freetobook HMS

4.9 (112 REVIEWS)

HTR Score icon
HT Score  
85 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

freetobook HMS

Ranked 9 (out of 82) in Hotel Management Software

Easy to use, all-in-one system for independent Hotels and B&Bs

More than 50% of freetobook’s reviews come from United Kingdom.

Bell avatar Bell - AI powered product analyst

I analyzed all of freetobook’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Freetobook is highly valued by small to medium-sized accommodations for its easy usability, no expensive fees, and effective channel management. It integrates well with multiple channels, allowing for simple price and reservation updates. Users appreciate its real-time room availability and the added flexibility of advertising rooms at lower prices. However, there's feedback for a modernized interface and the inclusion of more languages like Dutch.

What Types of Hotels freetobook is Popular For

Size

144 | X-Small (1-9 room)

39 | Small (10-24 room)

7 | Mid-Sized (25-74 room)

2 | Large (75-199 room)

3 | X-Large (200+ room)

Country

141 | United Kingdom

11 | United States of America

6 | Ireland

6 | France

2 | Norway

2 | Australia

2 | Canada

2 | Spain

1 | South Africa

1 | Austria

1 | Philippines

1 | Portugal

1 | Croatia

1 | Guernsey

1 | Iceland

1 | Tanzania

1 | Thailand

1 | Uganda

1 | New Zealand

1 | Singapore

1 | Egypt

1 | Indonesia

1 | Dominica

1 | Italy

1 | Belgium

1 | Denmark

1 | Guadeloupe

1 | Turkey

1 | Panama

1 | Malta

Type

133 | Bed & Breakfast & Inns

46 | Boutiques

35 | Resorts

31 | Luxury Hotels

30 | Limited Service & Budget Hotels

29 | Airport/Conference Hotels

26 | Vacation Rentals & Villas

21 | City Center Hotels

10 | Extended Stay & Serviced Apartments

9 | Branded Hotels

6 | Motels

3 | RV Parks & Campgrounds

1 | Casinos

1 | Hostels

Region

166 | Europe

13 | North America

4 | Asia Pacific

3 | Oceania

3 | Africa

2 | Middle East

2 | Central America

1 | South America

Category

134 | Channel Managers

113 | Property Management Systems

112 | Hotel Management Software

What is freetobook?

Founded in 2010 | Headquarters in | 35 employees
Freetobook allows independent hotels and B&Bs to grow and manage every aspect of their operations from one place. Easy for staff to use, you'll effortlessly find all the tools you need to manage your bookings and impress your guests. With a best-in-class booking engine and channel manager, your direct bookings will soar! Your guest experience ratings will flourish with use of our Guest Messaging, Guest App and Reputation Suite features. Your operations will feel easier and more automated - take control and grow your direct bookings with freetobook!

freetobook HMS Alternatives

Not sure if freetobook is right for your hotel? Here are similar Hotel Management Software vendors that could be a good fit for your hotel:

Capabilities

Try Before You Buy

Boost Your Direct Bookings

Make Every Guest Feel Like a VIP

Take Control of Your Channels

Maximise Revenue and Efficiency

Features

Accounting & Finance

4/5 features

Marketing & Ecommerce

4/5 features

Administration & Configuration

4/5 features

Customer Management

4/5 features

Front Office

4/5 features

Available Add-ons & Modules

Guest App

Hotel Guest Apps
Personalised to every booking, make your guests feel like a VIP! This slick app is easy to access (no download required by the guest) and easy to use, providing the perfect channel to share information with your guests. Deliver a personalised and professional guest experience that strengthens your brand.

PREMIUM ADD-ON

Messaging

Guest Messaging Software
All your guest communication organised in one place (it's connected to OTA messaging apps). With Messaging, you can automate messages, utilise reusable templates and take guest payments…effortlessly. Impress guests with scheduled messages, delivering a professional and well-organised service for every booking.

PREMIUM ADD-ON

Tap to Pay on iPhone

Payments Processing Software
With Tap to Pay on iPhone and freetobook’s GuestTappy app, it’s easy to start accepting in-person contactless payments with only an iPhone and Stripe.

PREMIUM ADD-ON

Direct Bookings Through Your Website

Booking Engine
Take direct bookings effortlessly through your website with your branded booking pages. Direct bookings are free with freetobook and managed from your diary.

INCLUDED

Reputation Suite

Reputation Management
Get the right reviews in the right places for you! Encourages guests to leave great reviews on the platforms you prefer and diverts unhappy guests to reviewing privately to only you.

PREMIUM ADD-ON

Dynamic Pricing

Revenue Management Systems
Our connection to RoomPriceGenie allows their sophisticated algorithms to look after your daily rates and help you increase your revenue. You set the minimum and maximum prices so it’s always working within your comfort zone. You can also override or set prices for specific dates.

PREMIUM ADD-ON

Integrated Channel Manager

VR Channel Manager
Our channel manager connects to the biggest OTAs and consistently receives high scores from the OTAs for reliability and connection quality.

PREMIUM ADD-ON

freetobook Reviews Summary

4.9
Excellent
Ease of Use
4.9/5
Customer Support
4.9/5
ROI
4.9/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, freetobook HMS is the #14 most trending product in the Hotel Management Software category (out of 82) and the #449 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

freetobook’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
85 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

freetobook Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

Freetobook Average Freetobook

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Freetobook Reviews

Hotelier Rating

Excellent
108
Very Good
4
Average
0
Poor
0
Terrible
0

Property Size

  • X-Small (71)
  • Small (31)
  • Mid-Sized (4)
  • Large (2)
  • X-Large (1)

Country

  • United Kingdom
    United Kingdom
    (73)
  • United States of America
    United States of America
    (6)
  • Ireland
    Ireland
    (5)
  • France
    France
    (3)
  • Australia
    Australia
    (2)
  • Norway
    Norway
    (2)
  • Canada
    Canada
    (2)
  • Belgium
    Belgium
    (1)
  • Portugal
    Portugal
    (1)
  • Croatia
    Croatia
    (1)
  • Singapore
    Singapore
    (1)
  • Guernsey
    Guernsey
    (1)
  • Iceland
    Iceland
    (1)
  • Egypt
    Egypt
    (1)
  • Spain
    Spain
    (1)
  • Tanzania
    Tanzania
    (1)
  • Italy
    Italy
    (1)
  • Denmark
    Denmark
    (1)
  • Thailand
    Thailand
    (1)
  • Turkey
    Turkey
    (1)
  • Panama
    Panama
    (1)
  • Malta
    Malta
    (1)
  • Guadeloupe
    Guadeloupe
    (1)

Region

  • North America
    North America
    (8)
  • Europe
    Europe
    (92)
  • Asia Pacific
    Asia Pacific
    (2)
  • Oceania
    Oceania
    (2)
  • Middle East
    Middle East
    (2)
  • South America
    South America
    (1)
  • Central America
    Central America
    (1)
  • Africa
    Africa
    (1)
10

Good

Owner from 5 to 9 room City Center Hotel in Torquay (United Kingdom)

Verified
14 days ago
Friendly and quick to action staff. Economic and easy to use system with clear tutorials. UK based for timely responses.
Country United Kingdom
Owner
X-Small Hotel
10

Friendly, helpful customer service

Owner from 5 to 9 room Bed & Breakfast & Inn in Aldergrove (United Kingdom)

Verified
17 days ago
The staff are always helpful, patient and supportive. They provide solutions or answers in a timely fashion and have always sorted out whatever my problem has been. As a small operator their help, advice and products are invaluable.
Country United Kingdom
Owner
X-Small Hotel
10

Super service

B&B host from 10 to 24 room Bed & Breakfast & Inn in Broxburn (United Kingdom)

Verified
18 days ago
The help and backup is very quick. The service provided is excellent. The program is easy to use, even for an old codger like me.
Country United Kingdom
B&B host
Small Hotel
10

Perfect for our b&b

Owner from 5 to 9 room Boutique in Shanklin (United Kingdom)

Verified
18 days ago
So easy and straightforward to use. Makes managing our b&b really easy. Very much recommended to other b&b and hotel owners.
Country United Kingdom
Owner
X-Small Hotel
10

Excellent reservation and channel management system

Partner from 5 to 9 room Bed & Breakfast & Inn in Clapham (United Kingdom)

Verified
18 days ago
Easy to use and fantastic backup and customer service. All areas of the program work well and are easy to follow.
Country United Kingdom
Partner
X-Small Hotel
10

All round excellent service. So nice to be able to talk to someone when needed unlike OTA'S

owner from 5 to 9 room Bed & Breakfast & Inn in Birkenhead (United Kingdom)

Verified
24 days ago
Excellent customer service and so easy to use. The ability to be able to actually talk to someone without waiting for hours is invaluable.
Country United Kingdom
owner
X-Small Hotel
10

Simply the Best!

from 5 to 9 room Bed & Breakfast & Inn in Rothesay (United Kingdom)

Verified
28 days ago
Love the simplicity of the website Love the ease with which patrons find the website when booking Love the quick support response
Country United Kingdom
X-Small Hotel
10

Free to use reservation system

Owner from 5 to 9 room Boutique in Airvault (France)

Verified
28 days ago
Simple to use reservation that integrates with our Website. Enables us to use Google Zero to advertise our rooms at a lower price. Possibility of using a paid for channel manager.
Country France
Owner
X-Small Hotel
10

Friendly, helpful company that listens and cares.

Owner/Manager from 10 to 24 room Bed & Breakfast & Inn in Scarborough (United Kingdom)

Verified
28 days ago
I have used freetobook for over 11 years. Through those years they have developed their product, listening to their users. Things I requested in the past are now integrated into the system. They are constantly updating their system. The customer service is brilliant. When I first took over the business they were very understanding and suppo...
Country United Kingdom
Owner/Manager
Small Hotel
10

So good! They've thought of everything.

Owner from 5 to 9 room Bed & Breakfast & Inn in Bude (United Kingdom)

Verified
28 days ago
Easy for guests to navigate. They all love the app easy to amend or change any detail or offer. Friendly staff if help is needed, 7 days a week.
Country United Kingdom
Owner
X-Small Hotel
  • 1
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  • 6
  • ...
  • 12

Expert Q&A and Partner Recommendations

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freetobook Integrations

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RoomPriceGenie
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96% recommended by 640 hotels

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Tripadvisor

This integration hasn’t been verified by Tripadvisor yet.

Tripadvisor

100% recommended by 1 hotels

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Booking.com

This integration hasn’t been verified by freetobook yet.

Booking.com

10% recommended by 1 hotels


Google

This integration hasn’t been verified by Google yet.

Google

0% recommended by 0 hotels

Direct Booking Tools

Support

Unverified

freetobook has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center Product Updates
Suppo Info Image Green check icon

2026

Learn more about the GCSC Certification

Request a Quote

Response Time

Less than a day

Recommended

99%

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