The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 145 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
DJUBO shines , with exclusive features like Native Email Marketing and Guest Communication (SMS Messaging).
freetobook shines when it comes to ease of use , with exclusive features like Centralized Messaging and Guest App.
Side-by-side ratings based on 145 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $100/mo |
| Verified Reviews | 19 | 126 |
After analyzing 145 verified reviews, DJUBO users most value its , while freetobook users highlight ease of use, technical support, channel management. Click any theme to see what reviewers say.
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Ease of Use
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Technical Support
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Channel Management
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Reservation Management
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Visual and Interface Updates
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Language Options
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #31 3 reviews | #16 34 reviews |
| Mid-Size (25-74 rooms) | #43 0 reviews | #29 3 reviews |
| X-Large (200+ rooms) | #25 0 reviews | #13 1 reviews |
By Property Type
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| Boutique ▾ | #31 2 reviews | #14 34 reviews |
| Luxury ▾ | #31 2 reviews | #13 23 reviews |
| Branded / Chain ▾ | #39 0 reviews | #18 7 reviews |
| Extended Stay | #31 0 reviews | #18 4 reviews |
By Region
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| North America ▾ | #33 0 reviews | #18 8 reviews |
| Europe ▾ | — | #5 92 reviews |
| Asia Pacific | #10 3 reviews | #15 2 reviews |
| Middle East | #16 0 reviews | #10 2 reviews |
Choosing between DJUBO and freetobook HMS hinges on your hotel’s size, complexity, and specific operational needs. Both platforms aim to streamline hotel management, but they diverge significantly in scope, user base, and feature depth. DJUBO offers an all-in-one enterprise-grade solution suitable for larger or multi-property hotels, while freetobook caters primarily to independent properties and small B&Bs. Which of these aligns best with your hotel’s growth plans and operational complexity?
Are you seeking a comprehensive platform with extensive integrations and advanced features, or a straightforward system that prioritizes ease of use and affordability? Let’s explore how these two solutions compare across key areas.
DJUBO is built to serve hotels looking for a full-stack management platform that consolidates reservations, POS, revenue management, and more into one system. It is especially suited for hotels that operate across multiple locations or require detailed control over operations, inventory, and guest communication. Conversely, freetobook excels in simplicity and ease of management, favored by small hotels, B&Bs, and independent operators who prioritize straightforward booking and channel management.
While DJUBO boasts a rich feature set tailored for complex operations, freetobook’s strength lies in its user-friendly interface and cost-effectiveness. Both are designed to improve booking efficiency, but DJUBO’s broader scope means a steeper learning curve. Which platform aligns with your operational scale and future growth strategies?
If your hotel needs a comprehensive, integrated management system capable of handling multi-property operations, DJUBO is the clear choice. Its extensive feature set—including POS, group booking, native email marketing, and automated night audits—supports hotels with more complex workflows. For smaller hotels or B&Bs seeking an affordable, easy-to-manage system with essential channel management and booking features, freetobook is preferable.
DJUBO’s more advanced tools benefit hotels aiming to maximize revenue and operational control, while freetobook’s simplicity helps independent properties grow without technical barriers. If your hotel is expanding or needs detailed control, DJUBO’s the better fit; if you prioritize ease and affordability, go with freetobook.
DJUBO scores slightly higher on usability with a 4.95/5 rating, thanks to its intuitive interface and comprehensive onboarding process. Users highlight its supportive staff and straightforward setup, even for multi-property portfolios. freetobook also boasts a high 4.87/5 rating, praised for its simple design and effective management tools that are easy for staff to adopt.
Both platforms are highly rated for ease of use, but DJUBO’s slightly higher score and detailed onboarding support give it an edge. If your team values a more guided onboarding experience, edge: DJUBO.
DJUBO offers 14 features exclusive to its platform, including multi-lingual support, POS, group booking engine, native email marketing, rate shopping, automated night audit, SMS guest communication, tablet check-in, integrated ID scanner, CRS, and tax configuration. freetobook provides 10 features unique to its system, such as gift vouchers, centralized role management, guest app, integrated card payments, GDPR compliance, shift planning, and employee messaging.
While DJUBO supports more advanced hospitality functions, freetobook’s features focus on core booking management and guest communication. Overall, DJUBO’s broader feature set makes it more suitable for hotels requiring extensive operational tools. Edge: DJUBO.
DJUBO enjoys a 4.76/5 support rating, with reviews praising its responsive, professional staff and ongoing upgrades. Customers mention that support is always available and helpful, especially during onboarding. freetobook’s support is slightly higher at 4.86/5, with reviewers emphasizing quick, helpful assistance and personal interactions, often describing the team as friendly and knowledgeable.
Both platforms provide reliable support, but DJUBO’s recent reviews reflect a strong commitment to proactive upgrades and customer satisfaction. Edge: freetobook.
DJUBO is partnered with three verified channel integrations, including Tripadvisor, Simplotel, and its own booking engine. freetobook boasts five verified integrations, including RoomPriceGenie, Stripe, Pitchup.com, and Sweeply, in addition to its own system.
While freetobook offers more direct integrations, DJUBO’s partnerships with key platforms like Tripadvisor give it a slight edge for hotels needing broader distribution channels. Edge: freetobook.
DJUBO’s overall rating is perfect at 5/5, but it has fewer reviews—just 19, mostly from recent feedback. freetobook’s rating is 0/5 based on 113 reviews, although this appears to be a typo or data inconsistency; the more recent review scores for freetobook are very high, with a 99% likelihood to recommend and an 85.13 rating on HotelTechReport.
Considering the volume and recency of reviews, freetobook’s ratings are more representative of current user satisfaction. Therefore, edge: freetobook.
DJUBO does not list specific pricing, indicating it likely customizes quotes based on hotel size and needs. No free tier or trial is mentioned. freetobook charges a flat $100 monthly fee, with no free plan, but offers a straightforward pricing structure and a range of optional add-ons.
While DJUBO may offer more tailored pricing, freetobook’s transparent $100/month fee makes budgeting easier for small properties. Cost-wise, freetobook is more predictable.
Not ideal if your property is small, with simple booking needs or limited budget, as DJUBO’s complexity may be overwhelming. Also, if you prefer a pay-as-you-go or free option, DJUBO’s pricing model may not suit.
Not ideal if you need extensive property management features, automation tools, or multi-location support, as freetobook focuses on core booking functionalities and guest communication.
DJUBO is a comprehensive, all-in-one hospitality management platform designed for larger properties or hotel groups. It consolidates operations, offers advanced features, and supports multi-property management, making it suitable for hotels aiming to maximize operational control and revenue.
freetobook excels in affordability, ease of use, and effective channel management, tailored for small hotels, B&Bs, and independent operators. Its straightforward system allows quick setup and strong guest communication tools, ideal for small-scale properties seeking growth without complexity.
If your hotel needs a robust, enterprise-ready platform with extensive integrations and features, DJUBO is the better option. If you prioritize simplicity, transparency, and cost-efficiency, freetobook is the superior choice.
In conclusion, choose DJUBO if your hotel is expanding or requires detailed operational control. Opt for freetobook if you are a small property seeking an affordable, intuitive solution that enhances direct bookings and guest experience.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $100/mo |
According to HTR's product database, Djubo and freetobook HMS share 28 features. Here are the key differences — features one has that the other lacks.
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| Automated night audit | ||
| Centralized Messaging | ||
| Centralized user & role management | ||
| Gift Vouchers | ||
| Group Booking Engine | ||
| Guest App | ||
| Guest Messaging | ||
| Integrated Payment Terminal & Card Reader | ||
| Multi-lingual | ||
| Native Email Marketing | ||
| Point of Sale | ||
| Rate Shopping Module |
Showing top differences. 12 more features differ between these products.
Ranks higher for
Unique capabilities
What hoteliers love
The system is praised for being simple and straightforward, which is a pivotal feature for small accommodation providers. Users highlight its intuitiv... The system is praised for being simple and straightforward, which is a pivotal feature for small accommodation providers. Users highlight its intuitive design and how it streamlines the management of bookings, making it accessible even for those with limited technical expertise.
The product is supported by commendable technical assistance. Users appreciate quick resolutions and the option to speak with support staff directly,... The product is supported by commendable technical assistance. Users appreciate quick resolutions and the option to speak with support staff directly, contributing to high satisfaction levels.
Freetobook excels in channel management by allowing accommodations to manage room availability and updates seamlessly across various platforms. It's l... Freetobook excels in channel management by allowing accommodations to manage room availability and updates seamlessly across various platforms. It's lauded for its ability to integrate with online travel agencies, providing efficient room distribution. Users frequently appreciate the system's flexibility in adjusting prices for different days and OTAs.
Where hoteliers push back
While users find the system functional, there are calls for a more contemporary hotelier interface and a mobile application to enhance user experience... While users find the system functional, there are calls for a more contemporary hotelier interface and a mobile application to enhance user experience, pointing to a need for modernization.
Despite offering multiple language options, there is a call for the addition of Dutch to cater to a broader guest demographic.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Djubo and freetobook HMS share many core Hotel Management Software features, but each has unique capabilities. Djubo offers 3 verified integration partners, while freetobook HMS offers 5. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Djubo leads in ease of use at 4.9/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Djubo: No. freetobook HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. DJUBO has an HT Score of 0 and freetobook has 85. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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