freetobook HMS

4.9 (115 REVIEWS)

HTR Score icon
HT Score  
84 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

freetobook HMS

Ranked 9 (out of 83) in Hotel Management Software

Easy to use, all-in-one system for independent Hotels and B&Bs

More than 50% of freetobook’s reviews come from United Kingdom.

Bell avatar Bell - AI powered product analyst

I analyzed all of freetobook’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Freetobook is highly valued by small to medium-sized accommodations for its easy usability, no expensive fees, and effective channel management. It integrates well with multiple channels, allowing for simple price and reservation updates. Users appreciate its real-time room availability and the added flexibility of advertising rooms at lower prices. However, there's feedback for a modernized interface and the inclusion of more languages like Dutch.

What Types of Hotels freetobook is Popular For

Size

150 | X-Small (1-9 room)

45 | Small (10-49 room)

3 | Mid-Sized (50-99 room)

1 | Large (100-499 room)

3 | X-Large (500+ room)

Country

147 | United Kingdom

11 | United States

6 | Ireland

6 | France

2 | Norway

2 | Australia

2 | Canada

2 | Spain

2 | Croatia

1 | South Africa

1 | Austria

1 | Philippines

1 | Portugal

1 | Guernsey

1 | Iceland

1 | Tanzania

1 | Thailand

1 | Uganda

1 | New Zealand

1 | Singapore

1 | Egypt

1 | Indonesia

1 | Dominica

1 | Italy

1 | Belgium

1 | Denmark

1 | Guadeloupe

1 | Turkey

1 | Panama

1 | Malta

Type

138 | Bed & Breakfast & Inns

48 | Boutiques

35 | Resorts

32 | Airport/Conference Hotels

32 | Limited Service & Budget Hotels

31 | Luxury Hotels

27 | Vacation Rentals & Villas

21 | City Center Hotels

11 | Extended Stay & Serviced Apartments

10 | Branded Hotels

7 | Motels

3 | RV Parks & Campgrounds

1 | Casinos

1 | Hostels

Region

173 | Europe

13 | North America

4 | Asia Pacific

3 | Oceania

3 | Africa

2 | Middle East

2 | Central America

1 | South America

Category

139 | Channel Managers

118 | Property Management Systems

115 | Hotel Management Software

What is freetobook?

Founded in 2010 | Headquarters in | 35 employees
Freetobook allows independent hotels and B&Bs to grow and manage every aspect of their operations from one place. Easy for staff to use, you'll effortlessly find all the tools you need to manage your bookings and impress your guests. With a best-in-class booking engine and channel manager, your direct bookings will soar! Your guest experience ratings will flourish with use of our Guest Messaging, Guest App and Reputation Suite features. Your operations will feel easier and more automated - take control and grow your direct bookings with freetobook!

freetobook HMS Alternatives

Not sure if freetobook is right for your hotel? Here are similar Hotel Management Software vendors that could be a good fit for your hotel:

Capabilities

Try Before You Buy

Boost Your Direct Bookings

Make Every Guest Feel Like a VIP

Take Control of Your Channels

Maximise Revenue and Efficiency

Features

Accounting & Finance

4/5 features

Marketing & Ecommerce

4/5 features

Administration & Configuration

4/5 features

Customer Management

4/5 features

Front Office

4/5 features

Available Add-ons & Modules

Guest App

Hotel Guest Apps
Personalised to every booking, make your guests feel like a VIP! This slick app is easy to access (no download required by the guest) and easy to use, providing the perfect channel to share information with your guests. Deliver a personalised and professional guest experience that strengthens your brand.

PREMIUM ADD-ON

Messaging

Guest Messaging Software
All your guest communication organised in one place (it's connected to OTA messaging apps). With Messaging, you can automate messages, utilise reusable templates and take guest payments…effortlessly. Impress guests with scheduled messages, delivering a professional and well-organised service for every booking.

PREMIUM ADD-ON

Tap to Pay on iPhone

Payments Processing Software
With Tap to Pay on iPhone and freetobook’s GuestTappy app, it’s easy to start accepting in-person contactless payments with only an iPhone and Stripe.

PREMIUM ADD-ON

Direct Bookings Through Your Website

Booking Engine
Take direct bookings effortlessly through your website with your branded booking pages. Direct bookings are free with freetobook and managed from your diary.

INCLUDED

Reputation Suite

Reputation Management
Get the right reviews in the right places for you! Encourages guests to leave great reviews on the platforms you prefer and diverts unhappy guests to reviewing privately to only you.

PREMIUM ADD-ON

Dynamic Pricing

Revenue Management Systems
Our connection to RoomPriceGenie allows their sophisticated algorithms to look after your daily rates and help you increase your revenue. You set the minimum and maximum prices so it’s always working within your comfort zone. You can also override or set prices for specific dates.

PREMIUM ADD-ON

Integrated Channel Manager

VR Channel Manager
Our channel manager connects to the biggest OTAs and consistently receives high scores from the OTAs for reliability and connection quality.

PREMIUM ADD-ON

freetobook Reviews Summary

4.9
Excellent
Ease of Use
4.9/5
Customer Support
4.9/5
ROI
4.9/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, freetobook HMS is the #14 most trending product in the Hotel Management Software category (out of 83) and the #472 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

freetobook’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
84 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

freetobook Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

Freetobook Average Freetobook

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Freetobook Reviews

Hotelier Rating

Excellent
111
Very Good
4
Average
0
Poor
0
Terrible
0

Property Size

  • X-Small (73)
  • Small (35)
  • Mid-Sized (2)
  • Large (1)
  • X-Large (1)

Country

  • United Kingdom
    United Kingdom
    (76)
  • United States
    United States
    (6)
  • Ireland
    Ireland
    (5)
  • France
    France
    (3)
  • Australia
    Australia
    (2)
  • Norway
    Norway
    (2)
  • Canada
    Canada
    (2)
  • Belgium
    Belgium
    (1)
  • Portugal
    Portugal
    (1)
  • Croatia
    Croatia
    (1)
  • Singapore
    Singapore
    (1)
  • Guernsey
    Guernsey
    (1)
  • Iceland
    Iceland
    (1)
  • Egypt
    Egypt
    (1)
  • Spain
    Spain
    (1)
  • Tanzania
    Tanzania
    (1)
  • Italy
    Italy
    (1)
  • Denmark
    Denmark
    (1)
  • Thailand
    Thailand
    (1)
  • Turkey
    Turkey
    (1)
  • Panama
    Panama
    (1)
  • Malta
    Malta
    (1)
  • Guadeloupe
    Guadeloupe
    (1)

Region

  • North America
    North America
    (8)
  • Europe
    Europe
    (95)
  • Asia Pacific
    Asia Pacific
    (2)
  • Oceania
    Oceania
    (2)
  • Middle East
    Middle East
    (2)
  • South America
    South America
    (1)
  • Central America
    Central America
    (1)
  • Africa
    Africa
    (1)
10

Simplicity with Relia

Owner from 5 to 9 room Bed & Breakfast & Inn in Chapelhall (United Kingdom)

Verified
5 days ago
The simplicity of the system and of course the reliability coupled with a very good pricing structure which works for me.
Country United Kingdom
Owner
X-Small Hotel
8

Booking widget, free and easy to use.

Partner from 5 to 9 room Bed & Breakfast & Inn in Llanberis (United Kingdom)

Verified
5 days ago
Website and booking system are independent, decoupled. Can manage your own website without any booking system/payment knowledge. The bookings system is very easy to set up and very easy to maintain and they are quick to answer questions if you need help, all my questions have been answered in less than sixty minutes. The bookings system has...
Country United Kingdom
Partner
X-Small Hotel
10

First class functionality and support with continual development

Owner from 5 to 9 room Bed & Breakfast & Inn in Inveraray (United Kingdom)

Verified
5 days ago
Cloud / web based, so easy to use on most devices. Support is always timely, whether by phone, helpdesk or even on Facebook out of hours. Great integration into websites and OTAs. Ability to screen and collect reviews. Messaging.
Country United Kingdom
Owner
X-Small Hotel
10

Great company with kind and friendly staff

Owner from 5 to 9 room Bed & Breakfast & Inn in London (United Kingdom)

Verified
8 days ago
Its rare these days to contact a company and be able to speak to a human being. At Freetobook not only do you speak to a human, but they are always kind, considerate and helpful. They spend time making sure that their customers get the best service and are constantly updating their systems to make our lives as hoteliers easier and simpler.
Country United Kingdom
Owner
X-Small Hotel
10

I Highly recommend them to everyone.

Manager from 5 to 9 room Bed & Breakfast & Inn in Talsarnau (United Kingdom)

Verified
11 days ago
We've been with them for nearly 7 years and in that time they have made every effort to develop and grow in the areas that best help small/medium businesses to complete with the large companies. There easy to use system allows you to deal with everything from channel management, reservations, guest booking requests as well as everything you...
Country United Kingdom
Manager
X-Small Hotel
10

Freetobook are brilliant!

Owner from 10 to 24 room Bed & Breakfast & Inn in London (United Kingdom)

Verified
1 months ago
Freetobook are forward looking & thinking. Support me with knowledgeable back up. Pricing is very fair & reasonable. I have grown with them for 12 years.
Country United Kingdom
Owner
Small Hotel
10

Good

Owner from 5 to 9 room City Center Hotel in Torquay (United Kingdom)

Verified
4 months ago
Friendly and quick to action staff. Economic and easy to use system with clear tutorials. UK based for timely responses.
Country United Kingdom
Owner
X-Small Hotel
10

Friendly, helpful customer service

Owner from 5 to 9 room Bed & Breakfast & Inn in Aldergrove (United Kingdom)

Verified
4 months ago
The staff are always helpful, patient and supportive. They provide solutions or answers in a timely fashion and have always sorted out whatever my problem has been. As a small operator their help, advice and products are invaluable.
Country United Kingdom
Owner
X-Small Hotel
10

Super service

B&B host from 10 to 24 room Bed & Breakfast & Inn in Broxburn (United Kingdom)

Verified
4 months ago
The help and backup is very quick. The service provided is excellent. The program is easy to use, even for an old codger like me.
Country United Kingdom
B&B host
Small Hotel
10

Perfect for our b&b

Owner from 5 to 9 room Boutique in Shanklin (United Kingdom)

Verified
4 months ago
So easy and straightforward to use. Makes managing our b&b really easy. Very much recommended to other b&b and hotel owners.
Country United Kingdom
Owner
X-Small Hotel
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Expert Q&A and Partner Recommendations

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freetobook hasn’t been recommended by any experts or partners yet

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Recommended by

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freetobook Integrations

Find Great Pairing Apps

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Company Functionality
RoomPriceGenie
RoomPriceGenie

96% recommended by 674 hotels

Revenue Management Systems
MARA Solutions

This integration hasn’t been verified by freetobook yet.

MARA Solutions

97% recommended by 350 hotels


Sweeply
Sweeply

98% recommended by 27 hotels

Staff Collaboration Tools
+2 more
Stripe
Stripe

100% recommended by 2 hotels

Payments Processing Software
Tripadvisor

This integration hasn’t been verified by Tripadvisor yet.

Tripadvisor

100% recommended by 1 hotels

Guest Survey Software
+2 more
Booking.com

This integration hasn’t been verified by freetobook yet.

Booking.com

10% recommended by 1 hotels


Google

This integration hasn’t been verified by Google yet.

Google

0% recommended by 0 hotels

Direct Booking Tools

Support

Unverified

freetobook has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center Product Updates
Suppo Info Image Green check icon

2026

Learn more about the GCSC Certification

Request a Quote

Response Time

Less than a day

Recommended

99%

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