positive feedback, while DIRS21, despite its extensive feature set, suffers from a lack of current user reviews and support ratings.
Choose Exely if you value a user-friendly, affordable platform that delivers quick results, reliable support, and high hotel satisfaction. It’s especially suited for independent hotels, boutique properties, and mid-sized chains focused on efficiency and growth.
Opt for DIRS21 if your hotel has complex distribution needs, operates primarily in Europe, and requires features like yield rules and PMS connectivity, and you’re comfortable with less recent customer feedback.
In conclusion, for most hotels actively seeking current, well-supported, and highly-rated channel management, Exely stands out as the preferred choice. Its recent reviews and high satisfaction scores make it the safer, more reliable investment in today’s competitive distribution landscape.
Channel Managers pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $300/mo | From $100/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Rate Management
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| Support for Weekly & Monthly Rates | ||
| Yield Rules | ||
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Room Type Mapping
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Automation & Syncing
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| Bulk Updates & Multiple Restrictions | ||
| 2-way real time integrations | ||
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Administration & Settings
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| Multi-lingual | ||
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Analytics & Reporting
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We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Before Exely, we could not get enough flexibility or functionality we needed. We couldn’t manage dynamic pricing or promotions properly, now the system provides us all the tools t..."
No published case study for this goal yet.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
What hoteliers love
Hotels repeatedly describe Exely as intuitive, user-friendly, and practical for daily operations. The system is credited with reducing manual work, sp... Hotels repeatedly describe Exely as intuitive, user-friendly, and practical for daily operations. The system is credited with reducing manual work, speeding up reservation handling, and making it easier for staff to manage bookings, rates, and availability.
Reviewers frequently describe Exely as a strong channel manager for controlling multiple OTA channels from one place. They value being able to manage... Reviewers frequently describe Exely as a strong channel manager for controlling multiple OTA channels from one place. They value being able to manage distribution centrally, add more channels over time, and reduce the complexity of logging into each OTA separately.
Support is one of the most praised aspects of Exely, with reviewers repeatedly noting fast, helpful, and proactive assistance. Hotels value that the t... Support is one of the most praised aspects of Exely, with reviewers repeatedly noting fast, helpful, and proactive assistance. Hotels value that the team helps with setup, troubleshooting, optimization, and even commercial advice, which reduces operational friction.
Where hoteliers push back
A recurring critique is that Exely’s reporting and analytics need to be more detailed, flexible, and faster. Reviewers want clearer dashboards, better... A recurring critique is that Exely’s reporting and analytics need to be more detailed, flexible, and faster. Reviewers want clearer dashboards, better revenue/channel comparison, more customizable reports, and richer booking trend insights to support revenue and marketing decisions.
While many users find Exely easy to use, some point to navigation, page-loading speed, and interface clarity as improvement areas. The most common com... While many users find Exely easy to use, some point to navigation, page-loading speed, and interface clarity as improvement areas. The most common complaints are that certain workflows take too many clicks, some pages load slowly, and advanced settings are not always intuitive.
Ranks higher for
Where the ratings diverge most
It depends on your requirements. DIRS21 Channel Manager and Exely Channel Manager share many core Channel Managers features, but each has unique capabilities. DIRS21 Channel Manager offers 35 verified integration partners, while Exely Channel Manager offers 10. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. DIRS21 Channel Manager leads in ease of use at 5.0/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
DIRS21 Channel Manager: No. Exely Channel Manager: No. Neither product currently offers a free tier. Most Channel Managers vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. DIRS21 by TourOnline AG has an HT Score of 0 and Exely has 92. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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