Duve App vs Hub OS Guest in Touch: Hotel Guest Apps Comparison (2026)

How Does Duve App Compare to Hub OS Guest in Touch?

Side-by-side ratings based on 802 verified hotelier reviews on HTR.

	Duve	hub OS
HTScore	100	77
Likelihood to Recommend	94%	94%
Ease of Use	4.7/5	4.8/5
Customer Support	4.6/5	4.7/5
Value for Money	4.6/5	4.6/5

Starting Price	From $900/mo	Contact sales
Verified Reviews	756	46

What Are the Pros and Cons of Duve App vs Hub OS Guest in Touch?

After analyzing 802 verified reviews, Duve users most value its ease of use and operational efficiency, guest communication and messaging, guest app / digital directory and content management, while hub OS users highlight inter-department communication, maintenance management, user interface (ui). Click any theme to see what reviewers say.

Duve	hub OS
Pros
+ Ease of use and operational efficiency ▾ A large share of reviews praise Duve for making hotel operations simpler, faster, and less manual. Users repeatedly mention time savings, reduced front-desk workload, fewer repetitive tasks, and a more organized workflow for staff. Even when positive, many tie this directly to better service delivery and smoother day-to-day hotel operations.	+ Inter-department Communication ▾ Hub OS excels in facilitating communication across various hotel departments. Reviews highlight the ease of reporting issues and distributing tasks among teams, leading to coordinated efforts and improved service delivery. This feature has greatly enhanced the overall operational flow.
+ Guest communication and messaging ▾ Users most often cite Duve as a single hub for direct guest communication across pre-arrival, stay, and post-departure touchpoints. It helps hotels answer faster, reduce email/phone reliance, centralize conversations, and route requests to the right team members. Several reviews also mention mass messaging, chat/WhatsApp-style communication, and clearer handling of guest inquiries.	+ Maintenance Management ▾ Users appreciate Hub OS's ability to streamline maintenance operations. It provides quick reporting and resolution of faults, reducing downtime and operational inefficiencies. The software allows teams to track and communicate maintenance issues in real-time, leading to faster problem-solving.
+ Guest app / digital directory and content management ▾ Reviewers consistently describe the guest app as a digital hotel directory that puts services, information, menus, activities, and offers in one place. They like that it helps guests self-serve, discover more of the property, and access hotel information without calling reception. At scale, some buyers want easier content management, better layout control, and simpler brand/property-level administration.	+ User Interface (UI) ▾ While many users find Hub OS user-friendly and visually appealing, some have experienced issues with the interface, such as occasional crashes or delays. Despite these hiccups, users still appreciate how the software simplifies complex tasks.
+ Personalization and customization ▾ Hotels value Duve’s flexibility to tailor guest journeys, messages, app content, and offers to different property types or guest segments. Many reviews ask for even more control over workflows, branding, layout, triggers, templates, and multilingual content. The repeated theme is that customization is a strength, but multi-property and advanced configuration needs can still feel limited.	+ Customization ▾ Hub OS offers various customizable features to suit different hotel needs. Users appreciate the ability to tailor reports and modules based on specific requirements. However, some reviewers believe there is room for additional customization options.
Cons
− System integrations and synchronization ▾ Integration with PMS and other hotel systems is one of the most frequently discussed technical topics. Reviewers appreciate connections with tools like Opera, Mews, and Protel, but many mention sync delays, incomplete data flow, or manual work caused by weak or unsupported integrations. This matters because better synchronization directly reduces errors, duplicate entry, and operational friction.	− Technical Glitches ▾ A recurring issue mentioned by users is the presence of technical glitches. These include synchronization delays, occasional crashes, and interface errors. While these issues are generally resolved quickly, they can still disrupt hotel operations.
− Analytics, reporting, and tracking ▾ A recurring limitation is that hotels want deeper visibility into messaging, response times, upsell performance, and guest behavior. Users ask for easier reports, more filtering, daily exports, and dashboards that reveal conversion and service patterns without manual work. This suggests Duve is valuable operationally, but buyers wanting strong commercial intelligence may need to supplement it.	− Mobile Accessibility ▾ Hub OS's mobile accessibility is commended for allowing hotel staff to manage operations on-the-go. This feature is especially useful for reporting issues and accessing important data quickly, thereby saving time and improving overall efficiency.
− Multilingual communication and translation quality ▾ International hotels frequently note Duve’s language support, but translation quality is a repeated pain point. Reviews mention awkward translations, dialect issues, and a need for more professional or previewable localized messaging. For global operators, this is important because translation errors can weaken guest confidence and create extra manual review work.

Duve vs hub OS: Rankings by Hotel Segment

How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment	Duve	hub OS
Small (10-24 rooms) ▾	#1 139 reviews	#24 2 reviews
Duve Duve is a top Hotel Guest Apps pick among small hotels on HotelTechReport, praised for its contactless pre-check-in feature that allows guests to complete their registrations and payments seamlessly before arrival. This significantly reduces front desk workload and enhances the guest experience. hub OS No segment summary available.
Mid-Size (25-74 rooms) ▾	#1 229 reviews	#10 20 reviews
Duve Duve is a top Hotel Guest Apps pick among mid-sized hotels on HotelTechReport, praised for its automated pre-arrival check-in that streamlines guest arrivals and boosts operational efficiency. Hoteliers appreciate how "over 90% of our guests now complete their check-in" using this feature. hub OS hub OS is a top Hotel Guest Apps pick among mid-sized hotels on HotelTechReport, praised for its "instant communication" capabilities that enhance inter-department coordination and allow teams to swiftly resolve faults, improving overall operational flow.
Large (75-199 rooms) ▾	#1 195 reviews	#12 9 reviews
Duve Duve is a top Hotel Guest Apps pick among large hotels on HotelTechReport for its contactless check-in, which significantly streamlines arrival processes by allowing guests to pre-register and reducing front desk workload. Hoteliers appreciate the platform’s ability to enhance guest communication while promoting upsells seamlessly. hub OS hub OS is a top Hotel Guest Apps pick among large hotels on HotelTechReport for its guest experience module, which "assists us in making guest experience better" by streamlining guest requests and enhancing communication between departments.
X-Large (200+ rooms) ▾	#1 66 reviews	#13 2 reviews
Duve Duve is a top Hotel Guest Apps pick among large hotels on HotelTechReport, praised for its online check-in and upselling features, which streamline guest interactions and enhance revenue. One hotelier highlights that this capability "significantly enhances both efficiency and convenience," making arrivals seamless. hub OS No segment summary available.

By Property Type

Segment	Duve	hub OS
Boutique ▾	#1 256 reviews	#9 20 reviews
Duve Duve is a top Hotel Guest Apps pick among boutique hotels on HotelTechReport for its ability to streamline guest communication and the check-in process, allowing hotel staff to manage multiple guest interactions in one centralized hub. Hoteliers appreciate how it enables personalized service, enhances upselling opportunities, and keeps everything organized for a smoother guest experience. hub OS hub OS is a top Hotel Guest Apps pick among boutique hotels on HotelTechReport, praised for enabling real-time communication between departments, which enhances operations and encourages quicker responses to guest requests. Users appreciate the ability to "report a malfunction and attach a picture," significantly improving team collaboration.
Luxury ▾	#1 305 reviews	#12 15 reviews
Duve Duve is a top Hotel Guest Apps pick among luxury hotels on HotelTechReport, enabling personalized upselling and seamless guest communication that enhances satisfaction and operational efficiency. Hoteliers appreciate how the platform allows them to promote services and gather guest insights even before arrival, driving additional revenue. hub OS hub OS is a top Hotel Guest Apps pick among luxury hotels on HotelTechReport for enhancing real-time communication across departments, which notably boosts housekeeping productivity and cleanliness scores. Hoteliers highlight its ability to manage guest requests and work orders effectively, stating it offers "seamless ways of working.
Branded / Chain ▾	#1 208 reviews	#9 14 reviews
Duve Duve is a top Hotel Guest Apps pick among branded hotels on HotelTechReport, offering an effective online check-in feature that significantly accelerates guest arrivals and reduces front desk congestion. Hoteliers appreciate how this enables them to enhance service efficiency while allowing guests to start their stay smoothly and promptly. hub OS hub OS is a top Hotel Guest Apps pick among branded hotels on HotelTechReport, thanks to its unique guest experience module that "assists us in making guest experience better" by centralizing and tracking requests across departments. This feature enhances communication and accountability, vital for guest satisfaction.
Extended Stay ▾	#1 94 reviews	#12 3 reviews
Duve Duve is a top Hotel Guest Apps pick among Extended-Stay-Serviced-Apartments on HotelTechReport for its contactless check-in feature, which allows over 90% of guests to complete their check-in digitally, significantly enhancing guest satisfaction and operational efficiency. hub OS No segment summary available.

By Region

Segment	Duve	hub OS
North America ▾	#2 56 reviews	#17 2 reviews
Duve Duve is a top Hotel Guest Apps pick among North America on HotelTechReport, valued for its proactive guest communication that enhances service throughout the stay, as one hotelier notes, it creates "additional touchpoints without making the experience feel intrusive. hub OS No segment summary available.
Europe ▾	#1 262 reviews	#13 24 reviews
Duve Duve is a top Hotel Guest Apps pick among mid-sized hotels in Europe on HotelTechReport, praised for its contactless check-in and upselling features that enhance the guest experience and streamline operations. Hoteliers appreciate how the app "centralizes guest communications," allowing for smoother interactions and significant time savings at the front desk. hub OS hub OS is a top Hotel Guest Apps pick among mid-sized hotels in Europe on HotelTechReport, praised for its capability to "report a malfunction and...attach a picture," which greatly simplifies communication between departments and saves time on explanations.
Asia Pacific ▾	#1 29 reviews	#14 1 reviews
Duve Duve is a top Hotel Guest Apps pick among Asia Pacific on HotelTechReport, praised for centralizing guest communication, check-in, upselling, and messaging into a single platform, which notably reduces back-and-forth interactions and enhances personalization. hub OS No segment summary available.
Middle East ▾	#1 258 reviews	#8 2 reviews
Duve Duve is a top Hotel Guest Apps pick among mid-sized hotels in the Middle East on HotelTechReport, thanks to its effective pre-check-in feature that significantly reduces front desk workload and enhances guest experience. Hoteliers appreciate that it enables seamless digital communication and upselling opportunities, creating a smooth guest journey. hub OS No segment summary available.

The Decision
Choosing between Duve App by Duve and Hub OS Guest in Touch hinges on your hotel’s operational needs, guest experience goals, and technological environment. Both products aim to streamline guest interactions, but Duve offers a broader suite of features aimed at automating and personalizing the guest journey, while Hub OS provides a straightforward, contactless communication platform. Your decision should align with whether you prioritize comprehensive automation or simple, efficient guest communication.
Duve’s extensive feature set and larger user base give it a distinct advantage, especially for properties seeking more advanced guest engagement tools. Are you ready to see which platform best fits your hotel’s ambitions?

Is Duve or Hub OS Better for Hotels?

Duve and Hub OS both address guest engagement but approach it differently. Duve focuses on automating and enriching the entire guest experience through features like mobile check-in, messaging, upselling, and guest profiling, whereas Hub OS emphasizes quick, contactless communication—allowing guests to request services or report issues directly. Duve’s high rating (4.75/5) and 496 reviews, with 34 recent ones, support its reliability; in contrast, Hub OS’s smaller footprint (27 reviews, no recent feedback) makes it harder to gauge current performance.

While Duve’s platform consolidates multiple functions into one, Hub OS offers a leaner, more straightforward interface. Do you want a feature-rich system that handles many aspects of guest management or a focused contactless communication tool?

Duve vs Hub OS: Which Should Your Hotel Choose?

If your hotel needs a unified platform that automates guest messaging, provides multilingual support, and offers upselling capabilities, go with Duve. It’s ideal for properties that want to improve operational efficiency, generate additional revenue, and deliver personalized experiences. For boutique hotels, large chains, or properties with complex operational demands, Duve’s 20 exclusive features and integrations make it the clear choice.

If your goal is to streamline basic guest requests like restaurant bookings, housekeeping, or incident reports with minimal complexity, Hub OS’s Guest in Touch is suitable. It’s best for hotels prioritizing simple, contactless communication without the need for extensive automation. If your focus is on reducing staff workload through direct guest requests, Hub OS can be effective.

Is Duve or Hub OS Easier to Use?

Duve has a user rating of 4.73/5 for ease of use, with many reviews praising its intuitive interface and quick onboarding for staff and guests. Despite its extensive features, some users mention a learning curve and setup complexity, which can extend initial deployment. Conversely, Hub OS scores even higher (4.87/5), with reviews highlighting its straightforward, simple interface that all hotel staff can quickly adopt.

Given the recent user feedback and higher ease-of-use rating, Hub OS’s interface is more accessible for properties seeking swift implementation without extensive training. Edge: Hub OS.

Which Has Better Features: Duve or Hub OS?

Duve offers a rich feature set with 20 exclusive features, including mobile-friendly design, WhatsApp integration, automated replies, messaging guest surveys, mobile check-in/out, payments, and open API access. It supports automatic translations, local recommendations, guest profiles, and a branded guest app, making it highly versatile.

Hub OS provides core contactless communication features such as incident reporting, service requests, and direct messaging, but lacks the extensive automation and guest engagement tools Duve offers. With no additional features beyond basic communication, Hub OS’s feature count is minimal.

Edge: Duve.

Which Has Better Customer Support: Duve or Hub OS?

Duve’s support rating is 4.65/5, with reviews often praising their responsiveness and helpfulness, though some mention delays and occasional issues. Users appreciate Duve’s proactive support, but criticise that onboarding and updates can sometimes be slow or complex.

Hub OS slightly outperforms with a 4.74/5 support rating, and reviews highlight its quick problem resolution and ease of communication with the support team. Given its smaller scale and recent reviews, Hub OS’s support appears more consistently prompt.

Edge: Hub OS.

Which Has More Integrations: Duve or Hub OS?

Duve boasts 65 verified partners, including key integrations with PMS providers like Stayntouch, RMS, and Oracle Hospitality, alongside third-party solutions like RoomRaccoon and Guesty. Its open API allows for further customization, making it highly adaptable.

Hub OS has 23 verified integrations, including popular systems like SaltoKS and Igloohome, but fewer options overall. Its ecosystem is more limited, which may restrict complex workflows involving multiple systems.

Edge: Duve.

Which Do Hoteliers Rate Higher: Duve or Hub OS?

Duve’s overall rating (4.75/5) is slightly higher than Hub OS’s (4.69/5), supported by a larger review base. Recent reviews for Duve are more plentiful and positive, especially from large hotel chains and boutique properties, emphasizing its comprehensive capabilities.

Hub OS’s ratings are slightly less, but reviews praise its simplicity and quick deployment, especially for properties prioritizing contactless communication. However, the smaller volume and lack of recent feedback make Duve’s higher rating more reliable.

Edge: Duve.

How Much Do Duve and Hub OS Cost?

Duve costs $900 per month, with no freemium option or additional implementation fees, offering transparency and a predictable investment. Pricing details for Hub OS are not publicly available, but it appears to follow a similar SaaS model without indicated setup fees.

Given Duve’s clear pricing structure and a high ROI demonstrated in numerous case studies, it provides better clarity on value for money.

What Type of Hotel Should Use Duve?

Hotels that want to automate guest communication, upselling, and check-in processes.
Properties aiming to increase operational efficiency and revenue through integrated features.
Hotels with multiple properties or large chains seeking a scalable, customizable platform.
Teams that prioritize multilingual support and personalized guest experiences.
Not ideal if your hotel has minimal automation needs or prefers a basic contactless communication tool.

What Type of Hotel Should Use Hub OS?

Hotels that need a straightforward, contactless communication system for guest requests.
Properties seeking to improve departmental coordination with incident tracking.
Hotels prioritizing easy-to-implement, quick-to-deploy solutions.
Hotels with limited technical staff interested in a simple interface.
Not ideal if your property requires extensive automation, upselling, or integrated guest profiling.

Duve vs Hub OS: The Bottom Line for Hotels

Duve and Hub OS serve different hotel operational philosophies. Duve is a comprehensive guest management platform that consolidates communication, automation, and revenue tools into one package, making it suitable for hotels wanting to elevate guest experiences and streamline operations. Hub OS offers a lightweight, contactless communication solution that simplifies guest requests and internal coordination, ideal for properties emphasizing operational efficiency with minimal complexity.

If your hotel aims for automation, personalization, and revenue growth, Duve’s robust feature set and proven ROI make it the better choice. For properties seeking a simple, effective contactless interaction layer, Hub OS provides a quick, user-friendly solution.

For most hotels looking to modernize guest engagement and maximize operational efficiency, Duve’s larger review volume, recent positive feedback, and feature richness strongly position it as the preferred option.

How Much Do Duve App and Hub OS Guest in Touch Cost?

Hotel Guest Apps pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

	Duve	hub OS
Starting Price	From $900/mo	—

Feature Comparison: Duve App vs Hub OS Guest in Touch

These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.

Feature	Duve	hub OS
▾ Communication & Messaging	100%	100%
Automatic Translations (Multi-Lingual)
Request Management
Room Service Ordering
Guest Messaging
App download
Web-app
▾ Content Management	100%	75%
Hotel Directory
Guest Profiles
Local Recommendations
Web-app
▾ Upselling	100%	50%
Payments
Room Service Ordering
▾ Request Management	100%	50%
Request Management
Room Service Ordering
Mobile Checkout
Mobile Checkin

Real-World Results: Duve vs hub OS by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Operational Efficiency

סטאי תל אביב - The Setai, Tel Aviv Large

+ With the online check-in customized to the hotel

+ �s needs, manual steps like scanning the guest passport, or having guests sign registration cards are all streamlined with efficient automated workflow.

+ The automation allowed the reception team to have a more personal interaction with guests, making more eye contact and enjoying a quality interaction.

"Duve was a game changer for our customer service. I knew the platform would help us connect with guests but I was amazed at how cleverly simple it all is, even guests who are not v..."

Dina Raxon

Organizational Consultant

hub OS

No published case study for this goal yet.

Improve Guest Experience

Brown Hotels Large

+ Over 70% of guests complete the check-in process before they arrive to the hotel

+ We can now offer all the content we have to offer in an easy and comfortable way to our guests. All knowledge is at the palm of our guest's hands.

+ Duve helps us enhance guest satisfaction and increase upsells.

"While scaling up and growing in terms of more hotel rooms and more hotels in different countries we found it difficult to communicate with our guests in a very personal way. Duve f..."

Leon Avigad

Founder and Co-owner

hub OS

No published case study for this goal yet.

Duve vs hub OS: The Bottom Line

Duve

4.7/5 from 756 reviews

What hoteliers love

Ease of use and operational efficiency 73% positive

A large share of reviews praise Duve for making hotel operations simpler, faster, and less manual. Users repeatedly mention time savings, reduced fron... A large share of reviews praise Duve for making hotel operations simpler, faster, and less manual. Users repeatedly mention time savings, reduced front-desk workload, fewer repetitive tasks, and a more organized workflow for staff. Even when positive, many tie this directly to better service delivery and smoother day-to-day hotel operations.

Guest communication and messaging 89% positive

Users most often cite Duve as a single hub for direct guest communication across pre-arrival, stay, and post-departure touchpoints. It helps hotels an... Users most often cite Duve as a single hub for direct guest communication across pre-arrival, stay, and post-departure touchpoints. It helps hotels answer faster, reduce email/phone reliance, centralize conversations, and route requests to the right team members. Several reviews also mention mass messaging, chat/WhatsApp-style communication, and clearer handling of guest inquiries.

Guest app / digital directory and content management 75% positive

Reviewers consistently describe the guest app as a digital hotel directory that puts services, information, menus, activities, and offers in one place... Reviewers consistently describe the guest app as a digital hotel directory that puts services, information, menus, activities, and offers in one place. They like that it helps guests self-serve, discover more of the property, and access hotel information without calling reception. At scale, some buyers want easier content management, better layout control, and simpler brand/property-level administration.

Where hoteliers push back

System integrations and synchronization 60% negative

Integration with PMS and other hotel systems is one of the most frequently discussed technical topics. Reviewers appreciate connections with tools lik... Integration with PMS and other hotel systems is one of the most frequently discussed technical topics. Reviewers appreciate connections with tools like Opera, Mews, and Protel, but many mention sync delays, incomplete data flow, or manual work caused by weak or unsupported integrations. This matters because better synchronization directly reduces errors, duplicate entry, and operational friction.

Analytics, reporting, and tracking 50% negative

A recurring limitation is that hotels want deeper visibility into messaging, response times, upsell performance, and guest behavior. Users ask for eas... A recurring limitation is that hotels want deeper visibility into messaging, response times, upsell performance, and guest behavior. Users ask for easier reports, more filtering, daily exports, and dashboards that reveal conversion and service patterns without manual work. This suggests Duve is valuable operationally, but buyers wanting strong commercial intelligence may need to supplement it.

Ranks higher for

Large (75-199 rooms) #1 vs #12

Mid-Size (25-74 rooms) #1 vs #10

Small (10-24 rooms) #1 vs #24

X-Large (200+ rooms) #1 vs #13

Unique capabilities

Mobile Friendly Whatsapp Integration Automated Replies Message Routing Secured Data Protection

4.7/5 ease of use 4.6/5 support 72 integrations

Visit Website

hub OS

4.7/5 from 46 reviews

What hoteliers love

Inter-department Communication 91% positive

Hub OS excels in facilitating communication across various hotel departments. Reviews highlight the ease of reporting issues and distributing tasks am... Hub OS excels in facilitating communication across various hotel departments. Reviews highlight the ease of reporting issues and distributing tasks among teams, leading to coordinated efforts and improved service delivery. This feature has greatly enhanced the overall operational flow.

Maintenance Management 88% positive

Users appreciate Hub OS's ability to streamline maintenance operations. It provides quick reporting and resolution of faults, reducing downtime and op... Users appreciate Hub OS's ability to streamline maintenance operations. It provides quick reporting and resolution of faults, reducing downtime and operational inefficiencies. The software allows teams to track and communicate maintenance issues in real-time, leading to faster problem-solving.

User Interface (UI) 81% positive

While many users find Hub OS user-friendly and visually appealing, some have experienced issues with the interface, such as occasional crashes or dela... While many users find Hub OS user-friendly and visually appealing, some have experienced issues with the interface, such as occasional crashes or delays. Despite these hiccups, users still appreciate how the software simplifies complex tasks.

Where hoteliers push back

Technical Glitches 83% negative

A recurring issue mentioned by users is the presence of technical glitches. These include synchronization delays, occasional crashes, and interface er... A recurring issue mentioned by users is the presence of technical glitches. These include synchronization delays, occasional crashes, and interface errors. While these issues are generally resolved quickly, they can still disrupt hotel operations.

Mobile Accessibility 40% negative

Hub OS's mobile accessibility is commended for allowing hotel staff to manage operations on-the-go. This feature is especially useful for reporting is... Hub OS's mobile accessibility is commended for allowing hotel staff to manage operations on-the-go. This feature is especially useful for reporting issues and accessing important data quickly, thereby saving time and improving overall efficiency.

4.8/5 ease of use 4.7/5 support 24 integrations

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Frequently Asked Questions About Duve App vs Hub OS Guest in Touch

Can Duve App replace Hub OS Guest in Touch?

It depends on your requirements. Duve App and Hub OS Guest in Touch share many core Hotel Guest Apps features, but each has unique capabilities. Duve App offers 72 verified integration partners, while Hub OS Guest in Touch offers 24. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Hub OS Guest in Touch leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Duve App or Hub OS Guest in Touch offer a free plan?

Duve App: No. Hub OS Guest in Touch: No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Duve App and Hub OS Guest in Touch?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Duve has an HT Score of 100 and hub OS has 77. Here is how the score is calculated.

Criteria Group	Weight	What It Measures
Customer Ratings & Reviews		How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.
Partner Ecosystem		How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.
Customer Centricity		How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.
Reach, Staying Power & Resources		How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →