The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 172 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
DIRS21 by TourOnline AG shines , with exclusive features like Urgency messaging.
Exely shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Post-stay emails and Pre-stay emails.
Side-by-side ratings based on 172 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $200/mo |
| Verified Reviews | 0 | 172 |
After analyzing 172 verified reviews, DIRS21 by TourOnline AG users most value its , while Exely users highlight support and responsiveness, booking engine effectiveness, direct booking enhancement. Click any theme to see what reviewers say.
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Support and Responsiveness
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Booking Engine Effectiveness
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Direct Booking Enhancement
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Channel Manager Synchronization
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Customization and Flexibility
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Integration and Advanced Features
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Guest Experience Concerns
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #15 34 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #11 64 reviews |
| Large (75-199 rooms) ▾ | — | #22 5 reviews |
| X-Large (200+ rooms) ▾ | — | #8 6 reviews |
By Property Type
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| Boutique ▾ | — | #15 35 reviews |
| Luxury ▾ | — | #15 28 reviews |
| Branded / Chain ▾ | — | #16 17 reviews |
| Extended Stay ▾ | — | #16 9 reviews |
By Region
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| North America | — | #24 2 reviews |
| Europe ▾ | — | #25 11 reviews |
| Asia Pacific ▾ | — | #4 79 reviews |
| Middle East ▾ | — | #2 17 reviews |
Choosing the right booking engine is critical for your hotel's online success. Both DIRS21 by TourOnline AG and Exely aim to streamline reservations and boost direct bookings, but their offerings and strengths differ markedly. With DIRS21’s lack of recent reviews and industry ratings, Exely’s current reputation and user feedback make it the more reliable choice for hoteliers seeking proven results. So, which platform truly fits your hotel's needs?
DIRS21 by TourOnline AG was established in 1996 but currently lacks any recent reviews or measurable user feedback, making its effectiveness difficult to assess. In contrast, Exely boasts over 144 reviews, with 63 in the last six months, reflecting active use and recent customer experiences. Exely's high NPS score of 9.73/5 and a 98% likelihood to recommend indicate strong, current user satisfaction.
While DIRS21 claims to be a fast, modular system designed for direct online sales, its empty review profile and 0/5 overall rating suggest a lack of recent user validation. Exely, on the other hand, is praised for its ease of use, support, and value, backed by concrete review quotes and ratings. Do you want to rely on a platform with no recent feedback, or one with current, positive user experiences?
If your hotel needs a customizable, European-based booking system with features like loyalty program integration, pooled inventory, and ADA compliance, DIRS21 may seem appealing. However, given its zero reviews and no recent industry validation, it’s risky for hotels that require proven performance.
Conversely, if your hotel prioritizes a user-friendly interface, rapid onboarding, and strong customer support, Exely is the clear winner. It’s especially suitable for independent hotels, boutique properties, and hotels looking to enhance direct bookings with a platform that has recent, positive reviews and a high recommendation rate. For hotels seeking a reliable, modern booking engine, Exely’s current user validation makes it the logical choice.
DIRS21’s usability data is nonexistent; it has a rating of 0/5 and no recent reviews to gauge ease of use or onboarding quality. This creates uncertainty about its user interface and staff adoption. In contrast, Exely scores 4.91/5 for ease of use, with recent reviews praising its intuitive dashboard and smooth management of rates and reservations.
Exely’s onboarding process is rated 4.84/5, with users highlighting its quick setup and friendly support. Review quotes emphasize its user-friendly design and proactive support team, while DIRS21’s lack of feedback leaves its ease of use unverified.
Edge: Exely.
DIRS21 offers 10 features exclusive to it, including urgency messaging, ADA compliance, gift vouchers, and loyalty integrations, totaling 23 shared features with Exely. However, Exely features six unique functions, such as booking abandonment recapture, post-stay emails, and automated reporting, which enhance marketing and guest engagement.
While DIRS21’s unique features focus on availability and compliance, Exely’s strengths lie in guest engagement tools that directly boost conversions. With more recent reviews praising its marketing capabilities and automation, Exely’s feature set better supports revenue growth.
Edge: Exely.
DIRS21 lacks recent reviews and doesn’t showcase support ratings, leaving its customer service quality unverified. Its long absence from review platforms suggests limited or no recent support validation.
Exely, on the other hand, boasts a 4.96/5 support rating, with reviews highlighting prompt, friendly assistance and proactive problem-solving. Users appreciate its rapid response times and ongoing support, making it a more dependable partner.
Edge: Exely.
DIRS21 offers 31 verified integrations, including major partners like Oracle Hospitality, Mews, and Hotelchamp, giving it a broad ecosystem. Exely, with only 8 verified integrations, has limited connectivity, including some key channels like Booking.com and IDeaS but fewer options overall.
If extensive integrations are crucial to your operation, DIRS21’s larger partner network is advantageous. However, the quality and recent validation of Exely’s integrations, coupled with its active user base, suggest its current ecosystem is sufficient for most needs.
Edge: DIRS21.
Because DIRS21 has no recent reviews or ratings, it cannot be evaluated on user satisfaction today. Conversely, Exely’s recent reviews consistently praise its ease of use, support, and effectiveness, underpinning its high ratings.
Exely’s NPS score of 9.73/5 and 98% recommendation rate reflect a high level of current user satisfaction across diverse hotel segments, including boutique and city-center hotels. Its recent positive feedback makes it the preferred choice among hoteliers.
Edge: Exely.
DIRS21 does not publicly list its pricing, and there’s no available information about its fee structure or trial options. Its absence from recent reviews further suggests limited transparency or recent upgrades.
Exely charges $200/month, with no additional implementation fees or trial information available. Its clear pricing model and recent positive reviews indicate good value for money, especially considering its support and feature set.
Note: If more detailed pricing information for DIRS21 becomes available, this comparison may need updating.
Not ideal if your hotel requires recent validation, modern marketing tools, or a highly intuitive interface. Its lack of recent reviews makes it risky for hotels prioritizing proven performance.
Not ideal if your hotel needs extensive third-party integrations beyond what Exely offers or if you operate in regions where DIRS21’s European focus is a disadvantage. Its current active user base suggests strong suitability for most independent and small chain hotels.
DIRS21 by TourOnline AG is an established European booking system with a broad partner network but lacks recent validation or user feedback. Its core advantage lies in its extensive integrations and modular features, making it suitable for hotels that prioritize technical customization and regional focus.
Exely, on the other hand, has proven its value through recent, high-rated reviews, offering an intuitive interface, excellent support, and marketing features that directly enhance revenue. Its active user base across diverse hotel types confirms its reliability and effectiveness.
If your hotel values proven performance, current support, and a user-friendly experience, Exely is the clear choice. However, if extensive integrations and regional customization are your priorities, and you can verify DIRS21’s latest capabilities, it may still be worth considering.
In conclusion, for most hoteliers seeking a reliable, well-supported booking engine with recent validation, Exely stands out as the stronger option.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $200/mo |
According to HTR's product database, DIRS21 One and Exely Booking Engine share 23 features. Here are the key differences — features one has that the other lacks.
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| ADA Compliant | ||
| Automated reporting | ||
| Booking abandonment recapture | ||
| Gift Vouchers | ||
| Google Analytics tracking | ||
| PayU | ||
| Pooled inventory | ||
| Post-stay emails | ||
| Pre-stay emails | ||
| Price comparison widget | ||
| Stripe | ||
| Urgency messaging |
Showing top differences. 4 more features differ between these products.
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."
No published case study for this goal yet.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
Unique capabilities
What hoteliers love
Exely's support is lauded for its rapid response times and solution-oriented approach, contributing to an improved user experience. This is seen as a... Exely's support is lauded for its rapid response times and solution-oriented approach, contributing to an improved user experience. This is seen as a considerable strength of the product.
Exely's booking engine is frequently praised for its user-friendliness, fast operation, and ability to enhance direct bookings significantly, thus con... Exely's booking engine is frequently praised for its user-friendliness, fast operation, and ability to enhance direct bookings significantly, thus contributing to revenue growth. It is deemed to have a powerful positive impact on the guest experience and conversion rates.
The software is commended for increasing direct bookings and lowering reliance on OTAs. This positively impacts hotel revenue by lowering third-party... The software is commended for increasing direct bookings and lowering reliance on OTAs. This positively impacts hotel revenue by lowering third-party fees and providing a return on investment through efficient booking management.
Where hoteliers push back
A recurring critical point among users is the limited customization options available, particularly in reporting and website design. Users seek more f... A recurring critical point among users is the limited customization options available, particularly in reporting and website design. Users seek more flexibility to adapt templates and reports to their needs.
Users would like to see improvements in integration capabilities with other hotel management systems. Current integration limitations are seen as a do... Users would like to see improvements in integration capabilities with other hotel management systems. Current integration limitations are seen as a downside restricting the platform's full potential.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. DIRS21 One and Exely Booking Engine share many core Booking Engine features, but each has unique capabilities. DIRS21 One offers 31 verified integration partners, while Exely Booking Engine offers 8. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely Booking Engine leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
DIRS21 One: No. Exely Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. DIRS21 by TourOnline AG has an HT Score of 0 and Exely has 93. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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