The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 243 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Exely shines in ease of use and daily operations — especially for bed & breakfast properties (5.0/5).
Side-by-side ratings based on 243 verified hotelier reviews on HTR.
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| Starting Price | From $300/mo | From $100/mo |
| Verified Reviews | 1 | 242 |
After analyzing 243 verified reviews, DIRS21 by TourOnline AG users most value its , while Exely users highlight ease of use and daily operations, channel management and multi-ota distribution, support quality and responsiveness. Click any theme to see what reviewers say.
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Ease of use and daily operations
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Channel management and multi-OTA distribution
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Support quality and responsiveness
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Direct bookings and website conversion
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Reporting and analytics depth
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Interface, navigation, and speed issues
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PMS and third-party integrations
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How each product ranks among Channel Managers vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #38 1 reviews | #7 78 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #6 90 reviews |
| Large (75-199 rooms) ▾ | — | #3 51 reviews |
| X-Large (200+ rooms) ▾ | — | #6 9 reviews |
By Property Type
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| Boutique ▾ | — | #6 79 reviews |
| Luxury ▾ | — | #9 52 reviews |
| Branded / Chain ▾ | — | #6 39 reviews |
| Extended Stay ▾ | — | #9 9 reviews |
By Region
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| North America | — | #14 3 reviews |
| Europe ▾ | #33 1 reviews | #15 19 reviews |
| Asia Pacific ▾ | — | #5 183 reviews |
| Middle East ▾ | — | #5 32 reviews |
DIRS21 by TourOnline AG and Exely Channel Manager both address the core challenge of synchronizing rates and availability across multiple online travel agencies (OTAs) to prevent overbookings and save time. DIRS21 focuses on real-time price and availability synchronization with a centralized booking acceptance system that targets properties primarily in Europe, especially smaller inns and airport/conference hotels. Exely, by contrast, offers connectivity to over 570 OTAs and GDS worldwide with rapid synchronization under seven seconds, coupled with a booking engine to drive direct bookings. Exely’s user base spans more hotel segments globally, including luxury, boutique, and branded hotels.
The key divergence lies in market reach and integration breadth. DIRS21 suits smaller, Europe-based properties needing straightforward OTA management with fewer integrations but strong support. Exely fits hotels seeking a global, scalable solution with extensive channel coverage and tools to boost direct sales. Both solve the problem of centralizing channel management, but Exely adds a distribution control layer.
If you run a small or medium-sized independent property in Europe, especially a bed & breakfast or airport hotel, DIRS21 fits well. It has a perfect 5/5 rating from its single review and strong support feedback, which matches its focus on localized, reliable channel syncing with 35 verified integrations including key European revenue management systems. However, this data is limited to one review, so consider the lack of broader user feedback.
If your hotel operates outside Europe or across multiple segments—including boutique, luxury, branded, or resorts—Exely’s 4.9/5 rating across 242 reviews, 121 recent, offers a more representative picture. Exely’s platform handles over 570 OTAs with 10 verified partners, emphasizing real-time synchronization, direct booking growth, and distribution control. Hotels wanting broader international reach, advanced distribution strategy, and integration with booking engines should choose Exely. For segments with fewer than 10 reviews, like vacation rentals, data is thin but Exely’s global footprint is a plus.
DIRS21 and Exely both score at the top for ease of use, with DIRS21 holding a perfect 5/5 from its sole review and Exely closely behind at 4.9/5 from 242 reviews. Reviewers praise DIRS21 for quick, uncomplicated help and a solution-oriented approach that minimizes operational friction. Exely users emphasize the intuitive platform and user-friendly interface that reduces manual work and speeds up daily operations. Some Exely reviews cite navigation and page-loading speed issues, but these do not notably lower the ease-of-use rating.
Onboarding ratings are only available for Exely at 4.9/5, reflecting smooth initial adoption and training. DIRS21's onboarding rating is not available due to limited reviews. Both platforms appear straightforward for front desk and revenue teams, but Exely’s abundant review data offers stronger evidence of usability across many hotels.
Edge: Even.
DIRS21 and Exely share all 15 core channel management features verified by reviews and product descriptions, including real-time synchronization of rates and availability, central booking acceptance, and inventory management. Neither offers unique features the other lacks. Exely’s additional value derives from its integrated booking engine, which helps hotels increase direct bookings and reduce OTA commission dependency. This connection allows operational teams to manage distribution strategy from one platform, a feature particularly relevant for revenue managers seeking to optimize margin.
DIRS21 focuses solely on channel management without additional modules, simplifying the workflow but limiting opportunities to enhance direct sales. Exely’s reporting and analytics are noted by users as needing improvement, but the platform supports rate plans, promotions, and multi-channel control, which drives revenue management workflows.
Edge: Even.
DIRS21 receives perfect 5/5 support ratings from its one reviewer, who highlights fast, friendly, and reliable assistance, even when support is handled by a third party (ibelsa). This reviewer felt well taken care of and experienced competent problem resolution without unnecessary delays.
Exely scores 4.9/5 for support from 242 reviews, with many users reporting proactive, helpful, and rapid responses. Reviewers praise the support team for aiding rate settings, troubleshooting, and optimization, which smooths operations and reduces friction. Some users wish for deeper onboarding support and clearer reporting guidance.
Both providers offer highly rated support, but Exely’s large volume of consistent positive feedback across diverse hotels confirms the reliability of its customer service.
Edge: Even.
DIRS21 leads with 35 verified partners, including specialized European companies like Profitroom, RateBoard GmbH, Lighthouse, and Hotelchamp, which cater to revenue management, guest experience, and channel distribution enhancements. It also integrates with Oracle Hospitality and Mews, common PMS platforms in Europe.
Exely has 10 verified partners, including Oracle Hospitality, Mews, Booking.com, and Hotelogix. Its 4 shared integrations with DIRS21 cover essential PMS and channel needs but lack the specialized European revenue management tools unique to DIRS21.
Hotels prioritizing advanced integration with European PMS, revenue management, and guest engagement platforms will find DIRS21’s broader ecosystem advantageous. Properties requiring global OTA connectivity may lean toward Exely despite fewer integrations.
Edge: DIRS21 by TourOnline AG.
DIRS21’s overall rating is 5/5 based on a single review, insufficient for representative conclusions. Exely’s 4.9/5 rating across 242 reviews, including 121 in the last six months, reliably reflects current product satisfaction. The last six months’ rating for Exely matches its overall rating, indicating steady performance.
Bed & Breakfast & Inns rate both products at 5/5, but only Exely has significant review volume here (48 reviews versus 1 for DIRS21), making Exely’s rating more actionable. Airport and conference hotels rate DIRS21 at 5/5 (1 review) and Exely at 4.9/5 (58 reviews).
Exely also holds strong ratings across luxury hotels (4.9/5, 52 reviews), boutique hotels (4.9/5, 81 reviews), resorts (4.9/5, 49 reviews), and limited-service hotels (4.9/5, 37 reviews), segments with no DIRS21 review data.
Edge: Even, given the lack of sufficient DIRS21 review volume for comparison.
DIRS21 charges a $300 base price with no implementation fee or per-room pricing. It offers a 30-day trial but no freemium or monthly flat fee options. This pricing suits hotels wanting a one-time or upfront fee structure.
Exely’s base price is $100 with no trial, freemium, or monthly flat fees disclosed. Pricing details beyond base price are not published. Exely’s lower entry price may appeal to smaller properties or those seeking lower upfront costs, but the lack of trial means initial evaluation depends on demos or references.
The pricing models differ, with DIRS21’s higher base price offset by a trial period and Exely’s lower base price but no trial. Hotels should weigh upfront budget versus opportunity to test the platform.
Not ideal if:
Not ideal if:
DIRS21 and Exely both provide essential channel management functions, synchronizing rates and availability to prevent overbookings. DIRS21 concentrates on the European market, integrating with specialized local partners and serving small properties like bed & breakfasts and airport hotels. Exely offers a broader international footprint, connecting to 570+ OTAs and GDS, and includes a booking engine to increase direct bookings.
Choose DIRS21 if your hotel is Europe-based and needs extensive local integrations and personalized support, particularly if you manage a smaller property focused on stable channel syncing without additional distribution layers. Its 35 verified partners and 5/5 rating, although from limited reviews, indicate solid performance within this niche.
Opt for Exely if your hotel operates across multiple global regions or segments, desires a comprehensive OTA network and booking engine integration, and values a user-friendly interface with proven satisfaction from hundreds of recent reviews. Exely’s platform supports dynamic distribution strategies and direct revenue growth, making it suitable for properties emphasizing scalable operations and diversified sales channels.
Channel Managers pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $300/mo | From $100/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Rate Management
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| Support for Weekly & Monthly Rates | ||
| Yield Rules | ||
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| Inventory Management | ||
| Inventory grid | ||
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Room Type Mapping
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| Channel Self-Mapping | ||
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Automation & Syncing
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| Bulk Updates & Multiple Restrictions | ||
| 2-way real time integrations | ||
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Administration & Settings
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| Multi-lingual | ||
| Centralized user & role management | ||
| Multi-Currency Support | ||
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| Integrated Payment Processing | ||
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Analytics & Reporting
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We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Before Exely, we could not get enough flexibility or functionality we needed. We couldn’t manage dynamic pricing or promotions properly, now the system provides us all the tools t..."
No published case study for this goal yet.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
What hoteliers love
Hotels repeatedly describe Exely as intuitive, user-friendly, and practical for daily operations. The system is credited with reducing manual work, sp... Hotels repeatedly describe Exely as intuitive, user-friendly, and practical for daily operations. The system is credited with reducing manual work, speeding up reservation handling, and making it easier for staff to manage bookings, rates, and availability.
Reviewers frequently describe Exely as a strong channel manager for controlling multiple OTA channels from one place. They value being able to manage... Reviewers frequently describe Exely as a strong channel manager for controlling multiple OTA channels from one place. They value being able to manage distribution centrally, add more channels over time, and reduce the complexity of logging into each OTA separately.
Support is one of the most praised aspects of Exely, with reviewers repeatedly noting fast, helpful, and proactive assistance. Hotels value that the t... Support is one of the most praised aspects of Exely, with reviewers repeatedly noting fast, helpful, and proactive assistance. Hotels value that the team helps with setup, troubleshooting, optimization, and even commercial advice, which reduces operational friction.
Where hoteliers push back
A recurring critique is that Exely’s reporting and analytics need to be more detailed, flexible, and faster. Reviewers want clearer dashboards, better... A recurring critique is that Exely’s reporting and analytics need to be more detailed, flexible, and faster. Reviewers want clearer dashboards, better revenue/channel comparison, more customizable reports, and richer booking trend insights to support revenue and marketing decisions.
While many users find Exely easy to use, some point to navigation, page-loading speed, and interface clarity as improvement areas. The most common com... While many users find Exely easy to use, some point to navigation, page-loading speed, and interface clarity as improvement areas. The most common complaints are that certain workflows take too many clicks, some pages load slowly, and advanced settings are not always intuitive.
Ranks higher for
It depends on your requirements. DIRS21 Channel Manager and Exely Channel Manager share many core Channel Managers features, but each has unique capabilities. DIRS21 Channel Manager offers 35 verified integration partners, while Exely Channel Manager offers 10. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. DIRS21 Channel Manager leads in ease of use at 5.0/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
DIRS21 Channel Manager: No. Exely Channel Manager: No. Neither product currently offers a free tier. Most Channel Managers vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. DIRS21 by TourOnline AG has an HT Score of 0 and Exely has 92. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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