Hub OS Guest in Touch vs. LIKE MAGIC:
Which Is Right for You?

The Decision

Choosing a guest engagement platform is critical for your hotel’s operational efficiency and guest satisfaction. Hub OS Guest in Touch offers a contactless communication solution focusing on internal communication and maintenance management, while LIKE MAGIC provides a full suite of guest-facing features aimed at streamlining the entire guest journey. Both address core hospitality needs, but which one truly fits your hotel’s priorities?

Are you looking for a robust internal communication tool or a comprehensive guest experience platform? Let’s compare these two solutions in detail.

Is Hub OS Guest in Touch or LIKE MAGIC Better for Hotels?

Both products serve the hotel industry but focus on different aspects. Hub OS Guest in Touch specializes in internal communication, incident reporting, and maintenance, helping your team manage operations more efficiently. LIKE MAGIC, on the other hand, aims to elevate the guest experience through automation, digital check-ins, and personalized engagement.

While Hub OS is praised for its real-time incident management and inter-department communication, LIKE MAGIC is celebrated for automating guest interactions and increasing revenue opportunities. Do you need to improve internal workflows or enhance guest satisfaction? That’s the key question here.

The recent reviews underscore this divide: Hub OS has a higher review count (27 vs. 26) but no recent reviews, whereas LIKE MAGIC has two reviews from the last six months, indicating more current user feedback. This makes LIKE MAGIC’s user sentiment slightly more reliable today.

The core difference is that Hub OS supports operational continuity within hotel teams, especially in maintenance and incident resolution. LIKE MAGIC, however, focuses on engaging guests directly with AI-powered solutions, making it more suitable for hotels prioritizing guest-centric services.

So, which approach aligns better with your hotel’s strategic goals?

Hub OS Guest in Touch vs LIKE MAGIC: Which Should Your Hotel Choose?

If your hotel needs to streamline internal operations, reduce communication gaps, and improve maintenance turnaround times, Hub OS Guest in Touch is the clear choice. It’s especially beneficial for properties with complex maintenance workflows or those seeking to centralize incident reporting.

Conversely, if your hotel aims to boost guest satisfaction through automation, digital engagement, and upselling, LIKE MAGIC is the better fit. Its features like online check-in, digital keys, and personalized messaging cater to modern travelers expecting seamless digital experiences.

Hotels with primarily staff-driven operations should lean toward Hub OS, while properties focused on guest engagement and revenue growth via digital channels should opt for LIKE MAGIC.

Is Hub OS Guest in Touch or LIKE MAGIC Easier to Use?

Both products excel in usability, with Hub OS earning a 4.87/5 and LIKE MAGIC a 4.96/5, reflecting high user satisfaction. Hub OS’s interface is described as user-friendly, making onboarding straightforward and staff adoption quick, although some users report interface glitches like crashes.

LIKE MAGIC’s platform is also praised for its modern, mobile-first design that simplifies guest interactions and staff management. Recent reviews highlight the ease of managing guest journeys and automating tasks, with some users wishing for more branding customization.

Edge: LIKE MAGIC, given its slightly higher usability rating and recent positive feedback on its streamlined guest experience.

Which Has Better Features: Hub OS Guest in Touch or LIKE MAGIC?

Hub OS offers three shared features—likely incident management, communication, and basic reporting—but has no exclusive features. LIKE MAGIC provides seven features such as guest messaging, app download, guest profiles, hotel directory, payments, mobile check-in, and mobile checkout, giving it a substantial edge.

LIKE MAGIC’s features directly enhance guest engagement, operational automation, and revenue, making it a more comprehensive platform. Hub OS remains focused solely on internal operations, lacking the guest-facing functionalities that many hotels now demand.

Edge: LIKE MAGIC, with its broader feature set tailored to the full guest journey.

Which Has Better Customer Support: Hub OS Guest in Touch or LIKE MAGIC?

Both solutions have high ratings for support, with Hub OS at 4.74/5 and LIKE MAGIC at 4.85/5. Review snippets praise LIKE MAGIC for its responsive and evolving support team. Recent reviews of LIKE MAGIC indicate quick responses and proactive service, which is critical when implementing new technology.

Hub OS’s support is also rated highly, but some reviews note occasional delays or interface issues. Given the more recent reviews and slightly higher support rating, LIKE MAGIC has a slight edge.

Edge: LIKE MAGIC, for its more recent, consistently positive support feedback.

Which Has More Integrations: Hub OS or LIKE MAGIC?

Hub OS boasts 23 verified partners, including notable integrations like Oracle Hospitality, Mews, and others, offering extensive connectivity options. LIKE MAGIC has 10 verified partners, including Triptease, Adyen, and TrustYou, with some shared integrations.

While hub OS’s broader integration landscape supports complex property management setups, LIKE MAGIC’s integrations are sufficient for many small to mid-sized hotels. If extensive connectivity is critical, hub OS offers more options.

Edge: hub OS, for its larger ecosystem of verified partners.

Which Do Hoteliers Rate Higher: Hub OS or LIKE MAGIC?

Hub OS’s reviews are older, with most from 2021, and an overall rating of 4.69/5 based on 27 reviews, predominantly from European and Asia-Pacific regions. City center and resort hotels rate it at 4.64/5, with some luxury properties giving perfect scores.

LIKE MAGIC, despite a similar review count (26), has a lower overall rating of 0/5, but recent reviews from the last six months are more positive, and the platform’s user experience is highly praised in those. Given the recency of LIKE MAGIC’s reviews and its 99% likelihood to recommend, it currently enjoys higher user favorability.

Edge: LIKE MAGIC, due to more recent reviews and higher user satisfaction.

How Much Do Hub OS Guest in Touch and LIKE MAGIC Cost?

Hub OS does not list specific pricing, indicating it may be custom or enterprise-only, often typical for internal communication tools. LIKE MAGIC charges a flat $700 monthly fee, with no free tier or trial, which is transparent and straightforward.

Given the lack of detailed pricing for Hub OS, the simple, predictable fee for LIKE MAGIC makes budgeting easier.

What Type of Hotel Should Use Hub OS Guest in Touch?

• Hotels that prioritize internal communication, incident management, and maintenance efficiency.
• Properties with complex operations needing real-time incident tracking.
• Hotels aiming to reduce internal miscommunication and streamline maintenance workflows.
• Teams that want centralized incident follow-up and department coordination.

Not ideal if you’re primarily focused on guest-facing services or digital guest engagement.

What Type of Hotel Should Use LIKE MAGIC?

• Hotels emphasizing guest experience through automation and personalization.
• Properties seeking to increase revenue via upselling, digital check-in, and self-service options.
• Resorts, boutique hotels, and city center hotels targeting tech-savvy travelers.
• Teams aiming to reduce staff workload and enhance operational efficiency through AI.

Not ideal if your hotel requires deep internal operational tools or extensive integration with legacy systems.

LIKE MAGIC vs Hub OS: The Bottom Line for Hotels

The core difference lies in their focus: Hub OS is tailored for internal communication and maintenance, while LIKE MAGIC aims to elevate the guest experience with automation and personalization. If your primary goal is operational efficiency within your team, Hub OS is the logical choice.

However, if your hotel seeks to modernize guest interactions, increase revenues, and streamline the guest journey, LIKE MAGIC’s feature set and recent reviews strongly support selecting it.

When to choose Hub OS: Your hotel needs better incident and maintenance management, especially in larger or complex properties. Its extensive integrations and operational focus make it ideal for properties that rely on internal workflows.

When to choose LIKE MAGIC: Your hotel prioritizes a frictionless guest experience, automation, and revenue growth through digital tools. Its features and recent user feedback position it as a compelling choice for hotels targeting a digitally engaged audience.

In conclusion, if your hotel’s immediate focus is operational control and internal communication, Hub OS remains a solid, proven solution. For a hotel aiming to impress guests and boost ancillary revenues, LIKE MAGIC is the more current and highly-rated platform.

Final recommendation: For most hotels today, prioritizing guest experience and digital engagement is crucial. Given its higher recent user satisfaction, feature richness, and active support, LIKE MAGIC stands out as the better choice—especially for properties with a focus on automation and revenue growth.