freetobook HMS

4.9 (121 REVIEWS)

HTR Score icon
HT Score  
85 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

freetobook HMS

Ranked 9 (out of 83) in Hotel Management Software

Easy to use, all-in-one system for independent Hotels and B&Bs

More than 50% of freetobook’s reviews come from United Kingdom.

Bell avatar Bell - AI powered product analyst

I analyzed all of freetobook’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Freetobook is highly valued by small to medium-sized accommodations for its easy usability, no expensive fees, and effective channel management. It integrates well with multiple channels, allowing for simple price and reservation updates. Users appreciate its real-time room availability and the added flexibility of advertising rooms at lower prices. However, there's feedback for a modernized interface and the inclusion of more languages like Dutch.

What Types of Hotels freetobook is Popular For

Size

164 | X-Small (1-9 room)

46 | Small (10-49 room)

3 | Mid-Sized (50-99 room)

1 | Large (100-499 room)

3 | X-Large (500+ room)

Country

157 | United Kingdom

11 | United States

7 | France

6 | Ireland

2 | Croatia

2 | New Zealand

2 | Spain

2 | Italy

2 | Canada

2 | Norway

2 | Australia

1 | Guernsey

1 | Portugal

1 | Philippines

1 | Iceland

1 | Tanzania

1 | Thailand

1 | Austria

1 | Serbia

1 | South Africa

1 | Belgium

1 | Uganda

1 | Singapore

1 | Egypt

1 | Indonesia

1 | Dominica

1 | Denmark

1 | Guadeloupe

1 | Turkey

1 | Panama

1 | Malta

Type

147 | Bed & Breakfast & Inns

52 | Boutiques

36 | Airport/Conference Hotels

35 | Limited Service & Budget Hotels

35 | Resorts

34 | Luxury Hotels

28 | Vacation Rentals & Villas

22 | City Center Hotels

12 | Branded Hotels

11 | Extended Stay & Serviced Apartments

7 | Motels

3 | RV Parks & Campgrounds

1 | Casinos

1 | Hostels

Region

186 | Europe

13 | North America

4 | Asia Pacific

4 | Oceania

3 | Africa

2 | Middle East

2 | Central America

1 | South America

Category

150 | Channel Managers

126 | Property Management Systems

121 | Hotel Management Software

What is freetobook?

Founded in 2010 | Headquarters in | 35 employees
Freetobook allows independent hotels and B&Bs to grow and manage every aspect of their operations from one place. Easy for staff to use, you'll effortlessly find all the tools you need to manage your bookings and impress your guests. With a best-in-class booking engine and channel manager, your direct bookings will soar! Your guest experience ratings will flourish with use of our Guest Messaging, Guest App and Reputation Suite features. Your operations will feel easier and more automated - take control and grow your direct bookings with freetobook!

Capabilities

Try Before You Buy

Boost Your Direct Bookings

Make Every Guest Feel Like a VIP

Take Control of Your Channels

Maximise Revenue and Efficiency

Features

Accounting & Finance

4/5 features

Marketing & Ecommerce

4/5 features

Administration & Configuration

4/5 features

Customer Management

4/5 features

Front Office

4/5 features

Available Add-ons & Modules

Guest App

Hotel Guest Apps
Personalised to every booking, make your guests feel like a VIP! This slick app is easy to access (no download required by the guest) and easy to use, providing the perfect channel to share information with your guests. Deliver a personalised and professional guest experience that strengthens your brand.

PREMIUM ADD-ON

Messaging

Guest Messaging Software
All your guest communication organised in one place (it's connected to OTA messaging apps). With Messaging, you can automate messages, utilise reusable templates and take guest payments…effortlessly. Impress guests with scheduled messages, delivering a professional and well-organised service for every booking.

PREMIUM ADD-ON

Tap to Pay on iPhone

Payments Processing Software
With Tap to Pay on iPhone and freetobook’s GuestTappy app, it’s easy to start accepting in-person contactless payments with only an iPhone and Stripe.

PREMIUM ADD-ON

Direct Bookings Through Your Website

Booking Engine
Take direct bookings effortlessly through your website with your branded booking pages. Direct bookings are free with freetobook and managed from your diary.

INCLUDED

Reputation Suite

Reputation Management
Get the right reviews in the right places for you! Encourages guests to leave great reviews on the platforms you prefer and diverts unhappy guests to reviewing privately to only you.

PREMIUM ADD-ON

Dynamic Pricing

Revenue Management Systems
Our connection to RoomPriceGenie allows their sophisticated algorithms to look after your daily rates and help you increase your revenue. You set the minimum and maximum prices so it’s always working within your comfort zone. You can also override or set prices for specific dates.

PREMIUM ADD-ON

Integrated Channel Manager

VR Channel Manager
Our channel manager connects to the biggest OTAs and consistently receives high scores from the OTAs for reliability and connection quality.

PREMIUM ADD-ON

freetobook Reviews Summary

4.9
Excellent
Ease of Use
4.9/5
Customer Support
4.9/5
ROI
4.9/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, freetobook HMS is the #13 most trending product in the Hotel Management Software category (out of 83) and the #412 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

freetobook’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
85 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

freetobook Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

Freetobook Average Freetobook

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Freetobook Reviews

Hotelier Rating

Excellent
117
Very Good
4
Average
0
Poor
0
Terrible
0

Property Size

  • X-Small (79)
  • Small (36)
  • Mid-Sized (2)
  • Large (1)
  • X-Large (1)

Country

  • United Kingdom
    United Kingdom
    (80)
  • United States
    United States
    (6)
  • Ireland
    Ireland
    (5)
  • France
    France
    (3)
  • Australia
    Australia
    (2)
  • Norway
    Norway
    (2)
  • Canada
    Canada
    (2)
  • New Zealand
    New Zealand
    (1)
  • Serbia
    Serbia
    (1)
  • Belgium
    Belgium
    (1)
  • Portugal
    Portugal
    (1)
  • Croatia
    Croatia
    (1)
  • Singapore
    Singapore
    (1)
  • Guernsey
    Guernsey
    (1)
  • Iceland
    Iceland
    (1)
  • Egypt
    Egypt
    (1)
  • Spain
    Spain
    (1)
  • Tanzania
    Tanzania
    (1)
  • Italy
    Italy
    (1)
  • Denmark
    Denmark
    (1)
  • Thailand
    Thailand
    (1)
  • Turkey
    Turkey
    (1)
  • Panama
    Panama
    (1)
  • Malta
    Malta
    (1)
  • Guadeloupe
    Guadeloupe
    (1)

Region

  • North America
    North America
    (8)
  • Europe
    Europe
    (100)
  • Asia Pacific
    Asia Pacific
    (2)
  • Oceania
    Oceania
    (3)
  • Middle East
    Middle East
    (2)
  • South America
    South America
    (1)
  • Central America
    Central America
    (1)
  • Africa
    Africa
    (1)
10

User friendly system with excellent support team.

Owner from 5 to 9 room Bed & Breakfast & Inn in Blackpool (United Kingdom)

Verified
8 days ago
The system is very user friendly with opt in add ons that enable you to taylor it to suite your business. They are continually improving and adding extras to enhance your guests experience. freetobook have enabled our little guesthouse to compete effectively against the OTA's. We have tried a few management systems in our 8yrs of ownership...
Country United Kingdom
Owner
X-Small Hotel
10

Winning experience with freetobook

Owner from 5 to 9 room Bed & Breakfast & Inn in Stratford (New Zealand)

Verified
9 days ago
Easy to use. Low cost or free. I subscribe to Google zero. With the booking beat app, every time I get a new booking an alarm sounds on my phone notifying me. Can see bookings clearly on my phone or on my desktop. Customer portal on website looks professional and is easy to use
Country New Zealand
Owner
X-Small Hotel
10

Great

Owner from 25-49 room Airport/Conference Hotel in Ivanjica (Serbia)

Verified
9 days ago
I like the most Channel Manager and Calendar, everything is easy to use.Prices are very affordable and everything is good for small properties.
Country Serbia
Owner
Small Hotel
10

Day to day business made easier

Owner from 5 to 9 room Bed & Breakfast & Inn in Pitlochry (United Kingdom)

Verified
9 days ago
Freetobook makes running my business so much easier. I like that I can easily get in touch with someone on the phone instead of chats with robots which I have only ever found to be useless and time consuming.
Country United Kingdom
Owner
X-Small Hotel
10

Always improving

Owner from 5 to 9 room Bed & Breakfast & Inn in Peterborough (United Kingdom)

Verified
14 days ago
Great service, always adding enhancements, easy to use, great staff, would very highly recommend to others in the same business.
Country United Kingdom
Owner
X-Small Hotel
10

Outstanding PMS with Exceptional Support

Owner from 5 to 9 room Bed & Breakfast & Inn in Bruges (Belgium)

Verified
15 days ago
We have been using Freetobook as our PMS system for our B&B, and we are extremely satisfied with it. The system is user-friendly, clear, and perfectly suited for small-scale accommodations. Everything we need — from reservation management to invoicing and guest communication — works efficiently and intuitively. What truly makes the differe...
Country Belgium
Owner
X-Small Hotel
10

It just works!

Proprietor from 5 to 9 room Boutique in Whitby (United Kingdom)

Verified
16 days ago
Freetobook is simple, accessible (laptop, phone, tablet) and offers intuitive insight and reports. We especially enjoy the ease of change to room status's and simple look-up searches for historical bookings by name, number or other contact details.
Country United Kingdom
Proprietor
X-Small Hotel
10

Simplicity with Relia

Owner from 5 to 9 room Bed & Breakfast & Inn in Chapelhall (United Kingdom)

Verified
20 days ago
The simplicity of the system and of course the reliability coupled with a very good pricing structure which works for me.
Country United Kingdom
Owner
X-Small Hotel
8

Booking widget, free and easy to use.

Partner from 5 to 9 room Bed & Breakfast & Inn in Llanberis (United Kingdom)

Verified
20 days ago
Website and booking system are independent, decoupled. Can manage your own website without any booking system/payment knowledge. The bookings system is very easy to set up and very easy to maintain and they are quick to answer questions if you need help, all my questions have been answered in less than sixty minutes. The bookings system has...
Country United Kingdom
Partner
X-Small Hotel
10

First class functionality and support with continual development

Owner from 5 to 9 room Bed & Breakfast & Inn in Inveraray (United Kingdom)

Verified
20 days ago
Cloud / web based, so easy to use on most devices. Support is always timely, whether by phone, helpdesk or even on Facebook out of hours. Great integration into websites and OTAs. Ability to screen and collect reviews. Messaging.
Country United Kingdom
Owner
X-Small Hotel
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  • 13

Expert Q&A and Partner Recommendations

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freetobook Integrations

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Company Functionality
Asksuite

This integration hasn’t been verified by freetobook yet.

Asksuite

98% recommended by 783 hotels

Hotel Chatbots
RoomPriceGenie
RoomPriceGenie

96% recommended by 675 hotels

Revenue Management Systems
MARA Solutions

This integration hasn’t been verified by freetobook yet.

MARA Solutions

97% recommended by 351 hotels


Sweeply
Sweeply

98% recommended by 27 hotels

Staff Collaboration Tools
+2 more
Stripe
Stripe

100% recommended by 2 hotels

Payments Processing Software
Tripadvisor

This integration hasn’t been verified by Tripadvisor yet.

Tripadvisor

100% recommended by 1 hotels

Guest Survey Software
+2 more
Booking.com

This integration hasn’t been verified by freetobook yet.

Booking.com

10% recommended by 1 hotels


Google

This integration hasn’t been verified by Google yet.

Google

0% recommended by 0 hotels

Direct Booking Tools

Support

Unverified

freetobook has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center Product Updates
Suppo Info Image Green check icon

2026

Learn more about the GCSC Certification

Request a Quote

Response Time

Less than a day

Recommended

99%

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