freetobook HMS

4.9 (55 REVIEWS)

HTR Score icon
HT Score  
83 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Easy to use, all-in-one system for independent Hotels and B&Bs

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What is freetobook?

Founded in 2010 | Headquarters in | 35 employees
Freetobook allows independent hotels and B&Bs to grow and manage every aspect of their operations from one place. Easy for staff to use, you'll effortlessly find all the tools you need to manage your bookings and impress your guests. With a best-in-class booking engine and channel manager, your direct bookings will soar! Your guest experience ratings will flourish with use of our Guest Messaging, Guest App and Reputation Suite features. Your operations will feel easier and more automated - take control and grow your direct bookings with freetobook!

Capabilities

Try Before You Buy

Boost Your Direct Bookings

Make Every Guest Feel Like a VIP

Take Control of Your Channels

Maximise Revenue and Efficiency

Features

Accounting & Finance

4/5 features

Marketing & Ecommerce

4/5 features

Administration & Configuration

4/5 features

Customer Management

4/5 features

Front Office

4/5 features

Available Add-ons & Modules

Guest App

Hotel Guest Apps
Personalised to every booking, make your guests feel like a VIP! This slick app is easy to access (no download required by the guest) and easy to use, providing the perfect channel to share information with your guests. Deliver a personalised and professional guest experience that strengthens your brand.

PREMIUM ADD-ON

Messaging

Guest Messaging Software
All your guest communication organised in one place (it's connected to OTA messaging apps). With Messaging, you can automate messages, utilise reusable templates and take guest payments…effortlessly. Impress guests with scheduled messages, delivering a professional and well-organised service for every booking.

PREMIUM ADD-ON

Tap to Pay on iPhone

Payments Processing Software
With Tap to Pay on iPhone and freetobook’s GuestTappy app, it’s easy to start accepting in-person contactless payments with only an iPhone and Stripe.

PREMIUM ADD-ON

Direct Bookings Through Your Website

Booking Engine
Take direct bookings effortlessly through your website with your branded booking pages. Direct bookings are free with freetobook and managed from your diary.

INCLUDED

Reputation Suite

Reputation Management
Get the right reviews in the right places for you! Encourages guests to leave great reviews on the platforms you prefer and diverts unhappy guests to reviewing privately to only you.

PREMIUM ADD-ON

Dynamic Pricing

Revenue Management Systems
Our connection to RoomPriceGenie allows their sophisticated algorithms to look after your daily rates and help you increase your revenue. You set the minimum and maximum prices so it’s always working within your comfort zone. You can also override or set prices for specific dates.

PREMIUM ADD-ON

Integrated Channel Manager

Channel Manager
Our channel manager connects to the biggest OTAs and consistently receives high scores from the OTAs for reliability and connection quality.

PREMIUM ADD-ON

freetobook Reviews Summary

4.9
Excellent
Ease of Use
4.9/5
Customer Support
4.9/5
ROI
4.9/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, freetobook HMS is the #10 most trending product in the Hotel Management Software category (out of 71) and the #425 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

freetobook’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
83 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

freetobook Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

Freetobook Average Freetobook

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No matching results

0

Success Stories

2

References

1

Featured Customers

Freetobook Case Studies

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freetobook doesn’t have any case studies available

Popularity by Segment

Size

47 | X-Small (1-9 room)

20 | Small (10-24 room)

6 | Medium (25-74 room)

1 | Large (75-199 room)

Country

53 | United Kingdom

6 | United States of America

3 | Ireland

1 | Australia

1 | Malta

1 | Panama

1 | Norway

1 | Turkey

1 | Guadeloupe

1 | Denmark

1 | Thailand

1 | Philippines

1 | Austria

1 | Spain

Type

53 | Bed & Breakfast & Inns

16 | Luxury Hotels

14 | Boutiques

11 | Airport/Conference Hotels

10 | Limited Service & Budget Hotels

10 | Resorts

8 | City Center Hotels

6 | Vacation Rentals & Villas

5 | Extended Stay & Serviced Apartments

3 | Motels

2 | Branded Hotels

1 | Casinos

1 | Hostels

Region

61 | Europe

6 | North America

2 | Asia Pacific

1 | Oceania

1 | Middle East

1 | South America

1 | Central America

Category

55 | Hotel Management Software

53 | Property Management Systems

37 | Channel Managers

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Freetobook Reviews

Hotelier Rating

Excellent
72
Very Good
3
Average
0
Poor
0
Terrible
0

Property Size

  • X-Small (47)
  • Small (20)
  • Medium (6)
  • Large (1)

Country

  • United Kingdom
    United Kingdom
    (53)
  • United States of America
    United States of America
    (6)
  • Ireland
    Ireland
    (3)
  • Australia
    Australia
    (1)
  • Malta
    Malta
    (1)
  • Panama
    Panama
    (1)
  • Norway
    Norway
    (1)
  • Turkey
    Turkey
    (1)
  • Guadeloupe
    Guadeloupe
    (1)
  • Denmark
    Denmark
    (1)
  • Thailand
    Thailand
    (1)
  • Philippines
    Philippines
    (1)
  • Austria
    Austria
    (1)
  • Spain
    Spain
    (1)

Region

  • North America
    North America
    (6)
  • Europe
    Europe
    (61)
  • Asia Pacific
    Asia Pacific
    (2)
  • Oceania
    Oceania
    (1)
  • Middle East
    Middle East
    (1)
  • South America
    South America
    (1)
  • Central America
    Central America
    (1)

Hoteliers say

NEW AI Review summary

Hoteliers like FreeToBook for its user-friendly design, exceptional value for money, and robust set of features that enhance both direct bookings and integration with OTAs. They appreciate the dynamic pricing integration, which boosts revenue, and the messaging system for seamless guest communication. FreeToBook offers excellent support, accommodating individual needs ranging from small B&Bs to medium-sized properties. However, some reviews mention the need for additional reporting features and improved app functionality, highlighting areas for potential improvement.

AI-generated from the text of customer reviews

Support responsiveness
User-friendly system
Messaging system
Direct bookings
Affordable with add-on options
Channel management
App functionality
Customizable reports
Flexible pricing options
Dynamic pricing
10

Excellent online booking software for the independent accommodation sector

Owner B&B from 1 to 4 room Bed & Breakfast & Inn in Cooksbridge (United Kingdom)

Verified
8 days ago
Excellent service over the last 10 years. Independent business supporting the independent accommodation sector. Dynamic evolving systems allow you to opt in and out of full channel manager alongside direct reservations. Instant reporting for accounts. Direct messaging with guests and full diary management at the click of a button.
Country United Kingdom
Owner B&B
X-Small Hotel
10

Fantastic Intuitive Software

Owner / Manager from 5 to 9 room Bed & Breakfast & Inn in Donaghadee (United Kingdom)

Verified
8 days ago
FreetoBook gives us the direct booking reservations system we need without spending thousands on our website. This includes managing direct bookings, payments, messaging guests. The channel manager takes all the guess work and pain from running reports and double bookings. It is friendly, intuitive, family run and a great asset to our busin...
Country United Kingdom
Owner / Manager
X-Small Hotel
10

Simple reliable booking software

Manager from 10 to 24 room Bed & Breakfast & Inn in Norseman (Australia)

Verified
13 days ago
It is so easy to use and the link to payments is faultless. I am not tech savvy and I have never had any difficulty with this software. Well designed and good support for a free booking service.
Country Australia
Manager
Small Hotel
10

Easy to use and comprehensive feature set

Guesthouse Owner from 10 to 24 room Bed & Breakfast & Inn in Fort William (United Kingdom)

Verified
14 days ago
Easy visual interface. Good range of "bolt ons" allowing a great deal of flexibility in how the product is used. We have especially valued the addition of dynamic pricing via Room Price Genie which has seen a huge jump in revenues year on year.
Country United Kingdom
Guesthouse Owner
Small Hotel
10

Free2book, I wouldn’t go anywhere else.

Owner of The Rocks B&B from 5 to 9 room Bed & Breakfast & Inn in Ballina (Ireland)

Verified
14 days ago
It’s an overall great, easy to use system but above all the customer service is truly outstanding and are only a phone all away.Pleasant, patient and Kind regards, Noel and Cathy The Rocks Bed and Breakfast answering me with my most basic questions!
Country Ireland
Owner of The Rocks B&B
X-Small Hotel
10

Free2book, I wouldn’t go anywhere else.

Owner of The Rocks B&B from 5 to 9 room Bed & Breakfast & Inn in Ballina (Ireland)

Verified
14 days ago
It’s an overall great, easy to use system but above all the customer service is truly outstanding and are only a phone all away.Pleasant, patient and Kind regards, Noel and Cathy The Rocks Bed and Breakfast answering me with my most basic questions!
Country Ireland
Owner of The Rocks B&B
X-Small Hotel
10

Reliable stable and responsive

Owner from 5 to 9 room Bed & Breakfast & Inn in Rye (United Kingdom)

Verified
14 days ago
With over ten years experience or working with the FreetoBook team we have always been impressed with their ease of use and approachability. The team in Glasgow May as well be based in my road. They are always available for a chat, they never hide behind emails or voicemail and where technology is used it’s well used.The platform has consta...
Country United Kingdom
Owner
X-Small Hotel
10

Free and Easy

Owner from 1 to 4 room Bed & Breakfast & Inn in Kinlochleven (United Kingdom)

Verified
14 days ago
Simple to use system with excellent features and add-ons that allow the system to be tailored to a property's individual requirements. Add to that the system in it's basic form is absolutely free what's not to like.
Country United Kingdom
Owner
X-Small Hotel
10

Freetobook is a fantastic Channel manager to work with!

Owner from 5 to 9 room Bed & Breakfast & Inn in Ayr (United Kingdom)

Verified
14 days ago
The system is simple to use, has great add-ons to improve efficiency (you only pay for those you wish to add-on for your business), and the customer service team are super-helpful. No long queueing systems to wait for assistance, and the team are all really knowledgeable about the system and are able to resolve complex problems quickly in m...
Country United Kingdom
Owner
X-Small Hotel
10

Outstanding hotel management support

Hotel Manager from 10 to 24 room Bed & Breakfast & Inn in Winchelsea (United Kingdom)

Verified
16 days ago
Freetobook have been fantastic. From the initial set up, adding channel management and guest messaging to their amazing customer service. Freetobook have helped us achieve our first busy summer season at our newly opened bed and breakfast.
Country United Kingdom
Hotel Manager
Small Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

freetobook is thé default all-in-one solution for independent hoteliers who are looking for incredible service (freetobook team's dedication and service are truly stellar), help with growing their business, and delegating their daily tasks to a technology platform that isn't buggy.

Question:

What differentiates this product or service from the competition?

Answer:

As the name says, the fundamental platform is free, making its value for money very different from any competitor. And those who require more functionality and gadgets, the add-on services are priced very mildly, compared to other tools on the market. The value for money + the team's dedication to every single client make freetobook a fantastic party to work with!

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Go deep and ask Eleanor & her team in which ways freetobook can help you upgrade your regular routines. In case you have never used (cloud) technology before to manage your operations, revenue, and other aspects of your business, do not be afraid and ask for help. This team is genuinely interested in helping every of their clients and will make you feel 'at home' :)

RecommendationAvatar + 0 recommend
Recommended by
RecommendationAvatar
Christoph Irving Head of Partnerships @ RoomPriceGenie
RecommendationAvatar
Christoph Irving Head of Partnerships @ RoomPriceGenie
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freetobook Integrations

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Company Functionality
RoomPriceGenie
RoomPriceGenie

97% recommended by 488 hotels

Revenue Management Systems
Stripe
Stripe

100% recommended by 2 hotels

Payments Processing Software
Tripadvisor

This integration hasn’t been verified by Tripadvisor yet.

Tripadvisor

100% recommended by 1 hotels

Guest Surveys & Feedback
+2 more
Booking.com

This integration hasn’t been verified by freetobook yet.

Booking.com

10% recommended by 1 hotels


Google

This integration hasn’t been verified by Google yet.

Google

0% recommended by 0 hotels

Direct Booking Tools

Support

Unverified

freetobook has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

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Help Center Product Updates
Suppo Info Image Green check icon

2025

Learn more about the GCSC Certification

Request a Quote

Response Time

Less than a day

Recommended

99%

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