freetobook HMS

4.9 (107 REVIEWS)

HTR Score icon
HT Score  
85 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

freetobook HMS

Ranked 10 (out of 81) in Hotel Management Software

Easy to use, all-in-one system for independent Hotels and B&Bs

More than 50% of freetobook’s reviews come from United Kingdom.

Bell avatar Bell - AI powered product analyst

I analyzed all of freetobook’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Freetobook is highly valued by small to medium-sized accommodations for its easy usability, no expensive fees, and effective channel management. It integrates well with multiple channels, allowing for simple price and reservation updates. Users appreciate its real-time room availability and the added flexibility of advertising rooms at lower prices. However, there's feedback for a modernized interface and the inclusion of more languages like Dutch.

What Types of Hotels freetobook is Popular For

Size

140 | X-Small (1-9 room)

38 | Small (10-24 room)

7 | Mid-Sized (25-74 room)

2 | Large (75-199 room)

3 | X-Large (200+ room)

Country

136 | United Kingdom

11 | United States of America

6 | Ireland

6 | France

2 | Norway

2 | Australia

2 | Canada

2 | Spain

1 | South Africa

1 | Austria

1 | Philippines

1 | Portugal

1 | Croatia

1 | Guernsey

1 | Iceland

1 | Tanzania

1 | Thailand

1 | Uganda

1 | New Zealand

1 | Singapore

1 | Egypt

1 | Indonesia

1 | Dominica

1 | Italy

1 | Belgium

1 | Denmark

1 | Guadeloupe

1 | Turkey

1 | Panama

1 | Malta

Type

130 | Bed & Breakfast & Inns

42 | Boutiques

34 | Resorts

30 | Limited Service & Budget Hotels

30 | Luxury Hotels

27 | Airport/Conference Hotels

26 | Vacation Rentals & Villas

20 | City Center Hotels

10 | Extended Stay & Serviced Apartments

9 | Branded Hotels

6 | Motels

3 | RV Parks & Campgrounds

1 | Casinos

1 | Hostels

Region

161 | Europe

13 | North America

4 | Asia Pacific

3 | Oceania

3 | Africa

2 | Middle East

2 | Central America

1 | South America

Category

131 | Channel Managers

111 | Property Management Systems

107 | Hotel Management Software

What is freetobook?

Founded in 2010 | Headquarters in | 35 employees
Freetobook allows independent hotels and B&Bs to grow and manage every aspect of their operations from one place. Easy for staff to use, you'll effortlessly find all the tools you need to manage your bookings and impress your guests. With a best-in-class booking engine and channel manager, your direct bookings will soar! Your guest experience ratings will flourish with use of our Guest Messaging, Guest App and Reputation Suite features. Your operations will feel easier and more automated - take control and grow your direct bookings with freetobook!

freetobook HMS Alternatives

Not sure if freetobook is right for your hotel? Here are similar Hotel Management Software vendors that could be a good fit for your hotel:

Capabilities

Try Before You Buy

Boost Your Direct Bookings

Make Every Guest Feel Like a VIP

Take Control of Your Channels

Maximise Revenue and Efficiency

Features

Accounting & Finance

4/5 features

Marketing & Ecommerce

4/5 features

Administration & Configuration

4/5 features

Customer Management

4/5 features

Front Office

4/5 features

Available Add-ons & Modules

Guest App

Hotel Guest Apps
Personalised to every booking, make your guests feel like a VIP! This slick app is easy to access (no download required by the guest) and easy to use, providing the perfect channel to share information with your guests. Deliver a personalised and professional guest experience that strengthens your brand.

PREMIUM ADD-ON

Messaging

Guest Messaging Software
All your guest communication organised in one place (it's connected to OTA messaging apps). With Messaging, you can automate messages, utilise reusable templates and take guest payments…effortlessly. Impress guests with scheduled messages, delivering a professional and well-organised service for every booking.

PREMIUM ADD-ON

Tap to Pay on iPhone

Payments Processing Software
With Tap to Pay on iPhone and freetobook’s GuestTappy app, it’s easy to start accepting in-person contactless payments with only an iPhone and Stripe.

PREMIUM ADD-ON

Direct Bookings Through Your Website

Booking Engine
Take direct bookings effortlessly through your website with your branded booking pages. Direct bookings are free with freetobook and managed from your diary.

INCLUDED

Reputation Suite

Reputation Management
Get the right reviews in the right places for you! Encourages guests to leave great reviews on the platforms you prefer and diverts unhappy guests to reviewing privately to only you.

PREMIUM ADD-ON

Dynamic Pricing

Revenue Management Systems
Our connection to RoomPriceGenie allows their sophisticated algorithms to look after your daily rates and help you increase your revenue. You set the minimum and maximum prices so it’s always working within your comfort zone. You can also override or set prices for specific dates.

PREMIUM ADD-ON

Integrated Channel Manager

VR Channel Manager
Our channel manager connects to the biggest OTAs and consistently receives high scores from the OTAs for reliability and connection quality.

PREMIUM ADD-ON

freetobook Reviews Summary

4.9
Excellent
Ease of Use
4.9/5
Customer Support
4.9/5
ROI
4.9/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, freetobook HMS is the #15 most trending product in the Hotel Management Software category (out of 81) and the #421 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

freetobook’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
85 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

freetobook Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

Freetobook Average Freetobook

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Freetobook Reviews

Hotelier Rating

Excellent
103
Very Good
4
Average
0
Poor
0
Terrible
0

Property Size

  • X-Small (67)
  • Small (30)
  • Mid-Sized (4)
  • Large (2)
  • X-Large (1)

Country

  • United Kingdom
    United Kingdom
    (68)
  • United States of America
    United States of America
    (6)
  • Ireland
    Ireland
    (5)
  • France
    France
    (3)
  • Australia
    Australia
    (2)
  • Norway
    Norway
    (2)
  • Canada
    Canada
    (2)
  • Belgium
    Belgium
    (1)
  • Portugal
    Portugal
    (1)
  • Croatia
    Croatia
    (1)
  • Singapore
    Singapore
    (1)
  • Guernsey
    Guernsey
    (1)
  • Iceland
    Iceland
    (1)
  • Egypt
    Egypt
    (1)
  • Spain
    Spain
    (1)
  • Tanzania
    Tanzania
    (1)
  • Italy
    Italy
    (1)
  • Denmark
    Denmark
    (1)
  • Thailand
    Thailand
    (1)
  • Turkey
    Turkey
    (1)
  • Panama
    Panama
    (1)
  • Malta
    Malta
    (1)
  • Guadeloupe
    Guadeloupe
    (1)

Region

  • North America
    North America
    (8)
  • Europe
    Europe
    (87)
  • Asia Pacific
    Asia Pacific
    (2)
  • Oceania
    Oceania
    (2)
  • Middle East
    Middle East
    (2)
  • South America
    South America
    (1)
  • Central America
    Central America
    (1)
  • Africa
    Africa
    (1)
10

All round excellent service. So nice to be able to talk to someone when needed unlike OTA'S

owner from 5 to 9 room Bed & Breakfast & Inn in Birkenhead (United Kingdom)

Verified
3 days ago
Excellent customer service and so easy to use. The ability to be able to actually talk to someone without waiting for hours is invaluable.
Country United Kingdom
owner
X-Small Hotel
10

Simply the Best!

from 5 to 9 room Bed & Breakfast & Inn in Rothesay (United Kingdom)

Verified
7 days ago
Love the simplicity of the website Love the ease with which patrons find the website when booking Love the quick support response
Country United Kingdom
X-Small Hotel
10

Free to use reservation system

Owner from 5 to 9 room Boutique in Airvault (France)

Verified
7 days ago
Simple to use reservation that integrates with our Website. Enables us to use Google Zero to advertise our rooms at a lower price. Possibility of using a paid for channel manager.
Country France
Owner
X-Small Hotel
10

Friendly, helpful company that listens and cares.

Owner/Manager from 10 to 24 room Bed & Breakfast & Inn in Scarborough (United Kingdom)

Verified
7 days ago
I have used freetobook for over 11 years. Through those years they have developed their product, listening to their users. Things I requested in the past are now integrated into the system. They are constantly updating their system. The customer service is brilliant. When I first took over the business they were very understanding and suppo...
Country United Kingdom
Owner/Manager
Small Hotel
10

So good! They've thought of everything.

Owner from 5 to 9 room Bed & Breakfast & Inn in Bude (United Kingdom)

Verified
7 days ago
Easy for guests to navigate. They all love the app easy to amend or change any detail or offer. Friendly staff if help is needed, 7 days a week.
Country United Kingdom
Owner
X-Small Hotel
10

Great Platform, with superb no-nonsense support.

Co-Owner from 1 to 4 room Bed & Breakfast & Inn in Wolverhampton (United Kingdom)

Verified
7 days ago
Outstanding customer service on the telephones, the ladies are always really helpful and know the platform like the back of their own hands. No monthly charge is really useful, especially in the quiet out of season months.
Country United Kingdom
Co-Owner
X-Small Hotel
10

freetobook saves us time and money.

Partner from 10 to 24 room Resort in Campbeltown (United Kingdom)

Verified
14 days ago
freetobook keeps all our information in one place. We can offer our rooms on multiple channels, but only need to update rates in one place. The reservations are advised to us instantly and rooms are blocked off.
Country United Kingdom
Partner
Small Hotel
10

Freetobook offers simple tools and excellent customer service

Owner from Bed & Breakfast & Inn in Confolens (France)

Verified
18 days ago
Great ongoing technical help. Designed for both small and large accommodation providers. Simple to use (even though some elements aren't necessary for smaller businesses). System up-time is very good.
Country France
Owner
10

freetobook are always there to help

Owner from 5 to 9 room Bed & Breakfast & Inn in Wroughton (United Kingdom)

Verified
19 days ago
I can speak to them in person if I need to. System easy to use and moves with the times.
Country United Kingdom
Owner
X-Small Hotel
10

Reliable, user friendly and affordable system that I can highly recommend to other small accommodation owners

Manager from 1 to 4 room Bed & Breakfast & Inn in Caldas da Rainha (Portugal)

Verified
19 days ago
I’ve been using Freetobook for almost 10 years now for my small, seasonal microhotel (4 rooms), and I’m still extremely happy with it. The system is easy to use and perfect for small accommodations like mine. No expensive monthly fees, which makes a big difference when you’re not open all year round. The online support is always fast and he...
Country Portugal
Manager
X-Small Hotel
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  • 11

Expert Q&A and Partner Recommendations

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freetobook Integrations

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Company Functionality
RoomPriceGenie
RoomPriceGenie

96% recommended by 625 hotels

Revenue Management Systems
Sweeply
Sweeply

98% recommended by 27 hotels

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Stripe
Stripe

100% recommended by 2 hotels

Payments Processing Software
Tripadvisor

This integration hasn’t been verified by Tripadvisor yet.

Tripadvisor

100% recommended by 1 hotels

Guest Survey Software
+2 more
Booking.com

This integration hasn’t been verified by freetobook yet.

Booking.com

10% recommended by 1 hotels


Google

This integration hasn’t been verified by Google yet.

Google

0% recommended by 0 hotels

Direct Booking Tools

Support

Unverified

freetobook has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center Product Updates
Suppo Info Image Green check icon

2026

Learn more about the GCSC Certification

Request a Quote

Response Time

Less than a day

Recommended

99%

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