freetobook HMS

4.9 (97 REVIEWS)

HTR Score icon
HT Score  
85 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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freetobook HMS

5.0 (97 REVIEWS)

Ranked 6 (out of 79) in Hotel Management Software

Easy to use, all-in-one system for independent Hotels and B&Bs

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Bell avatar Bell - AI powered product analyst

I analyzed all of freetobook’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like FreeToBook for its simplicity, affordability, and comprehensive feature set tailored to the unique needs of small to medium-sized hotels. Many praise its ability to increase direct bookings, streamline operations, and manage multiple channels, providing a competitive edge even against larger competitors. However, some users mention limitations in advanced features and language support. Overall, users find it valuable for increasing revenue, reducing costs, and enhancing guest experience.

RecommendationAvatar RecommendationAvatar RecommendationAvatar

McQuade Hotels, The Laurels, Old School Hotel & 175 others

Read their reviews

What Types of Hotels freetobook is Popular For

Size

129 | X-Small (1-9 room)

35 | Small (10-24 room)

7 | Medium (25-74 room)

2 | Large (75-199 room)

2 | X-Large (200+ room)

Country

125 | United Kingdom

11 | United States of America

6 | Ireland

4 | France

2 | Australia

2 | Norway

2 | Canada

1 | New Zealand

1 | South Africa

1 | Austria

1 | Philippines

1 | Guernsey

1 | Iceland

1 | Tanzania

1 | Thailand

1 | Singapore

1 | Egypt

1 | Indonesia

1 | Spain

1 | Dominica

1 | Italy

1 | Belgium

1 | Denmark

1 | Guadeloupe

1 | Turkey

1 | Panama

1 | Malta

Type

117 | Bed & Breakfast & Inns

36 | Boutiques

28 | Limited Service & Budget Hotels

28 | Resorts

27 | Luxury Hotels

26 | Vacation Rentals & Villas

24 | Airport/Conference Hotels

19 | City Center Hotels

9 | Branded Hotels

9 | Extended Stay & Serviced Apartments

6 | Motels

2 | RV Parks & Campgrounds

1 | Casinos

1 | Hostels

Region

145 | Europe

13 | North America

4 | Asia Pacific

3 | Oceania

2 | Middle East

2 | Central America

2 | Africa

1 | South America

Category

121 | Channel Managers

104 | Property Management Systems

97 | Hotel Management Software

What is freetobook?

Founded in 2010 | Headquarters in | 35 employees
Freetobook allows independent hotels and B&Bs to grow and manage every aspect of their operations from one place. Easy for staff to use, you'll effortlessly find all the tools you need to manage your bookings and impress your guests. With a best-in-class booking engine and channel manager, your direct bookings will soar! Your guest experience ratings will flourish with use of our Guest Messaging, Guest App and Reputation Suite features. Your operations will feel easier and more automated - take control and grow your direct bookings with freetobook!

Capabilities

Try Before You Buy

Boost Your Direct Bookings

Make Every Guest Feel Like a VIP

Take Control of Your Channels

Maximise Revenue and Efficiency

Features

Accounting & Finance

4/5 features

Marketing & Ecommerce

4/5 features

Administration & Configuration

4/5 features

Customer Management

4/5 features

Front Office

4/5 features

Available Add-ons & Modules

Guest App

Hotel Guest Apps
Personalised to every booking, make your guests feel like a VIP! This slick app is easy to access (no download required by the guest) and easy to use, providing the perfect channel to share information with your guests. Deliver a personalised and professional guest experience that strengthens your brand.

PREMIUM ADD-ON

Messaging

Guest Messaging Software
All your guest communication organised in one place (it's connected to OTA messaging apps). With Messaging, you can automate messages, utilise reusable templates and take guest payments…effortlessly. Impress guests with scheduled messages, delivering a professional and well-organised service for every booking.

PREMIUM ADD-ON

Tap to Pay on iPhone

Payments Processing Software
With Tap to Pay on iPhone and freetobook’s GuestTappy app, it’s easy to start accepting in-person contactless payments with only an iPhone and Stripe.

PREMIUM ADD-ON

Direct Bookings Through Your Website

Booking Engine
Take direct bookings effortlessly through your website with your branded booking pages. Direct bookings are free with freetobook and managed from your diary.

INCLUDED

Reputation Suite

Reputation Management
Get the right reviews in the right places for you! Encourages guests to leave great reviews on the platforms you prefer and diverts unhappy guests to reviewing privately to only you.

PREMIUM ADD-ON

Dynamic Pricing

Revenue Management Systems
Our connection to RoomPriceGenie allows their sophisticated algorithms to look after your daily rates and help you increase your revenue. You set the minimum and maximum prices so it’s always working within your comfort zone. You can also override or set prices for specific dates.

PREMIUM ADD-ON

Integrated Channel Manager

VR Channel Manager
Our channel manager connects to the biggest OTAs and consistently receives high scores from the OTAs for reliability and connection quality.

PREMIUM ADD-ON

freetobook Reviews Summary

4.9
Excellent
Ease of Use
4.9/5
Customer Support
4.9/5
ROI
4.9/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, freetobook HMS is the #10 most trending product in the Hotel Management Software category (out of 79) and the #352 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

freetobook’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
85 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

freetobook Pricing

Below Average

This product is priced lower than the average product in the category which is usually an indicator that is is a budget product with fewer features that is designed for smaller properties and simpler use cases.

Freetobook Average Freetobook

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0

Success Stories

2

References

1

Featured Customers

Freetobook Case Studies

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freetobook doesn’t have any case studies available

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Freetobook Reviews

Hotelier Rating

Excellent
171
Very Good
4
Average
1
Poor
0
Terrible
0

Property Size

  • X-Small (129)
  • Small (35)
  • Medium (7)
  • Large (2)
  • X-Large (2)

Country

  • United Kingdom
    United Kingdom
    (125)
  • United States of America
    United States of America
    (11)
  • Ireland
    Ireland
    (6)
  • France
    France
    (4)
  • Australia
    Australia
    (2)
  • Norway
    Norway
    (2)
  • Canada
    Canada
    (2)
  • New Zealand
    New Zealand
    (1)
  • South Africa
    South Africa
    (1)
  • Austria
    Austria
    (1)
  • Philippines
    Philippines
    (1)
  • Guernsey
    Guernsey
    (1)
  • Iceland
    Iceland
    (1)
  • Tanzania
    Tanzania
    (1)
  • Thailand
    Thailand
    (1)
  • Singapore
    Singapore
    (1)
  • Egypt
    Egypt
    (1)
  • Indonesia
    Indonesia
    (1)
  • Spain
    Spain
    (1)
  • Dominica
    Dominica
    (1)
  • Italy
    Italy
    (1)
  • Belgium
    Belgium
    (1)
  • Denmark
    Denmark
    (1)
  • Guadeloupe
    Guadeloupe
    (1)
  • Turkey
    Turkey
    (1)
  • Panama
    Panama
    (1)
  • Malta
    Malta
    (1)

Region

  • North America
    North America
    (13)
  • Europe
    Europe
    (145)
  • Asia Pacific
    Asia Pacific
    (4)
  • Oceania
    Oceania
    (3)
  • Middle East
    Middle East
    (2)
  • South America
    South America
    (1)
  • Central America
    Central America
    (2)
  • Africa
    Africa
    (2)
10

Absolutely Fantastic!

Owner from 5 to 9 room Bed & Breakfast & Inn in Blackpool (United Kingdom)

Verified
2 months ago
I have used freetobook for more than 8 years. Friendly, helpful and knowledgeable staff. Always happy to help. Easy to deal with, no foreign call centres. They do what they promise to do. Offer value for money. They are approachable and listen to feedback given by their customers. They act on the feedback too.
Country United Kingdom
Owner
X-Small Hotel
10

Professional, competent and value creating service

Director from 75-99 room Airport/Conference Hotel in Singapore (Singapore)

Verified
2 months ago
I have enjoyed the Freetobook service via which I sorted out my booking system, I was able to connect to the major global OTAs, it is simple to use and it clearly adds value
Country Singapore
Director
Large Hotel
10

Excellent Service

Hotel Owner from 5 to 9 room Bed & Breakfast & Inn in Acharacle (United Kingdom)

Verified
2 months ago
Quick to respond with any problems. Very easy software to use. Updates all 3rd party websites with my bookings so I don't have to worry about over bookings. Love the guest messaging service.
Country United Kingdom
Hotel Owner
X-Small Hotel
10

13 seasons speaks for itself!

Owner-Operator from 1 to 4 room Bed & Breakfast & Inn in St. Davids (United Kingdom)

Verified
2 months ago
We have been with Freetobook for 13 seasons now, and are very happy to use them. The staff are always friendly and easy to get hold of, either by phone or email/message. The company is never pushy in upselling, but explain each element you can bolt on to the basic free to use booking system offering a trial period to give it a go first. Ref...
Country United Kingdom
Owner-Operator
X-Small Hotel
10

The best Option for Small to medium Accommodation Providers by Far

General Manager from 10 to 24 room Boutique in Inishbofin (Ireland)

Verified
2 months ago
I selected FTB after extensive research into a booking system for our then 20 bed hotel, and have been with Freetobook for about 12 years now. Their system does everything you need, and their response times to requests for assistance is impressive. The simplicity is the key, but it does everything without having unnecessary (expensive) bell...
Country Ireland
General Manager
Small Hotel
10

Review of FreetoBook - a must for the time conscious manager.

Owner from 5 to 9 room Bed & Breakfast & Inn in Scarborough (United Kingdom)

Verified
2 months ago
FreetoBook Review We have been incredibly impressed with FreetoBook’s service and platform. The human customer service is outstanding, with the team consistently providing prompt, friendly, and efficient support whenever needed. It’s rare to find a service where you feel truly valued as a customer, and FreetoBook excels in this area. The sy...
Country United Kingdom
Owner
X-Small Hotel
10

Amazing

Guest house owner from 5 to 9 room Bed & Breakfast & Inn in Barton-on-Sea (United Kingdom)

Verified
2 months ago
Excellent support always there to help. I have on numerous occasions needed support even if it’s a silly question and they never mind.
Country United Kingdom
Guest house owner
X-Small Hotel
10

Simple, effective, British, friendly

Hotelier from 5 to 9 room Boutique in Harlech (United Kingdom)

Verified
2 months ago
UK owned and based team who you can actually talk to! Simple with great functionality at a sensible cost, everything you need to run your rooms efficiently. Can be free "as it says on the tin"! Or a full range of great value add ons. Full links to the popular OTA's, messaging syste.ms to communicate with your guests and review management.
Country United Kingdom
Hotelier
X-Small Hotel
10

Easy to use, everything you need

Owner from 10 to 24 room Boutique in Ballycastle (Ireland)

Verified
2 months ago
The tool is easy to use, helpful and fast costumer service. The connection to channel manager like booking.com works properly.
Country Ireland
Owner
Small Hotel
10

Love It Love It Love Love It

Owner from 1 to 4 room Bed & Breakfast & Inn in Guntersville (United States of America)

Verified
2 months ago
Great service to small proprietors that allows us to stay competitive in the market and doesn’t charge outrageous fees!!! FTB is the place for B&B owners to be! Avoid the nonsense from Booking.Com and others…benefit from repeat guests and avoid bad ones!
Country United States of America
Owner
X-Small Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • ...
  • 10

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

freetobook is thé default all-in-one solution for independent hoteliers who are looking for incredible service (freetobook team's dedication and service are truly stellar), help with growing their business, and delegating their daily tasks to a technology platform that isn't buggy.

Question:

What differentiates this product or service from the competition?

Answer:

As the name says, the fundamental platform is free, making its value for money very different from any competitor. And those who require more functionality and gadgets, the add-on services are priced very mildly, compared to other tools on the market. The value for money + the team's dedication to every single client make freetobook a fantastic party to work with!

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Go deep and ask Eleanor & her team in which ways freetobook can help you upgrade your regular routines. In case you have never used (cloud) technology before to manage your operations, revenue, and other aspects of your business, do not be afraid and ask for help. This team is genuinely interested in helping every of their clients and will make you feel 'at home' :)

RecommendationAvatar + 0 recommend
Recommended by
RecommendationAvatar
Christoph Irving Head of Partnerships @ RoomPriceGenie
RecommendationAvatar
Christoph Irving Head of Partnerships @ RoomPriceGenie
Are you a consultant or vendor that recommends freetobook? Leave a recommendation

freetobook Integrations

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Company Functionality
RoomPriceGenie
RoomPriceGenie

96% recommended by 551 hotels

Revenue Management Systems
Stripe
Stripe

100% recommended by 2 hotels

Payments Processing Software
Tripadvisor

This integration hasn’t been verified by Tripadvisor yet.

Tripadvisor

100% recommended by 1 hotels

Guest Survey Software
+2 more
Booking.com

This integration hasn’t been verified by freetobook yet.

Booking.com

10% recommended by 1 hotels


Google

This integration hasn’t been verified by Google yet.

Google

0% recommended by 0 hotels

Direct Booking Tools

Support

Unverified

freetobook has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center Product Updates
Suppo Info Image Green check icon

2025

Learn more about the GCSC Certification

Request a Quote

Response Time

Less than a day

Recommended

99%

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